Have you ever felt like you’re throwing everything at your Facebook ads, but they just don’t stick? I’ve been there. It’s like shooting arrows in the dark, hoping one hits the bullseye.

But here’s the good news: mastering Facebook ads for your D2C business isn’t about luck; it’s about strategy. 

Let me share some insights that turned my campaigns around.

Start With Your Best Sellers

When you’re at the starting line, it’s all about reducing variables. Your best sellers are your secret weapon. They have proven appeal, giving you a head start. If you’re starting from scratch with no sales data, focus on the product category with the highest sell-through rate. Use this as your ad’s star player, then iterate based on performance.

Messaging Over Design

It’s tempting to get caught up in design details. Pink or yellow? Bold or subtle? But here’s the thing: it’s the messaging that drives buying behaviour. What position does your product hold in the customer’s mind? Your goal is to become the go-to product for their specific needs. While design can optimise the buying experience, it’s the messaging that will drive the sale.

Capturing Attention The Right Way

Ads are your spotlight. They’re there to grab attention and lead customers to checkout. Focus on how your product fits into their life, the problems it solves, and the ‘wow’ factor it brings. But remember, attention should be rooted in value, not gimmicks. Authenticity wins the race.

The Power Of The Offer

Attracting visitors is one thing, but converting them is another. If your traffic is high but conversions are low, it’s time to revamp your offer. How can you present it more compellingly? Consider:

• Comparing with other products
• Offering discounts
• Highlighting customer reviews

These strategies can enhance perceived value and nudge visitors towards making a purchase.

Your Role In This Journey

As a marketer, your role is to guide potential customers through a journey where each step feels natural and inevitable. It’s about creating a narrative that resonates, engages, and ultimately convinces.

Let’s embrace these strategies and transform our Facebook ads from shots in the dark to targeted arrows hitting their mark. 

The post Mastering The Art Of Creating Impactful D2C Facebook Ads appeared first on Inc42 Media.

A consortium of 61 global digital companies and organisations, comprising Mozilla, Proton and Signal, has called the new Telecommunications Bill a grave threat to democracy and the internet.

In a letter written to the union information technology minister Ashwini Vaishnaw, the group urged the Centre to immediately rescind the Telecom Bill. 

This came on the same day as the Rajya Sabha gave its assent to the Bill, which aims to overhaul the archaic Indian Telegraph Act of 1885 and other allied legislations.

Training the guns at the Centre, the signatories termed the new Bill a major threat to fundamental rights and democracy in the country. The group claimed that the proposed legislation imperils encryption, amplifies unchecked powers of the government to impose internet shutdowns, and enhances surveillance.

“… We respectfully call on the government to withdraw the Telecommunications Bill, 2023, and initiate inclusive, sustained consultation on the new draft, to incorporate rights-respecting amendments to protect encryption, privacy and security, and unimpeded access to an open, secure, and free internet,” read the letter. 

Citing the ‘immeasurable impact’ of the Bill on fundamental rights and the Indian economy,  the signatories called the introduction of the legislation in the Parliament without further consultation as ‘alarming’.

The letter also claimed that the new version of the Bill fails to incorporate provisions that were criticised in the draft, adding that it introduces new changes that ‘deepen the damage’.

Flagging provisions in the Bill that, as per the letter, authorise the interception of messages and disclosure ‘in intelligible format’, the signatories said that Bill ‘threatens’ end-to-end encryption. 

It also claimed that any change in the encryption architecture to enable data access could result in vulnerabilities that could lead to indiscriminate surveillance. 

“Any notion suggesting that decryption/access abilities can be limited to select actors is wishful thinking. The inevitable ramification is weakening of online safety and cyber resilience overall, for individuals, businesses and governments,” added the letter. 

It also claimed that empowering the Centre to notify standards on encryption could create uncertainties around the ‘ability of service providers to offer strong encryption and develop privacy-respecting innovations’.

The biggest bone of contention appears to be the provisions of the Bill that, as per the companies and organisations, grant expansive surveillance and interception powers to the government without meaningful independent and judicial oversight. 

“Further, with requirements such as the one for telecommunication services to use “verifiable biometric based identification”, the Bill facilitates incursions on fundamental rights without any reasonable limitations and safeguards, against principles of necessity and proportionality,” added the letter. 

It also claimed that the new Bill ‘entrenches existing powers’ to suspend internet services without any checks and balances. 

The letter was also signed by names such as Internet Freedom Foundation (IFF), SFLC India, Digipub News India Foundation (which counts names such as The Wire, Scroll, The News Minute and Newsclick among its founding members) as well as individuals such as the Centre for Internet and Society’s Divyank Katira and Nikhil Pahwa of Medianama. 

The signatories are not alone in raising concerns over the new Bill. The tabling of the proposed rules in the Parliament sent alarm bells ringing at the offices of social media giant Meta. 

The Mark Zuckerberg-led company’s India policy head Shivnath Thukral reportedly raised concerns internally that the new Bill could bring OTT communication apps under its ambit. He also said that the Centre could, at a later date, choose to extend the proposed legislation to OTT services as well, according to a report by Moneycontrol.

While there is no specific term ‘OTT’ used in the Bill, many experts claim that the provisions in the legislation have broad definitions and allow the government to intercept messages, set standards of encryption and take control of telecom networks.

The new Bill classifies ‘message’ as a ‘sign, signal, writing, text, image, sound, video, data stream, intelligence or information sent through telecommunication’. This could bring OTT services, which are centred around text and media, under the purview of the proposed law. 

The post Signal, Mozilla, Proton Term Telecom Bill A Threat To The Internet & Democracy appeared first on Inc42 Media.

Update | December 21, 11:00 PM

Foodtech major has denied reports of making an offer of $2 Bn to acquire logistics startup Shiprocket.

In a filing with the bourses, the company ‘cautioned’ the investors against the incorrect reports floating in the market about any such move, adding that it has no plans for any acquisitions currently.

“We have noticed that there are certain news articles circulating in the mainstream media with the subject “Zomato offers to acquire Shiprocket for $2 billion”. We deny this statement and would like to caution investors against such incorrect news floating in the market. We remain focused on our existing businesses with no plans for any acquisition at this moment,” said Zomato in a filing with the BSE.

The company attributed the clarification to ‘abundant caution’ citing uncertainty that the reports may create in the market.

Original Story| December 21, 05:31 PM

Listed foodtech major Zomato has reportedly made an offer to acquire ecommerce logistics unicorn Shiprocket.

As per a Bloomberg report, Zomato’s offer values the SaaS logistics platform at about $2 Bn. Sources aware of the development told the publication that a final decision has not been made. Besides, Zomato could also opt against proceeding with a deal for the company, the report said.

Zomato and Shiprocket were not immediately available to comment on the development.

Shiprocket is an aggregator of third-party logistics companies and works with several courier partners, including Delhivery, FedEx, Aramex, Xpressbees, DTDC, and Shadowfax. Founded in 2017 by Vishesh Khurana, Akshay Gulati, Saahil Goel, and Gautam Kapoor, the startup had raised $185 Mn in its Series E round co-led by Zomato, Temasek, and Lightrock India. 

Later, in August 2022, the startup raised $33.5 Mn in a Series E2 funding round led by Lightrock India with participation from Temasek, Bertelsmann, Moore Strategic Ventures, PayPal, and others, which valued the company at $1.2 Bn.

In October this year, Inc42 exclusively reported that Shiprocket was in advanced talks to raise $10 Mn-$12 Mn from McKinsey & Company in a strategic funding round for business expansion.

Shiprocket reported a 3.6X widened net loss of INR 341 Cr in FY23, hurt by its multiple acquisitions. In fact, the startup blamed its two acquisitions – Omuni for INR 200 Cr and one of its rivals Pickrr for $200 Mn in FY23 – for the threefold increase in loss. 

Meanwhile, its operating revenue increased 78% year-on-year to INR 1,089 Cr in FY23.

On the other hand, after struggling for a year, Zomato has started witnessing a revival in its business. The foodtech major also attained profitability in Q1 FY24, which helped the company’s share performance breach the INR 125 level for the first time in almost two years. The company also posted a profit in the second quarter of FY24.

Shares of Zomato are currently trading at INR 127.55 on the BSE and have gained over 100% year to date.

The post [Update] Zomato Denies Report Of Shiprocket Acquisiton Bid appeared first on Inc42 Media.

General Atlantic-backed fintech giant PhonePe’s net loss crossed the INR 2,500 Cr mark in the financial year ended March 31, 2023. The Bengaluru-based decacorn’s consolidated net loss rose 39% to INR 2,795.3 Cr in the financial year 2022-23 (FY23) from INR 2,013.7 Cr in the previous fiscal year due to a sharp increase in its ESOP expenses.

PhonePe’s operating revenue surged an impressive 77% to INR 2,913.7 Cr during the year under review from INR 1,646.2 Cr in FY22. In comparison, the operating revenue of the startup’s archrival, Paytm, zoomed 61% to INR 7,990.3 Cr in FY23.

PhonePe primarily earns revenue through its payments and allied services. It earned INR 2,707.1 Cr from this revenue stream during the year under review as compared to INR 1,6301.4 Cr in the previous fiscal year.

Founded in December 2015 by Sameer Nigam, Rahul Chari, and Burzin Engineer, PhonePe offers financial services to users. It offers digital payments service, mutual funds and insurance products.

Earlier this year, PhonePe attributed the increase in its revenue in FY23 to growth in money transfers, mobile recharges and bill payments.

The Walmart-owned company also said that the growth in revenue was driven by the launch and scale-up of new products and businesses such as smart speakers, rent payments, and insurance distribution. PhonePe said its smart speaker deployment stood at 4.1 Mn as of  August 31, 2023. 

Meanwhile, its market share in the total payments value (TPV) for UPI stood at 50.54% in the month of March 2023. PhonePe competes against the likes of Paytm, Google Pay, and CRED in the UPI transactions category.

Including other income, PhonePe’s consolidated total income grew over 80% to INR 3,084.6 Cr in FY23 from INR 1,692.7 Cr in the previous fiscal year.

Where Did PhonePe Spend?

The digital payments giant’s total expenses shot up 59% to INR 5,886.3 Cr in FY23 from INR 3,705.6 Cr in FY22.

Employee Benefit Expenses Zoom: Employee costs accounted for the lion’s share of the total expenses of PhonePe. The startup spent INR 3,096 Cr on employees in FY23, an increase of 78% from INR 1,741 Cr in the previous fiscal year. Within this, ESOP expenses increased 73% to INR 2,057 Cr from INR 1,185.8 Cr in FY22.

Advertising Expenses Decline: The startup’s advertising cost dropped 23% to INR 671.3 Cr in FY23 from INR 866.2 Cr in the previous fiscal year.  

IT Costs Rise: Being a fintech company, PhonePe has to spend on IT infrastructure. In FY23, its IT expenses rose 54% to INR 216.3 Cr from INR 139.8 Cr a year ago. 

After raising nearly $1 Bn in 2023, PhonePe has been on an expansion spree, launching multiple new offerings, including separate apps for ecommerce (Pincode) and investment tech (Share.Market) and also its own apps store, Indus Appstore.

Earlier today, the startup also rolled out a new feature on the platform that will allow its users to manage their credit cards and pay bills and loans.

The post Walmart-Backed PhonePe’s Loss Crosses INR 2,500 Cr Mark In FY23 appeared first on Inc42 Media.

What Are Pre-Emption Rights?

Pre-emption rights pertain to the legal privileges granted to existing shareholders of a company, entitling them to purchase additional shares or ownership stakes before they are offered to external parties. In a shareholders’ agreement, pre-emption rights are contractual provisions that define the conditions and procedures governing how existing shareholders can acquire shares or interests that another shareholder intends to sell or transfer within the company.

Pre-emptive rights of shareholders are statutory rights conferred by the company law, allowing current shareholders to acquire new shares issued by the company before they are made available to external investors. These rights serve to maintain the existing ownership structure of the company.

What Role Do These Rights Play In The Startup Context?

Pre-emptive rights play a crucial role in preserving ownership and control of a startup among its current shareholders.

This safeguard is vital in upholding the continuity of decision-making authority and control within the group already committed to the startup’s development.

What Are Pre-emption Rights Under The Companies Act 2013?

The pre-emption rights under the Companies Act 2013 in India are delineated in Section 62 of the Act. This section outlines the regulatory framework governing the issuance of shares, including the rights of existing shareholders to acquire additional shares before external parties.

Who Cannot Claim Pre-emption Rights?

Pre-emption rights are generally reserved for existing shareholders and not all individuals or entities can assert these rights.

Individuals like external investors or non-equity holders typically do not have the entitlement to claim pre-emption rights. However, this may vary based on the company’s specific provisions.

What Are The Different Types Of Pre-emption Rights?

Pro-rata Pre-emption Rights: Existing shareholders have the opportunity to purchase additional shares in proportion to their current ownership percentages when the company issues new shares.

Rights Of First Refusal: Shareholders possess the right to match any offer made by an external party to buy shares before the shares can be sold to that external party.

Rights Of Co-sale: Existing shareholders can sell their shares in tandem with another shareholder who intends to sell their stake, ensuring they have an opportunity to exit their investment concurrently.

Tag-Along Rights: In the event that a majority shareholder decides to sell their stake, minority shareholders can “tag along” and sell their shares on the same terms and conditions.

Drag-Along Rights: Majority shareholders have the authority to compel minority shareholders to sell their shares if they opt to sell their stake in the company.

The post Here’s Everything You Need To Know About Pre-Emption Rights appeared first on Inc42 Media.

Walmart-backed ecommerce major Flipkart is reportedly looking to raise a fresh funding of $1 Bn, with the US retail giant committing $600 Mn.

This fresh infusion will likely value Flipkart at about 5-10% premium to its last valuation of $33 Bn, ET reported, citing sources.

Besides Walmart and other existing shareholders, the Bengaluru-based ecommerce major’s round will also see new investors joining the cap table, the report said.

Flipkart confirmed Walmart’s infusion of $600 Mn in the company but said that the rest is speculative. Walmart also informed about its fresh infusion in a regulatory filing.

Walmart acquired 77% stake in Flipkart in 2018 for $16 Bn, valuing the company at $22 Bn. After the separation of PhonePe from the group last year, Flipkart’s valuation stood at $33 Bn.

Recently, during the six months ended July 31, 2023, Walmart spent $3.5 Bn to acquire Flipkart shares from non-controlling stakeholders, including Tiger Global and Accel.

Flipkart also plays a major role in the US-based ecommerce giant’s earnings performance each quarter. Walmart said in its recent Q3 2023 earnings statement that its India operations were impacted due to the late arrival of the festive season, and as the Flipkart Big Billion Days sales shifted from Q3 last year to Q4 this year.

“The timing of Flipkart’s Big Billion Days pressured International sales growth, as the event moved from Q3 last year to Q4 last year. So we expect the timing to be a benefit to Q4’s growth rate for the segment,” Walmart had said.

Meanwhile, Flipkart continues to incur losses. Flipkart India, the B2B arm of the company, saw its standalone net loss widen over 42% year-on-year to INR 4,845.7 Cr in FY23 while its operating revenue increased 9.7% to INR 55,923.9 Cr.

In FY22, Flipkart Internet, the ecommerce giant’s marketplace arm, also reported widened losses.

The post Walmart To Inject $600 Mn Into Flipkart During A Billion Dollar Funding Round appeared first on Inc42 Media.

Edtech unicorn Unacademy has decided to stop putting non-performing employees on performance improvement plans (PIPs) and will instead provide a direct exit to such employees, sources told Inc42.

In a message sent on an internal communication channel, Unacademy CEO and cofounder Gaurav Munjal said, “We are putting a ban on PIP. We will not have PIP in the organisation moving forth.”

“If someone is not doing their job well then give feedback. If it happens repeatedly then it’s better to part ways,” Munjal added. 

Inc42 has seen the message sent by Munjal.

The CEO said that PIPs don’t lead to anything and just delay the decision. “Moving forth, we will have a Direct Exit with notice period for Non-Performers. We will not waste the Non-Performer’s time and the company’s time with the PIP process,” he said.

Meanwhile, a representative of Unacademy, in a statement sent to Inc42, said, “We’ve decided to do away with the PIP process that was part of the notice period in case of (a) negative outcome of the PIP. From now on, if an employee is not performing well, they can serve their notice period and leave the company. This change allows us to address performance concerns more directly and make decisions more efficiently, without unnecessary delays.”

The statement said that rather than PIPs, the non-performing employees will have the opportunity to address their performance issues directly through feedback channels. However, if performance issues persist, it is in the best interest of both the individual and the organisation to facilitate a smooth and respectful transition. 

Typically, a PIP is the last warning issued by an employer to the employees considered inefficient. It generally involves a 30 or a 60 days timeline, during which the employer sets a target for the employees to achieve. Failing to meet the target, the company parts ways with the employee. PIPs are widely used by tech companies across the world. 

The latest development has come almost a month after Unacademy appointed Sandhydeep Purri as its new chief people officer (CPO). While announcing her appointment, Unacademy said that Purri will cultivate talent and drive a culture of innovation and progress at the startup. 

Purri’s appointment also came after Unacademy saw several senior-level exits in 2023. The following were the key exits during the year:

• Arnab Dutta – Senior Vice President Strategy
• Vivek Sinha – Chief Operating Officer
• Abhyudaya Singh Rana – Chief of Staff, Chief of Compliance Officer
• Subramanian Ramachandran – Chief Financial Officer
• Siddharth Manchanda – General Counsel
• Tina Balachandran – Senior Vice President, Talent and Culture
• Sachin Aggarwal – Head Franchisee Business (Offline Centres)
• Karan Shroff – Partner & Chief Operating Officer
• Ashish Arora – Senior Vice President & National Head Academics

Meanwhile, after several rounds of layoffs and cost-cutting exercise, Munjal recently claimed that Unacademy reduced its cash burn by 60% in 2023.

Unacademy’s loss jumped by 85% to INR 1,537 Cr in FY22, while its operating revenue increased to more than 80% to INR 719 Cr.

The post Unacademy Shuns PIPs, To Give ‘Direct Exit’ To Non-Performers appeared first on Inc42 Media.

The Rajya Sabha on Thursday (December 21) approved the Telecommunications Bill 2023, which aims to overhaul and modernise the archaic Indian Telegraph Act of 1885 and related legislations.

The Upper House okayed the Bill a day after it was approved by the Lok Sabha. It will turn into an Act after the President’s assent.

Minister of Communications Ashwini Vaishnaw introduced the Bill on December 18.

“The Bill (seeks) to amend and consolidate the law relating to development, expansion and operation of telecommunication services and telecommunication networks; assignment of spectrum; and for connected matters,” Vaishnaw said while introducing it.

The Bill seeks to replace the decades-old and archaic Indian Telegraph Act, 1885, the Indian Wireless Telegraphy Act, 1933 and the Telegraph Wires (Unlawful Possession).

The significant highlight of the Bill is the exclusion of over-the-top (OTT) communication apps from its scope, with no mention of such platforms. This decision provides a significant relief to OTT communication apps, as earlier drafts of the bill had broadened the definition of telecommunications services to include OTT communication apps like Meta-owned WhatsApp, Signal, Skype, Telegram and others.

Nevertheless, concerns have been raised by various quarters due to the broad definitions of key terms such as ‘telecommunication’ and ‘messaging’. These concerns suggest that the government might still have the option to regulate OTTs and internet-based communication applications under the new telecom bill.

The 2023 Telecommunication Bill is a big win for foreign players like Elon Musk’s Starlink and Amazon’s Kuiper, as it chooses to allocate satellite communication licenses administratively.  

The telecom sector in India is undergoing a remarkable transformation. As of July 2023, the country registered a subscriber base of 1.17 Bn, with a staggering 881.26 Mn internet subscribers, as per DoT.

The post After Lok Sabha, Telecommunications Bill Passed In Upper House appeared first on Inc42 Media.

Walmart-owned digital payments app PhonePe has rolled out a new feature on the platform that will allow its users to manage their credit cards as well as pay bills and loans.

The ‘Credit’ section will enable users to view their credit bureau score without any additional cost, PhonePe said in a statement, adding that the credit bureau report will also provide summarised credit insights such as their credit utilisation, credit age, on-time payments and more. 

Founded in December 2015 by Sameer Nigam, Rahul Chari, and Burzin Engineer, PhonePe offers financial services to users. It competes with publicly listed Paytm and Google Pay in the digital payments space and also provides mutual funds and insurance products.

Commenting on the launch, Hemant Gala, chief executive at PhonePe Credit, said, “We believe that financial empowerment starts with understanding and managing your credit health. This launch is a significant step towards providing our users with the tools and knowledge they need to make informed financial decisions.’’ 

The startup’s ‘Credit’ feature is aimed at offering easily accessible and simple tools to users to enable them to achieve their financial goals by launching financial services like insurance, stock broking and mutual funds.

PhonePe further said that it will soon expand its credit offerings by launching consumer loans within the app. With this, the company aims to address the diverse credit requirements of its customer base across various segments. 

The fintech unicorn is also working on the development of a lending platform distributing diverse products by partnering with the banking and non-banking financial company (NBFC) industry while adhering to the policy and guidelines set by the regulator. 

The announcement comes weeks after Walmart’s chief financial officer David Rainey said that PhonePe reached a total payment value (TPV) of $1.3 Tn, equating with some of the largest fintech firms in the US market.

After raising nearly $1 Bn in 2023, PhonePe is on an expansion spree and has launched a number of new offerings in recent times, including separate apps for ecommerce (Pincode) and investment tech (Share.Market) and Indus Appstore.

The post PhonePe Rolls Out Credit Feature On App To Help Users Manage Credit Cards, Pay Bills appeared first on Inc42 Media.

Shares of Delhivery surged 6.8% to INR 389.35 during the intraday trading on Thursday (December 21), a day after the company launched its largest mega-gateway in Bhiwandi, one of India’s largest trucking terminals.

However, the shares shed some of the gains and were trading at INR 388.15 on the BSE at 2.30 PM IST. 

The logistics unicorn said in an exchange filing on Wednesday that its newly launched Bhiwandi trucking terminal is built over a land area of 12,00,000  sq ft. It combines automated hub, sortation, returns, and freight operations with the capability to handle Delhivery’s parcel and part truckload freight volume simultaneously.

The facility’s automation system, developed and deployed by Falcon Autotech, comprises 1.8 km of integrated double-deck cross-belt sorters with over 5 kms of material conveyance systems. It is equipped to process over 32,000 shipments and 17,000 freight units per hour, said Delhivery in its statement.

“Our expanded Bhiwandi gateway will enable us to increase capacity for Mumbai and the West Zone’s large and SME freight shippers while maintaining world-class service reliability and efficiency,” said Sahil Barua, MD and CEO of Delhivery.

Delhivery claims to currently have a nationwide network covering over 18,600 pin codes. Its logistics services include express parcel transportation, PTL freight, TL freight, cross-border, supply chain, and technology services. 

The logistics startup posted a net loss of INR 102.9 Cr in Q2 FY24, which declined 59.5% year-on-year (YoY). Adjusted EBITDA loss reduced 90% YoY to INR 13 Cr during the quarter.

ICICI Securities said in a recent research report that from Q3 FY24, Delhivery is expected to see a reversion to adjusted EBITDA profitability on a sustainable basis given ecommerce shipment volumes are trending upwards again after a lull of a year. 

Currently, Delhivery’s shares are trading over 10% higher year to date.

The post Delhivery Surges Almost 7% Intraday After Launch Of New Trucking Terminal In Bhiwandi appeared first on Inc42 Media.

India’s direct-to-consumer (D2C) market, which is likely to reach a size of $100 Bn by 2025, has grown exponentially in the last few years. Several factors including the Covid pandemic, higher internet penetration, growth of digital infrastructure and rise in the number of millennials, among others, have shored up the D2C brands. 

Home to more than 190 Mn digital shoppers, India has the world’s third-largest online shopping base in the world. It is this burgeoning ecosystem that the new-age D2C brands aim to capitalise on, on the back of the growing appetite of Indian consumers for innovation and waning loyalty towards traditional players. 

Of this, fashion and clothing startups have the highest potential and are expected to grow to $43.2 Bn by 2025, according to an Inc42 report.

Some of the emerging D2C brands including Mamaearth, CaratLane and Nua merely took a couple of years to reach INR 100 Cr revenue mark. This is a testament to the success of D2C brands in the country.

Let’s take a look at some of the popular D2C brands in the country. 

The list is not meant to be a ranking of any kind. We have listed the Indian D2C startups in alphabetical order.

1. 82°E

Founded in 2021 by Bollywood Actress Deepika Padukone and Jigar Shah, 82°E is a direct-to-consumer (D2C) personal care brand. 

It sells four skincare products – moisturisers, face oil, cleanser and sunscreen – in the price range of INR 1,200 and INR 2,900, as per the company’s website. 

In December 2022, it secured $7.5 Mn in seed funding from DSG Consumer Partners, IDEO Ventures, Padukone’s family office, and some ultra-high net worth individuals (UHNIs). 

It also has a research and development lab in Bengaluru city.

2. Anveya Living

Founded in 2018 by serial entrepreneur Saurav Patnaik and a former FirstCry executive Vivek Singh, Anveya Living sells sustainable hair and skin care products.

In 2022, the D2C startup launched its flagship products Colorisma and Curlvana and added a gold acne kit to its offerings. The startup clocked a revenue of about INR 11.7 Cr in the fiscal year 2021-22 (FY22).

The Bengaluru-based startup aims to clock a revenue of INR 45 Cr in 2023. It has added more hair care products to its offerings.  

In February 2022, Anveya raised INR 8 Cr in a seed funding round from Venture capital firm Rukam Capital.

3. Arata

Founded in 2017 by Dhruv Madhok and Dhruv Bhasin, ARATA’s first-ever product, a homemade hair gel, came to being around Madhok’s wedding. Madhok had made the chemical-free hair gel for Bhasin. 

24 months later, the D2C brand’s first product was sold on its website and the company took shape. The startup derives its name from the Japanese word ‘Arata’, which means ‘fresh and new.’  

ARATA finds its differentiation in the chemical-free beauty and skincare segment, and its range includes products such as hair gels, hair creams, shampoos, conditioners, toothpaste, face wash and serums. 

The D2C brand procures ingredients globally and locally from certified organic farms, which are developed into finished products after extensive research and development (R&D). The startup claims to offer zero-chemical and toxic-free personal care products that use only recycled plastic for packaging as part of its sustainability promise.

The D2C brand currently has 26 SKUs and a user base of more than 5 Lakh customers. It claims to have sold more than 7 Lakh products by mid-2022. However, a majority of its sales, around 70%, take place from ecommerce marketplaces such as Amazon, Nykaa, Flipkart, and BigBasket.

4. Atomberg 

Set up in 2012 by Manoj Meena and Sibabrata Das, Atomberg manufactures energy-efficient fans and allied equipment, along with mixer grinders. Its product portfolio includes pedestal, wall and ceiling fans, among others.

In 2021, Deepika Padukone-led family office KA Enterprises invested in Atomberg’s Series B funding round. In May 2023, the startup raised a further $86 Mn in a Series C round.

Besides Padukone, its cap table also includes A91 Partners, Survam Partners, Trifecta Capital, and Whiteboard Capital Fund, Temasek, Steadview Capital, among others.

During the time of its last fundraising, the startup was said to have 400 service centres throughout India and clocked an annual revenue rate of INR 300 Cr.

5. Bacca Bucci

Much before the Gen Z lingo acquired buzzwords such as sneakers or running shoes, the duo of Anuj Nevatia and Natwar Agrawal was quietly working on setting up something of their own in the footwear industry.

For Nevatia, the decision to focus on footwear was primarily driven by factors such as business seasonality, the organized nature of the market, and the timeless demand for shoes, which laid the groundwork for the inception of Bacca Bucci, a direct-to-consumer (D2C) footwear brand established in 2015.

As a bootstrapped startup, Bacca Bucci leverages artificial intelligence (AI) in its backend processes for shoe manufacturing. Beyond footwear, the platform also offers a range of complementary products, including belts, wallets, and toiletry bags.

Presently, Bacca Bucci markets its products through its official website and various ecommerce platforms.

6. Beco

Founded in 2019 by Aditya Ruia, Akshay Varma, and Anuj Ruia, Beco is a sustainable kitchen, home, and personal care brand. It sells biodegradable and combustible products such as tissue rolls, bamboo facial tissues, dishwashing liquid, toothbrushes, and garbage bags.

In September 2022, the startup secured $3 Mn in its Series A round led by Rukam Capital along with  Prashant Pittie, Titan Capital, Priyavrata Mafatlal and Better Capital. 

While announcing its Series A fundraise, it claimed that it would expand its retail stores to 10K across India.

Prior to this, it had raised INR 4 Cr in its seed funding round from Climate Angels Fund, Rukam Capital, Sequoia Sprout, and Zivame founder Richa Kar, among others. 

7. Bewakoof

Founded in 2012 by Prabhkiran Singh and Siddharth Munot, Bewakoof sells a wide variety of clothes, stationery items, footwear and mobile accessories on its website. The D2C brand also sells a host of merchandise clothes and accessories in partnership with Marvel, F.R.I.E.N.D.S, Star Wars, Disney, DC and Looney Tunes.

In August 2021, it secured $8.09 Mn in its Pre-Series B funding round and in December 2022, Aditya Birla Group’s house of brands business TMRW invested INR 200 Cr in the D2C startup Bewakoof. 

In total, Bewakoof has raised a total funding of INR 23.6 Mn to date. Its cap table includes IvyCap Ventures, Spring Marketing Capital, Investcorp and Klub-led accelr8 fund, among others. 

At the time of its last fundraising activity, it was said to have sold more than 1 Cr products and served 60 Lakh customers. It also aimed to record INR 2000 Cr in sales by 2025.  

8. BlissClub

Set up in 2020 by Minu Margeret, BlissClub sells a host of women’s activewear including bottom wear, sports bras, tops, tees and co-ords, among others. Under the BlissQueen Royalty Program, the D2C startup offers reward points to its loyal customers. 

In May, the Bengaluru-based D2C startup secured $15 Mn in its Series A funding round. It has raised a total funding of $17.25 Mn to date.

The startup claims to have grown its sales by 25X over the last year. It aims to attain an annualised revenue of INR 100 Cr by the end of 2022.

Eight Roads Ventures, Elevation Capital, Swiggy’ Sriharsha Majety, Mamaearth’s Ghazal Alagh, Licious’ Vivek Gupta and Abhay Hanjura, SoftBank’s Munish Varma and Sumer Juneja, Shopify’s Brennan Loh are among its investors.

9. Bluestone

Set up in 2011 by Gaurav Singh Kushwaha and Vidya Nataraj, Bluestone offers more than 8000 jewellery designs in rings, pendants and other allied products. It follows an omnichannel approach to selling its products. 

In March this year, the D2C jewellery brand secured $30 Mn from Hero Enterprise’s Sunil Kant Munjal and other investors at a post-money valuation of $410 Mn. So far, it has raised $87.8 Mn from investors including Ratan Tata, Accel, IvyCap, Saama Capital, Kalaari and Iron Pillar, among others. 

In the financial year 2020-21, it narrowed its consolidated losses by nearly 43% to INR 13.8 Cr. Meanwhile, its revenue from operations grew by 5% year-on-year to INR 269 Cr in the corresponding period.

10. boAt 

Launched in 2016 by Aman Gupta and Sameer Mehta, boAt is an audio direct-to-consumer brand that manufactures a host of audio products such as earphones, headphones and speakers, among others. It retails these products on its website and ecommerce marketplaces. 

In October 2022, boAT secured nearly $61 Mn from Warburg Pincus and Malabar Investments. With this fundraising, the startup also decided to delay its IPO plans. 

Its cap table includes InnoVen Capital, Qualcomm Ventures and Fireside Ventures, among others. 

In the financial year 2021-22 (FY22), its profit dipped 20% YoY to INR 68.7 Cr in FY22 against INR 86.5 Cr in FY21. Revenue of the New Delhi-based D2C electronics brand surged 117.5% YoY to INR 2,886.4 Cr in FY22. 

11. Bold Care

Founded in 2020 by Rajat Jadhav, Rahul Krishnan, Harsh Singh, and Mohit Yadav, Bold Care is an end-to-end men’s health and wellness platform that centres around sexual health, hair care and daily nutrition. 

It sells sexual wellness kits, complete hair care packs, and natural supplements to boost immunity, sleep, haircare, and sexual health. 

Accelerated by Huddle, the health and wellness D2C brand has so far catered to 2.3 Lakh men and sells its products on marketplaces and its own website. The startup has secured $3 Mn in funding to date.

Bold Care is backed by names such as Sharrp Ventures, Anthill Ventures, Stanford Angels & Entrepreneurs and Shiprocket, NB Ventures, among others. 

12. BoldFit 

Fitness startup BoldFit, which was founded in December 2018 by Pallav Bihani, sells nutritional supplements and fitness equipment to consumers. 

The startup sells Food Safety and Standards Authority of India-certified (FSSAI) products in the market and works with WHO-GMP-approved manufacturing firms to implement quality checks at every stage. 

The fitness startup has created more than 400 SKUs across health and ayurvedic supplements, healthy foods, home gym equipment and accessories in the last three years. 

In the financial year 2022, it reported a revenue of INR 63 Cr and sold over 5 Mn products.

With an annual revenue rate (ARR) of 205%, BoldFit has served more than 2.5 Mn customers to date. 

13. Bombay Shirt Company

Founded in 2012 by Akshay Narvekar, Bombay Shirt Company is an online clothing brand. The startup sells bespoke apparel for men and women. It presently leads four brands–Bombay Shirt Company, cityof_, Pause and Korra. It has a presence in India, Dubai and New York.

In 2019, the Mumbai-based clothing startup reportedly raised $9 Mn in its Series B funding round. It has raised a total of $11 Mn in funding to date. 

Its cap table includes venture capital firm Lightbox and individual investors Amit Patni and Arihant Patni.

14. Bombay Shaving Company

Founded in 2016, Bombay Shaving Company initially started as a men-focussed D2C personal care brand but later started offering a range of products in hair removal and hair care categories. It has a portfolio of over 100 SKUs including shaving regimens, trimmers, beard products, razors for women, wax strips, hair removal creams, and other allied personal care products.

Earlier in 2022, it secured INR 30 Cr in its then-ongoing Series C funding round. So far, it has a total of $45.6 Mn in funding. It counts Gulf Islamic Investments, Malabar Investments, Patni Advisors, Singularity AMC and Reckitt Benckiser as its investors.

It claims to have served over 3 Mn customers till date and has clocked INR 150 Cr annual revenue rate, expanding 35% on a quarter-on-quarter basis.

15. CaratLane

Founded in 2008 by Mithun Sacheti and Srinivasa Gopalan, CaratLane offers a host of jewellery, right from bracelets to kids-focussed pendants to customised pieces of jewellery. It retails its products through an omnichannel marketing strategy.

In 2019, Tata Group-led Titan Company infused INR 99.9 Cr in CaratLane thereby, increasing its stakeholding to 66.39% in the startup.  Subsequently, the conglomerate, in August 2023, announced plan to acquire an additional 27.18% stake in CaratLane for INR 4,621 Cr.

Once the deal goes through, Tata will effectively own 98.28% of the company with the jewellery startup acquiring a valuation of INR 17,000 Cr ($2 Bn).  

The jewellery brands reported a consolidated revenue of INR 2,169 Cr in FY23. Besides, CaratLane’s net sales value (NSV) also surged to INR 571 Cr in FY23, up 56.7% compared to FY22. 

16. Chaayos

Founded in 2012 by Nitin Saluja and Raghav Verma, Chaayos sells a wide variety of tea and packaged food products. It sells tea at its physical stores while other packaged food products are sold via ecommerce marketplaces and physical stores.

In June 2022, it secured $53 Mn in its Series C funding round from investors including Elevation Capital, Think Investments, Tiger Global and Alpha Wave Ventures. It has raised $85.5M in funding to date. 

17. Chai Point 

Set up in 2010 by Amuleek Singh Bijral and Professor Tarun Khanna, Chai Point follows an omnichannel approach to selling tea varieties and other snacks. It opened its first retail store in 2010 followed by introducing home delivery of its flagship teas in 2014 and rolling out tea and coffee vending machines in 2016.

In 2018, the D2C F&B brand secured $20 Mn in its Series C funding round. So far, it has raised $36 Mn in funding from investors including Paragon Partners, Eight Roads, Saama Capital and DSG.  

In the financial year 2020-21, it reported revenues from operations at INR 55.64 Cr and loss after tax stood at INR 78.49 Cr, according to Tofler.

18. Chumbak 

Founded in 2010 by husband-wife duo Vivek Prabhakar and Shubhra Chadda, Chumbak is a home and lifestyle brand that sells furniture, home decor items, jewellery and footwear, among others. It has an omnichannel presence across India, particularly in Tier-1 cities.

In 2019, the Bengaluru-based D2C brand secured INR 7.39 Cr in its Pre-Series E funding round from Gaja Capital Fund. So far, it has bagged $23.5 Mn in funding from investors. 

It looks to set up over 50 physical retail stores across India and further aims to have more than 100 retail stores in the country in the next one to two years.

19. ClearDekho

In a space that is populated by big names such as Lenskart, and Titan Eye Plus, ClearDekho found a niche in the country’s D2C eyewear segment. Building on his prior experience in the space, ClearDekho founder and CEO Shivi Singh is tapping the burgeoning eyewear market in Tier III & IV cities of India. 

In a chat with Inc42, Singh said that the company aims to standardise eyewear accessibility for consumers in smaller towns and cities while offering value for money. 

Founded in 2017, the startup has so far raised $7 Mn in funding. It counts names like Venture Catalysts, Jaipuria Family Office, and Dholakia Ventures as its investors. 

With more than 100 franchisee stores across India, ClearDekho has a presence in Punjab, Haryana, Madhya Pradesh, and Rajasthan. 

20. Clensta

During his eight-year-long stint with the Indian defence startup ecosystem, Puneet Gupta came across a peculiar problem — soldiers stationed at the high-altitude areas of Drass and Siachen would go for months without a bath due to freezing weather conditions and extreme water scarcity. 

Gupta, an IIM-Calcutta alumnus, developed a waterless body bath and shampoo that can be used by people to take baths sans water while maintaining proper personal hygiene. 

Featured in the 2022 edition of Inc42’s Fast42 list, Clensta claims to offer more than 14 SKUs and sold more than 3.8 Mn products in 2022. It clocked revenues to the tune of INR 13.3 Cr in FY21. Clensta claims to have seen a 100% increase in its FY23 top line, which its plans to further grow 3X in FY24. 

Founded in 2016, the startup is backed by the likes of IAN Fund, N+1 Capital, IPV Fund, HEM Securities and Venture Catalysts. It has so far raised INR 105 Cr in a mix of debt and equity across multiple rounds.

21. Clovia

Founded in 2013 by Suman Choudhary and husband-wife duo Neha Kant and Pankaj Vermani, Clovia is a women’s lingerie brand that offers over 3,500 intimate wear styles. Recently, it has added Soumya Kant and Abhay Batra to its founding team.

In March 2022, Reliance Retail invested INR 950 Cr in Clovia’s parent company Purple Panda Fashions for an 89% stakeholding in the startup. So far, Clovia has raised $24.7 Mn from investors.

Its cap table includes AT Capital, IvyCap Ventures, Singularity Ventures and Ravi Dhariwal, Ex-CEO of Bennett, Coleman and Company Ltd, among others.

22. Country Delight 

Founded in 2013 by Chakradhar Gade and Nitin Kaushal, Country Delight sources milk and other food products such as ghee, cottage cheese, fruits and vegetables from farmers and delivers them to customers’ doorstep.

In May 2022, it secured $108 Mn in its Series D funding round from Venturi Partners, Temasek, SWC Global, Trifecta Capital and a slew of other investors. Prior to this, it had also raised $25 Mn in a Series C round led by Elevation Capital. So far, it has raised a total of $133 Mn in funding.

It claims to have grown 10x in the past three years and has served more than 1.5 Mn customers across the country. It further asserts to be delivering over 8 Bn orders every month across 11 Indian states.

Its cap table includes Matrix Partners, Orios Venture Partners, Elevation Capital, and IIFL PE Fund, among others.

23. Curefoods

Founded in 2020 by Ankit Nagori, Curefoods is a cloud kitchen aggregator that houses several brands–EatFit, Sharief Bhai, Aligarh House Biryani and CakeZone, to name a few. It manages over 150 cloud kitchens in 15 Indian cities.

In 2023, it raised  $37 Mn from Binny Bansal’s fund Three State Ventures. In addition, Bollywood actress Nora Fatehi invested in Curefoods and, also, became the brand ambassador of its sub-brand CakeZone. 

Its cap table includes Iron Pillar, Chiratae Ventures, Accel Partners, Sixteenth Street Capital, Iron Pillar and Bollywood Actor Varun Dhawan, among others.

In the financial year 2021-22, it reported revenue from operations at INR 1.3 Cr while its consolidated losses were INR 7.4 Cr, according to Tofler.

24. DaMENSCH

Founded in 2018 by Anurag Saboo and Gaurav Pushkar, DaMENSCH is a men’s clothing brand that sells a range of clothing styles such as odour-cancelling men’s underwear, polo-t-shirts, t-shirts, hoodies, joggers, tank tops, and chino shorts, among others.

In February 2022, it raised $16.4 Mn from A91 Partners, Matrix Partners, Whiteboard Venture Partners, and Saama Capital. So far, it has raised a total of $23.1 Mn from investors.

In the financial year 2021, it reported losses of INR 5.8 Cr whilst its revenue from operations stood at INR 22 Cr, as per Tofler.

25. Desi Farms

Set up in 2016 by Prateek Gupta and Sunil Shahi, D2C startup Desi Farms sells dairy products such as Malai Dahi, whole buffalo milk, Shrikhand, and Amrakhand, among others. 

To eliminate intermediaries, the dairy startup partners with local farmers and procures fresh milk and milk products from them. Later, these products undergo rigorous quality checks at the processing unit, wherein the milk is treated without using chemical preservatives. 

It delivers dairy products to customers without levying any charges and also provides customised subscription services to its users.

The startup currently offers 48 SKUs and claims to have more than 10K paid-up customers. In 2022, it set up over 50 offline outlets in Pune and Navi Mumbai, while in fiscal year 2022, it generated a revenue of INR 8.8 Cr.   

26. Dogsee Chew

Founded in 2015 by Bhupendra Khanal and Sneh Sharma, the Bengaluru-based pet food startup offers vegetarian dog treats that are prepared from yak milk, sourced from villagers residing in Nepal, Sikkim, and Darjeeling.

Dogsee Chew raised $6.7 Mn in its Series A funding round in 2021, and in 2022, it raised $60.59 Mn from Mankind Pharma along with the existing backers. In total, the startup has raised funding of $67.29 Mn so far. 

It claims to be the fourth-largest pet food exporter in India and currently operates in more than 30 countries. 

27. Dr. Vaidya’s 

Founded in 2016 by Arjun Vaidya, Dr. Vaidya’s is an Ayurvedic products startup. It claims to sell over 100 FDA-certified products and has a manufacturing facility in Silvassa, Mumbai. Its offerings include LIVitup, HERBOfit, Chakaash. 

The Mumbai-based startup also manufactures products to cure chronic ailments such as diabetes, asthma and arthritis, among others. It sells products through its website and ecommerce marketplaces such as Amazon, Flipkart and Snapdeal. 

In 2021, the startup reportedly got acquired by RP-Sanjiv Goenka Group’s venture capital arm for $6.9 Mn. Following this, its valuation soared to nearly INR 144 Cr.

28. Drink Prime

Founded in 2016 by software engineer Vijender Reddy Muthyala and corporate executive Manas Ranjan Hota, DrinkPrime is a watertech startup that allows users to rent IoT-enabled water purifiers via the platform’s app and website. 

Operating on a monthly and daily subscription basis, DrinkPrime came into being after the duo failed to find a reliable and affordable water purifier. Since inception, the startup’s purifiers have installed more than 72,000 water purifiers and has more than 1 Lakh subscribers. 

Backed by names such as Omidyar Network India, Sequoia Surge and 9Unicorns, DrinkPrime has so far raised capital in excess of $11.5 Mn across multiple rounds. It competes directly with homegrown startups in the watertech arena, including names such as Swajal and OwO.

The startup was also featured in the 2023 edition of Inc42’s Fast42 list. 

The startup is looking to turn EBITDA-positive and gain more than 3 Lakh subscribers in 2023. With an eye on pan-India expansion, the startup is targeting 1 Mn households in the country. 

29. Earth Rhythm

Founded in October 2020 by Harini Sivakumar, Earth Rhythm is a beauty and personal care brand that sells a host of haircare, skincare and body care products. It also sells zero-waste products including toothbrushes, vanity bags, combs and soap dishes, among others.

The Delhi NCR-based claims to have 160 stock-keeping units (SKUs) and has served over 150K users to date. It has raised a total of $1.2 Mn in funding from Anicut Capital. It aims to reduce the carbon footprint and at the same time, use sustainable ingredients in making its products. 

In the financial year 2021-22, it posted earnings from operations at INR 6 Cr. It asserts to have witnessed a 3x rise in its customer orders since its inception. In January this year, it received 15K orders.

30. Ecosoul

Rahul Singh and Arvind Ganesan first met each other during their stint at the American furniture goods company, Wayfair, where they worked on the sustainable product categories. Realising that there was a huge gap in the market for eco-friendly products, the duo left their high-paying jobs in the US and founded EcoSoul in 2020.

EcoSoul Home sells eco-friendly home products such as crockery, cutlery, garbage bags, and tableware. Headquartered in the US, with operational presence in countries like China and Vietnam, the company forayed into India earlier this year.

The D2C eco-friendly home essentials brand sells its products primarily through its website as well as ecommerce platforms. It currently offers 43 product varieties and 1,800 SKUs.

Since its inception, EcoSoul has secured more than $15 Mn in funding from notable investors, including venture capital firm Accel. Furthermore, actor Bhumi Pednekar recently made an undisclosed investment in the startup.

31. FableStreet 

Founded in 2016 by Ayushi Gudwani, FableStreet is a women-focused clothing brand. It offers readymade as well as bespoke clothes for female working professionals. It claims to use a three-body measurement algorithm for creating customised apparel.

In 2019, it raised $2.95 Mn in its Series A funding round. Prior to that, it secured an undisclosed amount of seed funding in 2017.

Its cap table includes Fireside Ventures, Pradeep Parameswaran from Uber India and South Asia, Dilip Khandelwal from Deutsche Bank, Suhail Sameer from RP-Sanjiv Goenka Group, and Fusiontech Ventures, among others.

32. FabAlley 

FabAlley, founded in 2012 by Shivani Poddar and Tanvi Malik, is a brand of High Street Essentials (HSE). It sells a wide range of women’s Western apparel via online marketplaces, physical retail stores, multi-brand outlets (MBOs), and its own website. 

In May, FabAlley’s parent company HSE secured INR 40 Cr from Stride Ventures. So far, HSE has raised $14.02 Mn in funding from investors including Elevational Capital, India Quotient, Dominor Holding, Trifecta Capital Advisors, SenseAI Venture, Baird Capital, and Institutional Venture Partners. 

In the financial year 2020-21, FabAlley reported a profit of INR 27.5 Cr, while its revenue from operations stood at INR 105 Cr, according to Tofler. 

33. Flistaa 

Founded in 2021 by CA Harshvardhan Chhatbar, Flistaa is a beverage brand that offers premix beverages in sachets. It offers a wide range of Indian beverages such as street juices, milkshakes and sharbat, etc. 

In December 2021, the Ahmedabad-based D2C startup reportedly received an undisclosed amount of investment from ah! Ventures’ First Gear Platform.

34. Flo Sleep Solutions

With an aim to offer good quality mattresses and other sleep essentials to Indian consumers, Gaurav Zatakia founded D2C startup Flo Sleep Solutions in 2018.

Flo primarily sells varied types of mattresses and pillows such as ortho mattresses, ergo mattresses, anti-gravity latex mattresses, baby mattresses, fibre pillows and memory foam pillows. It counts Mistry Ventures as its investor.

Flo’s founder Zatakia is also leading a B2B firm Hush for over 13 years now. Hush mainly supplies mattresses and allied sleep essentials to luxury hotel chains such as Taj Hotels, JW Marriott and the Hyatt Group. 

35. Freakins

Back in 2018, Puneet Sehgal, Sachin Shah and Shaan Shah experimented with the idea of building a desi women-centred denim wear brand. Investing INR 10 Lakh of their capital, the duo first designed and manufactured a few denim wear samples to see if they were headed in the right direction .

They received overwhelming response, setting the stage for launch of their D2C denim wear brand Freakins in 2019. However, the startup forayed into the men’s category in February 2023 to emerge as a full-fledged Gen-Z denim wear brand.

The startup raised $4 Mn in July 2023 in a seed funding round led by Matrix Partners India and Blume Ventures. Freakins is also backed by the likes of angel investors such as Revant Bhate of Mosaic Wellness, Meesho’s Utkrishta Kumar, and OfBusiness’s Asish Mohapatra.

The D2C brand’s product portfolio currently spans more than 35 categories and 1,500 styles.

Freakins sells its denims via online marketplaces such as Amazon, Flipkart, and Myntra. The company clocked a gross revenue of INR 22 Cr in FY23 and is eyeing to become an INR 100 Cr brand by the end of 2024.

36. FreshToHome

FreshToHome was incorporated in 2015 by serial entrepreneur Shan Kadavil and Mathew Joseph. The inspiration to venture into the direct-to-consumer (D2C) meat and fish industry struck Kadavil when his personal fish supply was disrupted due to the impending closure of Sea To Home, an ecommerce platform based in Kerala.

Collaborating with Joseph, one of the cofounder of Sea To Home and an angel investor, Kadavil embarked on his new venture. Since then, the direct-to-consumer (D2C) meat startup has significantly expanded, now serving 160 cities in India and all seven emirates in the UAE.

With investors such as Amazon Sambhav Venture Fund, E20 Investment, Mount Judi Ventures, Investcorp and Iron Pillar in its kitty, the D2C meat startup has so far raised $256 Mn in funding across multiple rounds. 

The company competes with the likes of Licious, Zappfresh, and Meatigio, among others. To fuel its growth, FreshToHome plans to expand its store count to 100 across all major metros by 2024-end. 

37. GIVA

Founded in 2019 by Ishendra Agarwal, Nikita Prasa and Sachin Shetty, GIVA is a D2C brand that sells budget-friendly fine jewellery to its customers — both men and women. The startup largely prices its offerings in the price range of INR 1,000 to INR 20,000. 

Competing with the likes of homegrown brands such as CaratLane, Melorra, Tanishq and BlueStone, the omnichannel brand derives 90% of its revenue from online channels. 

The startup’s revenue saw a 100% YoY rise in FY22. GIVA claims to have a customer base of 1.2 Mn. The D2C brand, which currently operates more than 40 exclusive brand outlets in the country, aims to launch 100 retail outlets in tier II and tier III Indian cities by FY24. 

The startup has raised INR 130 Cr in equity funding since its inception. In March this year, it secured INR 40 Cr in debt from Alteria Capital. 

38. Good Health Company (GHC)

Founded in 2021 by Samarth Sindhi and Saurav Panda, Good Health Company (GHC) is a subsidiary of Raksha Health. 

GHC sells a range of men-focussed wellness and personal care products, including anti-hair thinning kits, hair regrowth, beard care kit, and glowing skin kits, among others. 

It also offers free consultations to customers regarding their skincare, haircare and sexual health problems.

So far, it has raised $20.7 Mn funding from a number of investors, including Left Lane Capital, Khosla Ventures, Quiet Capital, and Weekend Fund, among others. 

39. Gynoveda

After suffering from lifestyle disorders for more than a decade, Vishal Gupta eventually found respite in the ancient science of Ayurveda. During his research, Gupta discovered effective remedies for a host of gynaecological problems such as PCOS (polycystic ovary syndrome), abnormal discharge, and umpteen, among other issues. 

Realising a prevailing gap in the market, Gupta, along with his wife Rachana and Dr Aarati Patil, founded Gynoveda in 2019, blending the age-old science with modern technology and content. 

Gynoveda sells products ranging from moisturisers to Ayurvedic capsules via its website and ecommerce marketplaces. Of its total revenue, 80% comes from its own website while the rest comes from ecommerce websites. 

With a customer base of 3 Lakh women, the startup is eyeing scaling this number to 10 Lakh in the next three years. It claims to have annualised revenue of INR 100 Cr. 

The startup has so far raised funding in excess of $11 Mn and counts names such as India Alternatives Fund, Fireside Ventures, Wipro Enterprises, Alteria Capital and RPG Ventures as its backers. 

40. Happilo 

Founded in 2016 by Vikas Nahar, Happilo sells a host of healthy snacks such as nuts, dry fruits, seeds and dry roasted snacks, among others, via its website and offline stores. It also offers an option to pay through EMIs.

In February, the Bengaluru-based D2C brand secured $25 Mn from Motilal Oswal Private Equity. The startup then claimed that it had expanded over 4x in the previous 24 months. It also said that it was aiming for a revenue of INR 2,000 Cr over the next four years. 

So far, Happilo has bagged total funding of $38 Mn.  

41. Happy Nature

Founded in 2022 by Sahil Chopra, Parth Birendra, Vikas Singh and Vishal Rastogi, Happy Nature is a farm-to-fork dairy startup. It runs a dairy farm in Jhajjar, Haryana. 

The startup has developed its standard operating procedures (SOPs) to keep aflatoxin levels low in cow’s milk, without adding chemical preservatives and antibiotics. It currently sells more than 35 SKUs to over 80K customers across Delhi-NCR, Punjab and Haryana.  

In the fiscal year 2021-22 (FY22), it reported a 69% YoY rise in its revenue to INR 14.4 Cr. Further, it plans to generate INR 150 Cr in annual revenue by 2025. 

42. Heads Up For Tails 

Founded in 2008 by Rashi Narag, Heads Up For Tails sells a wide range of pet products such as preservative-free pet treats, organic supplements, and orthopaedic beds. It aims to increase awareness among pet parents regarding the need for pet care and wellness. 

In August 2021, the Delhi-based pet care brand secured $37 Mn in its Series A funding round led by Verlinvest and Sequoia Capital India. It had a headcount of 350 employees then. Back then, it was looking to launch new product offerings across India and expand its product portfolio in international markets.

The startup has raised $50.3 Mn in aggregate to date. 

43. Himalayan Organics

Himalayan Organics is a D2C nutraceutical startup that was founded in 2018 by Vaibhav Raghuwanshi and Suditi Sharma. The company offers a variety of products across several categories, including beauty, skincare, immunity boosters, and haircare.

To provide the best service to its customers, Himalayan Organics collaborates with nutritionists and dieticians to offer free consultations. The company mainly sources raw materials from the Himalayan region and uses natural ingredients such as fruits, vegetables, herbs, seeds, and nuts to manufacture its products.

In FY22, Himalayan Organics achieved revenue growth of 37%, increasing from INR 24 Cr in FY21 to INR 33 Cr. 

44. iD Fresh Food

Set up in 2005 by PC Musthafa, Abdul Nazer, Shamsudeen TK, Jafar and Noushad TA, iD Fresh Food offers a slew of ready-to-make food – dosa and idli batter, rice rava idli batter – in India as well as abroad. 

In January 2022, the Bengaluru-based D2C startup raised $68 Mn in its Series D funding round, thereby accumulating a total funding of $104 Mn. 

Currently, it is operating in more than 45 cities across the world such as Mumbai, Bengaluru, Pune, Hyderabad and Dubai, among others.

Its investors include NewQuest Capital Partner, Premji Invest, Sequoia Capital, Helion Ventures and Azim Premji.

45. Innovist

Innovist (formerly known as Onesto Labs), set up in 2018 by Rohit Chawla, Sifat Khurana, and Vimal Bhola, sells personal care products under three brands – Bare Anatomy, Chemist at Play, and SunScoop.

In June 2022, Innovist secured $3.5 Mn in its pre-series A funding round led by Accel Partners and 72 Ventures. Manu Chandra from Sauce.vc, Jani Ventures Inc, CRED founder Kunal Shah and Alok Mittal from Indifi Technologies, among others, also participated in the round. 

In 2021, the startup had raised $2.5 Mn from 72 Ventures, Ramakant Sharma of Livspace, Suhail Sameer of BharatPe, and Sauce.vc. 

The startup mainly sells products via its website and ecommerce marketplaces. It also has an offline presence. 

46. Juicy Chemistry

Set up in 2014 by Megha Asher and Pritesh Asher, clean beauty startup Juicy Chemistry sells organic skin, hair and body care products. 

To manufacture these products, it procures ingredients from organic farmers in 20 countries. It develops these products at its ECOCERT-certified manufacturing unit, where it conducts rigorous quality checks to ensure that everything complies with ECOCERT’s organic standards.

To date, it has raised $7 in funding from a bunch of investors, including Verlinvest, Spring Marketing Capital, and Manoj Lifestyle. 

In November 2022, it launched an organic makeup range viz Color Chemistry. In FY22, it generated INR 29 Cr in revenue and sold nearly 75K products every month. 

In 2023, it aims to open 10 retail outlets and nearly 20 kiosks in major Tier-1 cities. It further aims to enter international markets like the Middle East, the UK and the US by 2025.

47. Kapiva

When the pandemic locked millions of Indians indoors back in 2020, the ancient Indian science of health Ayurveda suddenly turned into the flavour of the season. For Ameve Sharma, Ayurveda was never relegated to the margins. 

Hailing from the iconic 103-year-old Baidyanath family, the INSEAD and New York University-educated scion grew up witnessing how the age-old science helped people from all walks of people. After being inundated with queries from friends about ayurvedic medications, Sharma realised that there was a huge whitespace in the market and he sat down to build Kapiva. 

With more than 100 SKUs in its kitty, Kapiva sells Ayurvedic consumables and products such as juices, Shilajit, hair oil, shampoos, and resins, among others. 

At the heart of Kapiva’s operations is sourcing high-quality raw materials and ensuring global-standard processing. The startup is betting big on raising awareness, scaling product categories and enhancing quality for large-scale adoption. As a result of these, the startup claims to have seen 7.5X growth over the last three years.

Sharma recently told Inc42 that the company achieved revenue of INR 115 cr in the last financial year from its India business, while it is eyeing an annual revenue of INR 850 Cr by FY26 from its consolidated global operations, including India. 

Backed by names such as Vertex Ventures, Fireside Ventures, and 3one4 Capital, Kapiva has so far raised $15.77 Mn across multiple rounds. 

48. Koparo Clean

When the use of chemical-laden sanitisers for groceries and home cleaning saw an uptick during the pandemic, Simran Khara realised that these products could harm kids, pets and even adults.

Responding to the challenge, Khara, who hails from Delhi, launched a range of natural, toxin-free cleaning products under the brand name Koparo Clean in 2020. The D2C brand sells more than 15 products across categories such as core cleaning, speciality cleaning, and accessories.

It claims its products to be free of volatile organic compounds (VOCs), synthetic dyes, ammonia, and parabens, among others. 

Opting for an omnichannel strategy, the company sells the products through ecommerce marketplaces, its website and more than 70 retail stores of Reliance Retail and Modern Bazaar.

The D2C brand recently disclosed plans to grow 8X by mid-2025. It is also looking at expanding its distribution points and introducing products.

In July 2023, the D2C brand raised a Pre-Series A funding of $1.5 Mn led by Saama Capital.

49. Lahori

Lahori, founded in 2017 by Saurabh Munjal, Saurabh Bhutna and Nikhil Doda, sells Indian beverages in four flavours – Zeera (cumin), Nimboo (lemon), Kacha Aam (raw mango) and Shikanji (lemonade) – across India. 

Lahori’s parent company Archian Foods creates approximately 1 Mn bottles in its manufacturing facility that are certified by FSSAI, ISI, HACCP, RoHS and Make In India. 

In January 2022, the Punjab-based startup received its first institutional funding of $15 Mn from Verlinvest for a minority stake in it. 

50. Lenskart 

Founded in 2010 by Peyush Bansal, Amit Chaudhury, and Sumeet Kapahi, Lenskart is an omnichannel eyewear brand. It has nearly 750 retail outlets in more than 175 cities. It claims to serve over 7 Mn customers annually. 

The eyewear unicorn has been on a spree of fundraising this year. In June, it secured a $100 Mn investment from private equity player ChrysCapital. This followed a capital infusion of $500 Mn from the Abu Dhabi Investment Authority for a 10% stake. Overall, Lenskart has raised nearly $850 Mn in the past year.

The unicorn is backed by marquee investors such as Chiratae Ventures, TPG, Premji Invest and Unilazer Ventures, among others.

Lenskart reported a consolidated loss of INR 102.3 Cr in FY22 versus a profit of INR 28.9 Cr in FY21. On the other hand, the startup’s revenue from operations zoomed 66% YoY to INR 1,502.7 Cr in the year ended March 2022, compared to INR 905.3 Cr in FY21.

51. LetsShave

Founded in 2015 by Sidharth Oberoi, LetsShave is a grooming brand that sells shaving kits, trial kits, blades and shaving foams.

The D2C grooming brand supplies razors to high-end hotels and hospitality brands such as Marriott, St. Regis, and Ritz Carlton.

Backed by South Korean razor giant Dorco Korea, LetsShave recently raised an undisclosed amount from its existing investor Wipro Consumer Care. The startup has raised more than $6 Mn till date.

The Chandigarh-based startup has a workforce of 57 employees and caters to clients in the UAE, the US, Canada, the UK, Australia and Europe.

52. Licious 

Licious, founded in 2015 by Abhay Hanjura and Vivek Gupta, sells a wide range of meat and seafood products such as mutton, prawns and kebabs. 

In March, the Bengaluru-based unicorn raised $150 Mn from Amansa Capital, Kotak PE, Axis Growth Avenues AIF – I, Nithin and Nikhil Kamath of Zerodha, Aman Gupta from boAt and Haresh Chawla from True North. So far, it has raised a total funding of $488 Mn from investors.

53. Mamaearth 

Mamaearth, founded in 2016 by Ghazal Alagh and Varun Alagh, started as a baby care products brand but later pivoted to become a personal care brand. Its product offerings include haircare, skincare and body care products.

The IPO-bound startup counts Fireside Ventures, Sequoia India, Rishabh Mariwala from Marico and Kunal Bahl and Rohit Bansal from Snapdeal among its investors. It has so far raised $111 Mn in funding across multiple rounds.

54. mCaffeine 

mCaffeine, founded in 2016 by Tarun Sharma, Mohit Jain, Saurabh Singhal, Vikas Lachhwani and Vaishali Gupta, sells a host of caffeine-based skin and hair care products ranging from soaps to scrubs to oil through its website and physical retail outlets.

In March 2022, the D2C startup secured over $31 Mn in its Series C funding round led by Paragon Partners. Singularity Growth Opportunities Fund, Sharrp Ventures, Amicus Capital Partners and RPSG Capital Ventures also participated in the round.

The startup has raised a total funding of $37.5 Mn to date. 

55. Melorra

Founded in 2016 by Saroja Yeramilli, Melorra sells a wide variety of gold jewellery for women via its website and offline stores. It claims to have a presence in 718 districts and over 2,800 towns in the country. 

In May 2022, it raised $16 Mn in its Series D funding round from Axis Growth Avenues AIF-I, SRF Family Office, N+1 and a slew of existing investors. The startup has so far raised a funding of $66.9 Mn.  

Mellora reported an operational revenue of INR 364.4 Cr in FY22, up 4.6X from INR 78.6 Cr during the previous fiscal year. Alongside, losses spiked 73.5% YoY to INR 106.7 Cr in FY22.

56. Minimalist 

Founded in 2020 by Mohit and Rahul Yadav, the Jaipur-based D2C startup sells a host of skin care products ranging from serums to moisturisers to toners. It retails products via its website and ecommerce marketplaces. 

In 2021, Minimalist secured $15 Mn in its Series A funding round led by Sequoia Capital India and Unilever Ventures. A bunch of international investors also participated in the funding round. 

57. Mosaic Wellness

Mosaic Wellness, founded in 2020 by Revant Bhate and Dhyanesh Shah, sells men and women-focused health and wellness products under the brands Manmatters and Bodywise. Both brands offer telemedicine services along with medicines, supplements and other allied products. 

The Mumbai-based D2C startup has built a content community for people to confer about their health and other related subjects. 

In 2021, it secured $24 Mn in its Series A funding round from Sequoia Capital India, Elevation Capital and Matrix Partners India. In total, it has raised a capital of $35.2 Mn to date. 

58. Mylo

Mylo, founded in 2018 by Vinit Garg, started as a community-based platform for new and expecting mothers and gradually turned into a personal care brand. Last year, it pivoted into a personal care startup offering over 100 stock-keeping units of ayurvedic products. 

In April, Mylo secured $17 Mn in its Series B funding round led by W Health Ventures, ITC Ltd and Endiya Partners. Riverwalk Holdings, Alteria Capital and Innoven Capital also participated in the funding round.

The D2C personal care startup has raised a funding of $24 Mn so far. 

59. Neemans

Founded in 2018 by Taran Chhabra and Amar Preet Singh, Neemans aims to upend the Indian shoe industry with natural, renewable, recycled and biodegradable fibres in its shoes. 

The company claims that its products have a considerably lower carbon footprint and lower impact on the water table compared to conventional products, which are dominated by synthetic fibres.

The startup has so far raised $9.8 Mn in funding and is backed by names such as Anicut Capital and Sixth Sense Ventures. With more than 3 Lakh users under its belt, the omnichannel brand prices its products anywhere between INR 2,999 and INR 6,999.

Earlier this year, the company also ventured into the apparel industry with the launch of its collection of clothes. 

The Hyderabad-based startup locks horns with the likes of international giants in the shoe industry such as Skechers, Nike, Adidas, Reebok, Puma, AJIo, among others.

60. Nestasia

Home decor brand Nestasia is the brainchild of Anurag Agarwal and Aditi Murarka Agarwal, whose passion for decorating and designing homes spawned the rise of the startup in 2019.

The D2C brand sells a range of home decor products such as crockery garden accessories, and kitchen utilities, among others. Unlike other marketplaces, which connect buyers and sellers, Nestasia operates a full-fledged D2C business that buys products from Indian artisans and then sells them directly to customers.

The startup last raised $4 Mn as part of its Series A funding round in December 2021, which saw participation from Stellaris Venture Partners, Mamaearth’s Varun Alagh, Delhivery’s Sahil Barua, and Livspace’s Anuj Srivastava and Ramakant Sharma, among others. 

The D2C brand currently lists more than 6,000 products across eight key product categories and has so far fulfilled more than 1 Lakh orders. 

61. Noise

Founded in 2014 by Amit Khatri & Gaurav Khatri, Noise is a smart wearable and wireless headphones brand. It sells products on its website and ecommerce marketplaces such as Amazon and Flipkart. 

The bootstrapped startup reported a 8% year-on-year (YoY) rise in net profit to INR 35.5 Cr in the financial year 2021-22 (FY22) against a total income of INR 804.9 Cr during the same period, up over 2.2X YoY.

62. Nua 

Founded in 2017 by Ravi Ramachandran, Nua is a women-focused wellness brand. Its offerings include sanitary pads, skin care and intimate hygiene products. 

So far, it has raised $12.5 Mn in aggregate from the last four funding rounds. Its cap table includes Lightbox VC, Kae Capital and actor Deepika Padukone, among others. 

It claims to have served more than 5 Mn customers so far. It further asserts to have 10 SKUs and witnessing 50% of its customer base revisiting its website.

63. NutriGlow

Set up in 2011 by Aditi Suneja and Ashish Aggarwal, Nutriglow sells men and women-focused haircare, skincare, body care and make-up products via its website and ecommerce platforms. 

The Noida-based direct-to-consumer (D2C) startup claims that its beauty products have natural and certified organic ingredients and vegan-friendly and paraben-free formulations.

In June 2022, it secured an undisclosed amount of funding from ecommerce rollup GOAT Brand Labs for developing its infra and research and development (R&D). 

64. Organic Harvest

Founded in 2013 by Rahul Agarwal, Organic Harvest is an organic personal care brand that offers plant-based skincare, haircare, body care products and essential oils via online and offline channels.

According to its website, It claims to use ingredients and raw materials that are approved by international organisations – EcoCert, OneCert, and Natrue.  

At the beginning of 2022, it received a capital infusion of INR 75 Cr from Good Glamm Group in exchange for a majority equity. In March 2023, it was reported that the content-to-commerce unicorn was all set to buy out the entire 100% stake in Organic Harvest and would give an exit to the D2C brand’s founders by the end of next year.

It said that it operated 25K retail outlets as of October 2022 and looked to increase the number of its retail outlets to 1 Lakh by 2024.

65. Perfora

Jatan Bawa and Tushar Khurana crossed paths during the Jagriti Yatra, a two-week long entrepreneurship train journey, in 2016. With a wealth of experience garnered from startups such as OYO, Cure Fit, and Vahdam Teas, the two found common ground during the journey and eventually conceived the idea for an oral care brand, Perfora, in 2021.

Perfora offering a diverse range of oral care products, including electric toothbrushes, toothpaste, mouthwashes, flossers, teeth whitening products, and more.

This direct-to-consumer (D2C) oral care brand distributes its products through its official website and various e-commerce platforms like Amazon, Flipkart, Nykaa, Blinkit, and others. Since its incorporation, Perfora boasts of serving over 2 Lakh customers.

Backed by notable investors such as RPSG Capital Ventures, Sauce.VC, Lotus Herbals Family Office, Huddle, and others, Gurugram-based Perfora has successfully raised a total of $3.7 Mn in funding through multiple rounds.

66. Pilgrim

After a combined experience of over two decades in the beauty and wellness industry, Anurag Kedia joined forces with fellow IIT Bombay alumni, Gagandeep Makker, to embark on an entrepreneurial journey.

At the core of their mission was the vision to craft vegan, cruelty-free, and toxin-free beauty products that would be accessible to the Indian market at affordable prices.

Together, they established Pilgrim in 2019. This D2C beauty brand distinguishes itself through the use of carefully sourced ingredients from around the world, spanning from South Korea to France. Pilgrim’s product range comprises items like hair growth serums, night serums, day creams, night gel creams, facial masks, and more.

With a portfolio of over 90 SKUs, Pilgrim earned recognition as one of the fastest-growing D2C brands, earning a place on the 2022 edition of Inc42’s FAST42 list. Pilgrim claims to have served more than 50 Lakh customers and add over 5 Lakh new customers every month.

Supported by prominent investors such as Fireside Ventures, Temasek, and Rukam Capital, Pilgrim has successfully secured nearly INR 214 crore in funding to date.

67. Pluckk

Incorporated in 2021 by Pratik Gupta, Pluckk is a D2C fruit and vegetable brand, which distinguishes itself by offering users a diverse selection of over 400 products spanning 15+ categories. These offerings include salads, dips, juices, cuts, mixes, and exotic fruits and vegetables.

Currently, Pluckk operates in major cities such as Mumbai, Delhi, Bengaluru, and Pune. It has plans to extend its presence to more cities in the coming years. The brand distributes its products through its dedicated app, website, and quick commerce platforms like Amazon, Swiggy, Dunzo, Zepto, and Reliance Signature Stores. 

In early 2023, Pluckk secured $5 Mn in seed funding from Exponentia Ventures. It has also secured an undisclosed amount of funding from actor Kareena Kapoor Khan.

68. Plum

Founded in 2013 by Shankar Prasad, Plum sells a wide variety of beauty products in skin care, hair care, personal care and makeup categories via its website and ecommerce marketplaces. It claims to operate nearly 1,500 assisted retail outlets and over 15,000 unassisted outlets throughout India.

In March 2022, the D2C beauty brand secured $35 Mn in its Series C funding round from A91 Partners, Unilever Ventures and Faering Capital. 

The startup generated revenue to the tune of INR 250 Cr in FY22 and has set its eyes on doubling its revenues in FY23 to INR 500 Cr. 

69. Power Gummies 

Founded in March 2018 by Divij Bajaj, nutraceutical startup Power Gummies sells flavoured and chewable vitamins for hair, nail and skin problems. Its products are gluten-free and certified by the Food Safety and Standards Authority of India (FSSAI).

Its revenue soared by over 6X to INR 54 Cr in FY22 as compared to INR 8.8 Cr a year ago. So far, it has sold over 40 Lakh products to more than 10 Lakh customers.

It plans to launch 40+ SKUs in the next five years, including a dedicated range for kids. It also looks to ramp up its presence in the UK and other international markets and build more manufacturing facilities to regulate production, daily operations and logistics.

To date, the startup has raised a total of INR $12.9 Mn in funding. Power Gummies’ cap table includes 9Unicorns, Venture Catalysts, DSG Consumer Partners, Wipro Consumer Care Ventures, and Sharpp Ventures.

70. Rage Coffee

Founded in 2018 by Bharat Sethi, Rage Coffee sells a host of coffee-based products across India. Certified by FDA, FSSAI and ISO, Rage Coffee claims to have so far served more than 7.5 Lakh customers and has 18 SKUs in its kitty.

In March, this Delhi-based food and beverage D2C brand received an undisclosed investment from Indian cricketer Virat Kohli. Prior to that, it secured nearly $5 Mn in its Series A funding round. 

In total, it has raised $7 Mn in capital from marquee names such as Sixth Sense Ventures, 9Unicorns, Refex Capital and Keiretsu Forum Chenna. 

Rage Coffee logged revenues of INR 23.5 Cr in FY22 and is targeting a revenue of INR 92 Cr by FY23-end. Earlier, it had also underlined plans to double down on its physical presence and scale its number of outlets to 10,000 by March 2023. 

71. Revour Consumers

Revour Consumers was founded in 2019 by Jaideep Singh Gaur and Ranjit Singh and specialises in selling kitchen and home-based electrical appliances. 

The startup partners with various OEMs to produce consumer electronics, including light bulbs, electric kettles, fans, and irons. 

Revour Consumer clocked a  revenue of INR 17.5 Cr FY22 and has so far served more than 30 Lakh customers across the length and breadth of the country. 

The startup has so far raised $1 Mn in funding and counts Oriano Clean Energy as its key investor. Going forward, the D2C brand plans to deepen its focus on consumer electronics and intends to introduce new product lines.

72. Sanfe

Founded in 2018 by Archit Aggarwal and Harry Sehrawat, Sanfe is a D2C femtech brand that started with the vision of addressing the stigma around women’s health and hygiene. After debuting with a roll-on to tackle period pain, the brand has now forayed into the beauty segment. 

In addition to sanitary and hygiene products, the company sells skin and hair products. The company claims to have catered to more than 10 Mn customers and sold 28 Mn-plus products by the end of FY21. 

Targeting Gen-Z and millennials, the company sells its products through its website and other ecommerce marketplaces. Backed by S Chand Family Office, Seeders and Lets Venture,  the D2C brand has raised $4.5 Mn in funding since its inception. 

73. Slurrp Farms

A dearth of healthy snacking options in the market for their kids brought two mothers —   Meghana Narayan and Shauravi Malik — to the discussion table. The duo found a big gap staring right at them in the kids’ snacks market. 

To fill in this gap, they founded Slurrp Farm in October 2016. The D2C brand sells a range of healthy products from ready-to-mix pancakes and dosas to noodles and pastas.

Slurrp Farms, which sells its products via its website and ecommerce marketplaces, caters to users in countries such as the UAE, the US, and the UK, apart from India.

Backed by the likes of the Investment Corporation of Dubai, Fireside Ventures and actor Anushka Sharma, Slurrp Farms has so far lapped up a total of around $9 Mn in funding. 

Building on its current growth momentum, the D2C snacks brand is eyeing a revenue of INR 500 Cr by 2025.

74. Soothe Healthcare

Set up in 2012 by Sahil Dharia, Soothe Healthcare sells sanitary napkin products and baby diapers under the brand Paree and Super Cute, respectively. It retails its products through various distribution channels including direct selling and selling through intermediaries.

In October 2022, Soothe Healthcare secured INR 175 Cr as part of a strategic funding round from the US International Development Finance Corporation (DFC) and other existing investors. With the funding round, the startup’s cumulative fundraise reached INR 301 Cr. 

Symphony International Holdings, Sixth Sense Ventures and badminton player Saina Nehwal are among its investors. 

75. SUGAR Cosmetics

SUGAR Cosmetics, founded in 2015 by Vineeta Singh and Kaushik Mukherjee, is an omnichannel D2C brand that sells products in lips, skin, eyes and nail care categories. It claims to operate more than 45,000 multi-brand stores spread across 500+ cities in the country. The D2C brand also has 125+ exclusive outlets in its kitty.

In May, the Mumbai-based D2C brand closed its $50 Mn Series D fundraising round led by L Catterton’s Asia fund. Existing investors A91 Partners, Elevation Capital and India Quotient also participated in the funding round.

The startup has so far raised a cumulative funding of $87.5 Mn from investors.

In the financial year 2021-22 (FY22), it widened its loss to INR 75 Cr, while revenue from operations stood at INR 221.1 Cr during the same period.

76. Super Bottoms

Pallavi Utagi’s tryst with entrepreneurship started when she, as a new mom, struggled to find quality diapers for her newborn baby. While conventional cloth diapers had absorbency issues, synthetic nappies left her baby with rashes.

Realising that there was a huge gap in the space, Utagi leveraged her years of research experience in the pharma space to launch her new venture Superbottoms – an eco-friendly and baby skin-friendly nappy brand – in 2016.

SuperBottoms’s range of products includes cotton ‘langots’, potty training pants, and kid’s clothing, among more.

In August 2023, the D2C brand secured $5 Mn as part of its Series A1 funding round led by Lok Capital and Sharrp Ventures. SuperBottoms is also backed by DSG Consumer Partners and Saama Capital.

The startup retails its products via its website as well as Amazon and Flipkart. Leveraging its online presence, SuperBottoms doubled its revenues YoY to INR 40 Cr in the fiscal year ended March 2022.

77. Sweet Karam Coffee

Brainchild of Anand Bharadwaj, Nalini Parthiban, Srivatsan Sundararaman and Veera Raghavan, Sweet Karam Coffee sells preservative-free South Indian sweets and snacks. Its range of offerings also includes the ubiquitous filter coffee and ready meal mixes, catering to audiences across the country.

Founded in 2015, the D2C brand aims to solve the problem of poor availability and accessibility of well-packaged traditional sweets and snacks, which are free from palm oil.

The brand SKC sells its products via its website and app and has customers in more than 32 countries. SKC competes with the likes of new-age startups such as id Fresh Food, DropKaffe, Chaayos, TagZ, among others.

Backed by Fireside Ventures, the startup picked up $1.5 Mn funding in October 2023. 

78. TagZ

The D2C snack brand came into the limelight after featuring in the maiden season of the TV show Shark Tank India and has not looked back since then. Founded in 2019 by Anish Basu Roy and Sagar Bhalotia, the company sells popped chips, which are neither baked nor fried.

The idea came from Roy’s experiences during his international travels, which pushed him to tinker around in the healthy snacks category. 

From the cricketer Shikhar Dhawan to 9 Unicorns, the backers of TagZ have pumped in over $4.2 Mn in the startup to date. The growth has also seen an uptick as the D2C brand claims to have logged a 30X increase in volumes in the past 18 months, ending May 2023. 

Retailed through 5,000 stores across 22 cities and via quick commerce platforms, TagZ also sells its products overseas in markets such as Kuwait, Dubai, Maldives and Australia.

79. Tailor And Circus

Back in 2016, Vasanth Sampath, Gaurav Durasamy and Abishek Elango came together to explore the idea of making antimicrobial, self-cleaning underwear for astronauts. In the subsequent months of research, they found that the homegrown men’s and women’s undergarment segment was plagued by basic issues such as lack of comfort and style.

After much deliberations, the idea of Tailor and Circus took shape and the startup was launched in 2016. The D2C brand manufactures underwear for both men and women, offering products such as trunks, bralettes and maternity undies. The startup also sells tops for both men and women and allows users to customise their products and build a matching underwear cart. 

The startup last raised seed funding of $241K from multiple angel and institutional investors in April 2021. It competes with the likes of homegrown brands such as Freecultr, XYXX, and DaMensch, among others.

The startup sells its products on marketplaces such as Amazon India and Myntra and through its own website. 

80. TenderCuts

Founded in 2016 by Nishanth Chandran, TenderCuts sells a wide variety of meat and seafood products such as chicken, mutton, eggs and frozen food products via its website and offline stores.

The startup last raised INR 110 Cr in a round led by Paragon Partners in February 2021. To date, it has raised $29.1 Mn in funding from marquee names such as Stride Ventures and Nabventures. 

In August 2023, the D2C meat delivery brand was acquired by omnichannel meat brand Good To Go in what appeared to be a distress sale for an undisclosed amount.

81. The Ayurveda Co. (T.A.C)

Founded in 2021 by Param Bhargava and Shreedha Singh, The Ayurveda Company manufactures and retails products across multiple categories such as haircare, wellness, skincare, immunity boosters and health supplements.

Opting for an omnichannel strategy, its 5,000 physical touchpoints traverse 18 cities across 15 Indian states, including Delhi NCR, Uttar Pradesh, Punjab and Rajasthan. The startup is targeting to grow these retail points to more than 20,000 by FY25.

In March 2023, the D2C ayurvedic beauty and personal care brand raised INR 100 Cr in a Series A funding round led by consumer-centric venture fund Sixth Sense Ventures. 

Since its inception, T.A.C has raised $16 Mn in funding, across debt and equity, from marquee names such as Sixth Sense Ventures, Wipro Consumer Care Ventures and Vector NXG. 

82. The Beauty Co

Founded in 2018 by Suraj Raj Vazirani, The Beauty Co is a D2C personal care startup, which sells toxin-free body care, haircare, skincare and essential oils via its website and ecommerce marketplace such as Nykaa, Myntra, Amazon, Flipkart, Paytm Mall, BigBasket and Snapdeal.

The startup’s founder claims that at least 99% of the ingredients used in The Beauty Co’s products are natural. It operated more than 40 stock keeping units as of 2022.

83. The Divine Foods

Founded in 2019 by Kiru Maikkapillai, The Divine Foods is a D2C superfoods brand that sells packaged products centred on Indian kitchen staples such as turmeric, moringa, millet, and others. 

Its products primarily encompass four categories, including women care, immunity boosters, diabetic care and kids. The D2C brand’s range of offerings include skincare products, mil mixes, powdered superfoods, and spreads.

Incubated under the Tamil Nadu government’s flagship seed funding scheme, TANSEED 4.0, the startup counts names such as superstar Nayanthara and her husband-director Vignesh Shivan as its investors. The Chennai-based D2C brand secured an undisclosed amount of funding from the celebrity duo in October 2023.

The startup claims to have so far served more than 25,000 customers and is available in five nations across the globe. 

84. The Moms Co

The Moms Co, founded in 2016 by Malika Sadani, sells organic products for expecting mothers and babies in the face, hair, pregnancy, and body care categories. It claims to have catered to more than a million customers since its inception. 

In 2021, the Delhi-based D2C brand was acquired by beauty unicorn Good Glamm Group. In March 2022, Inc42 reported that Good Glamm Group had increased its stake in The Moms Co to 90% from 75%.

At the end of September 2022, the brand claims to have had an offline presence in 5,000 retail outlets spanning 20,000 pin codes across the country.

85. The Pant Project

The Pant Project was founded by siblings Dhruv and Udit Toshniwal and offers customised bottom wear for both men and women, with free alterations and monogramming services provided to customers. 

Its products are primarily sold through its website and other e-commerce marketplaces, including Amazon.

In the fiscal year 2021-2022 (FY22), The Pant Project reported a revenue of INR 7.3 Cr, a significant increase compared to the INR 1 Cr earned in the previous fiscal year FY21.

86. The Sleep Company

The story of The Sleep Company starts with a baby. After taking care of their newborn at odd hours, entrepreneur couple Priyanka Salot and Harshil Salot were left aghast when their multiple attempts to buy a new mattress met a dead end. 

Realising the prevailing gaps in the sleep market, especially the lack of innovation, the duo decided to start their own venture and that’s how The Sleep Company was born. 

Since the startup’s inception in 2019, the Salots have scaled up the platform, grabbing the interest of multiple investors, including Fireside Ventures, Premji Invests and Alteria Capital.

The Sleep Company has so far raised INR 190 Cr and is eyeing to create an INR 1,000 Cr brand. With two state-of-the-art manufacturing facilities in Maharashtra and Karnataka, the D2C brand claims to produce 1.2 Lakh mattresses daily. 

The Sleep Company clocked a revenue of INR 58 Cr in FY22 and plans to open more than 100 stores across the country by March 2024. 

87. The Souled Store

Founded in 2013 by Vedang Patel, Harsh Lal, Aditya Sharma and Rohin Samtaney, The Souled Store is a casual wear and pop-culture D2C startup. It is said to have over 180 licences–Disney, Warner Bros, WWE, and Viacom18, to name a few. 

The omnichannel lifestyle brand recently raised INR 135 Cr in a strategic funding round led by Xponentia Capital. To date, the company has raised a total of INR 220 Cr from multiple investors.

Its cap table includes Elevation Capital, Sahil Barua from Delhivery, Gunjan Soni from Zalora, Revant Bhate from Mosaic Wellness and Ramakant Sharma from Livspace, among others. Its product offerings include top wear, bottom wear, innerwear and activewear.

88. The Woman’s Company

The moment Anika Parashar’s daughter hit puberty, she was gripped by questions about which feminine products were good enough. While researching, Parashar found that there was a huge gap in the market for female hygiene products, and it was this epiphany that set the ball rolling for her new venture, The Woman’s Company. 

After working as the COO of Fortis La Femme Hospitals for decades, she founded the startup in 2020, along with Roopam Gupta. The D2C brand operates in the women’s hygiene space and sells products such as sanitary pads, tampons, menstrual cups, and bamboo razors, among others. 

The D2C startup last raised $1.4 Mn in 2021 from marquee names such as Pradip Burman of Dabur. 

The startup sells its products through its website and marketplaces such as Amazon, Flipkart, and Nykaa, among others. 

89. Vahdam Teas

Vahdam, founded in 2015 by Bala Sarda, is an online tea brand. It sells its products in domestic as well as international markets.

In September 2021, Vahdam reportedly secured INR 174 Cr in its Series D round led by IIFL AMC’s PE Fund. After the round, the startup claimed that it had raised INR 290 Cr in total funding from investors.

In FY22, it clocked a revenue of over INR 200 Cr, up from INR 161 Cr in FY21. However, the D2C brand slipped into the red as it reported a loss of INR 16 Cr in FY22 against a profit of INR 1.94 Cr in profit in FY21.

The startup aims to clock a net revenue of INR 500 Cr by 2024.

90. Voylla  

Voylla, founded in 2011 by Vishwas Shringi, is an online artificial and silver jewellery brand. It sells jewellery and other allied products through its website and ecommerce marketplaces. 

In 2021, Voylla was acquired by Thrasio-style D2C aggregator GOAT Brand Labs. Besides Voylla, GOAT Brand Labs also acquired 14 other brands, including Label Life, trueBrowns & Abhishti, Frangipani, Neemli and Nutriglow, among others.

Prior to the acquisition, Voylla had raised a total of $16.9 Mn funding in Series B and Series A funding rounds. Its cap table includes Peepul Capital, Snow Leopard Technology Ventures and a slew of other angel investors.

91. Wakefit 

Founded in 2016 by Ankit Garg and Chaitanya Ramalingegowda, Wakefit sells a host of sleep and home decor products such as mattresses, pillows, bed frames, comforters, and back cushions, among others. It sells these products via its website and ecommerce marketplaces.

The Bengaluru-based startup manufactures products at its facilities in Bengaluru, Jodhpur and Delhi. In FY23, the startup launched 22 physical stores across 15 cities in the country. The brand clocked a revenue of INR 825 Cr in FY23 and is eyeing a revenue of INR 1,000 Cr by FY24. 

Wakefit has raised a total funding of $145 Mn so far. Its cap table includes Sequoia Capital, Verlinvest and SIG. 

92. Wellbeing Nutrition

An avid runner, Avnish Chhabria used to rue the lack of homegrown options for organic and plant-based nutritional supplements in India, which were necessary for him to stay at the top of his game. 

His dependence on global brands ignited the idea of building a desi plant-based vitamin and mineral supplements brand. With an eye on offering a better-priced alternative to a majority of Indians who could not afford to import plant-based supplements, Chhabria founded Wellbeing Nutrition at the fag end of 2019. 

Since then, it has rapidly scaled operations. It currently offers more than 53 SKUs and deploys an omnichannel strategy to woo customers. The brand manufactures plant-based vitamin and mineral supplements in the form of capsules, oral strips, and effervescents, among others. 

The startup partners with a global team of gastroenterologists to nutritionists to build its line of products. Besides, it sources its raw materials from more than 200 organic farms and certified companies from across 19 countries.

Its multi-pronged omnichannel strategy helped it clock a revenue of INR 19.5 Cr in FY22. The Mumbai-based D2C brand is eyeing 100 Mn customers and INR 100 Cr revenue in 2023. It plans to foray into the US, the UK and the UAE by 2025. 

Backed by the likes of Hindustan Unilever Limited (HUL) and Fireside Ventures, Wellbeing Nutrition has so far raised $10Mn from multiple investors. Last year, HUL acquired a 19.8% equity in the startup.

93. Wellversed 

Founded in 2018 by Aanan Khurma, Aditya Seth and Ripunjay Chachan, Wellversed is a health and wellness brand. Its products are sold via its website and ecommerce marketplaces.

On an acquisition spree, the umbrella brand has acquired three startups – Sportfit, Rimoy Naturals and Ketofy – in the past four years to strengthen its house of brands. It claims to have offered over 12K health plans for weight loss, skin nourishment and other ailments to customers. 

It has raised a total of $3.2 Mn in funding from investors such as Jubilant Foodworks, Yuvraj Singh, KLUB Works and Velocity.

In the financial year 2021, it reported earnings from operations at INR 20 Cr.

94. Wingreens Farms 

Founded in 2011 by Anju Srivastava and Arun Srivastava, Wingreens Farms sells packaged food products such as sauces and spreads, spice mixes, breakfast cereals, non-dairy milk, and protein shakes, among others. It sells these products via its website and offline distribution network in more than 200 Indian cities.

In May 2022, the D2C food brand acquired Postcard’s parent company Dharmya Business Ventures for about $2.1 Mn in a cash and share swap deal.

In December 2021, it raised $17 Mn in its Series C funding round led by Investcorp. Subsequently, it also reportedly bagged INR 22 Cr in funding from Anicut Capital. So far, it has secured a total funding of $49.8 Mn from investors. 

95. WishCare

Founded in 2019 by Stuti Kothari, Ankit Kothari and Ayush Kothari, WishCare is a sustainable beauty care brand that sells a range of sustainable skincare and haircare products.

WishCare’s portfolio spans products such as hair treatments, hair growth serums, face serums, and body lotions. The company claims that its products are formulated with clinically proven ingredients.

The D2C brand sells its products through its own website as well as more than 15 ecommerce platforms such as Nykaa, Amazon, and Flipkart, among others. It currently claims to serve more than 10 Lakh customers. 

WishCare recently secured INR 20 Cr ($2.4 Mn) in its first round of funding from Unilever Ventures. 

96. Wonderchef 

Wonderchef, founded in 2009 by Ravi Saxena and celebrity chef Sanjeev Kapoor, offers cookware, kitchen appliances, bakeware, and other allied culinary tools. It claims to operate 22 exclusive retail outlets and has served over 3 Cr customers so far.

In 2021, it secured INR 150 Cr in a funding round led by Sixth Sense Ventures. Godrej Family Office, Malpani Group, and other high-net-worth individuals also participated in the funding round.

It claims to have over 500 SKUs and a presence in India, the US, the UK, Australia, and Canada, among others. It is looking to increase the count of its exclusive outlets to 100 by 2025.

97. Wooden Street 

Wooden Street, founded in 2015 by Lokendra Ranawat, Dinesh Pratap Singh, Virendra Ranawat and Vikas Baheti, sells furniture and home decor products such as modular furniture, kitchen and wardrobe, lighting and office furniture, among others, via its website.

It operates over 100 experience stores and 30+ warehouses across the length and breadth of the country. With 30,000 home furniture products in its kitty, the D2C brand claims to have served more than 15 Lakh customers in more than 300 Indian cities. It has several manufacturing facilities and R&D units in the country.

In April 2022, it secured around $30 Mn in its Series B funding round led by Westbridge Capital. Wooden Street then claimed that it grew its business 100% year-on-year over the previous three years, and aimed to attain a turnover of INR 600 Cr in the next two years. 

98. Wow Skin Science

Founded in 2014 by Manish Chowdhary and Karan Chowdhary, WOW Skin Science is a beauty and personal care brand. It sells a host of skincare, haircare, body care and nutraceutical products via its website. It claims to have 400 SKUs and has a presence in 30,000 general trade stores across the country.

In June 2022, the Bengaluru-based D2C skincare brand secured $48.02 Mn from Singapore-based GIC at a post-money valuation of $280 Mn. Prior to that, it raised $50 Mn from ChrysCapital.

In the financial year 2021-22, it reported losses of INR 135.83 Cr while its revenues grew 3.4X YoY to INR 343.94 Cr.

99. XYXX

Founded in 2017, XYXX is a D2C menswear brand that sells a range of products across categories such as underwear, loungewear and athleisure. It is also the brainchild of Yogesh Kabra. 

What works in favour of the brand is its fashionable touch and skin-friendly fabrics that it claims is suitable for India’s humid climate. The idea germinated after Kabra realised that there was a big gap in the Indian men’s innerwear market, which suffered across the board from style to comfort. 

Leaving aside his father’s textile business, Kabra jumped into the fray and pursued his entrepreneurial talent, the result of which is XYXX. 

The D2C brand has also seen a warm response from investors. It recently bagged INR 110 Cr as part of its Series C funding round led by Amazon Smbhav Venture Fund. Since its inception, the startup has raised INR 390 Cr in multiple rounds of funding. 

With 1,000-plus SKUs, XYXX sells its products online on 14 ecommerce platforms as well as its website. It also claims to operate multi-brand outlets (MBOs) and exclusive brand outlets (EBOs) across more than 18,000 touchpoints in 150+ Indian cities. The startup closed FY22 with a revenue of INR 57 Cr.

100. Zappfresh

Founded in 2015 by Deepanshu Manchanda and Shruti Gochhwal, ZappFresh is a Gurugram-based D2C meat delivery startup. The startup grew in prominence as customers preferred online avenues to order their meat as pandemic locked people indoors. 

Backed by names such as SIDBI Venture Capital, Dabur Family Office, LetsVenture and Keiretsu Forum, ZappFresh has so far raised $7.9 Mn in funding. The startup recently acquired Dr. Meat for an undisclosed amount to mark its foray into Bengaluru. 

Banking on its growth numbers, Zappfresh is targeting INR 300 Cr in overall revenue by end of FY24 as it eyes deeper penetration in Southern India. It competes with the likes of players such as Licious as well as quick commerce players such as Swiggy Instamart, and Blinikit, among others.

101. Zivame 

Zivame, founded in 2011 by Richa Kar and Kapil Karekar, sells lingerie, activewear, shapewear and sleepwear via its website and offline retail stores. 

The startup had earlier claimed that nearly 42% of its sales come from Tier-2 and 3 cities in India. 

In 2020, Reliance Brands acquired a 15% stake in Zivame. Following this, the conglomerate also announced the acquisition of an 89% stake in the lingerie brand for a consideration of INR 950 Cr last year.

Zivame claims to have built an offline presence in more than 30 retail stores and more than 800 partner stores across the country.

This is a running article, we will keep adding more names to the list.

Last Updated:  December 21, 2023. The listicle has been updated to add three new brands.

The post 101 D2C Brands That Are Disrupting India’s Consumer Market appeared first on Inc42 Media.

Delhi-NCR-based electric mobility startup BluSmart has raised $24 Mn (INR 200 Cr) in a fresh equity funding round, which saw participation and over-subscription from its existing investors, founders and leadership team.

The startup will use the capital to build large-scale EV charging superhubs enabling the expansion of its electric ride-hailing service.

Founded in 2019, BluSmart offers EV ride-hailing services and charging infrastructure across Delhi NCR, Bengaluru and other megacities in India. The startup currently operates over 5,500 EVs and aims to increase the fleet size to 8,000 across Delhi-NCR and Bengaluru by next year.

The company claims to have completed more than 10 Mn rides so far, travelling more than 330 Mn zero-carbon Kms in the process.

BluSmart also owns and operates over 4,000 EV chargers, across its 34 EV charging superhubs.

“It has been a landmark year for BluSmart with great achievements like the historic milestone of completion of 10 million electric trips and key industry recognitions. We will continue to expand our brand promise of zero ride denials, on-time service and clean mobility to more geographies,” said Anmol Singh Jaggi, cofounder and CEO of BluSmart.

Tushar Garg, CEO of BluSmart Charging business said that EV Charging Infrastructure is the biggest bottleneck for large-scale EV adoption and is also the single largest opportunity.
“Cities have challenges with finite prime locations and a lack of adequate power load. BluSmart is building large EV charging superhubs at prime locations across Delhi-NCR and Bengaluru,” he added.

In April this year, BluSmart raised $42 Mn in a funding round. The startup counts Alteria Capital, BlackSoil, Stride Ventures, Mumbai Angels, BP Ventures and LetsVenture among its investors.

The startup competes with the likes of BOLT, Ather Energy, Cell Propulsion, CHARGE+ZONE and Chargeup in the electric mobility space.

Indian EV startups offer services such as sustainable mobility, energy infrastructure, commercial mobility and battery management system, among others, to the general masses and enterprises. Besides, they are also helping reduce carbon emissions and offering a cheaper alternative to fossil fuels. As a result, the space has been gaining a lot of traction from the investors.

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Robotics firm GreyOrange has raised $135 Mn (around INR 1,123 Cr), marking the first close of its Series D funding round led by Anthelion Capital (erstwhile Cowen Sustainable Investments), with participation from existing investors Mithril, 3State Ventures and Blume Ventures. 

The startup will deploy the fresh proceeds to scale up its technology leadership, expansion and bolster adoption of its fulfillment orchestration platform in warehouses, distribution centres and retail stores.

Founded by Akash Gupta and Samay Kohli in 2012, GreyOrange specialises in designing, manufacturing, and deploying AI-based robotic systems for automating routine tasks in warehouses and fulfilment centres for major ecommerce and retail companies. 

With manufacturing units in India, China, and the US, and research and development facilities in various countries, including India, the company claims to have played a crucial role in managing warehousing operations for Indian companies like Flipkart, Myntra, Pepperfry, Mahindra Tractors and others. 

“As we scale our technology and enhance customer experiences and operational efficiency, we recognise that keeping the needs of our customers at the centre of our product and solution roadmap has proven essential for our customer’s success, as well as our own,” said Gupta.

 “Not only has GreyOrange automated the movement of goods within the warehouse, but the company has also built a network that optimises how retailers move their goods across their entire supply chain,” said Vusal Najafov, cofounder of Anthelion Capital. 

GreyOrange’s latest funding round comes one year after the firm raised $110 Mn in growth financing.  A major portion of the infusion came from its existing investor Mithril Capital Management, along with new investors.

So far, the company has raised close to $425 Mn in total funding.

As per the 2023 Gartner Hype Cycle for Supply Chain Execution Technologies report, by 2027, more than 75% of companies are expected to integrate some form of cyber-physical automation into their warehouse operations.

The Gartner report notes that as more and more companies are stepping up to employ robotics, they will likely manage diverse robot fleets from different vendors. This calls for standardised software for seamless integration, efficient task assignment and communication with other automation types like door or elevator controls. 

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Continuing its winning streak, Reliance Jio added 3.4 Mn wireless subscribers to its kitty in September, as per monthly subscriber data released by the Telecom Regulatory Authority of India (TRAI).

Taking the second spot on the charts was the country’s second biggest telecom operator Bharti Airtel which accounted for 1.3 Mn subscriber additions during the month. Meanwhile, Vodafone Idea (Vi) continued to lose users in droves as it shed 2.32 Mn subscribers in the month of September.

State-owned BSNL and MTNL also saw heavy user churn as they lost 7.49 Lakh and 2,596 wireless users, respectively, during the course of the month. 

The Indian wireless telecom ecosystem saw a net addition of 1.7 Mn subscribers in the month against 1.39 Mn in August 2023. Overall, the number of active wireless subscribers in September hovered around the 1.04 Bn mark.

Meanwhile, Jio continued its stranglehold over the Indian telecom space, accounting for a market share of 39.06%, followed closely by Airtel with 32.85%. VI’s market share stood at 19.78% while BSNL contributed 8.14%. 

The country’s overall teledensity improved to 82.54% in September, up from 82.48% in the previous month. The push was largely led by rural India where teledensity improved further to 57.75% during the month under review compared to 57.67% in August. 

The total number of broadband users (both wireless and wireline) in the country stood at 885 Mn at the end of September with Jio grabbing more than half, 51.86% to be precise, of the total market. Airtel stood at 29.11% while VI took the third spot with 14.29% market share in the broadband market. 

In addition, 12.65 Mn subscribers submitted requests for Mobile Number Portability (MNP) in September, taking the total requests submitted till date beyond the 890 Mn mark. A majority of these, 7.21 Mn, emerged from Zone-I (Northern and Western India) while the remaining 5.44 Mn came from Zone-II (Southern and Eastern India).

The data comes close on the heels of the Centre tabling the much-awaited Telecommunications Bill, 2023 before the Parliament. The proposed law seeks to replace the archaic century-old Indian Telegraph Act of 1885, as well as the Indian Wireless Telegraphy Act of 1933.

Not heeding to the demands of the telcos, the Bill kept OTT platforms outside the ambit of the regulatory framework but critics claimed that the proposed legislation covertly brings internet-enabled services under its purview. 

The Bill also charted out a new definition for ‘telecommunication’ and reiterated a host of compliance mandates for the operators. It also set the stage for the allocation of satellite communication licences through administrative process to private players, ruling against an auction process for the same. 

With this, the fight between telecom giants Jio and Airtel is expected to spill into the satcom domain as their arms Jio Satellite Communications and OneWeb respectively, have licences to offer such services.

The two players have also begun to roll out unlimited 5G data packs for their prepaid and postpaid users as they look to monetise the new generation technology for which they spent billions of dollars for spectrum in auction.

The post Reliance Jio Continues Winning Streak, Adds 3.4 Mn Subscribers In September appeared first on Inc42 Media.

The Centre may release the administrative rules under the Digital Personal Data Protection (DPDP) Rules within two weeks and likely notify the final version of the Bill by the end of next month.

On Wednesday (December 20), executives from social media and internet intermediaries met with senior officials from the Ministry of Electronics and Information Technology. The discussions focused on crucial topics including child gating, the formulation of consent architecture, and the delineation of rights and obligations for data principals, ET reported.

After several years of waiting, India got its data protection law earlier this year. The DPDP Bill was passed in the Lok Sabha on August 7 and in the Rajya Sabha two days later. On August 11, President Droupadi Murmu finally granted her assent to the Bill to become an Act.

The DPDP Act directs setting up a Data Protection Board of India to ensure its implementation. In case of any personal data breach, the board will be responsible for looking into the matter, inquiring into the breach and imposing penalties.

The DPDP Act seeks to protect the privacy of Indian citizens. In case of any breach for misusing citizens’ data or failing to protect the digital data of individuals, the Act proposes a penalty of up to INR 250 Cr on entities.

The Act not only offers transparency to users regarding how corporations can utilise their data but also provides clear guidelines for companies, including startups, on how they should handle users’ personal data and obtain consent.

Earlier Inc42 reported that the government was looking at a phased implementation of the act. Minister of State for Electronics and IT Rajeev Chandrasekhar said that certain government entities, such as those at the panchayat level, micro, small, and medium enterprises (MSMEs), and early-stage startups, might be eligible for exemptions and won’t fall under the scope of the DPDP Act right away.

Meanwhile, the central government has also started the process of preparing regulations for artificial intelligence (AI) to support its growth, safeguard interests and encourage innovation in this evolving technology in India.

The post Government Likely To Unveil Personal Data Bill Rules In Two Weeks appeared first on Inc42 Media.

The year so far has been no less than a nightmare for gaming players in India. This is because the online gaming industry faced numerous challenges due to the increased regulatory scrutiny and a tightened tax noose on the real money gaming (RMG) segment.

While the Ministry of Electronics and Information Technology (MeitY) provided some clarity by notifying online gaming rules in the first half of the year, the sector was shaken when the GST council mandated a 28% GST.

The move even prompted gaming-focussed VC firm Lumikai to revise its gaming revenue projection for FY28 to $7.5 Bn from $8.6 Bn.

Amid regulatory challenges and taxation impacts faced by RMG firms, funding in the gaming space declined significantly from $576 Mn in 2022 to $209 Mn in 2023 until November, Inc42 data showed.

However, not everything is gloom and doom, even as the overall sentiment for RMG appears subdued.

Well, from predictions point of view, the year 2024 is anticipated to witness springtime for mid-core and casual gaming studios. Investors will be seen tilting towards these segments amid expectations of them becoming the primary growth drivers for gaming revenue in India next year.

Even though there are hopes of a stable 2024 on the horizon, investors are expected to remain cautious while approaching the sector. This caution will likely hurt gaming segments that are sulking due to the government’s tightened GST noose.

With precisely ten days remaining in 2023, let’s understand how experts see this industry going through a shift and the key predictions that will define the Indian online gaming sector in 2024.

Here Are The 8 Online Gaming Predictions For 2024

No Relief On Cards For RMG Players

As of now, industry experts fear that gaming startups may continue to bear the extra GST cost for the next 1-2 years to retain customers, affecting their topline by about 70-80%. Further, smaller startups with limited funds may face challenges in absorbing the extra costs and could be forced to shut down. Although many smaller RMG startups are considering consolidation, larger startups are presently not showing any interest in acquiring companies within the same segment.

“The tax structure will undoubtedly impact the profitability of RMG companies. Larger VC-funded startups are using their cash reserves to absorb these additional costs. No investments were made in RMG companies during the second half of the year, and I anticipate that new investments are not likely to come in either. It’s just a matter of time that larger startups begin to feel the impact as well,” Sudhir Kamath, chief operating officer of Nazara Technologies, said.

To survive in the current stressful situation, the RMG startups are looking at optimising costs, which will likely have an impact on their innovation in the upcoming year, Kamath added.

Meanwhile, according to a senior executive at an Indian gaming unicorn, larger startups are trying to push diversification such as introducing free-to-play games. However, none of these companies have been able to make significant developments yet.

For instance, Dream Game Studios, owned by Dream11 parent Dream Sports, launched its first mobile game in India and Pakistan in October. Moreover, these companies are also looking to decrease reliance on the Indian market and looking at international expansion. Recently, MPL said its revenue from international operations accounted for 38% of its operating revenue in FY23, up from 11% in FY22.

Casual & Mid-Core Gaming To Change The Game

At a time when investors are shying away from investing in the RMG segment, there is a growing interest in casual and mid-core gaming in India.

Casual games are a category of video games intended for a wide and diverse audience. They are designed to be easily accessible, user-friendly, and enjoyable for players of all skill levels. Some examples of casual games are Candy Crush, Clash of Clans, and puzzle games.

Meanwhile, mid-core games, somewhere between casual and hardcore genres, demand a higher level of player engagement with more complex mechanics and elements, requiring a dedicated time commitment. Free Fire and BGMI are two of the many examples.

While, on the one hand, the return of BGMI (Battlegrounds Mobile India) has reignited advertising interest in the gaming space, in-app purchases for casual games are experiencing growth on the other.

Players are increasingly willing to make in-app purchases for features like skipping wait times, advancing levels, and accelerating progression.

The ease and convenience introduced by UPI have played a significant role in making users more comfortable with in-game transactions.

“I am very bullish on both video gaming and esports. There’s better monetisation potential. We have seen that gamers are now more comfortable paying for in-app purchases and are gradually moving towards big-ticket purchases, thanks to UPI,” Nazara’s Kamath said.

Meanwhile, Ashwin Suresh, the founder of game streaming startup Loco has observed a noticeable willingness to experiment with new genres among gamers.

According to him, until the middle of last year, there was a strong inclination mostly towards shooter games and the battle royale format. “However, as we progressed into the year, we observed a significant uptake in the PC format and a surge in role-playing games and massively multiplayer online games,” Suresh said.

Imperative to mention that the gaming sector is undergoing a demographic shift as well, particularly with the increasing presence of gamers from non-metro cities and towns. Within this demographic, 60% are male and the remaining are female gamers.

Lately, Nazara Technologies is seen focussing on bringing out new games. For this, the listed gaming giant has partnered with four Indian game studios to publish five casual and mid-core games in India.

On an earlier occasion, CEO Nitish Mittersain told Inc42 that Nazara was looking to invest in gaming studios capable of producing top-tier games tailored for both the Indian and global markets.

User Engagement, Retention Rate To Attract Investments

Moving on, according to industry experts, gaming studios can expect to secure anywhere between $3 Mn and $7 Mn from VCs next year.

In the casual gaming segment, investors will likely focus on metrics such as engagement, retention rate, and time spent as they evaluate potential investment opportunities.

Talking about Lumikai’s investment thesis, Salone Sehgal, the general partner of the VC firm said, “We invest in pre-product studios with a focus quality of the team, their previous experience, and the 0-1 scale of their gaming journey. For the studios that have launched one or few games, we focus on engagement, early retention metrics at D-1, D-20, and D-30, along with the time spent on the platform. We also conduct thorough product checks and competitive benchmarking as part of their evaluation process.”

Meanwhile, early stage VC WEH Ventures plans to shift focus from pre-game studios to those that have already launched 2-3 games.

According to Rohit Krishna, partner, WEH Ventures, the overall progress in AI has significantly simplified and made content creation more affordable. Moreover, the availability of new tools will play a crucial role in game development. While many studios have been experimenting this year, they will be seen launching more games next year.

Investors To Remain Cautiously Optimistic About AAA Games

At a time when the future of casual and mid-core gaming studios appears to be bright, investor interest is a bit dim towards AAA gaming. This is because the Indian gaming market predominantly follows a freemium model, and there hasn’t been a significant evolution towards paid-premium games yet. Moreover, Indian studios have not yet successfully developed AAA games.

However, things could change for good as two or three AAA games are scheduled for launch next year. This development is likely to capture the attention of investors and potentially make them more eager to invest in AAA gaming studios.

But, it’s still early days for AAA and console game development in the Indian market as startups are yet to reach that stage of maturity that is needed for this space.

Talking about the maturity in the space, game development startups are taking charge of nurturing next-generation talent. However, this will not be enough for sustainable growth, as these players will have to solve the challenge of high operational costs to subdue the impact of the 28% GST whiplash on the industry.

The post 8 Online Gaming Predictions For 2024 appeared first on Inc42 Media.

What’s a newsmaker in the context of startups and tech? Is it an outspoken founder or investor who was among the headlines over allegations and controversies, or is it someone who creates phenomena with their statements and thoughts?

Over the past month, we have recounted the personalities that found themselves among controversies and success stories of the year — from public listings to startups that turned profitable and from founder exits to shutdowns in the Indian startup ecosystem, While these were some of the bigger stories of 2023, we believe newsmakers are those who drove themes and trends that remained prominent throughout the year.

There were founders and leaders who earned prominence for other reasons too, such as Zomato CEO Deepinder Goyal or Paytm founder and CEO Vijay Shekhar Sharma for turning around their large businesses to some extent.

Or even founders of Honasa (Mamaearth), Zaggle, ideaForge and others that successfully navigated public markets for public listings. Plus, major VC ecosystem developments such as Omidyar Network’s exit from India or Peak XV Partners rebranding from Sequoia Capital also garnered plenty of attention.

But in our recap, we have chosen eight newsmakers who had a more profound influence on Indian tech. As part of Inc42’s 2023 In Review series, we are looking at these founders, CEOs and tech leaders who shaped the discourse and sparked off debates this year.

From Ola Electric founder Bhavish Aggarwal who launched a new company this year to join the generative AI revolution to Tim Cook, who turned into something of a global ambassador for the Make-In-India movement. And from Isha Ambani carrying the torch forward for Reliance’s retail legacy, to Narayana Murthy’s comments that stirred up the work-life balance debate all over again — these are the personalities that drove conversations throughout 2023.

Bhavish Aggarwal: Dominating EVs & Eyeing Generative AI

Last year, the Ola Electric founder found himself in the thick of social media disputes with competitors in the automobile industry, but this year, Aggarwal’s focus turned to pumping up Ola Electric’s two-wheeler sales figures and announcing the launch of the next generation of EV two-wheelers by the end of 2024. There are also plans for an electric car in 2025.

With Aggarwal leading the marketing push on his personal social media channels, Ola’s EV business has seen tremendous growth — nearly 50% higher monthly sales in November 2023 as compared to September 2023.

And with Ola’s growth, the overall adoption for EV two-wheelers has also picked up for other players — sales nearly doubled in November as compared to June 2023.

The Aggarwal-led company also put its IPO plans into full throttle by converting into a public company, after raising INR 3,200 Cr in a year when mega rounds were a rare occurrence. The pre-IPO filings are expected to come in December and there will be a lot of eyes on what Ola and Aggarwal expect from the public markets.

And while most of the focus has been on Ola Electric, Ola Cabs also introduced plenty of changes from ONDC integration to the Ola Prime Plus tier. But Ola Electric is clearly the biggest motivation for Aggarwal currently.

Of course, towards the end of the year, some of his focus turned to generative AI. At a time when the global gen AI fight seems to be centred around big tech giants, Aggarwal’s third venture Krutrim is looking to disrupt the space with an AI-centric cloud infrastructure, developing AI models for Indian languages and more.

Here’s a deep dive into Krutrim’s plans, and what we are more interested in seeing is whether Aggarwal changes the game in AI just as Ola did for EVs and mobility.

Isha Ambani: Revamping Reliance’s Retail Legacy

Reliance is one of the biggest newsmakers in tech every year for everything that Reliance Jio does, but this time around it’s the retail business that has taken centre stage with Isha Ambani leading the line.

Last year, Isha was elevated to chairman and managing director of Reliance Retail and the company’s moves this year signal a change towards digital-first brands, tech-driven platforms and a new-age omnichannel approach.

This year, the retail major forayed into the BPC market with Tira, and Reliance Retail’s digital and new commerce revenue surged to INR 50,000 Cr in FY23, a fifth of the overall revenue. Reliance Retail also raised over INR 15,000 Cr (nearly $2 Bn) from sovereign funds to press the accelerator on the digital commerce businesses, and acquire brands or exclusive rights to international labels.

While Mukesh Ambani and Akash Ambani helm Reliance Industries and Reliance Jio, Isha’s focus has squarely been on Tira and AJIO (fashion), along with JioMart. The revenue contribution just shows how key these platforms will be for long-term growth for Reliance’s retail business.

But that’s not all — the newly-created Jio Financial Services (JFS) has brought Isha on board as a director, and with JFS’ plans to increase credit penetration in the retail market, we could see some interesting developments between Reliance Retail and JFS in the year ahead.

Narayana Murthy: Wading Into The Work-Life Balance Debate

Narayana Murthy is no stranger to being among the headlines, but this year, the Infosys cofounder and former CEO jumped into a hot debate that has polarised the tech ecosystem.

The Padma Shri awardee argued that work productivity in India is one of the lowest in the world and urged youngsters to volunteer to work 70 hours a week. But this caused a lot of furore among certain sections of those who follow Murthy, even as many other entrepreneurs advocated for the same.

To be fair, the work-life balance debate has been a hot topic of discussion pretty much every year. In 2022, Bombay Shaving Company founder Shantanu Deshpande urged startup employees to put in 18 hours every day, which raised concerns about the pressures of working in a startup, work culture and employee happiness.

But Murthy’s comments have been particularly criticised as he cited his own experience with founding Infosys and working long hours as an example. Many pointed out that given his ownership of the company, his motivation was not unnatural, but most entry-level employees have personal goals and commitments that do not justify long working hours. Others also pointed out the low salaries paid by IT giants such as Infosys to entry-level and mid-tier talent.

Besides this Murthy was caught in a deepfake campaign where a video featuring his likeness and voice was used to promote a stock trading platform. The veteran entrepreneur was one of several celebrities seen in AI-generated fake videos this year.

But it doesn’t end there: Murthy also took a stance against government subsidies for infrastructure, saying “nothing should be given for free”. He is believed to have suggested that those availing government subsidies should be made to contribute back to the betterment of society in some form or the other.

His comments, made at the Bengaluru Tech Summit 2023 in December, are particularly ironic given that so much of Indian tech today revolves around digital public infrastructure, which is essentially a free service for users, subsidised by government and policy push.

Rahul Yadav: Return Of The ‘Bad-Boy’ Entrepreneur

While Ashneer Grover continues to cause controversies with each statement, the biggest founder-related governance issues this year have come from Broker Network and its founder Rahul Yadav.

As we recounted in our original and deep investigation into Yadav’s latest venture, Broker Network burnt over INR 280 Cr in less than 18 months, and the founder is alleged to have built a web to syphon off funds from the company.

The biggest surprise with Broker Network is that Info Edge invested INR 280 Cr in the company after being convinced by Yadav that the Housing.com ouster and the Intelligent Interfaces’ no-show are behind him.

Essentially, even one of the most experienced investors in India — led by Sanjeev Bikhchandani, one of the most reputed entrepreneurs in the country — was swayed by a pitch, which eventually turned out too good to be true. Investors have tightened up their due diligence processes for potential investments a lot in the past two years and Info Edge’s bruising experience is only likely to increase their scrutiny into founders and potential bets.

Today, Yadav is dealing with multiple cases. The Economic Offences Wing has registered an FIR against him and is looking into the bigger complaint by Info Edge. Even former employees have filed FIRs against Yadav for furnishing bad cheques. Will 2024 see Yadav being prosecuted and charged for the Broker Network saga?

Rajeev Chandrasekhar: Cementing India’s Place In Global Tech 

Few policymakers and legislators in India wade into tech debates as frequently as Rajeev Chandrasekhar, who as Minister of State (MoS) for Information Technology, is second in command after Ashwini Vaishnaw, the union minister for IT.

But Chandrasekhar has been nearly omnipresent when it comes to speaking about the government’s stand on everything from AI regulations in light of the generative AI revolution, or net neutrality given the battle between telcos and over-the-top (OTT) service providers over network fees.

As per reports, Chandrasekhar, during a meeting with his Dutch counterpart Alexandra van Huffelen, is said to have pushed for a greater role for India in swiftly putting in place global regulations for emerging tech.

The MoS for IT also pushed for greater manufacturing in India by tech giants across sectors — particularly focussing on how Apple has managed to expand its manufacturing footprint in India (more on this later). In addition to electronics manufacturing, Chandrasekhar is said to have liaised with Elon Musk-led EV giant Tesla to bring EV manufacturing to India and procure components locally.

With India looking to carve out a bigger piece of the global tech manufacturing pie in light of the China+1 movement, Chandrasekhar has emerged as the face of India’s tech policy in many ways.

Robin Raina: Eyeing An IPO For A Bankrupt Business 

There are CEOs that seem to grow into mature leaders as their companies head to the public markets, and there are the likes of Robin Raina, whose outlandishness never seems to wane.

The Ebix, Inc. and Ebix Cash CEO has had to face many tough questions in light of the company’s INR 6,000 Cr IPO plans in India, particularly related to the sorry state of its financials and its high indebtedness.

Raina joined Ebix way back in 1997 and quickly rose up the ranks, but the company’s operations have been under a cloud in the past year, especially after the Hindenburg Research report that questioned a lot of the company’s claims. Despite this, Raina has looked to stay in the limelight with his penchant for the high life — particularly, the glamour shots with his Ferrari and other luxury vehicles.

Ebix’s lenders have unsuccessfully chased the company for funds, but Raina took home a $1.8 Mn bonus in September 2023 even as the business was coming close to bankruptcy. In December 2023, Ebix Inc filed for bankruptcy in the US, after defaulting on a $617 Mn loan and several covenants associated with this debt.

The entire episode shows us the severity of corporate governance lapses in some companies, even those that aspire to raise money from public markets. And there’s also a question of how regulators approved the IPO plans for a company that has so many red flags in its leadership.

Sam Altman: The Posterboy Of Generative AI

Fired and back again in five days. Few founders and CEOs can boast of having survived such drama as Sam Altman did with OpenAI in late 2023, after being thrown out of his own company. His dismissal and subsequent reinstatement set off shock waves across the global tech ecosystem, sparking off a debate about the power struggle between a founder and a company’s board.

Altman, considered by many as the face of generative AI, has been in the news all year long — largely because generative AI itself has grabbed headlines and the attention of the world. There were reports about a DDoS attack on OpenAI in early November as well as the company’s close ties with Microsoft, its lead investor.

In the Indian context, however, controversies around Altman started much before the boardroom shenanigans at OpenAI.

Altman’s visit to India and his public appearance attracted the who’s who of the Indian tech ecosystem. But when he was asked whether Indian companies could compete with OpenAI, his answer did not please many. He called it a “totally impossible” endeavour, but later clarified that he was simply responding to a question about trying to compete with OpenAI valued at over $25 Bn+ using just $10 Mn.

Of course, all this was forgotten by the time Altman was sacked by the company’s board and then brought back swiftly, If anything, his reinstatement only seems to reinforce the notion that Altman is not only the most influential person at OpenAI, but arguably also in generative AI.

The rise of OpenAI has fuelled the generative AI revolution with a slew of startups now looking at building LLMs and models for specific needs. Case in point: Indian AI startups Bhavish Aggarwal’s Krutrim or Lightspeed-backed Sarvam AI. Plus, companies across sectors are adopting ChatGPT and generative AI en masse for their operations.

Tim Cook: Making India The Apple Of His Eye

He’s the CEO of the world’s most valuable company, and one could argue that no CEO has backed India in as big a way as Apple’s Tim Cook did this year.

In contrast to the visit of Jeff Bezos in 2020, Cook’s tour of India saw Apple launch its first own-brand retail stores in Mumbai and Delhi. But this was a relatively minor development when seen in the context of Apple’s larger plans for India.

Firstly, the tech giant expanded its manufacturing base in India and is eyeing making more than just iPhones in the country. Given the fact that accessories such as chargers and wireless earphones (Airpods) sell in larger quantities than smartphones, it could be argued that this represents the biggest push for global electronics exports from India.

Apple’s lead in India has since been followed by the likes of Google, which said it would manufacture Pixel smartphones in India from 2024.

Some of the goodwill earned by Apple has been tarnished with allegations around anti-competitive practices by its App Store, as well as the alleged hacking of iPhones of some elected officials. But these were minor blips in the Apple story.

Cook and Apple’s India plans underscore the wider China+1 movement in the tech industry, as many major players are looking to diversify their manufacturing bases away from China and to India and other geographies.

Of course, Apple being the largest company in the world by market cap, seems to dominate all discussion around the Make-In-India success story, but going forward the efforts of the company would be to boost local manufacturing of smaller electronics and components for its devices, so that it has to rely on fewer imports when assembling and making products in India.

The post 8 Newsmakers Of 2023: The People Behind The Biggest Indian Tech Stories Of The Year appeared first on Inc42 Media.

Ecommerce took centre stage on the 13th day of the Parliament’s Winter Session as the government answered a slew of questions regarding regulation, competition, ONDC and ecommerce exports.

Responding to a question, the Minister of State (MoS) for Commerce and Industry Som Parkash on Wednesday (December 20) said that the ONDC network was now live in 500 towns and cities across the country. 

“The geographic coverage of ONDC is determined both by the capability of its Network participants and the independent business decisions of merchants onboarded by the Network participants,” he added.

Parkash’s comments were part of a written response to a question by Lok Sabha member Ravikumar D on whether ecommerce regulations extended to the state-backed ONDC. 

“All existing laws and regulations of India, related to ecommerce apply to ONDC and the Network Participants on [the] ONDC network,” Parkash said.

The government also added that ONDC was also taking ‘comprehensive’ steps to ensure trust, fairness and transparency on the network, including fairness in search and discovery, payment mechanisms, KYC requirements, reviews and ratings, and enforcement, among other factors.

During the session, Parkash also pointed out that the government has so far not undertaken any studies to address competition-related issues identified by the 172nd report of the Rajya Sabha on the promotion and regulation of ecommerce in India. 

The minister added that the government had filed an ‘Action Taken’ report in response to the recommendations of the Parliamentary Standing Committee on Commerce on the matter.

Incidentally, the government had then decided not to take any recommendations on the aspect of competition.

The standing committee had recommended changes related to the current regulatory regime encompassing ecommerce, the Competition Act of 2002, abuse of dominant position by big players as well as mergers and acquisitions. The committee had also recommended that the Ministry of Corporate Affairs take ‘concerted efforts’ to finalise and enact the Competition Amendment Bill ‘at the earliest’.

The government, in its action-taken report, noted that the amendment bill would already include most of the recommendations made by the standing committee in terms of competition and address gaps in the current regulatory regime. 

DGFT Collaborating With Ecommerce Cos: MoS Commerce & Industry

On the question of whether the government has tied up with any startup or private players for ecommerce exports, MoS Commerce and Industry Anupriya Patel said that efforts were being taken to promote ecommerce exports in partnership with various stakeholders.

“… outreach events are being held in the districts under Districts as Export Hubs initiative with [a] focus on promoting ecommerce exports of the identified goods from the districts in collaboration with various stakeholders,” said Patel in a written response.

According to Patel, the Directorate General of Foreign Trade (DGFT) is collaborating with various ecommerce platforms to promote ecommerce exports from the country. 

“The core objective of this collaboration is to leverage ecommerce platforms operating in other countries to support local exporters, manufacturers, and MSMEs in India in reaching potential international buyers,” the MoS added.

The post ONDC Live In 500 Towns & Cities; All Ecommerce Rules Apply To The Network: MoS Commerce appeared first on Inc42 Media.

Taking on troubled startup Dunzo, logistics startup Shadowfax on Wednesday (December 20) announced its foray into the on-demand delivery space with the launch of its app Flash. 

The new service will offer last-mile delivery solutions to customers in more than 50 cities within 30 minutes. Users will be able to make pickup and drop-off requests through the app, which will cater to both merchants and end customers within the city limit. 

In a statement, the startup said that the Flash platform has introduced a new concept of ‘milk run deliveries’, enabling customers to consolidate multiple shipments on a single route which, in turn, would optimise efficiency and lower delivery costs. 

Touting the new platform as a ‘cost-efficient logistics solution’ that prioritises speed and reliability, Shadowfax said that Flash also integrates GPS technology to offer full visibility into delivery and ensuring real-time tracking capabilities.

Commenting on the launch, Shadowfax cofounder and chief business officer Praharsh Chandra said, “We are thrilled to introduce Flash by Shadowfax… This service aligns with our commitment to innovation and customer satisfaction, providing a comprehensive solution for efficient, on-demand logistics…”

The new offering pits Shadowfax directly against Dunzo. Flash will enable the company to tap into the growing demand for on-demand delivery and further diversify its portfolio. Alongside, the move will also enable the company to further scale up its offerings and create alternative revenue streams. 

The development comes at a time when Dunzo is facing a major cash crunch and has shelved its expansion plans. With the hyperlocal startup in disarray, it looks like an opportune time for Shadowfax to enter the space that has been dominated by Dunzo for the past many years. 

Interestingly, the new launch comes a month after the Competition Commission of India (CCI) greenlit Mirae Group’s proposal to acquire a minority stake in Shadowfax. The move also comes months after reports surfaced that the logistics giant was finalising a $60 Mn funding round led by TPG NewQuest.

Founded in 2015 by Vaibhav Khandelwal, Abhishek Bansal, Chandra and Gaurav Jaithliya, Shadowfax is a third-party logistics platform that caters to hyperlocal and delivery businesses. 

The startup claims to have a network of more than 1.25 Lakh monthly active delivery partners that deliver to more than 15,000 pincodes and 35 Lakh registered users. 

It is backed by big names such as Mirae, Flipkart, Qualcomm Ventures and Eight Roads Ventures. With customers such as Meesho, Myntra, Zomato-owned Blinkit, and Flipkart in its kitty, Shadowfax has raised more than $120 Mn till date.

Shadowfax reported a net loss of INR 142.63 Cr in the fiscal year 2022-23 (FY23), down 19% year-on-year (YoY), while total income rose 42% YoY to INR 1,423 Cr.

The post Shadowfax Ventures Into On-Demand Delivery With New App Flash To Take On Dunzo appeared first on Inc42 Media.

Foodtech major Swiggy has begun charging restaurants a 2% ‘collection fee’ on all orders to facilitate payments from customers on the food delivery platform. 

While the company declined to comment on the matter, sources told Inc42 that the platform has begun levying the new charge. As per reports, the fee will be deducted from the payouts to the listed restaurants.

This comes days after the company informed select partner restaurants about the impending move. 

As per a correspondence seen by The Economic Times, Swiggy said, “Commencing from December 20, 2023, we will be introducing a standardised 2% collection fee on all orders. This fee is designed to facilitate smooth customer payments on the Swiggy platform. It is important to note that this amount will be subtracted from your payouts.”

Interestingly, Swiggy is following the suite of competitor Zomato, which already imposes a similar ‘payment gateway fee’ of around 1.8% on all orders. However, the new development from Swiggy comes more than four to five years after the Deepinder Goyal-led company instituted its gateway fee. 

Meanwhile, the move seems to have sparked a major discontent within a section of the members of the National Restaurants Association of India (NRAI). The industry body’s vice president and founder of QSR chain Wow! Momo, Sagar Daryani, reportedly termed the new charges by Swiggy an ‘unwelcome distraction’.

He told ET that the ‘collection fee’ is essentially a method of indirectly raising commission costs. However, the NRAI declined to comment on Inc42’s queries on the matter. 

The new charge could likely be part of Swiggy’s strategy to create alternative revenue streams and boost its top line as it prepares for a public listing later next year. Just this year, the foodtech major also hiked its platform fee to INR 3 per order, irrespective of cart order, to enhance unit economics and spruce up revenues. 

As per reports, Swiggy’s average order value hovers around INR 400, which means that a 2% collection fee would translate into an additional INR 8 in revenue per order for Swiggy. This could pave the way for better unit economics for the company as it looks to show a healthy balance sheet to investors while filing for its IPO papers. 

As per the half yearly financial report of Swiggy’s investor Prosus, the startup’s food delivery business saw a 28% year-on-year growth in gross merchandise value (GMV) to $1.43 Bn in the first six months of FY24. 

The foodtech major was also one of the best performers in the Dutch investor’s books with an IRR of 7% in H1 FY24. 

The post Swiggy Follows Zomato’s Footsteps, Introduces 2% Collection Fee On Restaurant Partners appeared first on Inc42 Media.

At its annual general meeting (AGM) on Wednesday (December 20), troubled edtech major BYJU’S‘ stakeholders approved its financial statements for the fiscal year 2021-22 (FY22). 

With close to 60 shareholders in attendance, BDO was reappointed as the statutory auditor of the company during the three-hour long AGM, BYJU’S said in a statement, adding that all the resolutions proposed by the company were passed. 

“Think and Learn, the parent company of BYJU’S, held its Annual General Meeting (AGM) today with close to 60 shareholders in attendance. All the resolutions were passed, including the accounts for FY22. BDO was reappointed as the statutory auditors of the company,” the statement said. 

As per the edtech major, cofounder and chief executive officer (CEO) Byju Raveendran kicked off the AGM with an ‘account of the state of business and its challenges’. This was followed by chief financial officer Nitin Golani briefing the stakeholders about the audit while India CEO Arjun Mohan spoke about business updates and plans. 

The AGM also saw auditor BDO answering questions from shareholders about the newly furnished financial statements. 

The audited financial results were finally approved by the stakeholders after multiple delays from the company in furnishing them. This resulted in the resignation of previous auditor Deloitte and exit of three key board members, including GV Ravishankar of Peak XV Partners, Prosus’ Russell Dreisenstock and Vivian Wu of Chan Zuckerberg Initiative.

In November this year, the troubled startup released select financial numbers for its core operations. Think and Learn Private’s standalone EBITDA loss stood at INR 2,253 Cr in FY22 compared to an EBITDA loss of INR 2,406 Cr in the previous fiscal. Total income stood at INR 3,569 Cr in the year ended March 2022 as against INR 1,552 Cr in FY21. 

While there was no mention of the net loss figure in FY22, the edtech major’s consolidated net loss stood at INR 4,588 Cr in FY21, up 1,880% year-on-year.

The edtech decacorn has been grappling with a slew of issues, including paucity of funds, mass layoffs, mounting losses, top-level leadership exits and full-blown confrontation with its lenders over the repayment of its $1.2 Bn Term Loan B. 

To tide over the crisis, the company has been scouting investors to raise funds and has also been in the market to reportedly sell subsidiaries Epic and Great Learning to repay the loan.

The post BYJU’S AGM: FY22 Audited Financials Approved, BDO Reappointed As Auditor appeared first on Inc42 Media.

Bengaluru-based B2B food and ecommerce marketplace Jumbotail’s net loss more than doubled during the year ended March 31, 2023. The startup’s loss surged 112% to INR 264.16 Cr in the financial year 2022-23 (FY23) from INR 124.74 Cr in the previous fiscal year.

The bottom line took a hit despite revenue from operations jumping 117% to INR 819 Cr from INR 377.36 Cr in FY22.

Founded in 2015 by S Karthik Venkateswaran and Ashish Jhina, Jumbotail offers a suite of go-to-market services for brands looking to reach the kirana market. It runs an online B2B marketplace for groceries and food and primarily caters to wholesale buyers.

How Did Jumbotail Make Money In FY23?

Being an ecommerce marketplace, the startup primarily earns revenue from the sale of products. It also earns revenue from the sale of services via its omnichannel retail brand J24, which integrates offline kirana stores and helps them sell both online and offline.

The startup also gets service income via its Golden Eye retail operating system, a cloud-based retail POS Operating System.

During the year under review, Jumbotail earned INR 766.59 Cr from the sale of products, an increase of 117% from INR 351.74 Cr in FY22. Revenue from services shot up 105% to INR 52.42 Cr in FY23 from INR 25.61 Cr a year ago.

Including other income, total income rose to INR 849.87 Cr from INR 398.85 Cr in FY22.

Where Did The Startup Spend In FY23?

In line with the rise in its top line, Jumbotail’s total expenses zoomed 113% to INR 1,114.04 Cr in FY23 from INR 523.60 Cr in the previous year. 

Purchase Of Stock Expenses Shot Up: Purchase of stock-in-trade accounted for the biggest chunk of expenses. The startup spent INR 760.99 Cr under the head in FY23, almost double that of INR 352.29 Cr in the previous fiscal year. 

Employee Benefits Expenses Doubled: Jumbotail’s employee costs grew to INR 101.51 Cr in the year ended March 31, 2023, from INR 52.34 Cr in FY22. 

The sharp increase indicates that the startup may have increased its headcount during the year. The startup spent INR 82.31 Cr on wages in FY23, up 84% from INR 44.69 Cr in the previous financial year.

Distribution Costs Jump: In line with its business, the transportation and distribution costs incurred by Jumbotail also saw significant growth. During the period under review, the startup spent INR 60.44 Cr on transportation, up 108.76% from the INR 28.95 Cr it recorded in FY22.

Ad Spend Increases: The startup spent INR 17.11 Cr on advertisements and other promotional activities, up nearly 90% compared to the INR 9.16 Cr it spent during FY22. 

The startup’s EBITDA margin contracted to -9.83% in FY23 from -9.26% in FY22. On a unit economic basis, Jumbotail spent INR 1.36 to earn every INR 1 in FY23.

Earlier this year, during its INR 75 Cr debt round, Jumbotail said it planned to achieve operational profitability in the next 12 months. 

In a statement, Jumbotail said it is now aiming to expand its retailer base to about 4 Lakh and reach over 80% penetration in the addressable market in FY24. Currently, Jumbotail claims to have 2.5 Lakh+ retailers across 50+ cities. The startup also said it is looking to double its operating revenue and increase the number of J24 stores to 300 stores in FY24.

Jumbotail competes with the likes of Udaan and BigBasket. It has so far raised a total funding of around $139 Mn in equity and debt from investors, including Kalaari Capital, Invus, Heron Rock, VII Ventures, Nexus Ventures, Arkam Ventures, Alteria Capital, and Innoven Capital.

The post Jumbotail’s FY23 Loss Surges 112% To INR 264 Cr Despite Doubling Sales appeared first on Inc42 Media.

Unicommerce eSolutions Pvt Ltd, which offers a software-as-a-service (SaaS)-based order management and fulfilment platform to ecommerce and retail businesses, has roped in five industry leaders to its board.

The startup, which aims to go public late next year, has appointed former SoftBank India head Manoj Kohli, along with Ullas Kamath and Sairee Chahal as independent directors and Kunal Bahl and Rohit Bansal as non-executive directors. 

These appointments are poised to boost reach, institutionalise governance structure and steer the company into the next phase of growth, Unicommerce said in a statement.

Other than SoftBank, Kohli has served as the executive chairman of SB Energy Projects Private Limited as well as a managing director and CEO of Bharti Enterprises Limited. He had been instrumental in driving growth, profitability and operational excellence across multiple sectors, the statement added.

Meanwhile, Kamath was the joint managing director of Jyothy Labs, where he played a crucial role in the transformation of the company into a multi-brand FMCG corporate entity. 

Chahal is the founder of SHEROES, a women-focussed digital platform and an ecosystem with over 20 Mn women. She is also the founder of Mahila Money, a neobank for women, and cofounder of Fleximoms, which works towards creating, enhancing and co-creating workflex opportunities for women professionals.

Bahl and Bansal are the cofounders of Snapdeal, AceVector and Titan Capital.

“The depth and diversity of their expertise aligns seamlessly with our vision of anticipating and serving the evolving technology needs of our customers both in India and in other countries,” said Kapil Makhija, MD and CEO of Unicommerce.

Unicommerce was launched by three classmates at IIT Delhi – Ankit Pruthi, Karun Singla and Vibhu Garg. It was later acquired by Snapdeal in 2015.

The startup enables end-to-end management of ecommerce operations for D2C brands, retail companies, and other online sellers through its comprehensive suite of SaaS-based technology products.

Unicommerce’s platform keeps track of stocks across multiple warehouses, keeps inventory information updated across multiple sales channels (both offline & online) and automates order pick-ups to support faster and more accurate deliveries.

The startup generates revenue by selling its SaaS solutions. Including other income, its total revenue stood at INR 92.9 Cr in FY23 as against INR 61.3 Cr in the previous fiscal year.

Unicommerce’s operating revenue zoomed 52% to INR 90 Cr in the financial year 2022-23 from INR 59 Cr in the previous fiscal year on strong demand for its services. This resulted in the SoftBank-backed startup’s net profit rising 8% to INR 6.4 Cr in FY23 from INR 5.9 Cr in FY22.

The post IPO-Bound Unicommerce Strengthens Board With Five Key Appointments appeared first on Inc42 Media.

“Returns on capital in India have sucked historically.” That’s how Tiger Global partner Scott Schleifer characterised the India experience for the hedge fund giant back in February. It may sound harsh, but that’s something a lot of Indian VC firms came to terms with, in 2023. 

There’s little doubt that 2023 has been one of the toughest years for Indian startup VCs and the investor ecosystem. The past 12 months have seen partner exits, venture capital firms pulling out of India, rebranding and separation of VC structures and new fund managers coming into the picture. 

If 2022 saw startups go through instability, then 2023 was all about churn in the investor ecosystem. Sequoia Capital India’s rebranding to Peak XV Partners and separation from the US entity was the biggest story in the first half, overshadowed by the exit of Omidyar Network from India. 

Between these two big developments, a slew of partner-level departures at the likes of Orios Venture Partners, Venture Highway, Lightbox, Rebright, Lightrock India and Together Fund made it a tough year for VCs in general. 

The slowdown in investments in the past nearly 24 months and the troubles in various portfolio companies — ranging from corporate governance issues to revenue slowdown — have together created a perfect storm for VCs and fund managers. 

The headwinds have not impacted India operations alone. Sequoia US partner Michael Moritz quit the firm in July this year after 38 years, and Prosus & Naspers CEO Bob Van Dijk also stepped down from the investment major. 

And where there are departures, there are also new partners and fund managers taking over. Marquee firms such as Peak XV, Fireside Ventures, Venture Highway, Matrix Partners and Blume Ventures are some of the VC firms that named new managing directors and partners this past year. 

These new fund managers not only have to turn around the India investment story but also lead their firms into 2024 where many expect the volatile market conditions to stabilise. 

But before we get to the outlook for the next year, it’s important to look back at 2023 and understand what makes it the year of VC rejigs. 

Churn At Indian VCs In 2023

Perhaps the most noticeable trend among VC firms this year has been a slew of partner exits for reasons ranging from increasing pressure from limited partners, governance issues in portfolios, revenue and business slowdown as well as internal tensions between partners and fund managers. 

Kushal Agrawal, partner and CFO of Lightrock India resigned, marking the latest departure in a series of exits at the firm. The primary reason for Agrawal’s departure reportedly stems from internal differences regarding the operational direction of the fund.

Most recently, SoftBank India saw significant exit as India operating partner Vikas Agnihotri exited the firm. Agnihotri’s exit comes after SoftBank sold a stake in PB Fintech and Zomato, completely exiting the latter.

This is also the reason cited for the break-up at the top of Lightbox, one of the most active venture capital firms in the country. Partners Siddharth Talwar, Prashant Mehta and Jeremy Wenokur are leaving the Mumbai-based VC. 

Lightbox cofounders Talwar and Sandeep Murthy are likely to separate the fund’s portfolio and part ways due to differing views on what strategies the firm should pursue. The departing trio is looking to set up a separate fund comprising some Lightbox portfolio companies.

In the case of Orios VP, another Mumbai-based VC firm, Rajeev Suri and Anup Jain stepped away. Reports claimed the duo were unhappy with the carry-sharing arrangements. 

Both Orios and Lightbox have seen key investments falter due to market changes and competitive dynamics. 

Orios wrote off its investment in GoMechanic after the company’s well-documented revenue misreported problem. Pharmeasy, another Orios portfolio company, has seen a major devaluation in the past year and has struggled to raise new funds.

Lightbox is dealing with problems at Dunzo, one of its earliest bets. Dunzo is caught in a severe cash crunch and is unable to pay salaries to employees or vendors. Once a hyperlocal sensation, Dunzo is now looking at a bleak and uncertain future.

“Investors didn’t realise the amount of risk and liability that they are subject to because they trusted a lot of founders. And in most cases, founders were not aware and perhaps not as competent as they needed to be,” Prime Venture Partners’ managing partner Sanjay Swamy told Inc42 in July.

LP Pressure Grows On Existing Funds

The split at Orios exposed one hidden facet of the VC game. While on paper, many fund managers may be partners, their share of the carry (profits from investments) and the performance bonuses vary.

Founding partners get the bulk of the carry, while managing partners and other partners get a smaller share. Discord between these two classes of decision makers can directly increase the risk profile of the firm for any limited partner.

As we have written in the past, many limited partners were unhappy with a slew of portfolio problems at many of the biggest VC firms in India. 

LPs typically evaluate the overall fund performance, so partners whose investments have not worked out can potentially hide behind managers and partners who have led the more profitable investments. 

Another facet exposed by the problems at VC firms is the influence of limited partners (typically larger institutional investors and high net-worth individuals). The LP-fund manager relationship goes both ways. 

When raising funds, partners are more likely to approach LPs who have backed them in the past. In other cases, LPs want partners to break away and start new funds that fit the current market thesis better. 

LP pressure has increased in the past year or so as new areas of focus have emerged. The emergence of generative AI and other next-gen segments has compelled many LPs to look at funds and firms that have built their thesis around these areas. Some VC partners have completely stepped away from investing.

Brij Singh Bhasin, general partner at the early-stage venture capital firm Rebright Partners, stepped down to launch Snow Mountain AI, a generative AI-focussed startup. And if experienced VCs are not immune to the allure of new opportunities that emerged in 2023, can LPs be far behind?

“Increasingly, the startup LP network has started to recognise that emerging fund managers are some of the biggest value creators in the market,” Ankur Pahwa, founder and managing partner of PeerCapital, told Inc42 earlier this year, pointing to how many early-stage VC funds have come up in the past year.

He added that LPs want to see fund managers with very clear guardrails in terms of their stage and sector focus. No longer are limited partners swayed by momentum or opportunistic investing, which was the case in 2021 when startup funding peaked. After that peak, LPs have rationalised their expectations and streamlined their focus on VC funds as an asset class. 

New Leaders Take The Helm

If partners left firms in pursuit of new opportunities, in other cases, VC firms rejigged their leadership to fortify themselves for the new market realities. 

Several seasoned executives were promoted to partner and cofounder roles at firms such as Peak XV, Fireside Ventures, Matrix Partners and others. 

Early stage consumer-focussed Fireside Venture promoted partners Kannan Sitaram, Vinay Singh, and Dipanjan Basu to cofounder positions, while Matrix Partners India elevated principals Aakash Kumar, Pranay Desai, and Sudipto Sannigrahi to the role of MDs. 

Soon after Sequoia Capital India’s rebranding to Peak XV Partners and separation from the US firm, the firm promoted Rohit Agarwal to the position of managing director. 

Priya Mohan took over from Venture Highway founder Samir Sood and was named as the managing partner. Venture Highway is currently raising its third fund, which is being led by Mohan and cofounder Neeraj Arora.

Most recently, Orios Venture Partners appointed Sukhmani Bedi as a partner after the departure of Suri and Jain. Bedi, a three-time startup founder, has been with the firm since March 2022 and was formerly handling portfolio management at Orios. 

The Need To Evolve: VC Outlook For 2024

It is not just VC firms that are rejigging their leadership. Even private equity firms such as TVS Capital Funds prepared themselves for the new realities of the market. The Chennai-based firm appointed Naveen Unni, a former McKinsey & Co exec, as the managing partner.  

Unni’s appointment coincides with the fact that TVS is preparing to see many of its bets mature into exits by mid to late 2024. Ola Electric has filed its pre-IPO prospectus, while another TVS portfolio company Digit Insurance is also on course for a public listing in 2024. 

In an interview with Inc42 earlier this year, TVS Capital’s Gopal Srinivasan mentioned how the firm’s core focus areas have evolved over the years. He hinted at the fact that other firms also need to grow and mature with the market. 

“Everything that’s happening in India, from the public digital infrastructure to regulatory push from the RBI and IRDAI is enabling digital businesses. When people are not afraid to go digital for financial services, it creates a huge market for businesses. And, of course, urbanisation in many parts of India is creating a lot of new behaviours,” Srinivasan said at the time. 

Despite the challenges of the past year and in light of the somewhat negative sentiment of firms such as Tiger Global, there is a streak of optimism too. Many fund managers and partners have told us throughout the year that these pains are temporary. 

For instance, Surya Mantha, managing partner at Capria Ventures (formerly Unitus Ventures), believes that the momentum is with India when you look at the global macroeconomic factors affecting China and the US. 

“Several factors underpin our view that India is ready to step up: the young population, the digital public infrastructure that not only enables hundreds of millions to participate in the country’s economic life but also enables business innovation, a large and growing consumer economy as well as relatively stable macroeconomic conditions,” Mantha told Inc42 in June this year.

This view is echoed by the likes of Bejul Somaia, partner at Lightspeed Ventures, who tweeted that the India story is just beginning, as well as Naganand Doraswamy, managing partner and founder of Ideaspring Capital. 

Even though Doraswamy agreed that historic returns have not been great, he believes this is a very early stage in the India story to be counting the chickens. 

[With inputs from Nikhil Subramaniam]

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