India’s direct-to-consumer (D2C) market, which is likely to reach a size of $100 Bn by 2025, has grown exponentially in the last few years. Several factors including the Covid pandemic, higher internet penetration, growth of digital infrastructure and rise in the number of millennials, among others, have shored up the D2C brands. 

Home to more than 190 Mn digital shoppers, India has the world’s third-largest online shopping base in the world. It is this burgeoning ecosystem that the new-age D2C brands aim to capitalise on, on the back of the growing appetite of Indian consumers for innovation and waning loyalty towards traditional players. 

Of this, fashion and clothing startups have the highest potential and are expected to grow to $43.2 Bn by 2025, according to an Inc42 report.

Some of the emerging D2C brands including Mamaearth, CaratLane and Nua merely took a couple of years to reach INR 100 Cr revenue mark. This is a testament to the success of D2C brands in the country.

Let’s take a look at some of the popular D2C brands in the country. 

The list is not meant to be a ranking of any kind. We have listed the Indian D2C startups in alphabetical order.

1. 82°E

Founded in 2021 by Bollywood Actress Deepika Padukone and Jigar Shah, 82°E is a direct-to-consumer (D2C) personal care brand. 

It sells four skincare products – moisturisers, face oil, cleanser and sunscreen – in the price range of INR 1,200 and INR 2,900, as per the company’s website. 

In December 2022, it secured $7.5 Mn in seed funding from DSG Consumer Partners, IDEO Ventures, Padukone’s family office, and some ultra-high net worth individuals (UHNIs). 

It also has a research and development lab in Bengaluru city.

2. Anveya Living

Founded in 2018 by serial entrepreneur Saurav Patnaik and a former FirstCry executive Vivek Singh, Anveya Living sells sustainable hair and skin care products.

In 2022, the D2C startup launched its flagship products Colorisma and Curlvana and added a gold acne kit to its offerings. The startup clocked a revenue of about INR 11.7 Cr in the fiscal year 2021-22 (FY22).

The Bengaluru-based startup aims to clock a revenue of INR 45 Cr in 2023. It has added more hair care products to its offerings.  

In February 2022, Anveya raised INR 8 Cr in a seed funding round from Venture capital firm Rukam Capital.

3. Arata

Founded in 2017 by Dhruv Madhok and Dhruv Bhasin, ARATA’s first-ever product, a homemade hair gel, came to being around Madhok’s wedding. Madhok had made the chemical-free hair gel for Bhasin. 

24 months later, the D2C brand’s first product was sold on its website and the company took shape. The startup derives its name from the Japanese word ‘Arata’, which means ‘fresh and new.’  

ARATA finds its differentiation in the chemical-free beauty and skincare segment, and its range includes products such as hair gels, hair creams, shampoos, conditioners, toothpaste, face wash and serums. 

The D2C brand procures ingredients globally and locally from certified organic farms, which are developed into finished products after extensive research and development (R&D). The startup claims to offer zero-chemical and toxic-free personal care products that use only recycled plastic for packaging as part of its sustainability promise.

The D2C brand currently has 26 SKUs and a user base of more than 5 Lakh customers. It claims to have sold more than 7 Lakh products by mid-2022. However, a majority of its sales, around 70%, take place from ecommerce marketplaces such as Amazon, Nykaa, Flipkart, and BigBasket.

4. Atomberg 

Set up in 2012 by Manoj Meena and Sibabrata Das, Atomberg manufactures energy-efficient fans and allied equipment, along with mixer grinders. Its product portfolio includes pedestal, wall and ceiling fans, among others.

In 2021, Deepika Padukone-led family office KA Enterprises invested in Atomberg’s Series B funding round. In May 2023, the startup raised a further $86 Mn in a Series C round.

Besides Padukone, its cap table also includes A91 Partners, Survam Partners, Trifecta Capital, and Whiteboard Capital Fund, Temasek, Steadview Capital, among others.

During the time of its last fundraising, the startup was said to have 400 service centres throughout India and clocked an annual revenue rate of INR 300 Cr.

5. Bacca Bucci

Much before the Gen Z lingo acquired buzzwords such as sneakers or running shoes, the duo of Anuj Nevatia and Natwar Agrawal was quietly working on setting up something of their own in the footwear industry.

For Nevatia, the decision to focus on footwear was primarily driven by factors such as business seasonality, the organized nature of the market, and the timeless demand for shoes, which laid the groundwork for the inception of Bacca Bucci, a direct-to-consumer (D2C) footwear brand established in 2015.

As a bootstrapped startup, Bacca Bucci leverages artificial intelligence (AI) in its backend processes for shoe manufacturing. Beyond footwear, the platform also offers a range of complementary products, including belts, wallets, and toiletry bags.

Presently, Bacca Bucci markets its products through its official website and various ecommerce platforms.

6. Beco

Founded in 2019 by Aditya Ruia, Akshay Varma, and Anuj Ruia, Beco is a sustainable kitchen, home, and personal care brand. It sells biodegradable and combustible products such as tissue rolls, bamboo facial tissues, dishwashing liquid, toothbrushes, and garbage bags.

In September 2022, the startup secured $3 Mn in its Series A round led by Rukam Capital along with  Prashant Pittie, Titan Capital, Priyavrata Mafatlal and Better Capital. 

While announcing its Series A fundraise, it claimed that it would expand its retail stores to 10K across India.

Prior to this, it had raised INR 4 Cr in its seed funding round from Climate Angels Fund, Rukam Capital, Sequoia Sprout, and Zivame founder Richa Kar, among others. 

7. Bewakoof

Founded in 2012 by Prabhkiran Singh and Siddharth Munot, Bewakoof sells a wide variety of clothes, stationery items, footwear and mobile accessories on its website. The D2C brand also sells a host of merchandise clothes and accessories in partnership with Marvel, F.R.I.E.N.D.S, Star Wars, Disney, DC and Looney Tunes.

In August 2021, it secured $8.09 Mn in its Pre-Series B funding round and in December 2022, Aditya Birla Group’s house of brands business TMRW invested INR 200 Cr in the D2C startup Bewakoof. 

In total, Bewakoof has raised a total funding of INR 23.6 Mn to date. Its cap table includes IvyCap Ventures, Spring Marketing Capital, Investcorp and Klub-led accelr8 fund, among others. 

At the time of its last fundraising activity, it was said to have sold more than 1 Cr products and served 60 Lakh customers. It also aimed to record INR 2000 Cr in sales by 2025.  

8. BlissClub

Set up in 2020 by Minu Margeret, BlissClub sells a host of women’s activewear including bottom wear, sports bras, tops, tees and co-ords, among others. Under the BlissQueen Royalty Program, the D2C startup offers reward points to its loyal customers. 

In May, the Bengaluru-based D2C startup secured $15 Mn in its Series A funding round. It has raised a total funding of $17.25 Mn to date.

The startup claims to have grown its sales by 25X over the last year. It aims to attain an annualised revenue of INR 100 Cr by the end of 2022.

Eight Roads Ventures, Elevation Capital, Swiggy’ Sriharsha Majety, Mamaearth’s Ghazal Alagh, Licious’ Vivek Gupta and Abhay Hanjura, SoftBank’s Munish Varma and Sumer Juneja, Shopify’s Brennan Loh are among its investors.

9. Bluestone

Set up in 2011 by Gaurav Singh Kushwaha and Vidya Nataraj, Bluestone offers more than 8000 jewellery designs in rings, pendants and other allied products. It follows an omnichannel approach to selling its products. 

In March this year, the D2C jewellery brand secured $30 Mn from Hero Enterprise’s Sunil Kant Munjal and other investors at a post-money valuation of $410 Mn. So far, it has raised $87.8 Mn from investors including Ratan Tata, Accel, IvyCap, Saama Capital, Kalaari and Iron Pillar, among others. 

In the financial year 2020-21, it narrowed its consolidated losses by nearly 43% to INR 13.8 Cr. Meanwhile, its revenue from operations grew by 5% year-on-year to INR 269 Cr in the corresponding period.

10. boAt 

Launched in 2016 by Aman Gupta and Sameer Mehta, boAt is an audio direct-to-consumer brand that manufactures a host of audio products such as earphones, headphones and speakers, among others. It retails these products on its website and ecommerce marketplaces. 

In October 2022, boAT secured nearly $61 Mn from Warburg Pincus and Malabar Investments. With this fundraising, the startup also decided to delay its IPO plans. 

Its cap table includes InnoVen Capital, Qualcomm Ventures and Fireside Ventures, among others. 

In the financial year 2021-22 (FY22), its profit dipped 20% YoY to INR 68.7 Cr in FY22 against INR 86.5 Cr in FY21. Revenue of the New Delhi-based D2C electronics brand surged 117.5% YoY to INR 2,886.4 Cr in FY22. 

11. Bold Care

Founded in 2020 by Rajat Jadhav, Rahul Krishnan, Harsh Singh, and Mohit Yadav, Bold Care is an end-to-end men’s health and wellness platform that centres around sexual health, hair care and daily nutrition. 

It sells sexual wellness kits, complete hair care packs, and natural supplements to boost immunity, sleep, haircare, and sexual health. 

Accelerated by Huddle, the health and wellness D2C brand has so far catered to 2.3 Lakh men and sells its products on marketplaces and its own website. The startup has secured $3 Mn in funding to date.

Bold Care is backed by names such as Sharrp Ventures, Anthill Ventures, Stanford Angels & Entrepreneurs and Shiprocket, NB Ventures, among others. 

12. BoldFit 

Fitness startup BoldFit, which was founded in December 2018 by Pallav Bihani, sells nutritional supplements and fitness equipment to consumers. 

The startup sells Food Safety and Standards Authority of India-certified (FSSAI) products in the market and works with WHO-GMP-approved manufacturing firms to implement quality checks at every stage. 

The fitness startup has created more than 400 SKUs across health and ayurvedic supplements, healthy foods, home gym equipment and accessories in the last three years. 

In the financial year 2022, it reported a revenue of INR 63 Cr and sold over 5 Mn products.

With an annual revenue rate (ARR) of 205%, BoldFit has served more than 2.5 Mn customers to date. 

13. Bombay Shirt Company

Founded in 2012 by Akshay Narvekar, Bombay Shirt Company is an online clothing brand. The startup sells bespoke apparel for men and women. It presently leads four brands–Bombay Shirt Company, cityof_, Pause and Korra. It has a presence in India, Dubai and New York.

In 2019, the Mumbai-based clothing startup reportedly raised $9 Mn in its Series B funding round. It has raised a total of $11 Mn in funding to date. 

Its cap table includes venture capital firm Lightbox and individual investors Amit Patni and Arihant Patni.

14. Bombay Shaving Company

Founded in 2016, Bombay Shaving Company initially started as a men-focussed D2C personal care brand but later started offering a range of products in hair removal and hair care categories. It has a portfolio of over 100 SKUs including shaving regimens, trimmers, beard products, razors for women, wax strips, hair removal creams, and other allied personal care products.

Earlier in 2022, it secured INR 30 Cr in its then-ongoing Series C funding round. So far, it has a total of $45.6 Mn in funding. It counts Gulf Islamic Investments, Malabar Investments, Patni Advisors, Singularity AMC and Reckitt Benckiser as its investors.

It claims to have served over 3 Mn customers till date and has clocked INR 150 Cr annual revenue rate, expanding 35% on a quarter-on-quarter basis.

15. CaratLane

Founded in 2008 by Mithun Sacheti and Srinivasa Gopalan, CaratLane offers a host of jewellery, right from bracelets to kids-focussed pendants to customised pieces of jewellery. It retails its products through an omnichannel marketing strategy.

In 2019, Tata Group-led Titan Company infused INR 99.9 Cr in CaratLane thereby, increasing its stakeholding to 66.39% in the startup.  Subsequently, the conglomerate, in August 2023, announced plan to acquire an additional 27.18% stake in CaratLane for INR 4,621 Cr.

Once the deal goes through, Tata will effectively own 98.28% of the company with the jewellery startup acquiring a valuation of INR 17,000 Cr ($2 Bn).  

The jewellery brands reported a consolidated revenue of INR 2,169 Cr in FY23. Besides, CaratLane’s net sales value (NSV) also surged to INR 571 Cr in FY23, up 56.7% compared to FY22. 

16. Chaayos

Founded in 2012 by Nitin Saluja and Raghav Verma, Chaayos sells a wide variety of tea and packaged food products. It sells tea at its physical stores while other packaged food products are sold via ecommerce marketplaces and physical stores.

In June 2022, it secured $53 Mn in its Series C funding round from investors including Elevation Capital, Think Investments, Tiger Global and Alpha Wave Ventures. It has raised $85.5M in funding to date. 

17. Chai Point 

Set up in 2010 by Amuleek Singh Bijral and Professor Tarun Khanna, Chai Point follows an omnichannel approach to selling tea varieties and other snacks. It opened its first retail store in 2010 followed by introducing home delivery of its flagship teas in 2014 and rolling out tea and coffee vending machines in 2016.

In 2018, the D2C F&B brand secured $20 Mn in its Series C funding round. So far, it has raised $36 Mn in funding from investors including Paragon Partners, Eight Roads, Saama Capital and DSG.  

In the financial year 2020-21, it reported revenues from operations at INR 55.64 Cr and loss after tax stood at INR 78.49 Cr, according to Tofler.

18. Chumbak 

Founded in 2010 by husband-wife duo Vivek Prabhakar and Shubhra Chadda, Chumbak is a home and lifestyle brand that sells furniture, home decor items, jewellery and footwear, among others. It has an omnichannel presence across India, particularly in Tier-1 cities.

In 2019, the Bengaluru-based D2C brand secured INR 7.39 Cr in its Pre-Series E funding round from Gaja Capital Fund. So far, it has bagged $23.5 Mn in funding from investors. 

It looks to set up over 50 physical retail stores across India and further aims to have more than 100 retail stores in the country in the next one to two years.

19. ClearDekho

In a space that is populated by big names such as Lenskart, and Titan Eye Plus, ClearDekho found a niche in the country’s D2C eyewear segment. Building on his prior experience in the space, ClearDekho founder and CEO Shivi Singh is tapping the burgeoning eyewear market in Tier III & IV cities of India. 

In a chat with Inc42, Singh said that the company aims to standardise eyewear accessibility for consumers in smaller towns and cities while offering value for money. 

Founded in 2017, the startup has so far raised $7 Mn in funding. It counts names like Venture Catalysts, Jaipuria Family Office, and Dholakia Ventures as its investors. 

With more than 100 franchisee stores across India, ClearDekho has a presence in Punjab, Haryana, Madhya Pradesh, and Rajasthan. 

20. Clensta

During his eight-year-long stint with the Indian defence startup ecosystem, Puneet Gupta came across a peculiar problem — soldiers stationed at the high-altitude areas of Drass and Siachen would go for months without a bath due to freezing weather conditions and extreme water scarcity. 

Gupta, an IIM-Calcutta alumnus, developed a waterless body bath and shampoo that can be used by people to take baths sans water while maintaining proper personal hygiene. 

Featured in the 2022 edition of Inc42’s Fast42 list, Clensta claims to offer more than 14 SKUs and sold more than 3.8 Mn products in 2022. It clocked revenues to the tune of INR 13.3 Cr in FY21. Clensta claims to have seen a 100% increase in its FY23 top line, which its plans to further grow 3X in FY24. 

Founded in 2016, the startup is backed by the likes of IAN Fund, N+1 Capital, IPV Fund, HEM Securities and Venture Catalysts. It has so far raised INR 105 Cr in a mix of debt and equity across multiple rounds.

21. Clovia

Founded in 2013 by Suman Choudhary and husband-wife duo Neha Kant and Pankaj Vermani, Clovia is a women’s lingerie brand that offers over 3,500 intimate wear styles. Recently, it has added Soumya Kant and Abhay Batra to its founding team.

In March 2022, Reliance Retail invested INR 950 Cr in Clovia’s parent company Purple Panda Fashions for an 89% stakeholding in the startup. So far, Clovia has raised $24.7 Mn from investors.

Its cap table includes AT Capital, IvyCap Ventures, Singularity Ventures and Ravi Dhariwal, Ex-CEO of Bennett, Coleman and Company Ltd, among others.

22. Country Delight 

Founded in 2013 by Chakradhar Gade and Nitin Kaushal, Country Delight sources milk and other food products such as ghee, cottage cheese, fruits and vegetables from farmers and delivers them to customers’ doorstep.

In May 2022, it secured $108 Mn in its Series D funding round from Venturi Partners, Temasek, SWC Global, Trifecta Capital and a slew of other investors. Prior to this, it had also raised $25 Mn in a Series C round led by Elevation Capital. So far, it has raised a total of $133 Mn in funding.

It claims to have grown 10x in the past three years and has served more than 1.5 Mn customers across the country. It further asserts to be delivering over 8 Bn orders every month across 11 Indian states.

Its cap table includes Matrix Partners, Orios Venture Partners, Elevation Capital, and IIFL PE Fund, among others.

23. Curefoods

Founded in 2020 by Ankit Nagori, Curefoods is a cloud kitchen aggregator that houses several brands–EatFit, Sharief Bhai, Aligarh House Biryani and CakeZone, to name a few. It manages over 150 cloud kitchens in 15 Indian cities.

In 2023, it raised  $37 Mn from Binny Bansal’s fund Three State Ventures. In addition, Bollywood actress Nora Fatehi invested in Curefoods and, also, became the brand ambassador of its sub-brand CakeZone. 

Its cap table includes Iron Pillar, Chiratae Ventures, Accel Partners, Sixteenth Street Capital, Iron Pillar and Bollywood Actor Varun Dhawan, among others.

In the financial year 2021-22, it reported revenue from operations at INR 1.3 Cr while its consolidated losses were INR 7.4 Cr, according to Tofler.

24. DaMENSCH

Founded in 2018 by Anurag Saboo and Gaurav Pushkar, DaMENSCH is a men’s clothing brand that sells a range of clothing styles such as odour-cancelling men’s underwear, polo-t-shirts, t-shirts, hoodies, joggers, tank tops, and chino shorts, among others.

In February 2022, it raised $16.4 Mn from A91 Partners, Matrix Partners, Whiteboard Venture Partners, and Saama Capital. So far, it has raised a total of $23.1 Mn from investors.

In the financial year 2021, it reported losses of INR 5.8 Cr whilst its revenue from operations stood at INR 22 Cr, as per Tofler.

25. Desi Farms

Set up in 2016 by Prateek Gupta and Sunil Shahi, D2C startup Desi Farms sells dairy products such as Malai Dahi, whole buffalo milk, Shrikhand, and Amrakhand, among others. 

To eliminate intermediaries, the dairy startup partners with local farmers and procures fresh milk and milk products from them. Later, these products undergo rigorous quality checks at the processing unit, wherein the milk is treated without using chemical preservatives. 

It delivers dairy products to customers without levying any charges and also provides customised subscription services to its users.

The startup currently offers 48 SKUs and claims to have more than 10K paid-up customers. In 2022, it set up over 50 offline outlets in Pune and Navi Mumbai, while in fiscal year 2022, it generated a revenue of INR 8.8 Cr.   

26. Dogsee Chew

Founded in 2015 by Bhupendra Khanal and Sneh Sharma, the Bengaluru-based pet food startup offers vegetarian dog treats that are prepared from yak milk, sourced from villagers residing in Nepal, Sikkim, and Darjeeling.

Dogsee Chew raised $6.7 Mn in its Series A funding round in 2021, and in 2022, it raised $60.59 Mn from Mankind Pharma along with the existing backers. In total, the startup has raised funding of $67.29 Mn so far. 

It claims to be the fourth-largest pet food exporter in India and currently operates in more than 30 countries. 

27. Dr. Vaidya’s 

Founded in 2016 by Arjun Vaidya, Dr. Vaidya’s is an Ayurvedic products startup. It claims to sell over 100 FDA-certified products and has a manufacturing facility in Silvassa, Mumbai. Its offerings include LIVitup, HERBOfit, Chakaash. 

The Mumbai-based startup also manufactures products to cure chronic ailments such as diabetes, asthma and arthritis, among others. It sells products through its website and ecommerce marketplaces such as Amazon, Flipkart and Snapdeal. 

In 2021, the startup reportedly got acquired by RP-Sanjiv Goenka Group’s venture capital arm for $6.9 Mn. Following this, its valuation soared to nearly INR 144 Cr.

28. Drink Prime

Founded in 2016 by software engineer Vijender Reddy Muthyala and corporate executive Manas Ranjan Hota, DrinkPrime is a watertech startup that allows users to rent IoT-enabled water purifiers via the platform’s app and website. 

Operating on a monthly and daily subscription basis, DrinkPrime came into being after the duo failed to find a reliable and affordable water purifier. Since inception, the startup’s purifiers have installed more than 72,000 water purifiers and has more than 1 Lakh subscribers. 

Backed by names such as Omidyar Network India, Sequoia Surge and 9Unicorns, DrinkPrime has so far raised capital in excess of $11.5 Mn across multiple rounds. It competes directly with homegrown startups in the watertech arena, including names such as Swajal and OwO.

The startup was also featured in the 2023 edition of Inc42’s Fast42 list. 

The startup is looking to turn EBITDA-positive and gain more than 3 Lakh subscribers in 2023. With an eye on pan-India expansion, the startup is targeting 1 Mn households in the country. 

29. Earth Rhythm

Founded in October 2020 by Harini Sivakumar, Earth Rhythm is a beauty and personal care brand that sells a host of haircare, skincare and body care products. It also sells zero-waste products including toothbrushes, vanity bags, combs and soap dishes, among others.

The Delhi NCR-based claims to have 160 stock-keeping units (SKUs) and has served over 150K users to date. It has raised a total of $1.2 Mn in funding from Anicut Capital. It aims to reduce the carbon footprint and at the same time, use sustainable ingredients in making its products. 

In the financial year 2021-22, it posted earnings from operations at INR 6 Cr. It asserts to have witnessed a 3x rise in its customer orders since its inception. In January this year, it received 15K orders.

30. Ecosoul

Rahul Singh and Arvind Ganesan first met each other during their stint at the American furniture goods company, Wayfair, where they worked on the sustainable product categories. Realising that there was a huge gap in the market for eco-friendly products, the duo left their high-paying jobs in the US and founded EcoSoul in 2020.

EcoSoul Home sells eco-friendly home products such as crockery, cutlery, garbage bags, and tableware. Headquartered in the US, with operational presence in countries like China and Vietnam, the company forayed into India earlier this year.

The D2C eco-friendly home essentials brand sells its products primarily through its website as well as ecommerce platforms. It currently offers 43 product varieties and 1,800 SKUs.

Since its inception, EcoSoul has secured more than $15 Mn in funding from notable investors, including venture capital firm Accel. Furthermore, actor Bhumi Pednekar recently made an undisclosed investment in the startup.

31. FableStreet 

Founded in 2016 by Ayushi Gudwani, FableStreet is a women-focused clothing brand. It offers readymade as well as bespoke clothes for female working professionals. It claims to use a three-body measurement algorithm for creating customised apparel.

In 2019, it raised $2.95 Mn in its Series A funding round. Prior to that, it secured an undisclosed amount of seed funding in 2017.

Its cap table includes Fireside Ventures, Pradeep Parameswaran from Uber India and South Asia, Dilip Khandelwal from Deutsche Bank, Suhail Sameer from RP-Sanjiv Goenka Group, and Fusiontech Ventures, among others.

32. FabAlley 

FabAlley, founded in 2012 by Shivani Poddar and Tanvi Malik, is a brand of High Street Essentials (HSE). It sells a wide range of women’s Western apparel via online marketplaces, physical retail stores, multi-brand outlets (MBOs), and its own website. 

In May, FabAlley’s parent company HSE secured INR 40 Cr from Stride Ventures. So far, HSE has raised $14.02 Mn in funding from investors including Elevational Capital, India Quotient, Dominor Holding, Trifecta Capital Advisors, SenseAI Venture, Baird Capital, and Institutional Venture Partners. 

In the financial year 2020-21, FabAlley reported a profit of INR 27.5 Cr, while its revenue from operations stood at INR 105 Cr, according to Tofler. 

33. Flistaa 

Founded in 2021 by CA Harshvardhan Chhatbar, Flistaa is a beverage brand that offers premix beverages in sachets. It offers a wide range of Indian beverages such as street juices, milkshakes and sharbat, etc. 

In December 2021, the Ahmedabad-based D2C startup reportedly received an undisclosed amount of investment from ah! Ventures’ First Gear Platform.

34. Flo Sleep Solutions

With an aim to offer good quality mattresses and other sleep essentials to Indian consumers, Gaurav Zatakia founded D2C startup Flo Sleep Solutions in 2018.

Flo primarily sells varied types of mattresses and pillows such as ortho mattresses, ergo mattresses, anti-gravity latex mattresses, baby mattresses, fibre pillows and memory foam pillows. It counts Mistry Ventures as its investor.

Flo’s founder Zatakia is also leading a B2B firm Hush for over 13 years now. Hush mainly supplies mattresses and allied sleep essentials to luxury hotel chains such as Taj Hotels, JW Marriott and the Hyatt Group. 

35. Freakins

Back in 2018, Puneet Sehgal, Sachin Shah and Shaan Shah experimented with the idea of building a desi women-centred denim wear brand. Investing INR 10 Lakh of their capital, the duo first designed and manufactured a few denim wear samples to see if they were headed in the right direction .

They received overwhelming response, setting the stage for launch of their D2C denim wear brand Freakins in 2019. However, the startup forayed into the men’s category in February 2023 to emerge as a full-fledged Gen-Z denim wear brand.

The startup raised $4 Mn in July 2023 in a seed funding round led by Matrix Partners India and Blume Ventures. Freakins is also backed by the likes of angel investors such as Revant Bhate of Mosaic Wellness, Meesho’s Utkrishta Kumar, and OfBusiness’s Asish Mohapatra.

The D2C brand’s product portfolio currently spans more than 35 categories and 1,500 styles.

Freakins sells its denims via online marketplaces such as Amazon, Flipkart, and Myntra. The company clocked a gross revenue of INR 22 Cr in FY23 and is eyeing to become an INR 100 Cr brand by the end of 2024.

36. FreshToHome

FreshToHome was incorporated in 2015 by serial entrepreneur Shan Kadavil and Mathew Joseph. The inspiration to venture into the direct-to-consumer (D2C) meat and fish industry struck Kadavil when his personal fish supply was disrupted due to the impending closure of Sea To Home, an ecommerce platform based in Kerala.

Collaborating with Joseph, one of the cofounder of Sea To Home and an angel investor, Kadavil embarked on his new venture. Since then, the direct-to-consumer (D2C) meat startup has significantly expanded, now serving 160 cities in India and all seven emirates in the UAE.

With investors such as Amazon Sambhav Venture Fund, E20 Investment, Mount Judi Ventures, Investcorp and Iron Pillar in its kitty, the D2C meat startup has so far raised $256 Mn in funding across multiple rounds. 

The company competes with the likes of Licious, Zappfresh, and Meatigio, among others. To fuel its growth, FreshToHome plans to expand its store count to 100 across all major metros by 2024-end. 

37. GIVA

Founded in 2019 by Ishendra Agarwal, Nikita Prasa and Sachin Shetty, GIVA is a D2C brand that sells budget-friendly fine jewellery to its customers — both men and women. The startup largely prices its offerings in the price range of INR 1,000 to INR 20,000. 

Competing with the likes of homegrown brands such as CaratLane, Melorra, Tanishq and BlueStone, the omnichannel brand derives 90% of its revenue from online channels. 

The startup’s revenue saw a 100% YoY rise in FY22. GIVA claims to have a customer base of 1.2 Mn. The D2C brand, which currently operates more than 40 exclusive brand outlets in the country, aims to launch 100 retail outlets in tier II and tier III Indian cities by FY24. 

The startup has raised INR 130 Cr in equity funding since its inception. In March this year, it secured INR 40 Cr in debt from Alteria Capital. 

38. Good Health Company (GHC)

Founded in 2021 by Samarth Sindhi and Saurav Panda, Good Health Company (GHC) is a subsidiary of Raksha Health. 

GHC sells a range of men-focussed wellness and personal care products, including anti-hair thinning kits, hair regrowth, beard care kit, and glowing skin kits, among others. 

It also offers free consultations to customers regarding their skincare, haircare and sexual health problems.

So far, it has raised $20.7 Mn funding from a number of investors, including Left Lane Capital, Khosla Ventures, Quiet Capital, and Weekend Fund, among others. 

39. Gynoveda

After suffering from lifestyle disorders for more than a decade, Vishal Gupta eventually found respite in the ancient science of Ayurveda. During his research, Gupta discovered effective remedies for a host of gynaecological problems such as PCOS (polycystic ovary syndrome), abnormal discharge, and umpteen, among other issues. 

Realising a prevailing gap in the market, Gupta, along with his wife Rachana and Dr Aarati Patil, founded Gynoveda in 2019, blending the age-old science with modern technology and content. 

Gynoveda sells products ranging from moisturisers to Ayurvedic capsules via its website and ecommerce marketplaces. Of its total revenue, 80% comes from its own website while the rest comes from ecommerce websites. 

With a customer base of 3 Lakh women, the startup is eyeing scaling this number to 10 Lakh in the next three years. It claims to have annualised revenue of INR 100 Cr. 

The startup has so far raised funding in excess of $11 Mn and counts names such as India Alternatives Fund, Fireside Ventures, Wipro Enterprises, Alteria Capital and RPG Ventures as its backers. 

40. Happilo 

Founded in 2016 by Vikas Nahar, Happilo sells a host of healthy snacks such as nuts, dry fruits, seeds and dry roasted snacks, among others, via its website and offline stores. It also offers an option to pay through EMIs.

In February, the Bengaluru-based D2C brand secured $25 Mn from Motilal Oswal Private Equity. The startup then claimed that it had expanded over 4x in the previous 24 months. It also said that it was aiming for a revenue of INR 2,000 Cr over the next four years. 

So far, Happilo has bagged total funding of $38 Mn.  

41. Happy Nature

Founded in 2022 by Sahil Chopra, Parth Birendra, Vikas Singh and Vishal Rastogi, Happy Nature is a farm-to-fork dairy startup. It runs a dairy farm in Jhajjar, Haryana. 

The startup has developed its standard operating procedures (SOPs) to keep aflatoxin levels low in cow’s milk, without adding chemical preservatives and antibiotics. It currently sells more than 35 SKUs to over 80K customers across Delhi-NCR, Punjab and Haryana.  

In the fiscal year 2021-22 (FY22), it reported a 69% YoY rise in its revenue to INR 14.4 Cr. Further, it plans to generate INR 150 Cr in annual revenue by 2025. 

42. Heads Up For Tails 

Founded in 2008 by Rashi Narag, Heads Up For Tails sells a wide range of pet products such as preservative-free pet treats, organic supplements, and orthopaedic beds. It aims to increase awareness among pet parents regarding the need for pet care and wellness. 

In August 2021, the Delhi-based pet care brand secured $37 Mn in its Series A funding round led by Verlinvest and Sequoia Capital India. It had a headcount of 350 employees then. Back then, it was looking to launch new product offerings across India and expand its product portfolio in international markets.

The startup has raised $50.3 Mn in aggregate to date. 

43. Himalayan Organics

Himalayan Organics is a D2C nutraceutical startup that was founded in 2018 by Vaibhav Raghuwanshi and Suditi Sharma. The company offers a variety of products across several categories, including beauty, skincare, immunity boosters, and haircare.

To provide the best service to its customers, Himalayan Organics collaborates with nutritionists and dieticians to offer free consultations. The company mainly sources raw materials from the Himalayan region and uses natural ingredients such as fruits, vegetables, herbs, seeds, and nuts to manufacture its products.

In FY22, Himalayan Organics achieved revenue growth of 37%, increasing from INR 24 Cr in FY21 to INR 33 Cr. 

44. iD Fresh Food

Set up in 2005 by PC Musthafa, Abdul Nazer, Shamsudeen TK, Jafar and Noushad TA, iD Fresh Food offers a slew of ready-to-make food – dosa and idli batter, rice rava idli batter – in India as well as abroad. 

In January 2022, the Bengaluru-based D2C startup raised $68 Mn in its Series D funding round, thereby accumulating a total funding of $104 Mn. 

Currently, it is operating in more than 45 cities across the world such as Mumbai, Bengaluru, Pune, Hyderabad and Dubai, among others.

Its investors include NewQuest Capital Partner, Premji Invest, Sequoia Capital, Helion Ventures and Azim Premji.

45. Innovist

Innovist (formerly known as Onesto Labs), set up in 2018 by Rohit Chawla, Sifat Khurana, and Vimal Bhola, sells personal care products under three brands – Bare Anatomy, Chemist at Play, and SunScoop.

In June 2022, Innovist secured $3.5 Mn in its pre-series A funding round led by Accel Partners and 72 Ventures. Manu Chandra from Sauce.vc, Jani Ventures Inc, CRED founder Kunal Shah and Alok Mittal from Indifi Technologies, among others, also participated in the round. 

In 2021, the startup had raised $2.5 Mn from 72 Ventures, Ramakant Sharma of Livspace, Suhail Sameer of BharatPe, and Sauce.vc. 

The startup mainly sells products via its website and ecommerce marketplaces. It also has an offline presence. 

46. Juicy Chemistry

Set up in 2014 by Megha Asher and Pritesh Asher, clean beauty startup Juicy Chemistry sells organic skin, hair and body care products. 

To manufacture these products, it procures ingredients from organic farmers in 20 countries. It develops these products at its ECOCERT-certified manufacturing unit, where it conducts rigorous quality checks to ensure that everything complies with ECOCERT’s organic standards.

To date, it has raised $7 in funding from a bunch of investors, including Verlinvest, Spring Marketing Capital, and Manoj Lifestyle. 

In November 2022, it launched an organic makeup range viz Color Chemistry. In FY22, it generated INR 29 Cr in revenue and sold nearly 75K products every month. 

In 2023, it aims to open 10 retail outlets and nearly 20 kiosks in major Tier-1 cities. It further aims to enter international markets like the Middle East, the UK and the US by 2025.

47. Kapiva

When the pandemic locked millions of Indians indoors back in 2020, the ancient Indian science of health Ayurveda suddenly turned into the flavour of the season. For Ameve Sharma, Ayurveda was never relegated to the margins. 

Hailing from the iconic 103-year-old Baidyanath family, the INSEAD and New York University-educated scion grew up witnessing how the age-old science helped people from all walks of people. After being inundated with queries from friends about ayurvedic medications, Sharma realised that there was a huge whitespace in the market and he sat down to build Kapiva. 

With more than 100 SKUs in its kitty, Kapiva sells Ayurvedic consumables and products such as juices, Shilajit, hair oil, shampoos, and resins, among others. 

At the heart of Kapiva’s operations is sourcing high-quality raw materials and ensuring global-standard processing. The startup is betting big on raising awareness, scaling product categories and enhancing quality for large-scale adoption. As a result of these, the startup claims to have seen 7.5X growth over the last three years.

Sharma recently told Inc42 that the company achieved revenue of INR 115 cr in the last financial year from its India business, while it is eyeing an annual revenue of INR 850 Cr by FY26 from its consolidated global operations, including India. 

Backed by names such as Vertex Ventures, Fireside Ventures, and 3one4 Capital, Kapiva has so far raised $15.77 Mn across multiple rounds. 

48. Koparo Clean

When the use of chemical-laden sanitisers for groceries and home cleaning saw an uptick during the pandemic, Simran Khara realised that these products could harm kids, pets and even adults.

Responding to the challenge, Khara, who hails from Delhi, launched a range of natural, toxin-free cleaning products under the brand name Koparo Clean in 2020. The D2C brand sells more than 15 products across categories such as core cleaning, speciality cleaning, and accessories.

It claims its products to be free of volatile organic compounds (VOCs), synthetic dyes, ammonia, and parabens, among others. 

Opting for an omnichannel strategy, the company sells the products through ecommerce marketplaces, its website and more than 70 retail stores of Reliance Retail and Modern Bazaar.

The D2C brand recently disclosed plans to grow 8X by mid-2025. It is also looking at expanding its distribution points and introducing products.

In July 2023, the D2C brand raised a Pre-Series A funding of $1.5 Mn led by Saama Capital.

49. Lahori

Lahori, founded in 2017 by Saurabh Munjal, Saurabh Bhutna and Nikhil Doda, sells Indian beverages in four flavours – Zeera (cumin), Nimboo (lemon), Kacha Aam (raw mango) and Shikanji (lemonade) – across India. 

Lahori’s parent company Archian Foods creates approximately 1 Mn bottles in its manufacturing facility that are certified by FSSAI, ISI, HACCP, RoHS and Make In India. 

In January 2022, the Punjab-based startup received its first institutional funding of $15 Mn from Verlinvest for a minority stake in it. 

50. Lenskart 

Founded in 2010 by Peyush Bansal, Amit Chaudhury, and Sumeet Kapahi, Lenskart is an omnichannel eyewear brand. It has nearly 750 retail outlets in more than 175 cities. It claims to serve over 7 Mn customers annually. 

The eyewear unicorn has been on a spree of fundraising this year. In June, it secured a $100 Mn investment from private equity player ChrysCapital. This followed a capital infusion of $500 Mn from the Abu Dhabi Investment Authority for a 10% stake. Overall, Lenskart has raised nearly $850 Mn in the past year.

The unicorn is backed by marquee investors such as Chiratae Ventures, TPG, Premji Invest and Unilazer Ventures, among others.

Lenskart reported a consolidated loss of INR 102.3 Cr in FY22 versus a profit of INR 28.9 Cr in FY21. On the other hand, the startup’s revenue from operations zoomed 66% YoY to INR 1,502.7 Cr in the year ended March 2022, compared to INR 905.3 Cr in FY21.

51. LetsShave

Founded in 2015 by Sidharth Oberoi, LetsShave is a grooming brand that sells shaving kits, trial kits, blades and shaving foams.

The D2C grooming brand supplies razors to high-end hotels and hospitality brands such as Marriott, St. Regis, and Ritz Carlton.

Backed by South Korean razor giant Dorco Korea, LetsShave recently raised an undisclosed amount from its existing investor Wipro Consumer Care. The startup has raised more than $6 Mn till date.

The Chandigarh-based startup has a workforce of 57 employees and caters to clients in the UAE, the US, Canada, the UK, Australia and Europe.

52. Licious 

Licious, founded in 2015 by Abhay Hanjura and Vivek Gupta, sells a wide range of meat and seafood products such as mutton, prawns and kebabs. 

In March, the Bengaluru-based unicorn raised $150 Mn from Amansa Capital, Kotak PE, Axis Growth Avenues AIF – I, Nithin and Nikhil Kamath of Zerodha, Aman Gupta from boAt and Haresh Chawla from True North. So far, it has raised a total funding of $488 Mn from investors.

53. Mamaearth 

Mamaearth, founded in 2016 by Ghazal Alagh and Varun Alagh, started as a baby care products brand but later pivoted to become a personal care brand. Its product offerings include haircare, skincare and body care products.

The IPO-bound startup counts Fireside Ventures, Sequoia India, Rishabh Mariwala from Marico and Kunal Bahl and Rohit Bansal from Snapdeal among its investors. It has so far raised $111 Mn in funding across multiple rounds.

54. mCaffeine 

mCaffeine, founded in 2016 by Tarun Sharma, Mohit Jain, Saurabh Singhal, Vikas Lachhwani and Vaishali Gupta, sells a host of caffeine-based skin and hair care products ranging from soaps to scrubs to oil through its website and physical retail outlets.

In March 2022, the D2C startup secured over $31 Mn in its Series C funding round led by Paragon Partners. Singularity Growth Opportunities Fund, Sharrp Ventures, Amicus Capital Partners and RPSG Capital Ventures also participated in the round.

The startup has raised a total funding of $37.5 Mn to date. 

55. Melorra

Founded in 2016 by Saroja Yeramilli, Melorra sells a wide variety of gold jewellery for women via its website and offline stores. It claims to have a presence in 718 districts and over 2,800 towns in the country. 

In May 2022, it raised $16 Mn in its Series D funding round from Axis Growth Avenues AIF-I, SRF Family Office, N+1 and a slew of existing investors. The startup has so far raised a funding of $66.9 Mn.  

Mellora reported an operational revenue of INR 364.4 Cr in FY22, up 4.6X from INR 78.6 Cr during the previous fiscal year. Alongside, losses spiked 73.5% YoY to INR 106.7 Cr in FY22.

56. Minimalist 

Founded in 2020 by Mohit and Rahul Yadav, the Jaipur-based D2C startup sells a host of skin care products ranging from serums to moisturisers to toners. It retails products via its website and ecommerce marketplaces. 

In 2021, Minimalist secured $15 Mn in its Series A funding round led by Sequoia Capital India and Unilever Ventures. A bunch of international investors also participated in the funding round. 

57. Mosaic Wellness

Mosaic Wellness, founded in 2020 by Revant Bhate and Dhyanesh Shah, sells men and women-focused health and wellness products under the brands Manmatters and Bodywise. Both brands offer telemedicine services along with medicines, supplements and other allied products. 

The Mumbai-based D2C startup has built a content community for people to confer about their health and other related subjects. 

In 2021, it secured $24 Mn in its Series A funding round from Sequoia Capital India, Elevation Capital and Matrix Partners India. In total, it has raised a capital of $35.2 Mn to date. 

58. Mylo

Mylo, founded in 2018 by Vinit Garg, started as a community-based platform for new and expecting mothers and gradually turned into a personal care brand. Last year, it pivoted into a personal care startup offering over 100 stock-keeping units of ayurvedic products. 

In April, Mylo secured $17 Mn in its Series B funding round led by W Health Ventures, ITC Ltd and Endiya Partners. Riverwalk Holdings, Alteria Capital and Innoven Capital also participated in the funding round.

The D2C personal care startup has raised a funding of $24 Mn so far. 

59. Neemans

Founded in 2018 by Taran Chhabra and Amar Preet Singh, Neemans aims to upend the Indian shoe industry with natural, renewable, recycled and biodegradable fibres in its shoes. 

The company claims that its products have a considerably lower carbon footprint and lower impact on the water table compared to conventional products, which are dominated by synthetic fibres.

The startup has so far raised $9.8 Mn in funding and is backed by names such as Anicut Capital and Sixth Sense Ventures. With more than 3 Lakh users under its belt, the omnichannel brand prices its products anywhere between INR 2,999 and INR 6,999.

Earlier this year, the company also ventured into the apparel industry with the launch of its collection of clothes. 

The Hyderabad-based startup locks horns with the likes of international giants in the shoe industry such as Skechers, Nike, Adidas, Reebok, Puma, AJIo, among others.

60. Nestasia

Home decor brand Nestasia is the brainchild of Anurag Agarwal and Aditi Murarka Agarwal, whose passion for decorating and designing homes spawned the rise of the startup in 2019.

The D2C brand sells a range of home decor products such as crockery garden accessories, and kitchen utilities, among others. Unlike other marketplaces, which connect buyers and sellers, Nestasia operates a full-fledged D2C business that buys products from Indian artisans and then sells them directly to customers.

The startup last raised $4 Mn as part of its Series A funding round in December 2021, which saw participation from Stellaris Venture Partners, Mamaearth’s Varun Alagh, Delhivery’s Sahil Barua, and Livspace’s Anuj Srivastava and Ramakant Sharma, among others. 

The D2C brand currently lists more than 6,000 products across eight key product categories and has so far fulfilled more than 1 Lakh orders. 

61. Noise

Founded in 2014 by Amit Khatri & Gaurav Khatri, Noise is a smart wearable and wireless headphones brand. It sells products on its website and ecommerce marketplaces such as Amazon and Flipkart. 

The bootstrapped startup reported a 8% year-on-year (YoY) rise in net profit to INR 35.5 Cr in the financial year 2021-22 (FY22) against a total income of INR 804.9 Cr during the same period, up over 2.2X YoY.

62. Nua 

Founded in 2017 by Ravi Ramachandran, Nua is a women-focused wellness brand. Its offerings include sanitary pads, skin care and intimate hygiene products. 

So far, it has raised $12.5 Mn in aggregate from the last four funding rounds. Its cap table includes Lightbox VC, Kae Capital and actor Deepika Padukone, among others. 

It claims to have served more than 5 Mn customers so far. It further asserts to have 10 SKUs and witnessing 50% of its customer base revisiting its website.

63. NutriGlow

Set up in 2011 by Aditi Suneja and Ashish Aggarwal, Nutriglow sells men and women-focused haircare, skincare, body care and make-up products via its website and ecommerce platforms. 

The Noida-based direct-to-consumer (D2C) startup claims that its beauty products have natural and certified organic ingredients and vegan-friendly and paraben-free formulations.

In June 2022, it secured an undisclosed amount of funding from ecommerce rollup GOAT Brand Labs for developing its infra and research and development (R&D). 

64. Organic Harvest

Founded in 2013 by Rahul Agarwal, Organic Harvest is an organic personal care brand that offers plant-based skincare, haircare, body care products and essential oils via online and offline channels.

According to its website, It claims to use ingredients and raw materials that are approved by international organisations – EcoCert, OneCert, and Natrue.  

At the beginning of 2022, it received a capital infusion of INR 75 Cr from Good Glamm Group in exchange for a majority equity. In March 2023, it was reported that the content-to-commerce unicorn was all set to buy out the entire 100% stake in Organic Harvest and would give an exit to the D2C brand’s founders by the end of next year.

It said that it operated 25K retail outlets as of October 2022 and looked to increase the number of its retail outlets to 1 Lakh by 2024.

65. Perfora

Jatan Bawa and Tushar Khurana crossed paths during the Jagriti Yatra, a two-week long entrepreneurship train journey, in 2016. With a wealth of experience garnered from startups such as OYO, Cure Fit, and Vahdam Teas, the two found common ground during the journey and eventually conceived the idea for an oral care brand, Perfora, in 2021.

Perfora offering a diverse range of oral care products, including electric toothbrushes, toothpaste, mouthwashes, flossers, teeth whitening products, and more.

This direct-to-consumer (D2C) oral care brand distributes its products through its official website and various e-commerce platforms like Amazon, Flipkart, Nykaa, Blinkit, and others. Since its incorporation, Perfora boasts of serving over 2 Lakh customers.

Backed by notable investors such as RPSG Capital Ventures, Sauce.VC, Lotus Herbals Family Office, Huddle, and others, Gurugram-based Perfora has successfully raised a total of $3.7 Mn in funding through multiple rounds.

66. Pilgrim

After a combined experience of over two decades in the beauty and wellness industry, Anurag Kedia joined forces with fellow IIT Bombay alumni, Gagandeep Makker, to embark on an entrepreneurial journey.

At the core of their mission was the vision to craft vegan, cruelty-free, and toxin-free beauty products that would be accessible to the Indian market at affordable prices.

Together, they established Pilgrim in 2019. This D2C beauty brand distinguishes itself through the use of carefully sourced ingredients from around the world, spanning from South Korea to France. Pilgrim’s product range comprises items like hair growth serums, night serums, day creams, night gel creams, facial masks, and more.

With a portfolio of over 90 SKUs, Pilgrim earned recognition as one of the fastest-growing D2C brands, earning a place on the 2022 edition of Inc42’s FAST42 list. Pilgrim claims to have served more than 50 Lakh customers and add over 5 Lakh new customers every month.

Supported by prominent investors such as Fireside Ventures, Temasek, and Rukam Capital, Pilgrim has successfully secured nearly INR 214 crore in funding to date.

67. Pluckk

Incorporated in 2021 by Pratik Gupta, Pluckk is a D2C fruit and vegetable brand, which distinguishes itself by offering users a diverse selection of over 400 products spanning 15+ categories. These offerings include salads, dips, juices, cuts, mixes, and exotic fruits and vegetables.

Currently, Pluckk operates in major cities such as Mumbai, Delhi, Bengaluru, and Pune. It has plans to extend its presence to more cities in the coming years. The brand distributes its products through its dedicated app, website, and quick commerce platforms like Amazon, Swiggy, Dunzo, Zepto, and Reliance Signature Stores. 

In early 2023, Pluckk secured $5 Mn in seed funding from Exponentia Ventures. It has also secured an undisclosed amount of funding from actor Kareena Kapoor Khan.

68. Plum

Founded in 2013 by Shankar Prasad, Plum sells a wide variety of beauty products in skin care, hair care, personal care and makeup categories via its website and ecommerce marketplaces. It claims to operate nearly 1,500 assisted retail outlets and over 15,000 unassisted outlets throughout India.

In March 2022, the D2C beauty brand secured $35 Mn in its Series C funding round from A91 Partners, Unilever Ventures and Faering Capital. 

The startup generated revenue to the tune of INR 250 Cr in FY22 and has set its eyes on doubling its revenues in FY23 to INR 500 Cr. 

69. Power Gummies 

Founded in March 2018 by Divij Bajaj, nutraceutical startup Power Gummies sells flavoured and chewable vitamins for hair, nail and skin problems. Its products are gluten-free and certified by the Food Safety and Standards Authority of India (FSSAI).

Its revenue soared by over 6X to INR 54 Cr in FY22 as compared to INR 8.8 Cr a year ago. So far, it has sold over 40 Lakh products to more than 10 Lakh customers.

It plans to launch 40+ SKUs in the next five years, including a dedicated range for kids. It also looks to ramp up its presence in the UK and other international markets and build more manufacturing facilities to regulate production, daily operations and logistics.

To date, the startup has raised a total of INR $12.9 Mn in funding. Power Gummies’ cap table includes 9Unicorns, Venture Catalysts, DSG Consumer Partners, Wipro Consumer Care Ventures, and Sharpp Ventures.

70. Rage Coffee

Founded in 2018 by Bharat Sethi, Rage Coffee sells a host of coffee-based products across India. Certified by FDA, FSSAI and ISO, Rage Coffee claims to have so far served more than 7.5 Lakh customers and has 18 SKUs in its kitty.

In March, this Delhi-based food and beverage D2C brand received an undisclosed investment from Indian cricketer Virat Kohli. Prior to that, it secured nearly $5 Mn in its Series A funding round. 

In total, it has raised $7 Mn in capital from marquee names such as Sixth Sense Ventures, 9Unicorns, Refex Capital and Keiretsu Forum Chenna. 

Rage Coffee logged revenues of INR 23.5 Cr in FY22 and is targeting a revenue of INR 92 Cr by FY23-end. Earlier, it had also underlined plans to double down on its physical presence and scale its number of outlets to 10,000 by March 2023. 

71. Revour Consumers

Revour Consumers was founded in 2019 by Jaideep Singh Gaur and Ranjit Singh and specialises in selling kitchen and home-based electrical appliances. 

The startup partners with various OEMs to produce consumer electronics, including light bulbs, electric kettles, fans, and irons. 

Revour Consumer clocked a  revenue of INR 17.5 Cr FY22 and has so far served more than 30 Lakh customers across the length and breadth of the country. 

The startup has so far raised $1 Mn in funding and counts Oriano Clean Energy as its key investor. Going forward, the D2C brand plans to deepen its focus on consumer electronics and intends to introduce new product lines.

72. Sanfe

Founded in 2018 by Archit Aggarwal and Harry Sehrawat, Sanfe is a D2C femtech brand that started with the vision of addressing the stigma around women’s health and hygiene. After debuting with a roll-on to tackle period pain, the brand has now forayed into the beauty segment. 

In addition to sanitary and hygiene products, the company sells skin and hair products. The company claims to have catered to more than 10 Mn customers and sold 28 Mn-plus products by the end of FY21. 

Targeting Gen-Z and millennials, the company sells its products through its website and other ecommerce marketplaces. Backed by S Chand Family Office, Seeders and Lets Venture,  the D2C brand has raised $4.5 Mn in funding since its inception. 

73. Slurrp Farms

A dearth of healthy snacking options in the market for their kids brought two mothers —   Meghana Narayan and Shauravi Malik — to the discussion table. The duo found a big gap staring right at them in the kids’ snacks market. 

To fill in this gap, they founded Slurrp Farm in October 2016. The D2C brand sells a range of healthy products from ready-to-mix pancakes and dosas to noodles and pastas.

Slurrp Farms, which sells its products via its website and ecommerce marketplaces, caters to users in countries such as the UAE, the US, and the UK, apart from India.

Backed by the likes of the Investment Corporation of Dubai, Fireside Ventures and actor Anushka Sharma, Slurrp Farms has so far lapped up a total of around $9 Mn in funding. 

Building on its current growth momentum, the D2C snacks brand is eyeing a revenue of INR 500 Cr by 2025.

74. Soothe Healthcare

Set up in 2012 by Sahil Dharia, Soothe Healthcare sells sanitary napkin products and baby diapers under the brand Paree and Super Cute, respectively. It retails its products through various distribution channels including direct selling and selling through intermediaries.

In October 2022, Soothe Healthcare secured INR 175 Cr as part of a strategic funding round from the US International Development Finance Corporation (DFC) and other existing investors. With the funding round, the startup’s cumulative fundraise reached INR 301 Cr. 

Symphony International Holdings, Sixth Sense Ventures and badminton player Saina Nehwal are among its investors. 

75. SUGAR Cosmetics

SUGAR Cosmetics, founded in 2015 by Vineeta Singh and Kaushik Mukherjee, is an omnichannel D2C brand that sells products in lips, skin, eyes and nail care categories. It claims to operate more than 45,000 multi-brand stores spread across 500+ cities in the country. The D2C brand also has 125+ exclusive outlets in its kitty.

In May, the Mumbai-based D2C brand closed its $50 Mn Series D fundraising round led by L Catterton’s Asia fund. Existing investors A91 Partners, Elevation Capital and India Quotient also participated in the funding round.

The startup has so far raised a cumulative funding of $87.5 Mn from investors.

In the financial year 2021-22 (FY22), it widened its loss to INR 75 Cr, while revenue from operations stood at INR 221.1 Cr during the same period.

76. Super Bottoms

Pallavi Utagi’s tryst with entrepreneurship started when she, as a new mom, struggled to find quality diapers for her newborn baby. While conventional cloth diapers had absorbency issues, synthetic nappies left her baby with rashes.

Realising that there was a huge gap in the space, Utagi leveraged her years of research experience in the pharma space to launch her new venture Superbottoms – an eco-friendly and baby skin-friendly nappy brand – in 2016.

SuperBottoms’s range of products includes cotton ‘langots’, potty training pants, and kid’s clothing, among more.

In August 2023, the D2C brand secured $5 Mn as part of its Series A1 funding round led by Lok Capital and Sharrp Ventures. SuperBottoms is also backed by DSG Consumer Partners and Saama Capital.

The startup retails its products via its website as well as Amazon and Flipkart. Leveraging its online presence, SuperBottoms doubled its revenues YoY to INR 40 Cr in the fiscal year ended March 2022.

77. Sweet Karam Coffee

Brainchild of Anand Bharadwaj, Nalini Parthiban, Srivatsan Sundararaman and Veera Raghavan, Sweet Karam Coffee sells preservative-free South Indian sweets and snacks. Its range of offerings also includes the ubiquitous filter coffee and ready meal mixes, catering to audiences across the country.

Founded in 2015, the D2C brand aims to solve the problem of poor availability and accessibility of well-packaged traditional sweets and snacks, which are free from palm oil.

The brand SKC sells its products via its website and app and has customers in more than 32 countries. SKC competes with the likes of new-age startups such as id Fresh Food, DropKaffe, Chaayos, TagZ, among others.

Backed by Fireside Ventures, the startup picked up $1.5 Mn funding in October 2023. 

78. TagZ

The D2C snack brand came into the limelight after featuring in the maiden season of the TV show Shark Tank India and has not looked back since then. Founded in 2019 by Anish Basu Roy and Sagar Bhalotia, the company sells popped chips, which are neither baked nor fried.

The idea came from Roy’s experiences during his international travels, which pushed him to tinker around in the healthy snacks category. 

From the cricketer Shikhar Dhawan to 9 Unicorns, the backers of TagZ have pumped in over $4.2 Mn in the startup to date. The growth has also seen an uptick as the D2C brand claims to have logged a 30X increase in volumes in the past 18 months, ending May 2023. 

Retailed through 5,000 stores across 22 cities and via quick commerce platforms, TagZ also sells its products overseas in markets such as Kuwait, Dubai, Maldives and Australia.

79. Tailor And Circus

Back in 2016, Vasanth Sampath, Gaurav Durasamy and Abishek Elango came together to explore the idea of making antimicrobial, self-cleaning underwear for astronauts. In the subsequent months of research, they found that the homegrown men’s and women’s undergarment segment was plagued by basic issues such as lack of comfort and style.

After much deliberations, the idea of Tailor and Circus took shape and the startup was launched in 2016. The D2C brand manufactures underwear for both men and women, offering products such as trunks, bralettes and maternity undies. The startup also sells tops for both men and women and allows users to customise their products and build a matching underwear cart. 

The startup last raised seed funding of $241K from multiple angel and institutional investors in April 2021. It competes with the likes of homegrown brands such as Freecultr, XYXX, and DaMensch, among others.

The startup sells its products on marketplaces such as Amazon India and Myntra and through its own website. 

80. TenderCuts

Founded in 2016 by Nishanth Chandran, TenderCuts sells a wide variety of meat and seafood products such as chicken, mutton, eggs and frozen food products via its website and offline stores.

The startup last raised INR 110 Cr in a round led by Paragon Partners in February 2021. To date, it has raised $29.1 Mn in funding from marquee names such as Stride Ventures and Nabventures. 

In August 2023, the D2C meat delivery brand was acquired by omnichannel meat brand Good To Go in what appeared to be a distress sale for an undisclosed amount.

81. The Ayurveda Co. (T.A.C)

Founded in 2021 by Param Bhargava and Shreedha Singh, The Ayurveda Company manufactures and retails products across multiple categories such as haircare, wellness, skincare, immunity boosters and health supplements.

Opting for an omnichannel strategy, its 5,000 physical touchpoints traverse 18 cities across 15 Indian states, including Delhi NCR, Uttar Pradesh, Punjab and Rajasthan. The startup is targeting to grow these retail points to more than 20,000 by FY25.

In March 2023, the D2C ayurvedic beauty and personal care brand raised INR 100 Cr in a Series A funding round led by consumer-centric venture fund Sixth Sense Ventures. 

Since its inception, T.A.C has raised $16 Mn in funding, across debt and equity, from marquee names such as Sixth Sense Ventures, Wipro Consumer Care Ventures and Vector NXG. 

82. The Beauty Co

Founded in 2018 by Suraj Raj Vazirani, The Beauty Co is a D2C personal care startup, which sells toxin-free body care, haircare, skincare and essential oils via its website and ecommerce marketplace such as Nykaa, Myntra, Amazon, Flipkart, Paytm Mall, BigBasket and Snapdeal.

The startup’s founder claims that at least 99% of the ingredients used in The Beauty Co’s products are natural. It operated more than 40 stock keeping units as of 2022.

83. The Divine Foods

Founded in 2019 by Kiru Maikkapillai, The Divine Foods is a D2C superfoods brand that sells packaged products centred on Indian kitchen staples such as turmeric, moringa, millet, and others. 

Its products primarily encompass four categories, including women care, immunity boosters, diabetic care and kids. The D2C brand’s range of offerings include skincare products, mil mixes, powdered superfoods, and spreads.

Incubated under the Tamil Nadu government’s flagship seed funding scheme, TANSEED 4.0, the startup counts names such as superstar Nayanthara and her husband-director Vignesh Shivan as its investors. The Chennai-based D2C brand secured an undisclosed amount of funding from the celebrity duo in October 2023.

The startup claims to have so far served more than 25,000 customers and is available in five nations across the globe. 

84. The Moms Co

The Moms Co, founded in 2016 by Malika Sadani, sells organic products for expecting mothers and babies in the face, hair, pregnancy, and body care categories. It claims to have catered to more than a million customers since its inception. 

In 2021, the Delhi-based D2C brand was acquired by beauty unicorn Good Glamm Group. In March 2022, Inc42 reported that Good Glamm Group had increased its stake in The Moms Co to 90% from 75%.

At the end of September 2022, the brand claims to have had an offline presence in 5,000 retail outlets spanning 20,000 pin codes across the country.

85. The Pant Project

The Pant Project was founded by siblings Dhruv and Udit Toshniwal and offers customised bottom wear for both men and women, with free alterations and monogramming services provided to customers. 

Its products are primarily sold through its website and other e-commerce marketplaces, including Amazon.

In the fiscal year 2021-2022 (FY22), The Pant Project reported a revenue of INR 7.3 Cr, a significant increase compared to the INR 1 Cr earned in the previous fiscal year FY21.

86. The Sleep Company

The story of The Sleep Company starts with a baby. After taking care of their newborn at odd hours, entrepreneur couple Priyanka Salot and Harshil Salot were left aghast when their multiple attempts to buy a new mattress met a dead end. 

Realising the prevailing gaps in the sleep market, especially the lack of innovation, the duo decided to start their own venture and that’s how The Sleep Company was born. 

Since the startup’s inception in 2019, the Salots have scaled up the platform, grabbing the interest of multiple investors, including Fireside Ventures, Premji Invests and Alteria Capital.

The Sleep Company has so far raised INR 190 Cr and is eyeing to create an INR 1,000 Cr brand. With two state-of-the-art manufacturing facilities in Maharashtra and Karnataka, the D2C brand claims to produce 1.2 Lakh mattresses daily. 

The Sleep Company clocked a revenue of INR 58 Cr in FY22 and plans to open more than 100 stores across the country by March 2024. 

87. The Souled Store

Founded in 2013 by Vedang Patel, Harsh Lal, Aditya Sharma and Rohin Samtaney, The Souled Store is a casual wear and pop-culture D2C startup. It is said to have over 180 licences–Disney, Warner Bros, WWE, and Viacom18, to name a few. 

The omnichannel lifestyle brand recently raised INR 135 Cr in a strategic funding round led by Xponentia Capital. To date, the company has raised a total of INR 220 Cr from multiple investors.

Its cap table includes Elevation Capital, Sahil Barua from Delhivery, Gunjan Soni from Zalora, Revant Bhate from Mosaic Wellness and Ramakant Sharma from Livspace, among others. Its product offerings include top wear, bottom wear, innerwear and activewear.

88. The Woman’s Company

The moment Anika Parashar’s daughter hit puberty, she was gripped by questions about which feminine products were good enough. While researching, Parashar found that there was a huge gap in the market for female hygiene products, and it was this epiphany that set the ball rolling for her new venture, The Woman’s Company. 

After working as the COO of Fortis La Femme Hospitals for decades, she founded the startup in 2020, along with Roopam Gupta. The D2C brand operates in the women’s hygiene space and sells products such as sanitary pads, tampons, menstrual cups, and bamboo razors, among others. 

The D2C startup last raised $1.4 Mn in 2021 from marquee names such as Pradip Burman of Dabur. 

The startup sells its products through its website and marketplaces such as Amazon, Flipkart, and Nykaa, among others. 

89. Vahdam Teas

Vahdam, founded in 2015 by Bala Sarda, is an online tea brand. It sells its products in domestic as well as international markets.

In September 2021, Vahdam reportedly secured INR 174 Cr in its Series D round led by IIFL AMC’s PE Fund. After the round, the startup claimed that it had raised INR 290 Cr in total funding from investors.

In FY22, it clocked a revenue of over INR 200 Cr, up from INR 161 Cr in FY21. However, the D2C brand slipped into the red as it reported a loss of INR 16 Cr in FY22 against a profit of INR 1.94 Cr in profit in FY21.

The startup aims to clock a net revenue of INR 500 Cr by 2024.

90. Voylla  

Voylla, founded in 2011 by Vishwas Shringi, is an online artificial and silver jewellery brand. It sells jewellery and other allied products through its website and ecommerce marketplaces. 

In 2021, Voylla was acquired by Thrasio-style D2C aggregator GOAT Brand Labs. Besides Voylla, GOAT Brand Labs also acquired 14 other brands, including Label Life, trueBrowns & Abhishti, Frangipani, Neemli and Nutriglow, among others.

Prior to the acquisition, Voylla had raised a total of $16.9 Mn funding in Series B and Series A funding rounds. Its cap table includes Peepul Capital, Snow Leopard Technology Ventures and a slew of other angel investors.

91. Wakefit 

Founded in 2016 by Ankit Garg and Chaitanya Ramalingegowda, Wakefit sells a host of sleep and home decor products such as mattresses, pillows, bed frames, comforters, and back cushions, among others. It sells these products via its website and ecommerce marketplaces.

The Bengaluru-based startup manufactures products at its facilities in Bengaluru, Jodhpur and Delhi. In FY23, the startup launched 22 physical stores across 15 cities in the country. The brand clocked a revenue of INR 825 Cr in FY23 and is eyeing a revenue of INR 1,000 Cr by FY24. 

Wakefit has raised a total funding of $145 Mn so far. Its cap table includes Sequoia Capital, Verlinvest and SIG. 

92. Wellbeing Nutrition

An avid runner, Avnish Chhabria used to rue the lack of homegrown options for organic and plant-based nutritional supplements in India, which were necessary for him to stay at the top of his game. 

His dependence on global brands ignited the idea of building a desi plant-based vitamin and mineral supplements brand. With an eye on offering a better-priced alternative to a majority of Indians who could not afford to import plant-based supplements, Chhabria founded Wellbeing Nutrition at the fag end of 2019. 

Since then, it has rapidly scaled operations. It currently offers more than 53 SKUs and deploys an omnichannel strategy to woo customers. The brand manufactures plant-based vitamin and mineral supplements in the form of capsules, oral strips, and effervescents, among others. 

The startup partners with a global team of gastroenterologists to nutritionists to build its line of products. Besides, it sources its raw materials from more than 200 organic farms and certified companies from across 19 countries.

Its multi-pronged omnichannel strategy helped it clock a revenue of INR 19.5 Cr in FY22. The Mumbai-based D2C brand is eyeing 100 Mn customers and INR 100 Cr revenue in 2023. It plans to foray into the US, the UK and the UAE by 2025. 

Backed by the likes of Hindustan Unilever Limited (HUL) and Fireside Ventures, Wellbeing Nutrition has so far raised $10Mn from multiple investors. Last year, HUL acquired a 19.8% equity in the startup.

93. Wellversed 

Founded in 2018 by Aanan Khurma, Aditya Seth and Ripunjay Chachan, Wellversed is a health and wellness brand. Its products are sold via its website and ecommerce marketplaces.

On an acquisition spree, the umbrella brand has acquired three startups – Sportfit, Rimoy Naturals and Ketofy – in the past four years to strengthen its house of brands. It claims to have offered over 12K health plans for weight loss, skin nourishment and other ailments to customers. 

It has raised a total of $3.2 Mn in funding from investors such as Jubilant Foodworks, Yuvraj Singh, KLUB Works and Velocity.

In the financial year 2021, it reported earnings from operations at INR 20 Cr.

94. Wingreens Farms 

Founded in 2011 by Anju Srivastava and Arun Srivastava, Wingreens Farms sells packaged food products such as sauces and spreads, spice mixes, breakfast cereals, non-dairy milk, and protein shakes, among others. It sells these products via its website and offline distribution network in more than 200 Indian cities.

In May 2022, the D2C food brand acquired Postcard’s parent company Dharmya Business Ventures for about $2.1 Mn in a cash and share swap deal.

In December 2021, it raised $17 Mn in its Series C funding round led by Investcorp. Subsequently, it also reportedly bagged INR 22 Cr in funding from Anicut Capital. So far, it has secured a total funding of $49.8 Mn from investors. 

95. WishCare

Founded in 2019 by Stuti Kothari, Ankit Kothari and Ayush Kothari, WishCare is a sustainable beauty care brand that sells a range of sustainable skincare and haircare products.

WishCare’s portfolio spans products such as hair treatments, hair growth serums, face serums, and body lotions. The company claims that its products are formulated with clinically proven ingredients.

The D2C brand sells its products through its own website as well as more than 15 ecommerce platforms such as Nykaa, Amazon, and Flipkart, among others. It currently claims to serve more than 10 Lakh customers. 

WishCare recently secured INR 20 Cr ($2.4 Mn) in its first round of funding from Unilever Ventures. 

96. Wonderchef 

Wonderchef, founded in 2009 by Ravi Saxena and celebrity chef Sanjeev Kapoor, offers cookware, kitchen appliances, bakeware, and other allied culinary tools. It claims to operate 22 exclusive retail outlets and has served over 3 Cr customers so far.

In 2021, it secured INR 150 Cr in a funding round led by Sixth Sense Ventures. Godrej Family Office, Malpani Group, and other high-net-worth individuals also participated in the funding round.

It claims to have over 500 SKUs and a presence in India, the US, the UK, Australia, and Canada, among others. It is looking to increase the count of its exclusive outlets to 100 by 2025.

97. Wooden Street 

Wooden Street, founded in 2015 by Lokendra Ranawat, Dinesh Pratap Singh, Virendra Ranawat and Vikas Baheti, sells furniture and home decor products such as modular furniture, kitchen and wardrobe, lighting and office furniture, among others, via its website.

It operates over 100 experience stores and 30+ warehouses across the length and breadth of the country. With 30,000 home furniture products in its kitty, the D2C brand claims to have served more than 15 Lakh customers in more than 300 Indian cities. It has several manufacturing facilities and R&D units in the country.

In April 2022, it secured around $30 Mn in its Series B funding round led by Westbridge Capital. Wooden Street then claimed that it grew its business 100% year-on-year over the previous three years, and aimed to attain a turnover of INR 600 Cr in the next two years. 

98. Wow Skin Science

Founded in 2014 by Manish Chowdhary and Karan Chowdhary, WOW Skin Science is a beauty and personal care brand. It sells a host of skincare, haircare, body care and nutraceutical products via its website. It claims to have 400 SKUs and has a presence in 30,000 general trade stores across the country.

In June 2022, the Bengaluru-based D2C skincare brand secured $48.02 Mn from Singapore-based GIC at a post-money valuation of $280 Mn. Prior to that, it raised $50 Mn from ChrysCapital.

In the financial year 2021-22, it reported losses of INR 135.83 Cr while its revenues grew 3.4X YoY to INR 343.94 Cr.

99. XYXX

Founded in 2017, XYXX is a D2C menswear brand that sells a range of products across categories such as underwear, loungewear and athleisure. It is also the brainchild of Yogesh Kabra. 

What works in favour of the brand is its fashionable touch and skin-friendly fabrics that it claims is suitable for India’s humid climate. The idea germinated after Kabra realised that there was a big gap in the Indian men’s innerwear market, which suffered across the board from style to comfort. 

Leaving aside his father’s textile business, Kabra jumped into the fray and pursued his entrepreneurial talent, the result of which is XYXX. 

The D2C brand has also seen a warm response from investors. It recently bagged INR 110 Cr as part of its Series C funding round led by Amazon Smbhav Venture Fund. Since its inception, the startup has raised INR 390 Cr in multiple rounds of funding. 

With 1,000-plus SKUs, XYXX sells its products online on 14 ecommerce platforms as well as its website. It also claims to operate multi-brand outlets (MBOs) and exclusive brand outlets (EBOs) across more than 18,000 touchpoints in 150+ Indian cities. The startup closed FY22 with a revenue of INR 57 Cr.

100. Zappfresh

Founded in 2015 by Deepanshu Manchanda and Shruti Gochhwal, ZappFresh is a Gurugram-based D2C meat delivery startup. The startup grew in prominence as customers preferred online avenues to order their meat as pandemic locked people indoors. 

Backed by names such as SIDBI Venture Capital, Dabur Family Office, LetsVenture and Keiretsu Forum, ZappFresh has so far raised $7.9 Mn in funding. The startup recently acquired Dr. Meat for an undisclosed amount to mark its foray into Bengaluru. 

Banking on its growth numbers, Zappfresh is targeting INR 300 Cr in overall revenue by end of FY24 as it eyes deeper penetration in Southern India. It competes with the likes of players such as Licious as well as quick commerce players such as Swiggy Instamart, and Blinikit, among others.

101. Zivame 

Zivame, founded in 2011 by Richa Kar and Kapil Karekar, sells lingerie, activewear, shapewear and sleepwear via its website and offline retail stores. 

The startup had earlier claimed that nearly 42% of its sales come from Tier-2 and 3 cities in India. 

In 2020, Reliance Brands acquired a 15% stake in Zivame. Following this, the conglomerate also announced the acquisition of an 89% stake in the lingerie brand for a consideration of INR 950 Cr last year.

Zivame claims to have built an offline presence in more than 30 retail stores and more than 800 partner stores across the country.

This is a running article, we will keep adding more names to the list.

Last Updated:  December 21, 2023. The listicle has been updated to add three new brands.

The post 101 D2C Brands That Are Disrupting India’s Consumer Market appeared first on Inc42 Media.

The year so far has been no less than a nightmare for gaming players in India. This is because the online gaming industry faced numerous challenges due to the increased regulatory scrutiny and a tightened tax noose on the real money gaming (RMG) segment.

While the Ministry of Electronics and Information Technology (MeitY) provided some clarity by notifying online gaming rules in the first half of the year, the sector was shaken when the GST council mandated a 28% GST.

The move even prompted gaming-focussed VC firm Lumikai to revise its gaming revenue projection for FY28 to $7.5 Bn from $8.6 Bn.

Amid regulatory challenges and taxation impacts faced by RMG firms, funding in the gaming space declined significantly from $576 Mn in 2022 to $209 Mn in 2023 until November, Inc42 data showed.

However, not everything is gloom and doom, even as the overall sentiment for RMG appears subdued.

Well, from predictions point of view, the year 2024 is anticipated to witness springtime for mid-core and casual gaming studios. Investors will be seen tilting towards these segments amid expectations of them becoming the primary growth drivers for gaming revenue in India next year.

Even though there are hopes of a stable 2024 on the horizon, investors are expected to remain cautious while approaching the sector. This caution will likely hurt gaming segments that are sulking due to the government’s tightened GST noose.

With precisely ten days remaining in 2023, let’s understand how experts see this industry going through a shift and the key predictions that will define the Indian online gaming sector in 2024.

Here Are The 8 Online Gaming Predictions For 2024

No Relief On Cards For RMG Players

As of now, industry experts fear that gaming startups may continue to bear the extra GST cost for the next 1-2 years to retain customers, affecting their topline by about 70-80%. Further, smaller startups with limited funds may face challenges in absorbing the extra costs and could be forced to shut down. Although many smaller RMG startups are considering consolidation, larger startups are presently not showing any interest in acquiring companies within the same segment.

“The tax structure will undoubtedly impact the profitability of RMG companies. Larger VC-funded startups are using their cash reserves to absorb these additional costs. No investments were made in RMG companies during the second half of the year, and I anticipate that new investments are not likely to come in either. It’s just a matter of time that larger startups begin to feel the impact as well,” Sudhir Kamath, chief operating officer of Nazara Technologies, said.

To survive in the current stressful situation, the RMG startups are looking at optimising costs, which will likely have an impact on their innovation in the upcoming year, Kamath added.

Meanwhile, according to a senior executive at an Indian gaming unicorn, larger startups are trying to push diversification such as introducing free-to-play games. However, none of these companies have been able to make significant developments yet.

For instance, Dream Game Studios, owned by Dream11 parent Dream Sports, launched its first mobile game in India and Pakistan in October. Moreover, these companies are also looking to decrease reliance on the Indian market and looking at international expansion. Recently, MPL said its revenue from international operations accounted for 38% of its operating revenue in FY23, up from 11% in FY22.

Casual & Mid-Core Gaming To Change The Game

At a time when investors are shying away from investing in the RMG segment, there is a growing interest in casual and mid-core gaming in India.

Casual games are a category of video games intended for a wide and diverse audience. They are designed to be easily accessible, user-friendly, and enjoyable for players of all skill levels. Some examples of casual games are Candy Crush, Clash of Clans, and puzzle games.

Meanwhile, mid-core games, somewhere between casual and hardcore genres, demand a higher level of player engagement with more complex mechanics and elements, requiring a dedicated time commitment. Free Fire and BGMI are two of the many examples.

While, on the one hand, the return of BGMI (Battlegrounds Mobile India) has reignited advertising interest in the gaming space, in-app purchases for casual games are experiencing growth on the other.

Players are increasingly willing to make in-app purchases for features like skipping wait times, advancing levels, and accelerating progression.

The ease and convenience introduced by UPI have played a significant role in making users more comfortable with in-game transactions.

“I am very bullish on both video gaming and esports. There’s better monetisation potential. We have seen that gamers are now more comfortable paying for in-app purchases and are gradually moving towards big-ticket purchases, thanks to UPI,” Nazara’s Kamath said.

Meanwhile, Ashwin Suresh, the founder of game streaming startup Loco has observed a noticeable willingness to experiment with new genres among gamers.

According to him, until the middle of last year, there was a strong inclination mostly towards shooter games and the battle royale format. “However, as we progressed into the year, we observed a significant uptake in the PC format and a surge in role-playing games and massively multiplayer online games,” Suresh said.

Imperative to mention that the gaming sector is undergoing a demographic shift as well, particularly with the increasing presence of gamers from non-metro cities and towns. Within this demographic, 60% are male and the remaining are female gamers.

Lately, Nazara Technologies is seen focussing on bringing out new games. For this, the listed gaming giant has partnered with four Indian game studios to publish five casual and mid-core games in India.

On an earlier occasion, CEO Nitish Mittersain told Inc42 that Nazara was looking to invest in gaming studios capable of producing top-tier games tailored for both the Indian and global markets.

User Engagement, Retention Rate To Attract Investments

Moving on, according to industry experts, gaming studios can expect to secure anywhere between $3 Mn and $7 Mn from VCs next year.

In the casual gaming segment, investors will likely focus on metrics such as engagement, retention rate, and time spent as they evaluate potential investment opportunities.

Talking about Lumikai’s investment thesis, Salone Sehgal, the general partner of the VC firm said, “We invest in pre-product studios with a focus quality of the team, their previous experience, and the 0-1 scale of their gaming journey. For the studios that have launched one or few games, we focus on engagement, early retention metrics at D-1, D-20, and D-30, along with the time spent on the platform. We also conduct thorough product checks and competitive benchmarking as part of their evaluation process.”

Meanwhile, early stage VC WEH Ventures plans to shift focus from pre-game studios to those that have already launched 2-3 games.

According to Rohit Krishna, partner, WEH Ventures, the overall progress in AI has significantly simplified and made content creation more affordable. Moreover, the availability of new tools will play a crucial role in game development. While many studios have been experimenting this year, they will be seen launching more games next year.

Investors To Remain Cautiously Optimistic About AAA Games

At a time when the future of casual and mid-core gaming studios appears to be bright, investor interest is a bit dim towards AAA gaming. This is because the Indian gaming market predominantly follows a freemium model, and there hasn’t been a significant evolution towards paid-premium games yet. Moreover, Indian studios have not yet successfully developed AAA games.

However, things could change for good as two or three AAA games are scheduled for launch next year. This development is likely to capture the attention of investors and potentially make them more eager to invest in AAA gaming studios.

But, it’s still early days for AAA and console game development in the Indian market as startups are yet to reach that stage of maturity that is needed for this space.

Talking about the maturity in the space, game development startups are taking charge of nurturing next-generation talent. However, this will not be enough for sustainable growth, as these players will have to solve the challenge of high operational costs to subdue the impact of the 28% GST whiplash on the industry.

The post 8 Online Gaming Predictions For 2024 appeared first on Inc42 Media.

What’s a newsmaker in the context of startups and tech? Is it an outspoken founder or investor who was among the headlines over allegations and controversies, or is it someone who creates phenomena with their statements and thoughts?

Over the past month, we have recounted the personalities that found themselves among controversies and success stories of the year — from public listings to startups that turned profitable and from founder exits to shutdowns in the Indian startup ecosystem, While these were some of the bigger stories of 2023, we believe newsmakers are those who drove themes and trends that remained prominent throughout the year.

There were founders and leaders who earned prominence for other reasons too, such as Zomato CEO Deepinder Goyal or Paytm founder and CEO Vijay Shekhar Sharma for turning around their large businesses to some extent.

Or even founders of Honasa (Mamaearth), Zaggle, ideaForge and others that successfully navigated public markets for public listings. Plus, major VC ecosystem developments such as Omidyar Network’s exit from India or Peak XV Partners rebranding from Sequoia Capital also garnered plenty of attention.

But in our recap, we have chosen eight newsmakers who had a more profound influence on Indian tech. As part of Inc42’s 2023 In Review series, we are looking at these founders, CEOs and tech leaders who shaped the discourse and sparked off debates this year.

From Ola Electric founder Bhavish Aggarwal who launched a new company this year to join the generative AI revolution to Tim Cook, who turned into something of a global ambassador for the Make-In-India movement. And from Isha Ambani carrying the torch forward for Reliance’s retail legacy, to Narayana Murthy’s comments that stirred up the work-life balance debate all over again — these are the personalities that drove conversations throughout 2023.

Bhavish Aggarwal: Dominating EVs & Eyeing Generative AI

Last year, the Ola Electric founder found himself in the thick of social media disputes with competitors in the automobile industry, but this year, Aggarwal’s focus turned to pumping up Ola Electric’s two-wheeler sales figures and announcing the launch of the next generation of EV two-wheelers by the end of 2024. There are also plans for an electric car in 2025.

With Aggarwal leading the marketing push on his personal social media channels, Ola’s EV business has seen tremendous growth — nearly 50% higher monthly sales in November 2023 as compared to September 2023.

And with Ola’s growth, the overall adoption for EV two-wheelers has also picked up for other players — sales nearly doubled in November as compared to June 2023.

The Aggarwal-led company also put its IPO plans into full throttle by converting into a public company, after raising INR 3,200 Cr in a year when mega rounds were a rare occurrence. The pre-IPO filings are expected to come in December and there will be a lot of eyes on what Ola and Aggarwal expect from the public markets.

And while most of the focus has been on Ola Electric, Ola Cabs also introduced plenty of changes from ONDC integration to the Ola Prime Plus tier. But Ola Electric is clearly the biggest motivation for Aggarwal currently.

Of course, towards the end of the year, some of his focus turned to generative AI. At a time when the global gen AI fight seems to be centred around big tech giants, Aggarwal’s third venture Krutrim is looking to disrupt the space with an AI-centric cloud infrastructure, developing AI models for Indian languages and more.

Here’s a deep dive into Krutrim’s plans, and what we are more interested in seeing is whether Aggarwal changes the game in AI just as Ola did for EVs and mobility.

Isha Ambani: Revamping Reliance’s Retail Legacy

Reliance is one of the biggest newsmakers in tech every year for everything that Reliance Jio does, but this time around it’s the retail business that has taken centre stage with Isha Ambani leading the line.

Last year, Isha was elevated to chairman and managing director of Reliance Retail and the company’s moves this year signal a change towards digital-first brands, tech-driven platforms and a new-age omnichannel approach.

This year, the retail major forayed into the BPC market with Tira, and Reliance Retail’s digital and new commerce revenue surged to INR 50,000 Cr in FY23, a fifth of the overall revenue. Reliance Retail also raised over INR 15,000 Cr (nearly $2 Bn) from sovereign funds to press the accelerator on the digital commerce businesses, and acquire brands or exclusive rights to international labels.

While Mukesh Ambani and Akash Ambani helm Reliance Industries and Reliance Jio, Isha’s focus has squarely been on Tira and AJIO (fashion), along with JioMart. The revenue contribution just shows how key these platforms will be for long-term growth for Reliance’s retail business.

But that’s not all — the newly-created Jio Financial Services (JFS) has brought Isha on board as a director, and with JFS’ plans to increase credit penetration in the retail market, we could see some interesting developments between Reliance Retail and JFS in the year ahead.

Narayana Murthy: Wading Into The Work-Life Balance Debate

Narayana Murthy is no stranger to being among the headlines, but this year, the Infosys cofounder and former CEO jumped into a hot debate that has polarised the tech ecosystem.

The Padma Shri awardee argued that work productivity in India is one of the lowest in the world and urged youngsters to volunteer to work 70 hours a week. But this caused a lot of furore among certain sections of those who follow Murthy, even as many other entrepreneurs advocated for the same.

To be fair, the work-life balance debate has been a hot topic of discussion pretty much every year. In 2022, Bombay Shaving Company founder Shantanu Deshpande urged startup employees to put in 18 hours every day, which raised concerns about the pressures of working in a startup, work culture and employee happiness.

But Murthy’s comments have been particularly criticised as he cited his own experience with founding Infosys and working long hours as an example. Many pointed out that given his ownership of the company, his motivation was not unnatural, but most entry-level employees have personal goals and commitments that do not justify long working hours. Others also pointed out the low salaries paid by IT giants such as Infosys to entry-level and mid-tier talent.

Besides this Murthy was caught in a deepfake campaign where a video featuring his likeness and voice was used to promote a stock trading platform. The veteran entrepreneur was one of several celebrities seen in AI-generated fake videos this year.

But it doesn’t end there: Murthy also took a stance against government subsidies for infrastructure, saying “nothing should be given for free”. He is believed to have suggested that those availing government subsidies should be made to contribute back to the betterment of society in some form or the other.

His comments, made at the Bengaluru Tech Summit 2023 in December, are particularly ironic given that so much of Indian tech today revolves around digital public infrastructure, which is essentially a free service for users, subsidised by government and policy push.

Rahul Yadav: Return Of The ‘Bad-Boy’ Entrepreneur

While Ashneer Grover continues to cause controversies with each statement, the biggest founder-related governance issues this year have come from Broker Network and its founder Rahul Yadav.

As we recounted in our original and deep investigation into Yadav’s latest venture, Broker Network burnt over INR 280 Cr in less than 18 months, and the founder is alleged to have built a web to syphon off funds from the company.

The biggest surprise with Broker Network is that Info Edge invested INR 280 Cr in the company after being convinced by Yadav that the Housing.com ouster and the Intelligent Interfaces’ no-show are behind him.

Essentially, even one of the most experienced investors in India — led by Sanjeev Bikhchandani, one of the most reputed entrepreneurs in the country — was swayed by a pitch, which eventually turned out too good to be true. Investors have tightened up their due diligence processes for potential investments a lot in the past two years and Info Edge’s bruising experience is only likely to increase their scrutiny into founders and potential bets.

Today, Yadav is dealing with multiple cases. The Economic Offences Wing has registered an FIR against him and is looking into the bigger complaint by Info Edge. Even former employees have filed FIRs against Yadav for furnishing bad cheques. Will 2024 see Yadav being prosecuted and charged for the Broker Network saga?

Rajeev Chandrasekhar: Cementing India’s Place In Global Tech 

Few policymakers and legislators in India wade into tech debates as frequently as Rajeev Chandrasekhar, who as Minister of State (MoS) for Information Technology, is second in command after Ashwini Vaishnaw, the union minister for IT.

But Chandrasekhar has been nearly omnipresent when it comes to speaking about the government’s stand on everything from AI regulations in light of the generative AI revolution, or net neutrality given the battle between telcos and over-the-top (OTT) service providers over network fees.

As per reports, Chandrasekhar, during a meeting with his Dutch counterpart Alexandra van Huffelen, is said to have pushed for a greater role for India in swiftly putting in place global regulations for emerging tech.

The MoS for IT also pushed for greater manufacturing in India by tech giants across sectors — particularly focussing on how Apple has managed to expand its manufacturing footprint in India (more on this later). In addition to electronics manufacturing, Chandrasekhar is said to have liaised with Elon Musk-led EV giant Tesla to bring EV manufacturing to India and procure components locally.

With India looking to carve out a bigger piece of the global tech manufacturing pie in light of the China+1 movement, Chandrasekhar has emerged as the face of India’s tech policy in many ways.

Robin Raina: Eyeing An IPO For A Bankrupt Business 

There are CEOs that seem to grow into mature leaders as their companies head to the public markets, and there are the likes of Robin Raina, whose outlandishness never seems to wane.

The Ebix, Inc. and Ebix Cash CEO has had to face many tough questions in light of the company’s INR 6,000 Cr IPO plans in India, particularly related to the sorry state of its financials and its high indebtedness.

Raina joined Ebix way back in 1997 and quickly rose up the ranks, but the company’s operations have been under a cloud in the past year, especially after the Hindenburg Research report that questioned a lot of the company’s claims. Despite this, Raina has looked to stay in the limelight with his penchant for the high life — particularly, the glamour shots with his Ferrari and other luxury vehicles.

Ebix’s lenders have unsuccessfully chased the company for funds, but Raina took home a $1.8 Mn bonus in September 2023 even as the business was coming close to bankruptcy. In December 2023, Ebix Inc filed for bankruptcy in the US, after defaulting on a $617 Mn loan and several covenants associated with this debt.

The entire episode shows us the severity of corporate governance lapses in some companies, even those that aspire to raise money from public markets. And there’s also a question of how regulators approved the IPO plans for a company that has so many red flags in its leadership.

Sam Altman: The Posterboy Of Generative AI

Fired and back again in five days. Few founders and CEOs can boast of having survived such drama as Sam Altman did with OpenAI in late 2023, after being thrown out of his own company. His dismissal and subsequent reinstatement set off shock waves across the global tech ecosystem, sparking off a debate about the power struggle between a founder and a company’s board.

Altman, considered by many as the face of generative AI, has been in the news all year long — largely because generative AI itself has grabbed headlines and the attention of the world. There were reports about a DDoS attack on OpenAI in early November as well as the company’s close ties with Microsoft, its lead investor.

In the Indian context, however, controversies around Altman started much before the boardroom shenanigans at OpenAI.

Altman’s visit to India and his public appearance attracted the who’s who of the Indian tech ecosystem. But when he was asked whether Indian companies could compete with OpenAI, his answer did not please many. He called it a “totally impossible” endeavour, but later clarified that he was simply responding to a question about trying to compete with OpenAI valued at over $25 Bn+ using just $10 Mn.

Of course, all this was forgotten by the time Altman was sacked by the company’s board and then brought back swiftly, If anything, his reinstatement only seems to reinforce the notion that Altman is not only the most influential person at OpenAI, but arguably also in generative AI.

The rise of OpenAI has fuelled the generative AI revolution with a slew of startups now looking at building LLMs and models for specific needs. Case in point: Indian AI startups Bhavish Aggarwal’s Krutrim or Lightspeed-backed Sarvam AI. Plus, companies across sectors are adopting ChatGPT and generative AI en masse for their operations.

Tim Cook: Making India The Apple Of His Eye

He’s the CEO of the world’s most valuable company, and one could argue that no CEO has backed India in as big a way as Apple’s Tim Cook did this year.

In contrast to the visit of Jeff Bezos in 2020, Cook’s tour of India saw Apple launch its first own-brand retail stores in Mumbai and Delhi. But this was a relatively minor development when seen in the context of Apple’s larger plans for India.

Firstly, the tech giant expanded its manufacturing base in India and is eyeing making more than just iPhones in the country. Given the fact that accessories such as chargers and wireless earphones (Airpods) sell in larger quantities than smartphones, it could be argued that this represents the biggest push for global electronics exports from India.

Apple’s lead in India has since been followed by the likes of Google, which said it would manufacture Pixel smartphones in India from 2024.

Some of the goodwill earned by Apple has been tarnished with allegations around anti-competitive practices by its App Store, as well as the alleged hacking of iPhones of some elected officials. But these were minor blips in the Apple story.

Cook and Apple’s India plans underscore the wider China+1 movement in the tech industry, as many major players are looking to diversify their manufacturing bases away from China and to India and other geographies.

Of course, Apple being the largest company in the world by market cap, seems to dominate all discussion around the Make-In-India success story, but going forward the efforts of the company would be to boost local manufacturing of smaller electronics and components for its devices, so that it has to rely on fewer imports when assembling and making products in India.

The post 8 Newsmakers Of 2023: The People Behind The Biggest Indian Tech Stories Of The Year appeared first on Inc42 Media.

“Returns on capital in India have sucked historically.” That’s how Tiger Global partner Scott Schleifer characterised the India experience for the hedge fund giant back in February. It may sound harsh, but that’s something a lot of Indian VC firms came to terms with, in 2023. 

There’s little doubt that 2023 has been one of the toughest years for Indian startup VCs and the investor ecosystem. The past 12 months have seen partner exits, venture capital firms pulling out of India, rebranding and separation of VC structures and new fund managers coming into the picture. 

If 2022 saw startups go through instability, then 2023 was all about churn in the investor ecosystem. Sequoia Capital India’s rebranding to Peak XV Partners and separation from the US entity was the biggest story in the first half, overshadowed by the exit of Omidyar Network from India. 

Between these two big developments, a slew of partner-level departures at the likes of Orios Venture Partners, Venture Highway, Lightbox, Rebright, Lightrock India and Together Fund made it a tough year for VCs in general. 

The slowdown in investments in the past nearly 24 months and the troubles in various portfolio companies — ranging from corporate governance issues to revenue slowdown — have together created a perfect storm for VCs and fund managers. 

The headwinds have not impacted India operations alone. Sequoia US partner Michael Moritz quit the firm in July this year after 38 years, and Prosus & Naspers CEO Bob Van Dijk also stepped down from the investment major. 

And where there are departures, there are also new partners and fund managers taking over. Marquee firms such as Peak XV, Fireside Ventures, Venture Highway, Matrix Partners and Blume Ventures are some of the VC firms that named new managing directors and partners this past year. 

These new fund managers not only have to turn around the India investment story but also lead their firms into 2024 where many expect the volatile market conditions to stabilise. 

But before we get to the outlook for the next year, it’s important to look back at 2023 and understand what makes it the year of VC rejigs. 

Churn At Indian VCs In 2023

Perhaps the most noticeable trend among VC firms this year has been a slew of partner exits for reasons ranging from increasing pressure from limited partners, governance issues in portfolios, revenue and business slowdown as well as internal tensions between partners and fund managers. 

Kushal Agrawal, partner and CFO of Lightrock India resigned, marking the latest departure in a series of exits at the firm. The primary reason for Agrawal’s departure reportedly stems from internal differences regarding the operational direction of the fund.

Most recently, SoftBank India saw significant exit as India operating partner Vikas Agnihotri exited the firm. Agnihotri’s exit comes after SoftBank sold a stake in PB Fintech and Zomato, completely exiting the latter.

This is also the reason cited for the break-up at the top of Lightbox, one of the most active venture capital firms in the country. Partners Siddharth Talwar, Prashant Mehta and Jeremy Wenokur are leaving the Mumbai-based VC. 

Lightbox cofounders Talwar and Sandeep Murthy are likely to separate the fund’s portfolio and part ways due to differing views on what strategies the firm should pursue. The departing trio is looking to set up a separate fund comprising some Lightbox portfolio companies.

In the case of Orios VP, another Mumbai-based VC firm, Rajeev Suri and Anup Jain stepped away. Reports claimed the duo were unhappy with the carry-sharing arrangements. 

Both Orios and Lightbox have seen key investments falter due to market changes and competitive dynamics. 

Orios wrote off its investment in GoMechanic after the company’s well-documented revenue misreported problem. Pharmeasy, another Orios portfolio company, has seen a major devaluation in the past year and has struggled to raise new funds.

Lightbox is dealing with problems at Dunzo, one of its earliest bets. Dunzo is caught in a severe cash crunch and is unable to pay salaries to employees or vendors. Once a hyperlocal sensation, Dunzo is now looking at a bleak and uncertain future.

“Investors didn’t realise the amount of risk and liability that they are subject to because they trusted a lot of founders. And in most cases, founders were not aware and perhaps not as competent as they needed to be,” Prime Venture Partners’ managing partner Sanjay Swamy told Inc42 in July.

LP Pressure Grows On Existing Funds

The split at Orios exposed one hidden facet of the VC game. While on paper, many fund managers may be partners, their share of the carry (profits from investments) and the performance bonuses vary.

Founding partners get the bulk of the carry, while managing partners and other partners get a smaller share. Discord between these two classes of decision makers can directly increase the risk profile of the firm for any limited partner.

As we have written in the past, many limited partners were unhappy with a slew of portfolio problems at many of the biggest VC firms in India. 

LPs typically evaluate the overall fund performance, so partners whose investments have not worked out can potentially hide behind managers and partners who have led the more profitable investments. 

Another facet exposed by the problems at VC firms is the influence of limited partners (typically larger institutional investors and high net-worth individuals). The LP-fund manager relationship goes both ways. 

When raising funds, partners are more likely to approach LPs who have backed them in the past. In other cases, LPs want partners to break away and start new funds that fit the current market thesis better. 

LP pressure has increased in the past year or so as new areas of focus have emerged. The emergence of generative AI and other next-gen segments has compelled many LPs to look at funds and firms that have built their thesis around these areas. Some VC partners have completely stepped away from investing.

Brij Singh Bhasin, general partner at the early-stage venture capital firm Rebright Partners, stepped down to launch Snow Mountain AI, a generative AI-focussed startup. And if experienced VCs are not immune to the allure of new opportunities that emerged in 2023, can LPs be far behind?

“Increasingly, the startup LP network has started to recognise that emerging fund managers are some of the biggest value creators in the market,” Ankur Pahwa, founder and managing partner of PeerCapital, told Inc42 earlier this year, pointing to how many early-stage VC funds have come up in the past year.

He added that LPs want to see fund managers with very clear guardrails in terms of their stage and sector focus. No longer are limited partners swayed by momentum or opportunistic investing, which was the case in 2021 when startup funding peaked. After that peak, LPs have rationalised their expectations and streamlined their focus on VC funds as an asset class. 

New Leaders Take The Helm

If partners left firms in pursuit of new opportunities, in other cases, VC firms rejigged their leadership to fortify themselves for the new market realities. 

Several seasoned executives were promoted to partner and cofounder roles at firms such as Peak XV, Fireside Ventures, Matrix Partners and others. 

Early stage consumer-focussed Fireside Venture promoted partners Kannan Sitaram, Vinay Singh, and Dipanjan Basu to cofounder positions, while Matrix Partners India elevated principals Aakash Kumar, Pranay Desai, and Sudipto Sannigrahi to the role of MDs. 

Soon after Sequoia Capital India’s rebranding to Peak XV Partners and separation from the US firm, the firm promoted Rohit Agarwal to the position of managing director. 

Priya Mohan took over from Venture Highway founder Samir Sood and was named as the managing partner. Venture Highway is currently raising its third fund, which is being led by Mohan and cofounder Neeraj Arora.

Most recently, Orios Venture Partners appointed Sukhmani Bedi as a partner after the departure of Suri and Jain. Bedi, a three-time startup founder, has been with the firm since March 2022 and was formerly handling portfolio management at Orios. 

The Need To Evolve: VC Outlook For 2024

It is not just VC firms that are rejigging their leadership. Even private equity firms such as TVS Capital Funds prepared themselves for the new realities of the market. The Chennai-based firm appointed Naveen Unni, a former McKinsey & Co exec, as the managing partner.  

Unni’s appointment coincides with the fact that TVS is preparing to see many of its bets mature into exits by mid to late 2024. Ola Electric has filed its pre-IPO prospectus, while another TVS portfolio company Digit Insurance is also on course for a public listing in 2024. 

In an interview with Inc42 earlier this year, TVS Capital’s Gopal Srinivasan mentioned how the firm’s core focus areas have evolved over the years. He hinted at the fact that other firms also need to grow and mature with the market. 

“Everything that’s happening in India, from the public digital infrastructure to regulatory push from the RBI and IRDAI is enabling digital businesses. When people are not afraid to go digital for financial services, it creates a huge market for businesses. And, of course, urbanisation in many parts of India is creating a lot of new behaviours,” Srinivasan said at the time. 

Despite the challenges of the past year and in light of the somewhat negative sentiment of firms such as Tiger Global, there is a streak of optimism too. Many fund managers and partners have told us throughout the year that these pains are temporary. 

For instance, Surya Mantha, managing partner at Capria Ventures (formerly Unitus Ventures), believes that the momentum is with India when you look at the global macroeconomic factors affecting China and the US. 

“Several factors underpin our view that India is ready to step up: the young population, the digital public infrastructure that not only enables hundreds of millions to participate in the country’s economic life but also enables business innovation, a large and growing consumer economy as well as relatively stable macroeconomic conditions,” Mantha told Inc42 in June this year.

This view is echoed by the likes of Bejul Somaia, partner at Lightspeed Ventures, who tweeted that the India story is just beginning, as well as Naganand Doraswamy, managing partner and founder of Ideaspring Capital. 

Even though Doraswamy agreed that historic returns have not been great, he believes this is a very early stage in the India story to be counting the chickens. 

[With inputs from Nikhil Subramaniam]

The post Not Easy Being A VC In 2023: Partner Exits, Fund Splits Hurt Investors appeared first on Inc42 Media.

The year 2023 turned out to be much better for initial public offerings (IPOs) in the Indian equities market on the back of the bullish sentiment in the broader market. Despite macroeconomic headwinds and global geopolitical tensions, the domestic IPO market saw a revival this year after the lull of 2022. The public issues of new-age tech startups also saw a sharp improvement in demand in 2023 compared to a listless 2022. 

But before we delve deeper into the IPOs of new-age tech stocks, let’s take a quick look at the overall IPO landscape. 

As per the BSE data, 92 companies took the IPO route in 2023 till mid-November as against 90 companies doing so in the entire 2022. The number of IPOs further crossed the 100 mark by the beginning of December this year. Interestingly, the number of SME IPOs in 2023 was more than the mainboard public listings.

While the sluggishness of the previous year continued in the first half of 2023, the situation turned on its head in the second half of 2023.

• Data collated by IIFL Securities suggest that out of the 48 mainboard listings in the first 11 months, 39 took place between July and November. 
• Against the intended fundraising of INR 44,159 Cr across the 48 companies, the total subscription interest received across categories – qualified institutional buyers (QIBs), high net-worth individuals (HNIs) and retail investors – was to the tune of INR 14.29 Lakh Cr, as per the report by IIFL Securities.
• Tata Technologies’ public issue, the first IPO by the Tata Group in two decades, saw very high demand, receiving 70X subscriptions and bids worth INR 1.56 Lakh Cr. The other superstar IPOs of the season included Mankind Pharma, Gandhar Oil, and JSW Infrastructure. 

In the startup ecosystem, a total of five new-age tech companies – ideaForge, Mamaearth, Yatra, Zaggle, and Yudiz – went public in 2023, with one listing on the SME platform and the rest on the mainboard. 

Overall, the cumulative size of these five startups’ IPOs stood at over INR 3,600 Cr as against a little over INR 5,500 Cr in 2022 and around INR 50,000 Cr in 2021.

It is pertinent to note that the year 2021 saw 11 new-age tech startups going for IPOs amid the funding boom and buoyancy in global stock markets post the pandemic, while only three such companies went public in 2022 – Delhivery and Tracxn Technologies on the mainboard and DroneAcharya on SME platform.

Despite at least 10 startups either filing DRHPs or announcing IPO plans, they didn’t make any progress last year as the market remained tumultuous. Even this year, many of them continued to defer their IPO plans. However, experts suggest that the number of new-age tech IPOs will rise in 2024 despite the startups continuing to be cautious about the timing of going public.

8 Startup IPO Predictions For 2024

According to a recently published EY report on Q3 2023 IPO data, the surge in activity in the Indian IPO landscape is driven by strong economic activity and positive domestic and foreign investor sentiments. This momentum is expected to continue well into the 2024 second half. 

Now let’s take a deeper look at the key trends expected in the Indian new-age tech IPO market next year. 

Bull Market Effect: Rising Number Of Tech Startups To Head For IPOs In 2024

Indian markets have been touching new all-time highs post the victory of the BJP in the recently-held Assembly elections in Rajasthan, Madhya Pradesh and Chhattisgarh. The dovish commentary of the US Fed this month further aided the rally. All these factors are expected to result in an increase in the number of new-age tech startups opting for IPOs in the coming year.

Deepak Shenoy, founder and CEO of Capitalmind, said that the current market is a bull market. This will result in the success of IPOs and lead to more such public issues in the next year. According to him, the chances of a big fall in the markets in the near term seem very low, despite the ongoing geopolitical tensions, high-interest rates in the US, and other macroeconomic uncertainties. This will encourage companies to take the IPO route.

Coming to new-age tech IPOs in 2024, they can be divided into three distinct categories: 

• IPOs of companies which have already filed their draft red herring prospectus (DRHP) with SEBI;
• Companies which earlier filed their DRHPs but either withdrew or did not get listed due to uncertain market situation;
• Companies which began working aggressively on their IPO plans this year.

Navi Technologies, GoDigit, PayMate, Portea, EbixCash, and OYO, which has pre-filed its IPO papers with SEBI confidentially, are in the first category. These startups’ IPO size is cumulatively around INR 20,250 Cr. 

It is pertinent to note that following the bankruptcy filing by Nasdaq-listed Ebix, the IPO of EbixCash now seems unlikely.

There are also not-so-prominent names like Travel Boutique Online, or TBO Tek, and agri-drone company AITMC Ventures which filed their DRHPs in 2023.

Mobikwik, Capillary Technologies, ixigo, and Snapdeal fall in the second bucket. Among these tech startups, fintech unicorn Mobikwik has reportedly restarted its IPO plans. Though there is no update on the IPO timelines for the rest, these companies were looking for the market condition to improve before their listings, hence 2024 could be a potential target for them to go public.

In the third category would be Zomato’s rival Swiggy, which has started its IPO preparations and recently hired investment bankers. Prosus-owned PayU and Peak XV Partners-backed Awfis are also said to be looking to soon file their draft IPO papers, while drone startup Garuda Aerospace is eyeing a mid-2024 listing.

Besides, emobility startup Ola Electric is also working on a 2024 IPO.

Swiggy, Ola Electric To Be The Most Awaited IPOs 

Overall, at least 10 tech startups are expected to get listed next year. However, the IPOs of Swiggy and Ola Electric have already started creating buzz and would be the most watched out IPOs among the startups.

After picking a substantial share in the domestic two-wheeler EV market, Bhavish Aggarwal has decided to take Ola Electric public. 

It is pertinent to note that the IPO plans for Aggarwal’s ride-hailing business Ola Cabs have been put on hold since 2022.

Coming back to Ola Electric, while the startup has made a name for itself in the two-wheeler EV market, it continues to burn cash and is loss making. Despite this, the startup is said to be looking at a market capitalisation of $10 Bn for the IPO.

On the other hand, Swiggy’s listing will make Zomato’s biggest competitor trade on the public bourses and give another option to investors looking to bet on the food delivery and quick commerce space.

Swiggy’s IPO is being deemed the biggest IPO by an internet company next year, with an issue size of $1 Bn (INR 8,300 Cr). 

Mid-sized IPOs To Be The Theme Of The Year

Amid the slowdown in the global markets, the last two years saw an increase in the number of SME IPOs in India. While the mainboard IPOs did see a rise, the companies opted to go for smaller size for their public issues. 

Highlighting this trend, Capitalmind’s Shenoy said that while the IPO market looks brilliant right now, the demand is not high when compared to what the market witnessed in 2021.

“Technically, while we are eloquent about the current IPO situation, this is a dip in the ocean in comparison to what was earlier,” he said, adding that the size of Paytm’s IPO was much higher than many other recent IPOs combined together. 

It must be noted that Paytm’s IPO in 2021 was for over 18,000 Cr, while last year insurance company Life Insurance Company (LIC) went public with an IPO of over INR 21,000 Cr. However, both these companies saw muted listings and their share prices have remained under pressure after listing. This is also one of the reasons why companies don’t want to go for big IPOs.

Market experts believe that there is not enough investor appetite for big public issues. Hence, 2024 will mostly see companies going for more mid- and small-sized IPOs. 

Elections To Decide The Timelines Of IPOs

With India going for general elections in 2024, experts believe that a lot of companies would wait for the election results before firming up timelines of their IPOs.

According to Lightspeed MD Anuj Bhargava, while Mamaearth’s public listing and its performance after that on the bourses will encourage a lot of other companies to take the IPO route, the general elections will play a major role in deciding the timeline of these IPOs.

The likes of OYO, Swiggy, and also FirstCry are said to be looking to list on the bourses after the results of the general elections are out. 

It is also pertinent to note that Lightspeed is a major backer of IPO-bound OYO.

“Generally, people are a little bit cautious and wait for big political events to take shape. When you have something this substantial coming up, I think people normally like to wait and see the outcome before they make big decisions and IPOs are normally very big decisions… Investors also wait on the sidelines,” Bhargava said while explaining the rationale of the companies.

If the current government continues, as is the expectation and has been priced in right now, the current policies and regulations will continue. However, if a new government is to come, investors would want to see the new policies before they start investing in India, he added.

Fundamentals To Decide The Success Of IPOs

The slump in the share prices of the 11 new-age tech startups, which went public in 2021 despite most of them being loss-making, in 2022 shifted the focus on the fundamentals of companies.

For instance, Paytm, which made a muted debut on the bourses and listed at INR 1,955 on the BSE, saw its valuation nosedive nearly 68% in 2022. Similarly, Zomato, which had a market cap of over INR 1 Lakh Cr after its listing in July 2021, lost over 60% of its market value by the end of 2022.

This rout made other new-age tech companies looking to go public put their IPOs plans on hold and focus on improving their bottom lines first.

The rally in Zomato shares in 2023 on the back of it reporting back-to-back profitable quarters further highlighted how investors are looking for profitability. Like Zomato, Paytm and PB Fintech also saw a change in investor sentiment with the improvements in their bottom lines. 

“Businesses today need to have strong growth, profitability or at least a clear path to profitability… it doesn’t matter which sectors they belong to… Profitability today is the biggest ask from the public market investors,” Lightspeed’s Bhargava said.

Startups, even those not mulling to go public anytime soon, have realised what the markets want, and the last few quarters have seen them chasing profitability. Consequently, many startups also reported their first profitable months and quarters recently, although it came at the expense of mass layoffs and other restructuring efforts in many cases.

• OYO claimed to have achieved its first-ever profitable quarter in Q2 FY24, with a projected profit of INR 16 Cr. But in pursuit of turning profitable, OYO carried out multiple restructuring exercises in the last one year, and laid off around 600 employees, as per Inc42’s layoff tracker.
• ixigo also turned profitable in FY23 after a loss-making FY22. 
• Fintech unicorns MobiKwik and PayMate narrowed their net losses in FY23. Meanwhile, MobiKwik claimed to have been profitable in the first two quarters of FY24.

Speaking to Inc42 right after Mamaearth’s listing, Prashanth Tapse, research analyst, senior VP (research) at Mehta Equities, said there was no chance of more new-age, loss-making businesses entering the Indian market anytime soon.

Companies To Seek Reasonable Valuations

The listing of Nykaa, Paytm, Zomato, and a few others at staggering valuations and the subsequent wealth erosion last year has resulted in investors closely scrutinising the valuations of companies going for public listing. As a result, new-age tech companies are expected to go for reasonable valuations while pricing their shares during the IPO.

Speaking on the issue after Mamaearth’s listing, Tapse said that this is a market where companies should create value for shareholders and not for themselves.

Interestingly, there were speculations in 2022 that Mamaearth would seek a valuation of around $3 Bn for its IPO. However, the D2C unicorn put its IPO on hold amid subdued market conditions. Subsequently, it listed at a much lower valuation of $1.2 Bn in 2023. However, many experts termed even this valuation higher considering the market condition.

As such, experts believe that companies aiming to get lofty valuations will struggle in the IPO market.

Startups To Shun Overseas Listing Plans

One trend which has emerged clearly over the last few years is Indian startups looking to list on the exchanges in the country rather than going for overseas listing. 

In 2021, Freshworks listed on Nasdaq, while Yatra listed on the exchange in 2016. MakeMyTrip too made its debut on Nasdaq in 2010. 

However, this trend has seen a clear reversal. Recently, Yatra got its second listing in the Indian stock exchanges after Nasdaq. During its listing process on the Indian exchanges this year, Yatra hinted that it might take the decision to delist from the US stock market depending on several factors. 

Meanwhile, PhonePe, which has also been mulling an IPO (likely in 2025), shifted its domicile to India from Singapore. As per reports, Groww and Razorpay are also likely to shift their base to India. While the decision of the fintech companies to move to India could be guided by regulatory concerns, several other factors like lower corporate tax rate, zero taxes on capital gains, and the Indian government’s efforts to ease compliances are also said to be promoting reverse flipping and encouraging startups to list in the home country.

Besides, the Centre is also looking to make it easier for startups to list in India. Efforts are on to create a framework to offer exemptions to startups to list on the exchanges at GIFT IFSC so that they can tap global investors from India. 

Commenting on this, Bhargava said, “We would want all leading Indian companies to list in India and give domestic investors the ability to be part of their growth and value creation journey… the valuations and the investor following the tech companies will get in India are far superior to their prospects in other listing locations.”

As a result, no major Indian startups, except Zoomcar, which is eyeing a US listing through SPAC deal, are expected to go for overseas listing next year.

HNIs, Retail Investors To Drive Up IPO Subscriptions 

Data suggests that there is increasing demand for Indian IPOs from HNIs and QIBs.

As per experts, SEBI’s decision to divide the non-institutional investor (NII) category into two – INR 2-10 Lakh and INR 10 Lakh and above – has given a big boost to IPO subscriptions. 

In 2021, SEBI proposed that one-third of the HNI portion in all IPOs be reserved for investors belonging to the sub-category of INR 2-INR 10 Lakh, while the remaining part within the HNI category will be for applications of above INR 10 Lakh. The new rules came into effect from April 1, 2022.

As a result, to increase their gains, HNIs have started increasing the number of applications in both categories and are even applying in the name of their family members for IPOs, as per market watchers. 

Speaking on the matter, Mukesh Kochar, national head of wealth at AUM Capital, said that the listing of a number of recent IPOs at a steep premium to their issue price has made public issues attractive for investors looking for short-term capital gains. This trend is expected to continue next year and push up IPO subscriptions.

Here’s a table depicting the subscriptions for the new-age tech companies that went for IPOs in 2023:

Speaking on HNIs increasing their exposure in the Indian stock market, Bhargava highlighted that HNIs tend to diversify their holdings across geographies given various political and regulatory uncertainties and said that some of them are coming to India by choice and some by default.

“You see an Indian market that offers many growth opportunities. You see a very deep and liquid market, you see a stable government. You see high-quality entrepreneurs and businesses being formed… That’s when the HNIs think this is where I should put my money in next,” he added. 

On the other hand, retail investors have also started increasing their exposure to the Indian stock market. From the comfort of trading online, even on mobile phones, to an increase in the number of household brands going public (like Zomato, Paytm, Mamaearth), a number of factors have played a role in increasing the participation of retail investors in the market. 

Some experts also opined that a lot of time, retail investors get carried away by the buzz and end up applying for all IPOs rather than doing a quality or valuation check. Nonetheless, the increasing appetite of retail investors has provided a major boost to the new-age tech IPOs.

Besides direct investments, retail investors are also increasing their investments in mutual funds, which has led to higher IPO subscriptions.

“In the past, a majority of IPOs would be subscribed by foreign investors. Today, it’s the domestic institutions that subscribe to a large part of the offerings. And behind the domestic institutions are the domestic retailer investors that are putting in money via SIPs into mutual funds,” said Bhargava.

Considering the factors mentioned above, it seems that 2024 will be the year of IPOs of new-age tech startups. It will be interesting to see if 2024 turns out to be another 2021 or even better in terms of startup IPOs.

The post 8 Startup IPO Predictions For 2024 appeared first on Inc42 Media.

The investment landscape in the country is going through a shift never seen before, with more and more women founders and investors winning themselves a bigger share in the high-octane arena of the Indian startup space. 

Be it Swati Nangalia Mehra of Sixth Sense Ventures, who directly ventured into the world of investing, or the founders-turned-investors Ghazal Alagh and Vineeta Singh, many of these trailblazing women have made their mark in the homegrown startup ecosystem. This is notwithstanding other veterans such as Kiran Mazumdar Shaw and Rekha Menon who have already set examples for many in the past. 

Many of these women investors bring years of experience to the table and have today emerged as role models for the country’s youth. However, things were not the same a few years ago, the founder of She Capital Anisha Singh told Inc42.

“It was hard explaining to people that women are successful as entrepreneurs. Now that we have given mega returns to our investors, they’re excited… and understand that women are great business persons,” she added. 

As sharp as a knife, these new-age women investors have their eyes on the stars and feet on the ground, and they are charging through with great perseverance. With numerous successful exits, Indian women investors are creating templates that will be followed by many in the years to come. 

However, more importantly, women founders and investors possess something really important when it comes to building an enterprise and the world of investing.

“They will call a spade a spade and tell you things exactly as they are and not how they can be,” opines the cofounder and CFO of B2B building material marketplace OfBusiness Ruchi Kalra on what makes women great investors. 

We, at Inc42, have collated some of the names that are making waves in the startup investment world. These are the names of the women that aim to build an equitable world of tomorrow and are leaving no stone unturned in their quest.

If you are a women investor or want to nominate a women investor in the startup ecosystem, nominate us at editor@inc42.com. This is a running list, and we would love to add more women who are changing the investing landscape in the Indian startup ecosystem.

Note: This is not an exhaustive list or ranking of any kind. We have placed investors in alphabetical order. 

Here Are The 41 Women Investors Spearheading The Startup Investment Game In India

The investment landscape in the country is going through a shift never seen before with more and more women founders and investors winning themselves a bigger share in the high-octane arena of the Indian startup space.

Be it Swati Nangalia Mehra of Sixth Sense Ventures, who directly ventured into the world of investing, or the founders-turned-investors Ghazal Alagh and Vineeta Singh, many of these trailblazing women have made their mark in the homegrown startup ecosystem. This is notwithstanding other veterans such as Kiran Mazumdar Shaw and Rekha Menon who have already set examples for many in the past.

Many of these women investors bring years of experience to the table and have today emerged as role models for the country’s youth. However, things were not the same a few years ago, the founder of She Capital Anisha Singh told Inc42.

“It was hard explaining to people that women are successful as entrepreneurs. Now that we have given mega returns to our investors, they’re excited… and understand that women are great business persons,” she added.

As sharp as a knife, these new-age women investors have their eyes on the stars and feet on the ground, and they are charging through with great perseverance. With numerous successful exits, Indian women investors are creating templates that will be followed by many in the years to come.

However, more importantly, women founders and investors possess something really important when it comes to building an enterprise and the world of investing.

“They will call a spade a spade and tell you things exactly as they are and not how they can be,” opines the cofounder and CFO of B2B building material marketplace OfBusiness Ruchi Kalra on what makes women great investors.

We at Inc42, have collated some of the names that are making waves in the startup investment world. These are the names of the women who aim to build an equitable world of tomorrow and are leaving no stone unturned in their quest.

If you are a women investor or want to nominate a women investor in the startup ecosystem, nominate us at editor@inc42.com. This is a running list, and we would love to add more women who are changing the investing landscape in the Indian startup ecosystem.

Note: This is not an exhaustive list or ranking of any kind. We have placed investors in alphabetical order. 

Here Are The 41 Women Investors Spearheading The Startup Investment Game In India

1. Aarti Gupta

Aarti Gupta is the chief investment officer (CIO) of VC firm DBR Ventures. She heads the family office of DM Gupta and is the national head of the FICCI FLO Startup Cell.

In 2022 alone, she participated in investment deals for edtech startup SpeakIn and health tech startup Medyseva.

Earlier, she was a senior chairperson of the FICCI FLO Kanpur Chapter. She holds a PhD from IIT Kanpur and completed her postgraduation in economics from Northwestern University.

Aarti started her investment journey five years ago in 2017. So far, she has invested in four tech-driven startups operating in sectors such as health tech, edtech, foodtech and waste management.

Aarti believes in shoring up startup founders by helping them build their ventures and raise funds. Additionally, she is passionate about spreading financial literacy among professionals and homemakers.

2. Anisha Singh

Anisha Singh is the founder of women-focused VC firm She Capital. She founded the VC firm in 2020 to stimulate more women founders to enter India’s startup ecosystem. Some of the portfolio companies of the VC firm are Samosa Singh, Spark Studio, Elev8 Sportz, and Nova Nova.

Earlier, she founded ecommerce platform MyDala and also headed B2B startup Kinis Software as its CEO. She has also worked as a manager with Centra Software.

She is mostly seen talking about women’s empowerment and supporting women-focussed businesses and startups.

3. Alia Bhatt

Bollywood superstar Alia Bhatt has also donned the hat of an investor and has quite an interesting portfolio. One of her prominent investments was in beauty ecommerce marketplace Nykaa. Her investment grew more than 10X within months to INR 54 Cr when Nykaa got listed on the Indian bourses.

Bhatt’s portfolio also includes Mumbai-based personal styling platform Style Cracker and Kanpur-based biomaterial startup Phool.

Besides investing in other startups, Alia Bhatt has also set up her startup, Ed-a-Mamma, which operates in the kidswear category.

4. Anjali Bansal

Founder and chairperson of Avaana Capital Anjali Bansal has been actively investing in Indian startups. In 2022, Avaana funded four Indian startups — BambooBox, Gold Setu, and Groyyo, according to the Inc42 funding report.

In addition to the aforementioned startups, Anjali has invested in various startups – Delhivery, Urban Company, Darwinbox, and Nykaa, to name a few.

Currently, Bansal is a member of the ONDC steering committee. She is also on the board of various Indian companies such as Tata Power, Nestle India, and Piramal Enterprises. She has also worked with TPG Growth, Spencer Stuart, McKinsey, and Dena Bank

5. Anjali Sosale

Anjali Sosale, partner at Waterbridge Ventures, plays a pivotal role in shaping the success of early stage technology companies for the VC firm. With a special focus on consumer tech, ecommerce, and marketplaces, Sosale wants to enable the next wave of rural Indian internet users

She is an active investor in startups such as BigFatPhoenix, BimaKavach, BitClass, CBREX, Downtown Club, EloElo, and Yellow Metal. 

Waterbridge Ventures specialises in early-stage technology investments, providing $250K to $3 Mn to seed to Pre-Series A stage companies.

With a portfolio comprising 31 investments and collaborating with over 70 founders, Waterbridge takes a lead role in funding rounds and remains dedicated to supporting its portfolio companies throughout their growth journey, extending investments until Series C. 

6. Ankita Vashistha

Ankita Vashistha is the founder of Saha Fund and StrongHer Ventures, which backs female-led early-stage startups operating in the fintech, health tech, consumer tech, and Web 3.0 segments.

She is currently associated with multiple names such as MySpaces, Tholons Capital, NASSCOM,  Aureos Capital, and Abraaj Group. In her more than 10 years of professional journey, she has worked with tech ventures, private equity and VCs across the UK, the US, and Asia.

She is currently an active investor in Indian Angel Network. Her startup portfolio comprises startups such as Licious, Uniphore, Fitternity, LoveLocal, Zumata, and Insta Health.

She got her master’s degree from the Cranfield School of Management, Stanford University, and is an alumna of Ramaiah Institute of Technology.   

7. Archana Jahagirdar 

Archana Jahagirdar is the founder and managing partner of Rukam Capital, which invests in early-stage consumer products and services companies. 

Earlier, she headed companies like Textron, Angelworks and Espace Corporate and worked as a journalist with media organisations such as Business Standard, The Times of India, Zee News, Outlook, and India Today.

In the last few years, Archana has made more than 10 investments in startups like Yoho, Sleepy Owl Coffee, Anveya, Pilgrim, The Indus Valley, and GoDESi, among others. She completed her masters in English literature from St Stephen’s College.

8. Archana Priyadarshini

Archana Priyadarshini is a founder of Forward Slash Capital, which backs pre-seed to pre-Series A stage tech startups. In 2022, she invested in four startups – Broomees, CogniSaaS, Ekank Technologies, and Threado.

Over the years, she has participated in more than 25 startup deals, which include Metastable Materials, Exprto Live, and VAMA, to name a few.

At the moment, she is working as a general partner at PointOne Capital. She has also worked with companies such as Wells Fargo, Bootcamp Fitness Studio, IBM and CGEY. She has done her B.Tech in chemical engineering from IIT Kanpur

9. Bala C Deshpande

Bala C Deshpande is the founder partner of Megadelta Capital, which is an India-focussed mid-market growth fund. It typically invests $15 Mn to 25 Mn of growth equity in startups across sectors such as consumer, healthcare, and enterprise tech.

Megadelta Capital’s portfolio includes startups such as ecommerce unicorn Firstcry and health tech startup GOQII, among others.

Deshpande has nearly two decades of experience in investment advisory. She started her investing career with ICICI Venture in 2001. Later, she joined global VC firm NEA to set up their India platform where she headed the practice for ten years and helped NEA US in investing and backing startups in the mid-market space.

10. Bharati Jacob 

Bharati Jacob is the founder and managing partner of Seedfund, which invests in startups operating in diverse industries. She holds more than 24 years of experience in venture investing, marketing, and financial services.

Earlier, she worked with venture capital firm Infinity Venture Fund, investment bank Lazard, and aviation company Northwest Airlines.

An XLRI graduate, Jacob completed her MBA in marketing from the Wharton School, University of Pennsylvania.

11. Bhawna Bhatnagar 

Bhawna Bhatnagar is the cofounder of We Founder Circle (WFC), which invests in pre-seed to pre-series A-stage startups.

So far, she has invested in edtech OLL and F&B direct-to-consumer (D2C) startup Bored Beverages. Besides, she has also participated in six startup deals, including ParkMate, ParkMate, Quizy, and Commaful.

Prior to founding WFC, she worked with leading companies such as ByteDance, Cheetah Mobile and India Today.

After completing her bachelor’s in biochemistry from Delhi University in 2009, she went to the Indian Institute of Mass Communication and then earned her master’s degree in East Asian studies from Delhi University in 2014.

12. Debjani Ghosh 

Debjani Ghosh is currently the president of NASSCOM, an industry body representing the IT-BPM space. In her career of nearly three decades, she has worked with Intel Corporation and Yes Bank.

She has also been on Cisco’s India Advisory Board and served as an advisor to the FICCI S&T/Innovation Committee.

An MBA from S.P. Jain Institute of Management and Research, Debjani completed her graduation in political science from Osmania University. 

13. Deepika Padukone 

With five startups in her portfolio, Bollywood actor Deepika Padukone has recently worn the investor’s hat. She began her entrepreneurial journey by founding 82°E in 2021.

82°E, which is led by Padukone and Jigar Shah, got $7.5 Mn funding from DSG Consumer Partners and IDEO Ventures, along with multiple ultra-HNIs and Padukone’s family office, Ka Enterprises.

Ka Enterprises mainly backs consumer and consumer-tech companies across the globe. Its portfolio companies include Epigamia, Furlenco, Blu Smart, Bellatrix, Playshifu, Atomberg, Front Row, Mokobara, Supertails, and Nua. 

14. Ghazal Alagh

Mamaearth’s cofounder Ghazal Alagh is an active angel investor. In 2022, she backed 14 startups, including Humpy Farms, unScript AI, and Wishlink. Her startup portfolio also comprises companies like BlissClub, HumpyFarm and Uvi Health.

Before founding Mamaearth, she set up a fitness platform dietexpert.in, which shuttered its operations in 2013.  She has a BCA degree from Panjab University and holds certifications in visual arts from New York Academy

15. Ishani Chanana

Ishani Channa, partner investments at Sarcha Advisors, plays a pivotal role in managing family office investments and shaping capital allocation strategies across a diverse spectrum of assets, encompassing equity, debt, and alternative investment opportunities, with a significant focus on startups.

With investments in over 50 startups, including notable names like BluSmart, Josh Talks, STAGE, TrulyMadly, Prescinto, and The New Shop, and active participation in 20+ follow-on rounds, Ishani has been instrumental in nurturing entrepreneurial talent and fostering innovation.

In addition to her role at Sarcha Advisors, Chanana is an angel investor and has stakes in startups like JumpingMinds, BatX Energies, Yatrikart, Newmi, and Jobsgaar.

Prior to her current role, Ishani spent nearly four years at a hedge fund within Edelweiss Financial Services, where she honed her skills in buy-side research. Her work involved in-depth analysis of Indian-listed companies across diverse sectors, making valuable contributions to investment decisions within the fund.

Chanana holds a master’s degree in finance from Warwick Business School. Her investment track record includes successful exits and the ability to attract substantial investments from renowned investors to her portfolio companies, underscoring the prudence of her investment choices

16. Kanika Mayar 

Kanika Mayar is a partner of Vertex Ventures, which infuses money in seed to Series B-stage startups operating in Southeast Asia and India. Vertex’s portfolio companies include Grab, Patsnap, 17Live, Nium, FirstCry, Licious, AsianParent, Validus, and Warung Pintar, among others.

So far, Kanika has participated in four startup deals – Chatty Bao, Proactive For Her, Onato and Karkhana.io. She has also worked with leading companies such as IFC, TechnoServe, Goldman Sachs, and Ernst & Young.

A graduate of economics from the prestigious Lady Shree Ram College, Kanika completed her MBA from IIM Ahmedabad.

If you are a women investor or want to nominate a women investor in the startup ecosystem, nominate us at editor@inc42.com. This is a running list (and not a definitive one), and we would love to add more names who are changing the investing landscape in the Indian startup ecosystem. 

17. Namita Thapar

Namita Thapar is the executive director of India Business for Emcure, a pharmaceutical company. Thapar rose to fame after she joined the TV Show ‘Shark Tank India’ as one of the sharks.

So far, Thapar has participated in 11 startup deals, including Medulance, Ubreathe, Snitch, JhaJi Store, and TagZ Foods, among others.

She recently invested in ePharmacy when the startup bagged an investment of INR 2 Cr from multiple investors on Shark Tank India.

A chartered accountant from The Institute of Chartered Accountants of India, Namita holds an MBA degree from the Fuqua School of Business.   

18. Nandini Mansinghka

Nandini Mansinghka is the co-promoter and CEO at Mumbai Angels Network. She is also a founder investor at Digibooster, a content marketplace. Over the years, she has participated in more than 55 startup deals.

Founded in 2006, Mumbai Angels Network invests in early-stage startups in India. The network backs a slew of startups such as Adsparx, Adonmo, and BabyChakra, among others.

After her graduation (BCom) from the University of Calcutta, she completed her CFA from the Institute of Chartered Financial Analysts of India

19. Nruthya Madappa 

Nruthya Madappa assumed the role of partner at the early-stage VC firm 3one4 Capital earlier this year, where her primary responsibility is to enhance and fortify the firm’s portfolio.

Her journey at the venture capital firm began in 2020 when she joined as a principal and took charge of growth and capital development.

Demonstrating exceptional leadership and strategic acumen, she swiftly progressed to the position of director for the growth and capital vertical in the subsequent year.

20. Padmaja Ruparel

Padmaja Ruparel is one of the cofounders of the Indian Angel Network. She is also recognised as a key player in the Indian entrepreneurial ecosystem.

So far, she has participated in over 16 startup deals, which include names like Phool, Nivesh, Sirona Hygiene, goStops, and Dhruva Space, among others.

Last year, Indian Angel Network launched the IAN Alpha Fund, a SEBI-registered category II venture capital fund, worth INR 1,000 Cr.

So far, Indian Angel Network has invested in over 180 startups. Some of its portfolio companies are Zypp Electric, Crest, Huddle, Elctrifuel, Indium Finance, and Sirona Hyginene, among others.

Before starting her journey in the Indian startup ecosystem, Ruparel worked as the head of corporate communications at the UK-based Xansa.

21. Paula Mariwala

Paula Mariwala has been an early-stage investor for the past 15 years, and is a founding partner of Mumbai-based Aureolis Ventures, and the founder of Stanford Angels & Entrepreneurs India.

A Stanford alumna, Paula invests in early-stage startups and has been a key investor in Tapchief, Tread, Browntape, Thinklabs, RedBus, and Carwale, among others. In terms of sectors, she has been actively investing in segments like technology, sustainability, social impact, women empowerment, and education.

Paula is a member of the governing council of the Foundation for Innovation and Technology Transfer, IIT Delhi. She is also on the board of the Center for Human Rights and International Justice at Stanford University.

22. Pearl Agarwal

Pearl Agarwal is a prolific angel investor, with investments in 16 startups across sectors such as web3, fintech, edtech, gaming, and SaaS. Some of her notable investments include InFeedo, BluSmart Mobility, GroMo, Trell, and Redwing Labs.

Pearl is also the founder and MD of Delhi-based VC firm Eximius Ventures, which has its investments in startups such as Eka.Care, Jar, iTribe, Fego, Zorro, KalaGato, Oyela, Flux, Stan, Fleek, and Skydo.

Before becoming a full-time investor, Pearl worked at Merril Lynch. Pearl has also worked in the private equity sector with names like UTIMCO and Global Infrastructure Partners.

She is also the cofounder of DotReview, a platform where first-time investors can learn about startup funding.

23. Pooja Mehta

Pooja Mehta is the chief investment officer (CIO) at JITO Angel Network (JAN), a platform which connects angel investors with startups. She has expertise in evaluating startups, managing angel investment deals, and administering investment operations.

In the last two years, she has participated in 30 startup deals – KloudMate, Nexus Power, and NewsReach India.

Under her leadership, the JAN network has grown to over 350 members, with an investment of INR 100 Cr in various startups. Pooja is also the CIO at the JITO Incubation & Innovation Foundation.

A seasoned management professional with an MBA degree in finance, Pooja’s skillset ranges from business development, market research, and management to building business strategies and financial analysis

24. Priyanka Chopra

Priyanka Chopra, in her capacity as the COO and managing partner at CIIE.CO, assumes a pivotal role in the startup ecosystem, particularly focussing on digitisation, deeptech, climate tech, and financial inclusion.

With a dedicated commitment to empowering women entrepreneurs, she takes the lead in spearheading accelerator and incubation programmes.

These initiatives are designed to enhance skills, promote technology adoption, establish a robust online presence, drive customer engagement, and facilitate strategic partnerships.

Chopra has significantly influenced over 1,200 startups through various CIIE.CO programmes. Notable startups under her guidance include Razorpay, which turned into a unicorn in 2020.

25. Raakhe Kapoor Tandon

Raakhe Kapoor Tandon runs a family office – The Three Sisters: Institutional Office – with two of her sisters, Radha and Roshini Rana Kapoor. Raakhe, Radha and Roshini are the daughters of Rana Kapoor, the founder and MD of Yes Bank.

Under the family office, Raakhe founded ART Capital (India), an investment vehicle. The Three Sisters also has its investments in Delhi-based Awfis Space Solution, a real estate tech startup.

A Wharton alumna, Raakhe has founded two more ventures under ART Capital – ART Housing Finance (India) and Rural Agri Ventures India.

While ART Housing Finance provides long-term mortgage finance to retail customers, Rural Agri Ventures is an incubation/project development firm focussed on agritech startups. 

26. Rema Subramanian

Rema Subramanian is the co-founder and managing partner at Ankur Capital Fund, which backs early-stage startups in the agritech, fintech, health tech, and edtech segments.

She is currently working as an advisor consultant at DY Works. Earlier, she has worked with various Indian companies such as Dasra, ADTS, Element K India, Zee Interactive Learning, Ion Exchange, Datamatics and JK (Raymonds).

So far, Rema has participated in more than four startup investment deals. These names include SportVot, Josh Talks, MyCaptain, and Banyan Environmental Innovations.

A cost accountant from ICFAI, Rema has worked across education and IT/ITES, taking young companies from scratch to midsize ventures.

27. Ritu Verma

Ritu Verma, the cofounder of Ankur Capital, has backed several startups over the years. Some of the companies in her portfolio include names like CropIn, ERC, HealthSutra, Big Haat, Niramai, Tessol, Suma Agro, and Karma Healthcare.

In 2022, Verma took part in more than 13 startup investment deals, including D-Nome, IBISA, Vegrow, Wasabi, and Offgrid Energy Labs, among others.

At present, she is acting as a board observer in various Indian companies such as BigHaat India, String Bio, AgricxLab and Niramai. She is also on the board of Tessol, Health Sutra and CropIn.

Earlier, she worked with Truven, Philips and Unilever. She has a PhD in physics from the University of Pennsylvania and an MBA from INSEAD.

 28. Ruchi Kalra 

Ruchi Kalra helms the financial affairs at one of the few profitable new-age tech startups in the country. The CFO of B2B building material marketplace OfBusiness also helped found the startup back in 2016 and has not looked back since then.
An alumna of the prestigious Indian Institute of Technology Delhi, Kalra studied chemical engineering and then went on to work at Evalueserve for a couple of years. Afterwards, Kalra enrolled at the Indian School of Business in Hyderabad and completed her MBA.

Immediately after that, Kalra landed a job at McKinsey & Company and was entrusted with overseeing the insurance and retail banking sector. After nine years working at the consulting firm, Kalra took the plunge into the world of entrepreneurship and helped found OfBusiness.

Not stopping there, she has helped scale the business to new heights while she has also continued investing in multiple other businesses as an angel investor. She has so far invested in as many as 10 startups, as an angel, including seafood marketplace Captain Fresh, tyre marketplace TyrePlex, women-led lifestyle brand FableStreet, and B2B pharmacy marketplace Saveo, among others.

29. Seema Chaturvedi

Seema Chaturvedi, the Founder and Managing Partner of Achieving Women Equity (AWE) Funds, boasts an impressive 25-year track record in capital markets and financial management. Her primary mission is to drive gender equity in entrepreneurship.

A staunch advocate for entrepreneurship with a specific focus on women’s empowerment, Chaturvedi aims to empower 30 Mn women in India by 2030 through AWE Funds.

She also chairs TiE Global’s prominent initiative, the Project All India Roadshow for Women’s Economic Empowerment through Entrepreneurship (AIRSWEEE), securing funding from the US Department of State for six consecutive rounds.

Earlier this year, AWE Funds announced the first close of its maiden fund in India – the Achieving Women Entrepreneurs Early Growth Fund I – at $15 Mn. While promoting gender equity and climate action as a strategy, the fund aims to invest in scalable innovations in sectors such as climate tech, agritech, health tech, edtech and fintech.

30. Shagun Tiwary

Shagun Tiwary is a senior principal at Verlinvest, a Belgium-based investment firm. She is equipped with 12 years of work experience and has invested in companies across consumer and healthcare services such as Dr Lal PathLabs, Indira IVF, Epigamia, and Veeba.

Prior to joining Verlinvest, she worked at TA Associates and Nomura in Mumbai, where she focussed on growth equity investment and capital market transactions. She holds a master’s degree in economics from the Delhi School of Economics, University of Delhi.

Verlinvest is largely involved in late stage venture capital funding and mid-market private equity. Typically, the firm invests between $20 Mn and $200 Mn in startups, depending on the stage they are in.

31. Shanti Mohan 

Shanti Mohan is the founder of LetsVenture, a Bengaluru-based investor network that allows angels and HNIs to invest in startups. She has also founded trica, a platform that allows people to invest in startups and private equity.

In the last few years, she participated in more than 10 startup deals, which include Minko, Simply Services, Bimaplan, and Aulerth.

With LetsVenture, Shanti has invested in startups such as Absolute Foods, Agnikul, BharatX, CityMall, Dukaan, Trell, Yulu, Blusmart, and The ePlane Company, among others. Her personal portfolio comprises Siply, Minko, and Bimaplan.

Shanti is an active angel investor and part of the SEBI advisory AIF committee. She is also active with the RBI Council on startup funding. Further, Shanti is part of the startup committees of several states in India.

32. Shrishti Sahu

The founder of Hustle Hard Ventures, Shrishti Sahu, has been actively supporting Indian startups and has so far backed 30 startups, including Plum, Kutumb, Rupifi, Chingari, 10Club, Leap Club, Eeki Foods, GrowthSchool, Accacia, Descrypt, and Gold Setu, among others.

Sahu shared that she writes off cheques between INR 3 Lakh and INR 25 Lakh for homegrown startups.

Currently, she is a managing partner and angel investor at Swadharma Source Ventures. She has also worked with multiple companies like Emoha Eldercare, Facebook, Lumis Partners, Aqaya Source Foundation, and Aqaya. She completed her graduation from the University of Warwick.

33. Shruthi Cauvery Iyer

Caha Capital founder Shruthi Iyer is an active angel investor, who is overseeing two early-stage startups’ expansion strategies. She administers Wharton Alumni Angels (South Asia) and HBS Alumni Angels.

Earlier, she worked with international companies such as Agate Medical Investment LP, PT Perintius,  International Finance Corporation (IFC), and Eastern Energy Resources. She is one of the cofounders of the ecommerce startup Blend8.

She did her MBA from the Wharton School and completed her B.Tech from Visveswaraya Technological University, Karnataka.  

34. Sowmya Suryanarayanan

Sowmya heads the impact and ESG functions at Aavishkaar Capital – an impact fund manager that invests in impact enterprises across India, South and South East Asia and East Africa. She is responsible for delivering significant impact, gender and ESG value across Aavishkaar’s various impact funds and portfolio companies.

At Aavishkaar, Sowmya has helped invest in sectors such as agritech, financial inclusion, and essential services. Some of the portfolio companies of Aavishkaar Capital include Nalanda Learning Systems, GoBolt, Milk Mantra, and Seven Ocean, among others.

35. Surabhi Washishth

Surabhi Washishth, the founding partner of Paradigm Shift Capital, has been actively supporting the Indian startup ecosystem.

So far, she has investments in 20 startups, including Ixana, Zeda, Landeed, Praan, 10XAR, Samudai and Arcana Network. In her personal capacity, she writes cheques between $250K and $300K for startups.

At present, she is acting as a ‘Global Shaper’ with the World Economic Forum. She has also worked with multiple companies such as WeWork India, Headout, Target, AOL, and ING Life, among others. She has a B.Com degree from Christ University, Bengaluru. 

36. Swapna Gupta 

A prolific investor, Swapna Gupta is currently a partner at Avaana Capital, a climate-focused VC firm. Before joining Avaana Capital, Swapna spent more than seven years at Qualcomm Ventures, where she led India investments.

She is an investor and board observer in multiple Indian startups, including Locus, Shadowfax, Ninjacart, Zuddl, FabHotels, MoveInSync, Reverie, Stellapps, and attune, among others.

Swapna also launched Qualcomm Women Entrepreneurs India Network (Qwein), a networking, learning, and mentoring programme for deeptech, and early-stage female entrepreneurs in India.

Swapna has recently been recognised by GCV among the Top 50 emerging leaders in the corporate venture community. Surprisingly, she is the only Indian on the list. She is also part of the prestigious Global Kauffman fellows programme.

37. Swati Nangalia Mehra 

Swati Mehra’s tryst with investments began long ago. One of her first jobs was to oversee investment research in the consumer space. The job came in handy when she decided to take the plunge into the world of investing. 

In 2014, she helped cofound Sixth Sense Ventures, the country’s first domestic and consumer-focussed venture fund. Since then, the firm has invested in a host of new and emerging D2C brands that have created a niche for themselves.

Nangalia Mehra has helmed the venture fund, which has invested in a slew of emerging brands, including homegrown beer brand Bira91, men’s grooming and personal care brand Bombay Shaving Company, and gaming and entertainment platform Smaaash. She also has stakes in CarterX, Pariksha, and ProcMart. 

38. Tarana Lalwani

Tarana Lalwani is a founding partner of InnoVen Triple Blue Capital, which has backed multiple startups such as Zetwerk, Chaayos, Ather, slice, and Bounce.

As an angel investor, Lalwani bets on startups working in the consumer, consumertech, health tech, fintech, and SaaS sectors. She also holds expertise in pre-seed to Series D funding rounds via equity and debt instruments.

Presently, she is an advisor at Aureolis Ventures and a senior director at InnoVen Capital India. Earlier, she worked with companies like Anand Rathi Securities, Kae Capital, SeedFund, Edvance Learning, Webaroo, Radian Group, and Morgan Stanley.

She is also on the advisory board of Oscar Foundation and CII. Not only this, Tarana is currently part of the venture capital and private equity committee of IMAI (Internet and Mobile Association of India).

She holds an MBA degree from Columbia Business School and a bachelor’s degree from La Salle University. 

39. Vani Kola 

Vani Kola is the founder and managing director of the early-stage VC firm Kalaari Capital. She has led over 30 investments at Kalaari. Some of the prominent names include Dream11, Myntra, Cure.fit, and Snapdeal.

Vani is currently on the board of CXXO. She has also worked with Certus Software and RightWorks. She likes mentoring first-time entrepreneurs and ushering them into becoming seasoned business leaders. So far, she has participated in over 63 startup deals. Some of these names include Climbes, Bombay Play, Zocket, StanPlus and Zluri, among others.

After graduating from Osmania University, she completed her master’s degree from Arizona State University.

40. Varsha Tagare

Varsha Tagare is the managing director at Qualcomm Ventures where she manages a $150 Mn fund dedicated to India and cross-border digital enterprise investments.

Prior to joining Qualcomm Ventures, Tagare served as an investment director at Intel Capital, responsible for global equity investments in mobile technology.

At Qualcomm Ventures, she has led and managed investments in Capillary Technologies, Ideaforge, MapMyIndia, among others. 

41. Vineeta Singh

Widely popular for being featured on Shark Tank India, Vineeta Singh is the CEO and cofounder of beauty and personal care brand SUGAR Cosmetics. Singh is an alumna of the prestigious Indian Institute of Technology, Madras and the Indian Institute of Management, Ahmedabad.

Singh is a serial entrepreneur and the founder of FAB BAG, a beauty and grooming subscription startup. Since appearing on Shark Tank India, Singh has shot to fame and has invested in a slew of Indian startups featured on the show.

As an angel investor, Vineeta Singh has participated in multiple fundraisers. Some of her bets include Padcare Labs, JhaJi Store, Snitch, and Josh Talks, among others.

Note: The information has been collected from available public resources and websites.

If you are a women investor or want to nominate a women investor in the startup ecosystem, nominate us at editor@inc42.com. This is a running list (and not a definitive one), and we would love to add more names who are changing the investing landscape in the Indian startup ecosystem. 

Last updated on December 19, 2023 | The list has been updated to include three more women investors. 

The post Meet The 41 Women Torchbearers Of India’s Startup Investment Space appeared first on Inc42 Media.

At an event in Delhi in June this year, the CEO of OpenAI, Sam Altman, was asked if a young team of Indian engineers, loaded with $10 Mn, could build an LLM model similar to that of OpenAI. 

Responding to the question, Altman said that it would be “hopeless to compete with ‘us’ (OpenAI) on training foundation models [and] you shouldn’t try”.

Altman’s comments triggered an immediate backlash and stirred discontent among the Indian tech community. 

While the comment of OpenAI’s reinstated CEO is now history, it has started a catalytic reaction of sorts, as a wave of Indian founders is now seen floating projects dedicated to building foundational LLMs for India and the world.

It is imperative to mention that right after Altman’s infamous remarks, Sridhar Vembu, the founder of Zoho, announced plans to create a proprietary LLM with capabilities encompassing summarization, paraphrasing, and adaptability to novel tasks. Meanwhile, Tech Mahindra is working on Project Indus, an open-source Indic language-based LLM. Similarly, numerous AI startups, including Sarvam AI, SoketLabs, CoRover.ai, are actively engaged in developing LLM models with a focus on the Indic languages.

Adding to this wave of AI-centric innovation, Bhavish Aggarwal, the founder of Ola, has launched an AI company, Krutrim, which claims to have its focus set on constructing foundational LLMs for such languages.

As of now, Krutrim is proficient in understanding and processing up to 22 Indic languages with the ability to write and speak in 10 languages, as per Aggarwal. 

At a time when the LLM fight seems to be intensifying worldwide and in India, Aggarwal-led Krutrim wants to be a step ahead in the AI game. It aspires to develop the entire cloud infrastructure and silicon chips, excluding the fabrication aspect. 

Before we delve into Krutrim’s DNA, let’s understand the startup’s ownership and funding status.

Krutrim SI Designs operates as an independent entity and pursues funding autonomously. It has secured an undisclosed amount of funding from investors, including Aggarwal.  

Although Aggarwal did not disclose its existing shareholding status, he confirmed that the company has already raised some funding. As per reports, the newly incorporated AI startup had raised $24 Mn in debt from Matrix Partners in October this year.

Meanwhile, sources close to the company informed Inc42 that Krutrim was in the process of securing another round of funds, with the announcement expected before March 2024.

Now, let’s steal a glance at the core of Krutrim’s DNA and understand how it could be the answer to the GPTs of the world in India.

Krutrim Wants To Build An India-Centric AI

Serial entrepreneur Aggarwal, who founded Ola Cabs in 2010 and Ola Electric in 2017, asserted that many popular international LLMs lack true representation of the Indian context and data.  

“If they genuinely want to adhere to the democratic values, they must ensure that the data is representative of the population scale. About 20% of the data in these models should be Indian, reflecting democratic values. Unfortunately, this is not the case, leading to outputs that present a caricature of India, even in something as basic as an Indian woman’s saree,” Aggarwal said.

At Krutrim, the intention is to build multimodal models, particularly image generation models. “While we are not there yet, we initially focussed on text and language models. We are actively seeking partnerships within the ecosystem to bring our models to the market and collaborate in creating Indian data sources for these other modalities,” Aggarwal added.

Additionally, Aggarwal emphasised that most Western AI solutions not only lack accuracy in the Indian context but are also prohibitively expensive. Krutrim aims to address these challenges by developing full-stack AI solutions.

The startup is set to accomplish several ambitious goals, encompassing foundational LLMs, AI cloud infrastructure, and the in-house development and manufacturing of AI-optimised silicon chips.

The head of strategy at Ola Electric, Ravi Jain, emphasised that the company is actively designing and developing in-house technologies such as a submersion cooling system for cloud infrastructure and chip designs. 

“Krutrim’s innovations will simplify and streamline everyday interactions across various socio-economic strata in India. For instance, tasks like reserving a table could become more straightforward. In the future, Krutrim aims to manage extensive customer support for emerging startups and businesses, providing real-time information and aiding in product selection, thereby impacting even rural economies significantly,” Jain said.

The base LLM of Krutrim is trained on an impressive 2 Tn tokens, representing the largest dataset of Indian data used in training to date, according to Jain. 

He added that Krutrim is designed to strike the right balance between performance and price, making it suitable for powering a variety of day-to-day applications. Additionally, the company is developing Krutrim Pro, a large multimodal model with advanced problem-solving and task execution capabilities, slated for launch in the next quarter.

Krutrim is set to be available in beta version as an API for enterprises and developers starting January 2024, facilitating the creation of AI-driven assistants capable of conversing in multiple Indian languages. Krutrim Pro is anticipated to be available in Q4 FY 2024.

Aggarwal envisions Krutrim’s superior linguistic skills as a valuable tool across diverse domains, ranging from education to business communications. The platform incorporates the latest techniques in safe AI to mitigate inappropriate responses. 

It is also actively working on developing AI infrastructure, including indigenous data centres, server computing, edge computing, and supercomputers, with production scheduled for mid-2024 for prototypes and a rollout production roadmap by the end of 2025.

An early access programme is currently underway, until January 2024, with a simple sign-up page on the website. The open release is scheduled for January 2024, and open APIs will be accessible to all developers by February 2024. Ola plans to integrate Krutrim across its group companies for sales, service, support, and other operational processes.

Krutrim: The Ethical AI?

The startup has been launched at a time when cases of misinformation and deepfakes are on the rise, with GenAI at the centre of the ruckus. 

Aggarwal emphasised that the current safety debates around AI are heavily influenced by Western concepts. While Krutrim is being designed with safety in mind, he asserted that “the approach to safety will be grounded in an Indian perspective.”

The table below provides a comparative overview of how ChatGPT and Krutrim approach ethical considerations and biases. However, before that, it is worth noting that Krutim is yet to be launched in beta mode while ChatGPT is fully functional. Also, we are using the specs of ChatGPT 3.5.

Meanwhile, life seems to have come full circle for the homegrown GenAI ecosystem. Within months of Altman’s controversial ‘don’t even try’ statement, the country appears to be at the cusp of an AI revolution but the path ahead appears to be a long one. 

Having joined the GenAI fray a little late, Krutrim will now have to spar with domestic players like Bharat GPT by CoRover.ai, Pragna by Soket Labs, Tech Mahindra-backed Project Indus and Sarvam AI in India and foreign entities such as OpenAI’s ChatGPT, Google’s Bard and Elon Musk-backed Grok AI to secure its market share. 

According to Inc42’s “India’s Generative AI Startup Landscape, 2023” report, the country’s GenAI market is projected to surpass $17 Bn by 2030 from $1.1 Bn in 2023, growing at a CAGR of 48%.

With Krutrim, too, in the GenAI race, it remains to be seen who will emerge as the Indian AI juggernaut in the years to come, outpacing its Western counterparts.

The post Can Bhavish Aggarwal’s Krutrim Take On ChatGPT With Its GenAI For India Playbook? appeared first on Inc42 Media.

It’s been a tale of two halves for PhonePe in 2023. But now at the end of the year, it would seem the stage is set for the fintech giant’s biggest onslaught so far.

If the first half of the year was all about getting armed for the battle with nearly $1 Bn in funding, the rest of it was about showing what it plans to do with all that money, with several new products ranging from lending to insurance to app development and digital commerce.

But beyond the announcements and the fundraises, PhonePe is perhaps signalling to the Indian tech ecosystem that this is its time.

To put things in context, the company has raised nearly 10% of all funding raised by Indian startups this year. Naturally, there’s a feeling that PhonePe is growing too big to fail, and many compared it to how Walmart gave Flipkart some much-needed impetus in 2017 and 2018 post the acquisition by the US retail giant and subsequently multiple rounds of capital infusion.

“This is what catapulted Flipkart in 2018 towards its current status as the de facto ‘Indian’ ecommerce player, and now it’s PhonePe’s time to grow into its valuation,” a CXO at a Bengaluru-based fintech unicorn told us.

Indeed, it’s hard to escape PhonePe in Bengaluru where it’s the default payments app and its soundboxes and point-of-sale devices are ubiquitous at most small merchants — whether roadside vendors or bakeries.

Such is the dominance of PhonePe in its hometown that spotting a Paytm soundbox or any other rival comes as a surprise. But it would be wrong to think that this is PhonePe’s endgame.

As we have seen throughout this year, PhonePe has much bigger plans. It has the capital, the key personnel and the burgeoning product line-up to bank on. The year has almost come to an end, but PhonePe’s era is just beginning.

With new products in lending, insurance and tax payments on the core PhonePe app, as well as separate apps for ecommerce (Pincode) and investment tech (Share.Market), PhonePe is gearing up in a big way for 2024. Even though some of these products are uncharted territory for PhonePe, it has the resources to succeed in these new areas.

In many ways, 2023 was about setting the stage for this completely new vision. Now as PhonePe prepares for a potential initial public offering (IPO) in 2024-2025, it’s important to understand where the company finds itself at the end of the year.

Recapping PhonePe’s 2023

It all started in late 2022 with the separation from Flipkart and redomiciling to India. This was a critical first step in the plan, which came with a huge tax bill for many of PhonePe’s investors.

The INR 8,000 Cr tax outlay seems like a huge expense, but it was a necessary step to bring PhonePe to India and ensure that the big product plans are not derailed by corporate structures.

Even beyond the tax bill, there was more confidence from investors when they poured millions into the fintech decacorn. The funding spree was led by Walmart, General Atlantic, Ribbit Capital, TVS Capital Funds and others. The plan was to raise $1 Bn, but  PhonePe managed to secure $850 Mn.

PhonePe had its war chest ready and soon after came a flurry of new products that have changed the company considerably and given observers a thing or two to ponder upon.

In April, it launched Pincode, an ONDC-integrated digital commerce app, followed by merchant lending services in June. Then came a new point-of-sale device for UPI and cards, income tax payments and health insurance products in July.

In August, we saw the introduction of Share.Market, a separate product for investments and stock broking, and finally the formal launch of the Indus Appstore in September.

Interestingly, with the last of these product launches, PhonePe is not just a fintech app any more. And indeed Indus Appstore holds plenty of potential for PhonePe in the long run.

A New Trump Card: Indus Appstore

In March, we said that PhonePe wants to be Paytm, but that comparison seems off the mark given the launch of Indus Appstore, which promises to be another lucrative long-term revenue stream.

The app store is an alternative to Google Play on Android, and PhonePe’s investment and acquisition was finalised soon after the Competition Commission of India ruled to allow third party app stores on Android devices.

So the more we think about what PhonePe is doing at the end of 2023, the more we wonder whether the Walmart-owned giant is indeed more than a fintech platform.

With 500 Mn lifetime registered users and 37 Mn+ merchants on its platform, PhonePe is poised to press ahead on other fronts besides payment and fintech.

The Indus Appstore product is unmatched by PhonePe’s primary competition such as Paytm, CRED or Groww. While these are also fast building up platform plays around multiple products, PhonePe’s Indus Appstore could be the trump card in the revenue race.

For context, in-app spending is forecast to reach $182 Bn by 2024 and $207 Bn in 2025, according to research firm Sensor Tower. Consumers are said to have spent $132 Bn in 2021, so the projected figures for 2024 represent nearly 40% growth in two years.

Google will get about $10.3 Bn in revenue from app sales and in-app purchases from the Play Store globally in 2023, according to a Time report. In this context, it’s easy to see why PhonePe has invested heavily in an app store. More importantly, Indus does not have Google’s stipulations around commissions and billing policy.

The likes of MPL, Dream11, Nazara, A23, Gameskraft and others have already come on board the Indus Appstore thanks to its zero commission policy. Plus, Indus Appstore is available in 12 Indian languages, which is also expected to be a major competitive advantage against Google and Apple.

While zero commissions have added to the initial attraction for Indus Appstore, PhonePe is likely to add commissions in the future to make this a veritable revenue source.

Both Google and Apple have been hit by antitrust cases in the US and India in relation to their app store policies. It’s the perfect entry point for PhonePe. PhonePe’s marketing machine has also stepped on the accelerator in recent times to show that it has the user base to capitalise.

The PhonePe-Verse 

“PhonePe is living up to its name. It wants to be everything on your smartphone, from the app store to financial services to digital commerce and more. The Indian market is fast maturing and this is perhaps the best time for a super app or platform play,” says the founder quoted above.

It is impossible to look at PhonePe’s year, without seeing the similarities with the competition that is on a comparable scale. The super app movement or the convergence of financial services is a clear theme emerging in 2023.

For several years, it was believed that Indian apps could replicate the success of super apps such as WeChat, Grab or Gojek in China and Southeast Asia.

But while the likes of Paytm tried this in the past, the strategy did not succeed fully due to a lack of market depth and consumer maturity. Even as late as 2021, Paytm bemoaned the fact that the platform model was not well understood by retail investors.

But times have changed and now the Indian market is looking like a better bet for super app players. Let’s look at two key pieces in PhonePe’s armoury in this battle — ecommerce and investment tech.

ONDC’s New Wings

Built on ONDC, the Pincode app was launched in Bengaluru in April where it has already delivered over 1 Lakh orders as of July 2023, and PhonePe has expanded to Delhi NCR, Mumbai, Chennai, Hyderabad, and Pune, among other cities.

ONDC has become the crutch for non-ecommerce players to scale up their digital commerce footprint quickly.

Take for instance, Paytm Mall, which was once a unicorn, but has faded into the background in comparison to marketplace giants Flipkart and Amazon India. Today, Paytm’s digital commerce business also hinges on ONDC, just like PhonePe’s Pincode.

CRED is relying on a highly curated marketplace approach, while Google Pay is playing the aggregator game. PhonePe’s dedicated app is an interesting approach in this space and unlike any other player in the super app race.

A company spokesperson told us, “The initial response and rapid consumer adoption of Pincode has given us the confidence to expand our services. We are fully committed to championing local sellers and delivering an exceptional shopping experience to our consumers.”

The company added that it will be investing heavily to expand to more cities and into more categories, including medicines, fashion, and electronics to become a full-fledged ecommerce app.

Entering The Investment Fray

The other big piece of the puzzle is Share.Market, which PhonePe has sequestered from its core business as is standard practice. Even though it’s a separate app with a stockbroking licence, Share.Market’s revenue growth will be a key contributor to PhonePe’s business in the long run.

The revenue model for stock broking is relatively straightforward as platforms take a cut on trades and transactions. With the right scale, profitability is not a long shot either.

Fellow Bengaluru fintech unicorn Groww reached profitability in FY23 thanks to its growing user base and today has more than 6.63 Mn+ active investors.

This makes the company the biggest discount brokerage by clients in India. PhonePe would be betting that its existing user base of 200 Mn+ monthly active users can help it leapfrog Groww, Zerodha and others.

At the scale that PhonePe operates on, even an incremental increase in the volume means tens of millions more revenue-generating transactions. For instance, Paytm Money turned profitable in FY23, posting a net profit of INR 42.8 Cr and bounced back from a loss of INR 10.7 Cr in FY22, helped by steadily growing brokerage income.

In a statement, a PhonePe spokesperson added that in the past two years, the company has seen a huge increase in adoption from Tier III  and IV cities and beyond when it comes to payments and other in-app services.

And now is the time to press the accelerator on other products that are tied into the payments core. PhonePe said it registered INR 2,914 Cr as revenue on a consolidated basis in FY23, but the company did not reveal whether it has managed to bring its losses down from the INR 2,013 Cr it reported in FY22.

What we do know is that PhonePe has reached a $1.3 Bn in lifetime total payments value, according to Walmart CFO John David Rainey. Will this translate into profits in the next year?

Where Will PhonePe Go In 2024?

Revenue from the investment tech business will likely contribute in a major way towards bringing the consolidated business towards the black. But other parts of the PhonePe empire will also be key to getting out of the loss-making streak.

It’s interesting that the new products at PhonePe are grabbing a lot of the interest internally from the company, but let’s not forget that PhonePe’s fintech services primarily hold the key for the turnaround.

Merchant services — lending and device subscription — is likely to be a crucial piece. PhonePe is gearing up to roll out consumer lending services on its platform by January next year. Marking its foray into the consumer lending space, Walmart-backed company is likely to operate initially as a distributor for personal loans.

“The Indian market has seen a lot of maturity in 2023. The most active and habituated fintech customers have become familiar with digital-first financial services, and we believe the opportunity is rich for platforms to accelerate the process of unlocking the flow of money and access to services,” the company spokesperson said.

PhonePe’s trajectory is very similar to Paytm, even if there are many differences in strategy. The scale of both companies is similar in terms of the users, and they have got the market timing right on a number of new products. But Paytm is still a long way away from PhonePe in terms of revenue — INR 7,990 Cr for the listed giant vs INR 2,914 Cr for PhonePe.

For PhonePe, 2024 will be about not just proving its thesis around the platform play, but also utilising its deep pockets to grow sustainably and show profits by the end of the year. This is a critical juncture for the company.

Several startups seemed to have cracked the profitability question in FY23 and many of them did not have the luxury of having raised $850 Mn in the year. PhonePe is like royalty in that sense, but even empires face pressure eventually, even when they have a large war chest.

Funding is not a guarantee of success. PhonePe has the right tools and the stage is set, can the fintech giant make something of it in 2024?

The post PhonePe’s Billion-Dollar Year: A War Chest To Fight Super App Wars appeared first on Inc42 Media.

After a troublesome 2022, when the Meta stock hit a low of $90, the company has bounced back strongly, surging as much as 271% on the US stock exchange this year, as of December 15. 

While the tech giant saw a revival on the back of stronger-than-expected financial results for the company’s second quarter of 2023, the exceptional performance of the company was anchored in various tailwinds, including a suitable growth environment in the home country, improving market sentiment, and aggressive cost-cutting, just to count a few.

However, in stark contrast, the company’s India stay was not very comfortable during the year, as it had its fair share of fires to douse on the regulatory front. 

While regulatory bottlenecks were one of the recurring peeves for Meta’s operations in the country, the social media major was time and again cornered by Indian courts and law enforcement agencies for failing to keep a check on notorious elements, such as deepfakes and misinformation, doing rounds on the platform.

During the year, Indian authorities also unearthed an alleged INR 10,000 tax fraud involving Facebook sellers. Meanwhile, weak global cues forced Meta to cut corners, resulting in an undisclosed number of mass layoffs at its India office. 

Amid all this, the company also grabbed headlines after some of its shareholders mounted an offensive for its alleged bias in India operations. 

Notwithstanding the challenges, 2023 also turned out to be the year during which Meta kicked into motion a full-scale monetisation plan with Meta verified and a slew of offerings for merchants. The Indian arm continued to rake in hefty revenues while the ad business saw considerable growth in the country. 

However, despite gaining a huge response at the outset, its much-touted new launch ‘Threads’ turned out to be a dud. For the uninitiated, Threads is Meta’s answer to X and is focussed on textual conversations, rather than visual media. 

As we approach the end of 2023, let’s steal a glance at the journey of the social media juggernaut in India this year.

Meta’s Sabre-Rattling With The Govt Continued In 2023

The Mark Zuckerberg-led company found itself roiling in a bevy of regulatory challenges throughout the year. As the Centre undertook a flurry of reforms in the form of the Digital Personal Data Protection Act and the new IT Rules, Meta found itself burdened with additional compliance requirements and mandates.

The adverse regulations also made the company liable for hefty fines and opened Meta to potential lawsuits if users’ grievances went unresolved. With little wriggle room under the new laws, the fear of losing safe harbour protections sent alarm bells ringing for the social media behemoth. 

“While the exact impact of the Digital Personal Data Protection (DPDP) Act is yet to be seen, there might be some implications on the storage and transfer of data of Indian subjects.  This might have more of an implication for Meta as their tech implementation might have to significantly change,” identity verification platform IDfy’s chief executive officer (CEO) Ashok Hariharan told Inc42.

What also proved to be a major headache for the company were the large number of content take-down requests by the Indian government. The country emerged as the second biggest source of government requests to Meta in the first half of 2023, second only to the US. 

Between January and June 2023, Indian authorities issued 70,612 requests, of which 63,586 were legal process requests while the remaining were ‘emergency disclosure requests’. 

Curiously, Meta’s worst hit arm in India appeared to be WhatsApp, which found itself at the centre of many regulations. A Competition Commission of India (CCI ) probe into WhatsApp’s 2021 privacy policy case continued to be in limbo. 

As if these issues were not enough, generative AI became a cause of concern for Meta. The deepfake controversy, involving actor Rashmika Mandanna, saw Facebook at the centre of enforcement action as authorities issued notices to the company to act on synthetic content and reveal information about the origins of the post. 

A Long List Of Troubles For Meta India

Amid a tussle with government authorities, Meta also found itself in the middle of other controversies that grabbed negative headlines throughout the year. 

A case in point is the consultation paper floated by the Telecom Regulatory Authority of India (TRAI), which explored the idea of bringing OTT communication apps under the regulatory ambit and selective banning of such apps. 

The aftermath triggered a full-blown war with telcos and startups as telecom operators pitched for a revenue-sharing framework with OTT platforms based on network traffic as a parameter. The proposed move directly strikes at the heart of Meta as it consumes a major chunk of telecom bandwidth domestically. 

Making matters worse was the surge in pesky job calls to WhatsApp’s India users from international mobile numbers. The controversy made the government crack its whip on Meta yet again. Subsequently, 66,000 WhatsApp accounts and 8 Lakh payment wallets were deactivated.

WhatsApp also continued to face outages in the country. Meanwhile, one of the major issues that shook Meta in India came from an unlikely place – its own shareholders. Some of the company’s stakeholders moved a proposal to probe alleged biases in Meta’s India operations and sought an assessment of the same. 

While the proposal was eventually vetoed, this added a new dimension to the already reported allegations that Meta favoured the ruling party. 

Meta’s Sob Story Of Leadership Exodus & Layoffs 

One of the biggest issues that gripped Meta India during the year was layoffs, as the company reportedly fired 400-450 employees in the country.

Even senior executives were not spared by the company as part of its restructuring drive. The company’s director of marketing, Avinash Pant, and director and head of media partnerships, Saket Jha Saurabh, were unceremoniously shown the exits as part of the exercise.

Curiously, just before the layoffs commenced, director and head of partnerships, Manish Chopra, put in his papers.

Meta Ramps Up India Push

Amid all these, the company undertook a slew of new launches in the country as it began to vociferously monetise its offerings. Following the footsteps of its peer X (formerly Twitter), Meta began rolling out its ‘Meta Verified’ service in India in June 2023 to build alternative revenue streams in the country.

It also announced a slew of business-focussed features on WhatsApp to tap into the B2B ecosystem.

On the financial front, Meta India continued to witness healthy growth, although the economic downturn slowed down the momentum. The Indian arm of social media major, Facebook India Online Services, recorded a net profit of INR 352 Cr in FY23, up 19% year-on-year (YoY), against gross advertisement revenue of INR 18,308 Cr, up 13% YoY.

To fuel its operations and build goodwill with the Centre, the company also announced several partnerships and accelerator initiatives with the government to mentor Indian startups, especially in emerging areas such as mixed and extended reality.

Meta In 2024: Gazing Into The Crystal Ball

With more digital laws expected to be promulgated in India in 2024, the company could be headed down a rough road as it looks to balance growth with regulations.

“If GDPR (General Data Protection Regulation) repercussions are anything to go by, India and Indian laws might have similar implications for Meta.  A case in point being the DPDP Act which, just like GDPR, has a requirement on the use of data from minors. Given that there are roughly 500 Mn Indians below the age of 18, it opens up a lot of exposure for Meta if they’re not compliant with the new law,” added IDfy’s Ashok Hariharan.

Meanwhile, emerging challenges such as GenAI could put a spanner in the works for the company even as compliance demands surge from authorities.

Notwithstanding this, India continues to be one of the biggest markets for Meta globally, accounting for more than 1 Bn users across three apps — Facebook, Instagram and WhatsApp. 

Walking on a regulatory tightrope in India, Meta’s India journey so far this year has been both bitter and sweet. Now, with global headwinds expected to ease and consumption likely to surge next year, Meta could put its Indian ambitions in full throttle in 2024. 

The post On A Regulatory Tightrope: Here Is How Meta India’s Odyssey Unfolded In 2023 appeared first on Inc42 Media.

After the funding peak of 2021, when valuations of dozens of startups skyrocketed far away from their actual revenue, it seemed that a profitable startup was rarer than a unicorn.

But the sobering reality of the past two years has given unicorns and soonicorns of India a lot to think about. And primarily, their thoughts turned to one big question: How do we get to profitability?

Several startups have managed to answer this question in FY23 and even the likes of Zomato have turned the course around. What explains this new phase for Indian startups and tech giants?

We’ll look to get the answer about the profitable startup brigade in India, but after a brief detour into these top stories from this past week:

• Omidyar Hits The Eject Button: Omidyar Network, one of the oldest active VC firms in India, is exiting the market. Did the firm’s legal problems with regulators force its hand?
• Groww’s Super App Year: Groww thinks like a D2C company and looks at problems from a consumer-first perspective, says cofounder Harsh Jain as he gives us a peek into how the fintech giant is looking beyond investment tech
• Decoding CRED’s 2023: This was a big year for CRED — embracing the platform life with multiple new and revamped products, and proving that financially too, it is on the right track with its FY23 numbers

Startups Don The Profitability Hat

When we last looked at the financial state of Indian unicorns in March this year, as many as 55 out of 74 Indian unicorns who had released their FY22 numbers were in losses. Their combined loss of $5.9 Bn in FY22 was almost double their cumulative loss in FY21.

While losses are not new in any way, the fact that investor sentiment was turning sour meant that startups had to focus on generating cash from their business rather than relying on VC funding to expand and grow. In other words, VC money was used to widen the top of the funnel, but when the tap is turned off startups have to find a way to get more revenue from the users they have acquired.

“VCs have always wanted startups to monetise and generate free cash flow, but the reality of the market was such that startups needed scale to make this possible. They relied on funding to grow their cache of users and are now looking to capitalise on this base,” Naganand Doraswamy, founder of early-stage VC firm Ideaspring Capital, told us.

Doraswamy, who founded Ideaspring in 2016, claims that this is how tech has grown in the Silicon Valley ecosystem, too. He pointed out that India is going through the phase, which Silicon Valley saw in the late 90s when a few startups emerged and are now tech giants after three decades.

The Profitable Startup Brigade

Other investors believe that if anything, India is maturing faster and profitability is part of the maturity curve. Even younger startups are turning profitable faster because they are focussing on profits and not scale, says the cofounder of a Mumbai-based micro VC firm.

But a lot of this has to do with the sector and segment that the startup operates in. It’s not possible to eke out profits in ecommerce in the first two or three years, but in fintech or enterprise tech, this is very much a possibility.

B2B models are better suited to churn out profitable startups, especially if factors like customer segmentation and product-market fit are right. And this is particularly true for startups that are targeting small businesses, where the TAM is still high and untapped.

B2C startups still need to spend to acquire users but those which did this in the past two years are reaping the rewards. Take Groww for instance, which turned profitable on a base of 6.5 Mn+ users. In a conversation with Inc42, Groww claims that profitability is an outcome of its product, other B2C companies still have to focus sharply on their revenue modelling and reducing customer acquisition costs.

Who Gets The Credit?

But who is to be credited for this change in the outlook among startups? Is it just that investors wanted startups to focus on profits, or to put it differently, would this change have been possible without the global economic slowdown, tight liquidity and the funding winter?

As investors tightened their purse strings, realisation struck that they needed to focus on their bottom lines to extend their runways and get fresh funding. This resulted in the start of restructuring exercises across startups through layoffs and cutbacks.

The fact is that a clear and short path to profitability is a condition for growth capital in 2023, so perhaps this phase would not have come without market conditions. There’s been a flurry of claims by startups around profitability, which is meant to perhaps act as a lure for investors. Startups have relied on vastly different terminologies and parameters for profitability — from profit after tax to EBITDA and adjusted EBITDA to profit as of a single month or the most recent quarter.

“We know many of the larger investors are also stipulating milestone-based tranches for investing in startups. Most startups that have raised large rounds this year have to have demonstrated their path to profitability or the potential for an exit in the next couple of years,” the Mumbai-based investor added.

Exits are, of course, on the cards for many investors with IPOs plans being revived in 2024 and 2025. Listed companies face the most visible pressure from investors to show profits and in Zomato’s case, the profitability has come after a decade of fine-tuning the revenue structure and charging customers directly per order. The rationalising of costs associated with Blinkit’s quick commerce model has also helped Zomato in a major way.

Zomato’s two profitable quarters show that the company has capitalised on the revenue momentum in FY24 and seems poised to become a profit-making machine.

Will The Tide Turn? 

Of course, it’s too early to say whether the profitability streak of FY23 will continue in 2024 and 2025. Like many have pointed out, the profits are in many cases a result of startups slowing down expansion of operations and user base. The focus has instead shifted to maximising revenue. Will Indian startups be back to their loss-making ways if and when they have to scale both revenue and users?

“It’s very much possible that startups go back to their old ways, but one thing is that those which need VC money will know that investor confidence can shift on a dime and if you don’t show the results there are a lot of questions, like in the case of BYJU’s today,” according to a Bengaluru-based edtech cofounder and CEO.

There’s also a feeling among startups that profits are possible without raising mega rounds, especially because talent costs have been rationalised. In addition, startups are replicating the business strategies that are working — Zomato and Swiggy’s platform fees and commission changes this year, for example.

One potential issue for startups that just focus on profits is that they might find their profits stagnating in the long run. “It’s a tricky balance. This year is about profits, but perhaps next year many companies will reinvest this profit into growing and expanding. And then the market will be asking questions about how long before they hit profits again,” the founder quoted above observed.

Profitability is also on the agenda for startups looking to get listed in 2024 and 2025. Showing profits before the listing is a recipe for a successful IPO, and it’s a motivation for the likes of OYO, Swiggy, PayU among others.

Startups go through cycles all the time. This year, startups are in the midst of a market that demands they show profits, but perhaps this expectation will change next year. And if so, will startups forget some of the hard lessons that brought them to profits in the first place?

In Focus: 2023 In Review 

Our wrap of the year continues with a flurry of stories on everything from the most controversial stories and personalities of the year to taking a look at the state of layoffs in the ecosystem.

• Swiggy vs Zomato: While Zomato has grown into a profitable entity, has it managed to outperform Swiggy among consumers in 2023? Here are the results of our survey of the consumer sentiments for these two food delivery giants
• Layoffs Outlook For 2024: After 35,000+ job cuts in 2022 and 2023, will the forthcoming year bring a positive change when it comes to startup layoffs and cutbacks?
• Startups Caught In Controversies: From boardroom battles at BharatPe to founders deceived at a startup event to financial mismanagement at VC-backed first, here’s what brought startups to the headlines for the wrong reasons
• Founders Start Up Again: More than 30 CXOs, including founders, have switched their tracks to float new ventures or join other companies in pursuit of new opportunities. What explains this transition?

Sunday Roundup: Startup Funding, Tech Stocks & More

• Funding Galore: Bright sparks for startup funding this week, with over $527 Mn raised by Indian startups across 21 deals
• Krutrim AI: Bhavish Aggarwal’s latest venture Krutrim has unveiled new large language models and a chatbot, claiming to be “India’s first full-stack AI”
• Alma Better: From a cash crunch to layoffs and opaque performance reviews, upskilling startup Alma Better’s story has gone from promising to problematic
• Grok In India: Elon Musk’s OpenAI and ChatGPT challenger Grok is now available in India for X Premium+ users

• SoftBank’s Sell Streak: Japanese major SoftBank offloaded 2.53% of its stake in Policybazaar this week after its exit from Zomato

We’ll be back next week with another roundup as we close the curtains on 2023.

Don’t forget to stay tuned to our social media channels during this time of the year. Join Inc42 on Instagram, X/Twitter and LinkedIn for the latest news as it happens.

The post Startups In Their Profitability Era appeared first on Inc42 Media.

It has been a year of oxymorons for the Indian startup land and its incumbent. While the year was mostly bogged down in the extended wave of an unforgiving funding dry spell (aka the infamous funding winter), it also saw a spring of Indian founders rolling out their second or even third ventures.

It is imperative to mention that the year so far has seen more than 30 CXOs, including founders, switch their tracks to join other companies, float new ventures or assume new roles within existing companies. 

While many stepped down under mysterious circumstances or took an exit after their ventures were acquired or for various other reasons, the zeal of Indian founders to start afresh cannot be ignored.  

Interestingly, the trend of entrepreneurs not sticking to one particular venture in the world’s third-largest startup ecosystem is not new but became more evident with examples like Ola cofounder Ankit Bhati quitting the ride-hailing giant to focus on his SaaS venture Amnic.

The past few years have also seen eminent entrepreneurs like Kunal Shah (Freecharge to CRED), Jitendra Gupta (Citrus Pay to Jupiter), Anant Goel (Milkbasket to Sorted), et al. raise funds to start their new ventures.

However, one may ask if this trend is having any particular impact on the world’s third-largest startup ecosystem, especially investors. 

According to industry experts, investors tend to have more confidence in second and third-time founders, making them preferred choices for investment. And there is a simple explanation for this  — such entrepreneurs are already well-versed in the industry cycles and the rules of the game.

As far as the realm of the Indian startup ecosystem is concerned, such founders are more likely to succeed, without relying much on vanity metrics like valuations, and mentor new breeds of entrepreneurs entering the domain.

As we inch towards embracing new hopes for the Indian startup ecosystem with the year 2024 in sight, let’s steal a glance at some of these founders who started up again.

8 Founders Who Started Up Again In 2023

Dineout’s Cofounder Vivek Kapoor Marked His Healthtech Foray

This year, Dineout cofounder Vivek Kapoor left Swiggy to join Delhi-based healthcare financing startup AyushPay as its cofounder and chief business officer. 

The transition was also triggered by his desire to make a meaningful contribution to the Indian healthtech sector. Notably, he was AyushPay’s angel investor for a considerable period and had actively mentored the AyushPay team.

AyushPay (formerly known as DoctCo), a healthcare solutions provider, announced his appointment in July.

Founded in 2021 by Nimith Aggarwal and Col Hemraj, AyushPay provides financing and payment solutions to patients to make healthcare accessible and affordable. 

Kapoor became part of Swiggy’s leadership team after Dineout’s acquisition by Times Internet last year at a valuation of $150 Mn-$200 Mn. 

Anshuman Kumar Left Teachmint For The Love Of His Dating App

In a bid to focus on his new venture Duolop, a dating and relationship management app, Teachmint’s cofounder and CTO Anshuman Kumar quit the edtech startup in March.

“I am stepping into a new role as the founder of Duolop, a dynamic and innovative Indian app revolutionising how couples connect and grow together,” Kumar announced about his exit in a LinkedIn post.

Duolop is an app for couples, both married and unmarried, which aims to simplify the complexities of managing a relationship. It offers a private chat feature where couples can send messages, images and videos to each other and help them plan dates.

The app has already been launched on the Google Play and Apple Stores.

Founded in 2020 by Kumar, Mihir Gupta, Payoj Jain and Divyansh Bordia, Teachmint helps teachers and schools digitise their classrooms. The startup counts Lightspeed India, Rocketship.vc and Better Capital as among its marquee investors.

In November 2022, Teachmint laid off 45 employees or around 5% of its workforce. The startup’s net loss skyrocketed 24X to INR 131.70 Cr in FY22 from INR 5.52 Cr in FY21, while its operating revenue stood at INR 77.45 Lakh.

Zolostay’s Akhil Sikri Set Sail For A New Expedition

Akhil Sikri, cofounder of Zolostays, stepped away from his operational role at the coliving startup to pursue his new entrepreneurial venture.

In August, Sikri, along with his fellow directors Ketan Kapoor and Ayon Dutta, floated Quick Response Financial Technologies Pvt. 

The Bengaluru-based Quick Response engages in activities encompassing computer programming, consultancy and related services.

As per Sikri’s LinkedIn profile, he transitioned out of his active role at Zolostays in March. However, he continued to retain his position on the company’s board. His LinkedIn bio lists him as the cofounder of an upcoming, unnamed project.

Launched in 2015 by Sikri, along with Isha Choudhry, Nikhil Sikri and Sneha Choudhry, Zolostays offers affordable paying guest accommodations, service apartments and independent flats to students and working professionals via its AI-powered app.

The startup competes with the likes of Isthara and Stanza Living, among others.

On A New Adventure, GoMechanic’s Cofounders Deny To Throw In The Towel

Automobile after-sale services startup GoMechanic’s cofounders Rishabh Karwa and Nitin Rana stepped down from their roles after admitting to financial misreporting.

The story began in January this year, when GoMechanic cofounder Amit Bhasin, who continues to be associated with the startup as per his LinkedIn profile, admitted to committing “errors in judgement” regarding financial reporting while trying to pursue growth. 

While the dust is far from settled on the GoMechanic front, Karwa and Rana joined the list of founders starting up again.

Both of them are now working on two separate and unnamed new startups. 

Not much details are known about Rana’s new startup, except that his latest venture focusses on “Building Travel & Hospitality Product for Indian Subcontinent and World”.

However, Karwa has been quite vocal about starting anew, posting about the journey of building a new product and startup. His social media posts about Figma plugins and projects indicate some degree of progress. As per his LinkedIn profile, he is “building for local businesses”.

Both Karwa and Rana have not publicly announced raising any funds for their new startups till now. Now, it remains to be seen if the controversies around GoMechanic change anything for their new ventures. 

Polygon’s Cofounder Is Now The Captain Of Two New Ventures

In October, Polygon cofounder Jaynti Kanani resigned from his position at the blockchain scaling platform to focus on his new opportunities.

As per Kanani’s LinkedIn profile, he has cofounded two new startups – Mozak and Morphic. 

While Morphic is developing a platform designed to assist creators, filmmakers, and animators in producing high-quality content using AI technology, not many details are available for Mozak except that it is a Web3 platform. 

“After kickstarting Polygon in 2017, around six months back, I decided to step back from the day-to-day grind,” Kanani said in a post on X while announcing his decision to quit.

His LinkedIn profile shows that he served as the cofounder of Polygon until March 2023. 

Kanani is said to have stepped down from Polygon around the same time when the company undertook mass layoffs earlier this year. In February, the blockchain scalability platform culled 20% of its workforce as part of a restructuring exercise amid the ongoing crypto winter.

ShareChat’s Cofounders Quit To Incorporate A Robotics Startup

After quitting their first venture ShareChat in January, cofounders Bhanu Pratap Singh and Farid Ahsan established their second venture, General Autonomy, in May this year.

In November, the cofounders raised $3 Mn in seed funding from venture capital firms India Quotient and Elevation Capital for the robotics startup, General Autonomy.

Before leaving ShareChat, Singh also served as its CTO, while Ahsan held the COO’s role. The third ShareChat founder, Ankush Sachdeva, continues to be the CEO of the social media unicorn.

The cofounders’ exit coincided with ShareChat’s parent firm, Mohalla Tech, laying off 20% of its workforce or 500 individuals earlier in the year.

Founded in 2015, parent Mohalla Tech positions ShareChat as an Indic language social media platform. In 2022, it acquired Times Internet-owned social short-video platform MX TakaTak for over $600 Mn to foray into the competing short-video social space. 

Mohalla Tech’s loss jumped 38.17% year-on-year to INR 4,064.31 Cr in FY23, while operating revenue grew 62% to INR 540.21 Cr.

The post 8 Indian Startup Founders Who Started Up Again In 2023 appeared first on Inc42 Media.

In a landscape teeming with buzzwords like disruption, innovation and scalability, the stark reality of numbers often tells a different story. While 87 leading new-age tech companies in India have released their FY23 financials, the performance figures offer a cautionary tale. 

Despite a cumulative operating revenue of a staggering INR 1.97 Lakh Cr, 60 of these companies reported a combined loss of INR 38,933.6 Cr in FY23. In contrast, the rest managed to eke out a collective profit of INR 5,675 Cr. The divide becomes more intriguing considering that 19 of these companies are listed. 

We are over eight months into FY24, but a majority of Indian startups are yet to release their financial numbers for FY23, leaving many to wonder what lies beneath the surface. In the ongoing fiscal year, Inc42’s Indian Startup Financials Tracker FY23 aims to be your eyes and ears, updating you on the financial performance of startups.

It’s important to note that FY23 was far from smooth sailing for the Indian startup ecosystem. Faced with dwindling funding, startups resorted to mass layoffs. In addition, various Indian startups adopted restructuring measures, including elimination of some business units and reductions in marketing budgets, to navigate the downturn.

While the capital crunch was painful and humbling, it also pushed startups to control their expenditure and focus on profitability. As such, FY23 financials are more than numbers. They reveal how Indian tech companies navigated the funding winter and showed resilience while continuing to push for growth. Now, let’s delve deeper into the financial performance of Indian startups.

Editor’s Note: This list is not a ranking of any kind, we have placed companies alphabetically. This is a running list; we will be updating it periodically.

Inside The FY23 Financials Of Indian Startups

Note: All amount in INR Cr

Acko’s FY23 Loss Jumps To INR 739 Cr

Bengaluru-based fintech unicorn Acko saw its operating revenue rise 32% to INR 1,758.6 Cr in FY23 as compared to INR 1,334.4 Cr in the previous year. Loss jumped over 50% to INR 738.5 Cr during the year under review as against INR 482.3 Cr in the previous fiscal year. Earlier this year, the startup received the licence from the Insurance Regulatory and Development Authority of India (IRDAI) to commence life insurance business.

Read: Acko Earned INR 1,759 Cr By Selling Insurance In FY23

Apna’s Revenue Jumps 3X

Tiger Global-backed professional networking platform Apna’s revenue from operations surged nearly 3X to INR 180.2 Cr in FY23 from INR 63.8 Cr in the previous fiscal year. 

The startup incurred a loss of INR 120.3 Cr in FY23, an increase of 7% from INR 112.5 Cr in FY22.  The Nirmit Parikh-led startup’s total expenses also rose 73% to INR 308.4 Cr in FY23 from INR 178.3 Cr in the previous fiscal year.

Read: Tiger Global-Backed Apna’s FY23 Revenue Nearly Triples To INR 188 Cr

Atlan’s Profit Takes A Hit

Data collaboration software startup Atlan reported a profit after tax (PAT) of INR 7.74 Cr in FY23, a decline of 18.70% from INR 9.52 Cr in FY22.

The Salesforce-funded startup’s operating revenue rose 189.78% to INR 93.83 Cr from INR 32.38 Cr in FY22

Total expenses jumped 203.45% to INR 85.53 Cr in FY23 from INR 28.19 Cr in FY22.

Read: SaaS Startup Atlan’s Profit Slips 19% To INR 7.74 Cr In FY23

Ather Energy’s Revenue Quadruple In FY23

Bengaluru-based two-wheeler electric vehicle (EV) manufacturer Ather Energy’s operating revenue jumped 4.3X to INR 1,783.6 Cr in FY23 from INR 408.5 Cr in the previous fiscal year. Despite this, the Hero MotoCorp-backed startup’s net loss surged over 150% to INR 864.5 Cr from INR 344.1 Cr in FY22. 

The two-wheeler EV manufacturer’s total expenses more than tripled to INR 2,670.6 Cr from INR 757.9 Cr in FY22

Read: Ather Energy’s Loss Shoots Up 2.5X To INR 865 Cr IN FY23

BankBazaar’s Loss Falls 15% To INR 37 Cr

Fintech startup BankBazaar’s net loss narrowed over 15% to INR 36.71 Cr in FY23 from INR 43.23 Cr in the fiscal year ended March 2022. The startup’s operating revenue stood at INR 158.69 Cr in FY23, up from INR 95.52 Cr in FY22.  

Eight Roads-backed BankBazaar’s total expenditure zoomed 40% YoY to INR 196.93 Cr in FY23.

Read: BankBazaar Trims FY23 Loss By 15% As Top Line Jumps 66% To INR 158.69 Cr

Beardo Slips Into The Red, Posts INR 6.1 Cr Loss In FY23

Marico-owned men’s grooming D2C brand Beardo slipped into the red during the financial year under review. The Ahmedabad-based D2C brand reported a net loss of INR 6.1 Cr in FY23 as against a net profit of INR 75.5 Lakh in the previous fiscal year. 

Beardo’s revenue from operations rose 12.3% to INR 106.6 Cr in FY23 from INR 94.8 Cr in FY22, as per Marico’s annual report for the year ended March 31, 2023.

Total expenditure stood at INR 115.3 Cr in FY23, a rise of 20% from INR 96.1 Cr in FY22. 

Read: Marico-Owned Beardo Slips Into The Red, Posts INR 6.1 Cr Loss In FY23

BigBasket Crosses INR 16,000 Cr Revenue Mark 

Tata-owned BigBasket reported a total revenue of INR 16,903 Cr in FY23, a jump of 8.4% from INR 15,593 Cr in the previous fiscal year. 

The combined B2C and B2B business of BigBasket incurred a net loss of INR 3,320 Cr in the financial year 2022-23 (FY23), a 79% increase from INR 1,853 Cr reported in the previous fiscal year.

BigBasket spent INR 770 Cr for advertisement and promotional expenses during the year under review.

Read: BigBasket B2C Arm’s Net Loss Surges 89% To INR 1,535.2 Cr In FY23

Bira 91’s Sales Inch Closer To INR 1,000 Cr Mark

Delhi NCR-based beer brand Bira 91 reported an operating revenue of INR 824.3 Cr in the year ended March 31, 2023, an increase of 15% from INR 718.8 Cr in the previous fiscal year. 

Bira 91’s net loss increased 12% to INR 445.4 Cr in FY23 from INR 396 Cr in the previous fiscal year. Total expenditure increased 14% to INR 1,282.4 Cr during the year under review from INR 1,122.5 Cr in FY22.

Read: Bira 91 Incurred Loss Of INR 445 Cr From Sales Of Beers In FY23

BlueStone’s Expenses Dip 45%

Jewellery startup BlueStone’s operating revenue increased over 1.6X to INR 770.7 Cr in FY23, an increase of 67% from INR 461.3 Cr in the previous fiscal year. 

The startup’s loss plunged 86% to INR 167.2 Cr from INR 1,268.4 Cr in FY22 on account of a one-time non-operating expense in the previous fiscal year. The jewellery startup’s total expense declined 45% to INR 955.1 Cr in FY23 from INR 1,739 Cr in FY22. 

The startup is in the process to raise $65 Mn from Nikhil Kamath’s office, Deepinder Goyal, Amit Jain, and Ranjan Pai

Read: Ratan Tata-Backed BlueStone Earned INR 771 Cr By Selling Jewellery In FY23

boAt Slips Into The Red For First Time Since Inception

Aman Gupta-led consumer electronics startup boAt slipped into the red for the first time since its inception as the increase in its expenses outpaced the rise in sales. boAt reported a net loss of INR 129.4 Cr in FY23 after posting a profit of INR 68.7 Cr in FY22.

Operating revenue rose 18% to INR 3,376.7 Cr from INR 2,873 Cr in the previous fiscal year.

The startup earned INR 2,350.8 Cr in FY23 from the audio segment, which accounted for 70% of its operating revenue. The wearable segment contributed INR 901.5 Cr to boAt’s topline this year.

Total expenses jumped 28% to INR 3,562 Cr in FY23 from INR 2,786.9 Cr in the previous fiscal year.

Read: Aman Gupta’s boAt Sold Audio Products, Smartwatches Worth INR 3,376 Cr In FY23

BookMyShow Turns Profitable After COVID

Online ticketing platform BookMyShow turned profitable and posted a consolidated net profit of INR 85.1 Cr in FY23 as against a loss of INR 92.2 Cr in the previous fiscal year.

As more people stepped out and went to movie theatres and attended live events post the Covid-19 pandemic, the startup’s operating revenue surged 252% to INR 975.5 Cr in FY23 from INR 277 Cr in the previous fiscal year. 

BookMyShow’s total expenses also jumped 138% to INR 940.9 Cr in FY23 from INR 395.2 Cr in the previous financial year

Read: BookMyShow Posts INR 85 Cr Profit In FY23 On Post-Pandemic Boost, Sales Jump 3X

CaratLane’s Sales Cross INR 2,000 Cr Mark

Titan-owned jewellery startup CaratLane’s operating revenue surged 73% to INR 2,169 Cr in FY23 from INR 1,255.6 Cr in the previous fiscal on the back of growing demand.

Despite the rise in revenue, CaratLane’s net profit dipped 8% to INR 82 Cr during the year under review from INR 89.2 Cr in the previous fiscal year.
Total expenditure jumped 69% to INR 2,068.5 Cr in FY23 from INR 1,225.9 Cr in the previous fiscal year.

Read: Titan-Owned CaratLane’s FY23 Sales Jump To INR 2,169 Cr, Profit Dips To INR 82 Cr

CarTrade Back In The Black In FY23

CarTrade, which recently acquired OLX’s India business, returned in the black in the financial year ended March 31, 2023. The Rajasthan-based startup reported a net profit of INR 40.4 Cr in FY23 as compared to a loss of INR 121.3 Cr in the previous year. 

Operating revenue rose around 16% to INR 363.7 Cr in FY23 from INR 312.7 Cr. 

The auto marketplace also reported an over 300% rise in profit after tax at INR 13.5 Cr in the first quarter of the financial year 2023-24 (FY24) from INR 3.3 Cr posted in the year-ago quarter. 

Read: CarTrade’s PAT Jumps 4X YoY To INR 13.5 Cr In Q1

Amazon-Backed Cashify’s Revenue Crosses INR 800 Cr Mark

Delhi NCR-based recommerce startup Cashify’s sales jumped 67% to INR 815.9 Cr during FY23 from INR 497.9 Cr in the previous fiscal year. 

Despite the rise in revenue, Cashify’s net loss increased in FY23. Its net loss grew 49% to INR 147.9 Cr during the year under review from INR 99.3 Cr in FY22.

The Amazon-backed startup saw its expenditure grow 61% to INR 973.4 Cr in FY23 from INR 603.1 Cr in the previous fiscal year.

Read: Cashify Earned INR 816 Cr By Selling Refurbished Phones, Laptops In FY23

Classplus’ FY23 Loss Widens To INR 257 Cr

The Tiger Global-backed edtech startup’s net loss rose 57% to INR 256.6 Cr in FY23 from INR 163.5 Cr in FY22. Operating revenue jumped 4X to INR 102.04 Cr in FY23, compared to INR 25.9 Cr in the previous year.

Earlier this year, Classplus faced legal trouble when Saarthi’s cofounder, Chiraag Kapil, and its investors filed a lawsuit against it in the Delhi High Court (HC) for alleged cheating and criminal breach of trust.

Read: Tiger-Backed Classplus Spent INR 4 To Earn Every INR 1 From Ops In FY23

Clear’s Revenue Crosses INR 100 Cr Mark

Peak XV Partners-backed Clear’s (formerly known as ClearTax) operating revenue jumped over 85% to INR 108.8 Cr in the financial year 2022-23 (FY23) from INR 58.7 Cr in FY22.

Despite the increase in revenue, the startup’s net loss grew nearly 5% to INR 233.5 Cr in FY23 from INR 222.7 Cr in FY22.

Total expenditure increased over 21% to INR 343.7 Cr from INR 283 Cr in FY22.

Read: Tax Filing Platform Clear’s FY23 Revenue Jumps Over 85% To Cross INR 100 Cr Mark

Flipkart-Owned Cleartrip’s Loss Doubles 

Flipkart-owned online travel aggregator Cleartrip witnessed a 90% surge in its loss to INR 676.5 Cr in FY23 from INR 356.5 Cr in the previous financial year. The startup’s operating revenue declined 10% to INR 50 Cr, whereas expenses jumped 63% to INR 773.2 Cr in the financial year. On a unit economics level, the startup spent INR 15 to earn every INR 1 from its operations. 

Read: Flipkart Owned Cleartrip Spent INR 15 To Earn Every INR 1 From Ops In FY23

Kunal Shah’s CRED’s Revenue Jumps 250% In FY23

Kunal Shah-led fintech unicorn CRED’s total revenue jumped over 3.5X in the financial year ended March 31, 2023 to INR 1,484 Cr from INR 422 Cr in the previous fiscal year. 

While the loss grew 5% to INR 1,347.4 Cr in FY23 from INR 1,279.5 Cr in the previous fiscal year, the startup’s total expenditure jumped 1.6X to INR 2,831.9 Cr in FY23 from INR 1,702.1 Cr.

CRED, which is known for splurging on advertisements, reduced its marketing costs by 26% to INR 713.4 Cr from INR 975.7 Cr in FY22.

Read: Kunal Shah-Led CRED’s Revenue Jumps 3.5X To INR 1,484 Cr In FY23

Darwinbox’s Loss Jumps To INR 158 Cr

HRtech unicorn Darwinbox’s consolidated net loss soared 2.4X to INR 158.25 Cr in FY23 from INR 65.72 Cr in the previous fiscal year.

The Microsoft-backed startup’s operating revenue almost doubled to INR 224.04 Cr in FY23 from INR 116.73 Cr in FY22. 

The SaaS-based startup’s total expenses soared 2.2X to INR 407.22 Cr in FY23 from INR 186.93 Cr in the previous fiscal year.

Read: HRtech Unicorn Darwinbox’s FY23 Loss Surges 2.4X To INR 158 Cr

Delhivery Sees Meagre Uptick In Revenue

Logistics company Delhivery saw a 5% YoY jump in operating revenue in the financial year ended March 31, 2023. The Lee Fixel-backed startup reported an operating revenue of INR 7,225.3 Cr in the financial year under review as compared to INR 6,882.2 Cr it had reported in the previous quarter. 

The startup also reported a loss of INR 1,007.7 Cr in FY23, a 0.3% dip as compared to the loss of INR 1,011 Cr it had reported in the previous year. 

However, the logistics startup reported almost a 78% decline in net loss at INR 89.5 Cr in the first quarter of FY24 from INR 399.3 Cr reported in the last year’s quarter.

Read: Delhivery’s Q1 Loss Narrows 78% YoY To INR 89.5 Cr On Strong Growth Across Verticals

DroneAcharya Witnesses 700% Jump In Profit

Of the listed companies, Pune-based drone startup Droneacharya reported the highest jump in profit on a YoY basis. The company reported a profit of INR 3.4 Cr in FY23, a jump of over 700% from INR 0.4 Cr it had reported in the previous fiscal. 

The startup’s operating revenue also increased by over 429% to INR 18.5 Cr in FY23 as compared to INR 3.5 Cr it had reported in the previous fiscal year. 

Read: DroneAcharya’s FY23 Profit Jumps Over 700% YoY To INR 3.42 Cr On Increase In Offerings

Dunzo’s Loss Quadruples

Reliance-backed Dunzo’s loss nearly quadrupled in the financial year ended March 31, 2023. The Bengaluru-based hyperlocal delivery startup’s loss surged to INR 1,801 Cr in FY23 from INR 464 Cr in the previous fiscal year. 

Meanwhile, operating revenue increased 317% to INR 226.6 Cr in FY23 from INR 54.3 Cr in FY22. The startup’s total expenses ballooned 286% to INR 2,054.4 Cr in FY23 from INR 531.7 Cr in the previous fiscal year

Read: Dunzo Spent INR 9 To Earn Every Single Rupee From Operations In FY23

EaseMyTrip Nears INR 500 Cr Mark in Sales

Prashant, Nishant, and Rikant Pitti-led online travel aggregator – EaseMyTrip – reported a 91% jump in operating revenue in the year under review. The Delhi-NCR-based startup reported an operating revenue of INR 448 Cr in FY23, an almost 2X jump from INR 235.3 Cr it had posted. EaseMyTrip also reported a profit of INR 134 Cr in FY23, a 27% jump from INR 106 Cr it had reported in the previous fiscal.

However, the startup’s profit declined by 22% YoY to INR 26 Cr in the first quarter of financial year 2023-24 (FY24).

Read: EaseMyTrip’s Q1 PAT Declines 22% YoY To INR 25.9 Cr On Deep Discounts

ElasticRun’s Revenue Cross INR 4,000 Cr Mark

Softbank-backed logistics unicorn ElasticRun’s revenue from operations saw a YoY increase of 24.71% to INR 4,754.86 Cr from INR 3,812.65 Cr in FY22. Further, the total revenue saw a YoY increase of 26.71% to INR 4,851.09 Cr from INR 3,828.24 Cr in the previous fiscal.

However, the startup loss nearly doubled to INR 618.82 Cr from INR 358.59 Cr in FY22. 

ElasticRun’s total expenditure surged 30.65% YoY to INR 5,469.91 Cr from INR 4,186.66 Cr in FY22.

Read: SoftBank-Backed ElasticRun’s FY23 Loss Doubles To INR 619 Cr

Flipkart’s B2B Arm’s Loss Jumps 42%

Flipkart India, the B2B arm of Flipkart, saw its standalone net loss balloon over 42% to INR 4,845.7 Cr in FY23 from INR 3,404.3 Cr in FY22. 

Operating revenue increased a mere 9.7% to INR 55,923.9 Cr in FY23 from INR 50,992.5 Cr in the previous fiscal year.  Total expenses rose 11.5% to INR 60,858.5 Cr in FY23 from INR 54,580 Cr in FY22.

Read: Flipkart’s B2B Arm’s FY23 Loss Surges 42% To INR 4,846 Cr

SaaS Unicorn Fractal Posts INR 194 Cr Profit 

New York-based AI intelligence unicorn Fractal turned profitable in FY23, posting a profit of INR 194.4 Cr as against a loss of INR 148.4 Cr in FY22. 

Operating revenue increased 53% to INR 1,985.4 Cr in FY23 from INR 1,295.3 Cr in the previous fiscal year. Total expenditure surged 52% to INR 2,225.2 Cr from INR 1,461.5 Cr in the previous fiscal year. 

Read: Exceptional Gain Helps SaaS Unicorn Fractal Post INR 194 Cr Profit In FY23

Fino Reports 50% PAT Jump In FY23

Mumbai-based Fino reported a 166% increase in its operating revenue to INR 95 Cr in FY23 as compared to INR 35.6 Cr it had reported in the previous fiscal year. The payments bank further reported a 52% increase in net profit to INR 65 Cr in FY23 as compared to INR 42.7 Cr it had reported in the previous financial year. 

The payments bank reported an 85% YoY jump in its profit after tax (PAT) to INR 18.7 Cr in the June quarter (Q1) of the financial year 2023-24 (FY24) as compared to a PAT of INR 10.1 Cr on a revenue of INR 289 Cr in Q1 FY23.

Read: Fino Payments Bank’s Q1 PAT Jumps 85% YoY To INR 18.7 Cr; To Apply For Small Finance Bank Licence

Groww Turns Profitable In FY23

Bengaluru-based stock broking platform Groww’s parent entity Billionbrains Garage Private Limited turned profitable in the financial year ended March 31, 2023. It reported a net profit of INR 448.7 Cr in FY23 as against a net loss of INR 239 Cr in the previous fiscal year. 

Operating revenue jumped over 3X to INR 1,277.8 Cr in FY23 from INR 351 Cr in the previous fiscal year. Groww’s expenses increased by a muted 41% to INR 932.9 Cr in FY23 from INR 663.6 Cr in the previous fiscal year

Read: Groww’s Revenue Crosses INR 1,000 Cr Mark, Posts Profit Of INR 449 Cr In FY23

HealthifyMe’s Loss Dips

Healthtech startup HealthifyMe saw its total loss decline by around 10% to INR 142 Cr in FY23, down from INR 157 Cr reported in the year-ago fiscal. 

Meanwhile, total revenues from operations rose 23% to INR 228.7 Cr in FY23 from INR 185.25 Cr in FY22. Total expenditure stood at INR 371.72 Cr during FY23, up 8.23% YoY.

Read: HealthifyMe’s Revenue Cross INR 200 Cr Mark, Losses Dip 10% In FY23

HomeLane’s Net Loss Jumps Over 15% 

Home interior startup HomeLane witnessed a 1.1X increase in net loss in the financial year ended March 31, 2023. The Bengaluru-based startup reported a net loss of INR 173.5 Cr in the financial year 2022-23 (FY23), a 15% increase from INR 150.8 Cr in FY22. 

The MS Dhoni-backed startup saw its total expenses increase over 1.3X to INR 757.2 Cr in FY23 from INR 581.7 Cr in the previous fiscal year. 

Read: HomeLane’s Loss Widens 15% To INR 173.5 Cr In FY23

ideaForge’s Profit Dips In FY23

Listed in 2023, drone manufacturing startup ideaForge saw its profit drop in the financial year ended March 31, 2023. The company reported a 28% drop in profit to INR 32 Cr in FY23 from INR 44 Cr it had reported in the previous fiscal year. 

The Mumbai-based startup’s operating revenue rose 17% to INR 186 Cr in FY23 from INR 160 Cr it had reported in the previous fiscal year. 

Moreover, in the first quarter of the ongoing fiscal year, the company saw over 50% decline in profit to INR 18.9 Cr as compared to INR 41.2 Cr it had reported in the corresponding quarter last year. 

Read: ideaForge’s PAT Declines 54% YoY To INR 18.9 Cr In Q1

iD Fresh Food’s Loss Halves In FY23

Ready-to-cook food maker iD Fresh Food’s net loss narrowed over 50% in FY23. The Bengaluru-based startup, which sells idli batter and parota, incurred a loss of INR 328.8 Cr in FY23, a 53% decline from INR 703.7 Cr in the previous year. 

Operating revenue increased 26% to INR 479.2 Cr during the year under review from INR 381.6 Cr in FY22. The startup’s expenses grew 14% to INR 517.1 Cr in FY23 from INR 453.9 Cr in the previous fiscal year. 

Read: iD Fresh Food Earned INR 479 Cr By Selling Idli & Dosa Batter In FY23

IndiaMART Nears INR 1,000 Cr In Sales

The only new-age publicly listed ecommerce marketplace, IndiaMART, witnessed a slight improvement in its revenue in the financial year ended March 31, 2023. Dinesh Agarwal-led B2B ecommerce marketplace reported an operating revenue of INR 985.3 Cr in FY23, a 31% increase from INR 753.4 Cr it reported in the previous fiscal year.  

The company’s profit dipped around 5% to INR 283.8 Cr in FY23 as compared to INR 298 Cr it had reported in the previous fiscal year. 

In Q1 FY24, it reported a consolidated revenue of INR 282.1 Cr, up 25.65% YoY. 

Read: IndiaMART At 52-Week High Following Q1 Results

Indifi In The Black In FY23

Lendingtech startup Indifi Technologies turned profitable in the financial year ended March 31, 2023. The Delhi NCR-based startup reported a net profit of INR 5.1 Cr in FY23 as compared to a loss of INR 32.8 Cr in FY21. 

Revenue from operations jumped over 2X to INR 197.9 Cr in FY23 from INR 96.29 Cr in the previous fiscal year. 

The startup’s total expenditure stood at INR 202.8 Cr in FY23, an increase of 1.4X from INR 138.4 Cr in the previous fiscal year. 

Read: Alok Mittal Led Indifi Reports INR 5.1 Cr Profit In FY23

INDMoney’s Operating Revenue Doubles 

Investment tech startup INDmoney reported a 7.7% rise in its net loss to INR 73.9 Cr in FY23 from INR 68.6 Cr in the previous fiscal year.

The startup’s operating revenue  increased to INR 40.6 Cr during the year from INR 21.8 Cr in FY22.

INDmoney’s overall spending grew 1.5X to INR 200 Cr in FY23 from INR 133.4 Cr in the prior fiscal year. 

Read: INDmoney’s FY23 Net Loss Widens To INR 73.9 Cr, Revenue More Than Doubles

Info Edge In The Red In FY23, Revenue Crosses INR 2,000 Cr Mark

Sanjeev Bikhchandani-led Info Edge, the first Indian internet company to go public, reported a 47.6% jump in operation revenue to INR 2,345.7 Cr in FY23 from INR 1,589 Cr it had reported the previous year. However, the company slipped in the red in FY23. 

The parent entity of Naukri.com reported a net loss of INR 70.4 Cr in FY23 as against a net profit of INR 1,288.2 Cr in FY22. It must be noted that Info Edge wrote off investment worth INR 276 Cr in Rahul Yadav led 4B Network during this period. 

However, it reported a profit of INR 147.4 Cr in the first quarter of FY24. 

Read: Info Edge Back In The Black With INR 147.4 Cr Net Profit In Q1

InsuranceDekho Narrows Loss To INR 51.5 Cr 

InsuranceDekho, the insurance arm of CarDekho, managed to narrow its net loss by 29% to INR 51.5 Cr in FY23 from INR 72.2 Cr in FY22, on the back of a strong growth in its business.

The Haryana-based insurtech startup’s operating revenue doubled to INR 96.4 Cr during the year under review from INR 47.9 Cr in the previous fiscal year. The startup’s total expenses rose 25% to INR 151.8 Cr from INR 121 Cr in FY22

Read: InsuranceDekho’s Net Loss Narrows 29% To INR 51.5 Cr In FY23

Jar Spent INR 16 To Earn Every Rupee

Fintech startup Jar’s loss increased 77% to INR 122.8 Cr in FY23 from INR 69.5 Cr in FY22.

The Bengaluru-based investment tech startup’s revenue from operations jumped to INR 8.7 Cr in FY23 from INR 73.8 Lakh a fiscal ago. 

The Tiger Global-backed startup’s expenses doubled to INR 137.5 Cr in FY23 from INR 70.3 Cr in FY22.

Read: Tiger Global-Backed Jar Spent INR 16 To Earn INR 1 In FY23

Jupiter Spent INR 54 To Earn Every Rupee

Neobanking soonicorn Jupiter Money’s loss jumped over 2X to INR 327 Cr in FY23 from INR 156.3 Cr in the previous fiscal, hurt by a sharp jump in its employee benefit expenses.

The Jitendra Gupta-led startup reported an astronomical increase in revenue to INR 7.1 Cr from a mere INR 40 Lakh it had reported in the previous year. The startup’s FY23 expenses increased 115% to INR 383 Cr in FY23 from INR 178 Cr in FY22.

Read: Neobank Jupiter Spent INR 54 To Earn Every Rupee In FY23

Justdial’s Profit More Than Doubles In FY23

Reliance-acquired hyperlocal search engine Justdial reported a 130% jump in profit in the financial year ended March 31, 2023. The Mumbai-based company reported a net profit of INR 162.7 Cr in FY24, a 2.2X increase from INR 71 Cr it had reported in the previous financial year. 

The company reported an operating revenue of INR 844.7 Cr in FY23, a 30.5% increase from INR 647 Cr it had reported in the previous year. 

Even in the first quarter of the ongoing financial year, the company reported a net profit of INR 83.4 Cr, a 72% increase from INR 48.4 Cr it had reported in the corresponding quarter of previous fiscal year. Operating revenue stood at INR 247 Cr in Q1 FY24.

Read: Justdial’s User Traffic Crosses 17 Cr Mark In Q1, Posts Record Revenue Of INR 247 Cr

LEAD School’s Loss Narrows 

Mumbai-based edtech startup LEAD School’s net loss declined 18.5% to INR 321.9 Cr in FY23 from INR 395.3 Cr in FY22 on strong growth in business and reduction in cash burn.

The startup’s revenue from operations increased by more than 2X to INR 273.1 Cr in FY23 from INR 132.3 Cr in the previous fiscal year, as per its filing with the Ministry of Corporate Affairs.

Total expenses increased over 14.7% to INR 617.4 Cr in FY23 from INR 538.1 Cr in FY22. 

Read: LEAD School’s FY23 Loss Narrows 18.5% to INR 322 Cr

Licious Narrows Loss By 38% To INR 529 Cr

Bengaluru-based meat delivery startup Licious witnessed a marginal rise of 9.5% in its operating revenue to INR 748 Cr in FY23 from INR 682.5 Cr in the previous fiscal year.

Meanwhile, the startup managed to decrease its net loss by over 38% to INR 528.5 Cr in FY23 from INR 855.6 Cr in the previous year due to reduction in its cash burn. 

Licious’ total expenses rose 9.8% to INR 1,309.2 Cr in FY23 from INR 1,191.4 Cr in the previous fiscal year. 

Read: Licious Sold Meat Worth INR 748 Cr In FY23 But Growth Plateau

Mamaearth Slips Into The Red 

IPO-bound D2C unicorn Mamaearth slipped into the red with a net loss of INR 151 Cr in FY23 as against a net profit of INR 14.4 Cr in the previous fiscal year on the back of a one-time loss of INR 155 Cr.

The startup reported an operating revenue of INR 1,492.7 Cr in FY23, a jump of 58% from INR 943.4 Cr in the previous fiscal year. Total expenditure surged 59% to INR 1,501.6 Cr in FY23 from INR 942 Cr in the previous year, in line with the increase in its operating revenue.

Read: Goodwill Impairment Hits IPO-Bound Mamaearth, Posts INR 151 Cr Loss In FY23

MapmyIndia’s Profit Crosses INR 100 Cr Mark

Geotech startup MapmyIndia saw a 40% jump in operating revenue to INR 281.4 Cr in the financial year ended March 31, 2023 from INR 200 Cr in the previous fiscal year. Besides increase in operating revenue, the startup reported a jump of 32% in profit on a YoY basis to INR 107.5 Cr in FY23. 

In Q1 FY24, it reported a 32.2% YoY rise in consolidated net profit to INR 32 Cr.

Read: MapmyIndia Q1 Net Profit Zooms 32.2% YoY To INR 32 Cr

Matrimony Sees Dip In Profit In FY23

Indian online matchmaking site Matrimony saw its profit after tax slip 13% to INR 46.6 Cr in  FY23 from INR 53.5 Cr in the previous financial year. The matrimonial site’s operating revenue rose just 5% to INR 455.7 Cr in FY23 from INR 434.4 Cr in the previous fiscal year.

Matrimony saw a 18% increase in profit to INR 4.16 Cr in the first quarter of FY24 as against INR 11.95 Cr it had reported in the corresponding quarter in previous year. 

Read: Matrimony’s Q1 PAT Rises 18% YoY To INR 14 Cr

MediBuddy’s Loss Crosses INR 300 Cr Mark

Bengaluru-based healthtech startup MediBuddy’s net loss widened 24% to INR 321.7 Cr in FY23 from INR 259.3 Cr in the previous fiscal year.

The operating revenue of the startup, founded by Satish Kannan and Enbasekar Dinadayalane, grew 27.2% to INR 297.7 Cr during the year under review from INR 234.1 Cr in FY22.

MediBuddy’s total expenses jumped over 30% to INR 648.9 Cr in FY23 from INR 497.4 Cr in the previous year, with the cost of materials consumed being the single biggest contributor at 35%.

Read: MediBuddy’s FY23 Loss Jumps 24% To INR 321.7 Cr As Business

Fintech Giant MobiKwik Narrows Loss To INR 83.8 Cr

Delhi NCR-based fintech unicorn MobiKwik’s net loss fell 35% in the financial year ended March 31, 2023. The startup reported a net loss of INR 83.8 Cr in FY23 as against a loss of INR 128.1 Cr in the previous fiscal year. 

While the startup reduced its expenditure to INR 617 Cr in FY23 from INR 652.5 Cr in the previous fiscal year, MobiKwik’s operating revenue remained almost flat at INR 539.4 Cr in FY23. 

Read: MobiKwik’s FY23 Loss Declines 35% To INR 84 Cr, Operating Revenue Flat

Moglix’s Revenue Crosses INR 4,000 Cr Mark

Rahul Garg’s B2B ecommerce startup Moglix reported an operating revenue of INR 4,664.7 Cr in FY23, a jump of 83% from INR 2,554.6 Cr in the previous year. The Bengaluru-based startup saw its loss increase 12% to INR 196 Cr from INR 175.3 Cr in FY22. Total expenditure jumped 80.5% to INR 4,941 Cr in FY23 from INR 2,736.8 Cr in FY22. 

Earlier this year, the Tiger Global-backed startup laid off around 40 employees. 

Read: Moglix FY23 Revenue Jumps To $560 Mn, Founder Sells Shares Worth $10 Mn

Nazara’s Sales Zooms Past INR 1,000 Cr Mark

Nitish Mittersain-led gaming company Nazara Technologies saw a sharp increase in revenue in the financial year ending on March 31, 2023. The Mumbai-based technology company reported an operating revenue of INR 1,091 Cr in the financial year under review, a 75% jump from INR 621.7 Cr it had reported in the previous year. Profit jumped 21% to INR 61.4 Cr from INR 50.7 Cr in FY22. 

In the first quarter of FY24, the company saw its operating revenue jump to 14% to INR 254.4 Cr during the quarter under review from INR 223.1 Cr in the year-ago quarter.

In Septmeber 2023, the gaming giant also raised INR 510 Cr from Zerodha founders and SBI Mutual Fund.

Read: Nazara Tech’s Q1 Net Profit Soars 31% YoY To INR 20.9 Cr

NeoGrowth Turns Profitable In FY23

Mumbai-based non-banking financial company (NBFC) NeoGrowth turned profitable in the financial year ended March 31, 2023. The NBFC reported a profit of INR 17.2 Cr in FY23 as against a net loss of INR 39.4 Cr in FY22. 

The Lighrock-backed NBFC reported an operating revenue of INR 380.8 Cr in FY23, a meager 5.3% increase from INR 361.5 Cr in the previous year. Meanwhile, it saw a 13.7% decline in expenses to INR 357.4 Cr from INR 414.5 Cr in FY22. 

Read: NeoGrowth In The Black In FY23, Posts Profit Of INR 17.2 Cr

Noise Profits Takes A Plunge

Gurugram-based bootstrapped startup Noise saw its profit nosedive to INR 88 Lakh in the financial year 2023-23 (FY23) from INR 35.5 Cr a year ago.

However, the startup’s operating revenue jumped 1.8X to INR 1,426.5 Cr in FY23 from INR 792.8 Cr in FY22. 

The smartwatch and earphone manufacturer’s expenses surged 1.9X to INR 1,431.6 Cr in FY23 from INR 752.6 Cr in FY22. 

Read: Noise’s FY23 Revenue Soars Past INR 1,400 Cr, But Profit Fails To Create A Buzz On Rising Expenses

Nykaa Reports 50% Dip In Profit In FY23

Beauty fashion giant Nykaa, which listed on the bourses in 2021, reported an operating revenue of INR 5,143.8 Cr in FY23, a 36% increase from INR 3,773.9 Cr it had reported in the previous fiscal year. 

The Falugni Nayar-led ecommerce startup saw its profit dip by around 50% to INR 21 Cr in the year under review as compared to INR 41 Cr it had reported in the previous fiscal year.

Employee benefit expenses jumped to INR 492 Cr in FY23 from INR 326.4 Cr in FY22. Of late, the company has also seen several top-level exits.

However, the Mumbai-based company posted a net profit of INR 5.4 Cr in Q1 FY24 as compared to a profit of INR 5 Cr in the same quarter of previous fiscal year. 

Read: Nykaa Q1: Net Profit Rises 8% YoY To INR 5.4 Cr

OfBusiness’ Revenue Crosses INR 15,000 Cr Mark

Delhi NCR-based B2B marketplace OfBusiness’ revenue from operation crossed the INR 15,000 Cr mark in FY23. The unicorn marketplace reported an operating revenue of INR 15,342.5 Cr in FY23, an increase of 115% from INR 7,139.5 Cr in the previous fiscal year.

Net profit surged 130% to INR 463.2 Cr in FY23 from INR 201.1 Cr in the previous fiscal year. 

Total expenditure more than doubled to INR 15,037.4 Cr during the year under review from INR 6,993.5 Cr in FY22

Read: OfBusiness Posts INR 463 Cr Profit In FY23, Revenue Crosses INR 15,000 Cr Mark

OneCard’s Operating Income Jumps 6X

Credit card startup OneCard reported a 6X increase in its operating revenue to INR 541.1 Cr in FY23 from INR 83.7 Cr in the previous fiscal year. 

Meanwhile, loss more than doubled to INR 405.6 Cr in FY23, an increase of 122% from INR 182.7 Cr in FY22. 

Total expenditure rose 3.5X to INR 999.5 Cr in FY23 from INR 280.6 Cr in the previous fiscal year. 

Read: Fintech Unicorn OneCard Spent 60% Of Its Operating Revenue On Advertising In FY23

Oxyzo’s Profit Triples In FY23

Fintech unicorn Oxyzo’s profit after tax almost tripled to INR 197.5 Cr in the financial year ended March 31, 2023 from INR 69.3 Cr in the previous financial year. 

Oxyzo’s revenue from operations increased by over 82% to INR 570 Cr in FY23 from INR 313 Cr in the previous financial year. 

The company also reported a 1.7X jump in employee benefit expense to INR 78 Cr in FY23 from INR 46 Cr in the previous year. 

Read: Fintech Unicorn Oxyzo’s FY23 PAT Jumps Over 2.8X To INR 198 Cr

OYO’s Loss Declines 34% To INR 1,287 Cr 

IPO-bound hospitality unicorn OYO reported a 34% decrease in its net loss to INR 1,286.5 Cr in FY23 from INR 1,941.5 Cr in the previous fiscal year, as expenses declined marginally despite growth in business. 

The SoftBank-backed startup’s operating revenue grew 14% to INR 5,463.9 Cr in FY23 from INR 4,781.3 Cr in the previous fiscal year. Total expenditure fell 3% to INR 6,799.6 Cr from INR 6,985.3 Cr in the previous fiscal year. 

Read: IPO-Bound OYO’s Loss Declines 34% To INR 1,287 Cr In FY23

Paper Boat’s Sales Cross INR 500 Cr Mark

Hector Beverages, the parent company Paper Boat, saw its net loss widen 71% to INR 90.6 Cr in the financial year FY23 from INR 53 Cr in FY22.

The juice maker’s loss widened, despite it crossing the INR 500 Cr mark in sales for the first time. The startup’s sales rose 56% to INR 504 Cr during the year under review from INR 324 Cr in FY22.

Paper Boat’s total expenses rose to INR 599.1 Cr in FY23 from INR 378.1 Cr in the previous fiscal year.

Read: Paper Boat’s FY23 Loss Surges 71% To INR 90.6 Cr, Revenue Crosses INR 500 Cr Mark

PayMate Manages To Narrow Its Loss

IPO-bound B2B payments solutions provider PayMate managed to narrow its consolidated net loss by a marginal 3.5% to INR 55.7 Cr in FY23 from INR 57.7 Cr in the previous fiscal year. On the other hand, operating revenue rose 11.7% to INR 1,350.1 Cr in FY23 from INR 1,208.9 Cr in FY22.

The fintech startup’s total expenses increased 11% to INR 1,407.3 Cr during the year under review from INR 1,266.9 Cr in FY22. In that, the cost of materials accounted for a significant 95%.

Read: IPO-Bound PayMate’s FY23 Loss Narrows Marginally To INR 55.7 Cr

Paytm’s FY23 Loss Drops By 26%

Vijay Shekhar Sharma-led Paytm improved its financial performance in FY23. The Delhi NCR-based fintech giant reported a 1.6X jump in operating revenue at INR 7,990.3 in FY23 from INR 4,974.2 Cr in the previous fiscal year. 

Its net loss also reduced 26% to INR 1,766.5 Cr in FY23 from INR 2,396.4 Cr in the previous fiscal year. 

Even in the first quarter of FY24, the startup reported a revenue of INR 2,342 Cr, a 39% jump from INR 1,680 Cr it reported in the previous quarter.

Read: Paytm Q1 Net Loss Declines 45% YoY To INR 358.4 Cr But Jumps 113% QoQ

PB Fintech’s Operating Revenue Jumps To INR 2,558 Cr

Mumbai-based insurtech startup PB Fintech saw its operating revenue jump over 80% to INR 2,557.8 Cr in FY23 from INR 1,425 Cr in the previous fiscal year. Despite the startup’s advertisement expense jumping 1.6X to INR 1,357 Cr in FY23, PB Fintech reduced its net loss by 41.4% to INR 488 Cr from INR 832.9 Cr in FY22. 

In the first quarter of FY24, the startup managed to reduce its loss by over 94% to INR 11.9 Cr from INR 204 Cr in the year-ago quarter.

Read: PB Fintech’s Q1 Net Loss Narrows 94% YoY To INR 11.9 Cr

Porter’s FY23 Revenue Crosses INR 1,700 Cr Mark

Intra-city logistics service provider Porter reported a 2X jump in operating revenue on a YoY basis in the financial year ended March 31, 2023. The Tiger Global-backed startup reported an operating revenue of INR 1,753.5 Cr in the year under review as against INR 847.6 Cr in the previous fiscal year. 

Porter’s net loss jumped over 43% to INR 157.7 Cr in FY23 as compared to INR 122 Cr in the previous year. The startup, which has raised $132 Mn in funding so far, spent INR 185 Cr on employee benefit expenses, a 75% increase from INR 106 Cr in the previous year. 

Read: Logistics Startup Porter’s Operating Revenue Doubles To INR 1,753 Cr In FY23

Purplle’s Sales Inches Closer To INR 500 Cr Mark

Beauty ecommerce marketplace Purplle’s operating revenue more than doubled to near the INR 500 Cr mark during the year ended March 31, 2023. The startup’s operating revenue or sales stood at INR 474.9 Cr in FY23, an increase of 116% from INR 219.8 Cr in FY22. 

Despite the rise in operating revenue, Purplle’s net loss grew 13% to INR 230 Cr from INR 203.6 Cr in FY22. 

The startup’s total expenditure grew 71% to INR 738.3 Cr from INR 431.2 Cr in FY22.

Read: Purplle’s FY23 Sales Inch Closer To INR 500 Cr Mark, Loss Widens To INR 230 Cr

RapiPay’s Loss Doubles In FY23

After raising $15 Mn in 2022, fintech startup RapiPay saw its net loss jump over 2X in the financial year ended March 31, 2023. The Noida-based startup incurred a net loss of INR 93.3 Cr in FY23 as against a loss of INR 40 Cr in the previous financial year. The significant rise in startup’s loss could be attributed to an increase in service and commission charges, which grew to INR 360.8 Cr in FY23 from INR 322.2 Cr in the previous year.

The startup’s revenue from operations also rose to INR 439.2 Cr in FY23 as compared to INR 371.4 Cr in the previous fiscal year. 

Read: Fintech Startup RapiPay’s Net Loss Jumps 2.3X To INR 93.3 Cr In FY23

RateGain’s Profit Jumps Over 700%

Traveltech SaaS startup RateGain reported a whopping 714% jump in profit to INR 68.4 Cr in FY23 from INR 8.4 Cr in the previous fiscal year. The Delhi NCR-based company saw its revenue from operations jump over 54% to INR 565 Cr from INR 366 Cr in FY22. 

In Q1 FY24, the company tripled its profit after tax to INR 24.9 Cr from INR 8.4 Cr in the previous year. The company reported an 80% YoY increase in operating revenue to INR 214.5 Cr in Q1 FY24.

Read: RateGain Q1 PAT Almost Triples YoY To INR 24.9 Cr On Robust Travel Demand

Recykal Slips Into The Red 

Morgan Stanley-backed waste management marketplace Recykal slipped into the red in FY23, reporting a net loss of INR 25.7 Cr as against a net profit of INR 1.2 Cr in FY22. 

However, the Hyderabad-based startup’s operating revenue jumped 291% to INR 745.1 Cr in FY23 from INR 190.4 Cr in the previous fiscal year. 

Read: Morgan Stanley-Backed Recykal Slips Into The Red, Posts INR 25.7 Cr Loss In FY23

Rupeek’s Loss Declines 23% 

Gold loan startup Rupeek reported a 22.7% narrowed loss of INR 281.6 Cr in FY23 from INR 364.4 Cr in FY22. The Bengaluru-based startup’s revenue from operations dropped 27.7% to INR 88.9 Cr in FY23 from INR 122.9 Cr in FY22.

Total expenses fell one-fourth to INR 376.9 Cr in FY23 from INR 499.4 Cr in the previous fiscal year.

Read: Fintech Startup Rupeek’s FY23 Loss Declines 23% To INR 282 Cr, Sales Slide 28%

Pine Labs-Owned Setu’s Loss Jumps Over 100%

Bengaluru-based fintech startup Setu’s FY23 net loss jumped 118% year-on-year (YoY) to INR 62 Cr. The startup’s operating revenue increased 22% to INR 14.2 Cr from INR 11.6 Cr a fiscal ago.

The fintech startup’s overall expenditure rose by over 77% to INR 79.6 Cr during the year under review from INR 44.9 Cr it spent in the previous fiscal year. 

Read: Pine Labs Owned Setu Spent INR 5.6 To Earn Every Rupee In FY23

Servify’s Operating Revenue Almost Doubles

Device management startup Servify’s net loss narrowed to INR 229.1 Cr in FY23 from INR 2,860.8 Cr posted in the previous fiscal, helped by a sharp decline in non-operating expenses.

Servify’s operating revenue almost doubled to INR 313 Cr during the year under review from INR 611.2 Cr in FY22.

The startup reported an over 73% decline in its total expenses to INR 846.7 Cr in FY23 from INR 3,176.4 Cr the previous year.

Read: Decline In Non-Operating Expenses Helps Servify Narrow FY23 Loss Over 90% To INR 229 Cr

ShareChat’s Loss Crosses INR 5,000 Cr Mark

India’s indigenous social media platform ShareChat saw its loss increase to INR 5,144 Cr in FY23 on the back of amortisation expenses due to the acquisition of MX Taka Tak. In FY22, the startup’s loss stood at INR 2,988.6 Cr in FY22.

ShareChat’s revenue from operations increased 59% to INR 552.7 Cr in FY23 from INR 346.9 Cr in FY22.

The startup’s total expenses increased 72% to INR 5,862.1 Cr in FY23 from INR 3,407.5 Cr

Read: Google Backed ShareChat’s Losses Ballooned To INR 4,064 Cr In FY23 

Shiprocket’s Revenue Crosses INR 1,000 Cr Mark

Zomato-backed logistics unicorn Shiprocket’s revenue from operations increased over 78% to INR 1,088.8 Cr in FY23 from INR 610.5 Cr on the back of its acquisition spree.

The startup’s loss increased over 425% to INR 333.8 Cr during the year under review from INR 63.6 Cr in the previous fiscal year.

On the expenses front, the Saahil Goel-led startup spent a total INR 1,397 Cr in FY23 as against INR 697.8 Cr it had spent in FY22.

Read: Shiprocket’s FY23 Revenue Crosses INR 1,000 Cr Mark, Reports 3.6X Surge In Loss

Spacetech Startup Skyroot’s Loss Doubles 

Indian spacetech startup Skyroot Aerospace saw its standalone net loss widen to INR 55.2 Cr in FY23 from INR 23.7 Cr in the prior fiscal year.

While the startup’s operating revenue rose to INR 44 Lakh in FY23 from INR 1.5 Lakh in the previous year, its expenses surged to INR 63 Cr during the year under review from INR 24 Cr in FY22.  

Read: Skyroot Aerospace’s FY23 Net Loss Jumps Over 2X To INR 55 Cr

Tata 1mg’s Sales Cross INR 1,600 Cr Mark

The online pharmacy, owned by the Tata Group, saw its net loss jump over 2X to INR 1,254.8 Cr in FY23 from INR 526 Cr in FY22. 

However, operating revenue jumped over 2.6X to INR 1,627 Cr in FY23 from INR 627 Cr it reported in the previous fiscal year. Unlike most startups, Tata 1mg reduced its marketing expenditure by 25% to INR 135 Cr in FY23 from INR 180 Cr in FY22. 

Read: Tata 1mg’s Net Loss Soars 2.3X To INR 1,259 Cr In FY23

Testbook’s Loss Almost Triples In FY23

Government job test prep startup Testbook’s loss surged 2.7X to INR 129.8 Cr in FY23 from INR 48 Cr in FY22.  The Mumbai-based startup’s revenue from operations rose 59% to INR 56.1 Cr in FY23 from INR 35.2 Cr in the previous fiscal year. 

Testbook’s expenses rose a whopping 2.2X to INR 186.7 Cr during the year under review from INR 81.4 Cr in the previous year, with employee benefit expenses climbing 200% to INR 95 Cr from INR 31.8 Cr in FY22. 

Read: Testbook Spent INR 3.3 To Earn Every Rupee From Operations In FY23

Tracxn Reports Profit In FY23

The Bengaluru-based market intelligence startup turned profitable in the financial ending on March 31, 2023. In FY23, Tracxn reported a net profit of INR 33 Cr as opposed to a net loss of INR 4.4 Cr it had reported in the previous fiscal year. Tracxn’s operating revenue stood at INR 78.1 Cr, a 23% increase from INR 63.4 Cr it reported in the previous fiscal year. 

However, Tracxn’s net profit declined 18% to INR 0.69 Cr in Q1 FY24 from INR 0.84 Cr in the year-ago quarter. 

Read: Tracxn’s Q1 Net Profit Halves QoQ To INR 69 Lakh, Revenue Slips 2.5%

True Balance’s Profit Jumps Over 17X 

Softbank-backed digital payments and lending platform True Balance saw its profit jump over 17X in the financial year 2022-23 (FY23). The Delhi NCR-based fintech startup reported a net profit of INR 59 Cr in the year under review, a 1,600% jump from INR 3.4 Cr it reported in the previous fiscal year. 

True Elements’ Spent INR 84 Cr To Earn INR 57 Cr

Marico-owned healthy snacks brand True Elements’ net loss jumped 37% to INR 18.6 Cr in FY23 from INR 13.6 Cr in FY22. 

While the startup’s operating revenue saw a 25% jump to INR 57.3 Cr in FY23 from INR 45.8 Cr in FY22, expenditure increased over 44% to INR 84.2 Cr in FY23 from INR 58.4 Cr in the previous fiscal year. The startup’s biggest expenses, cost of materials consumed, increased over 43% to INR 36.5 Cr in FY23 from INR 25.5 Cr.

Read: True Elements Spent INR 84 Cr To Earn INR 57 Cr From Selling Healthy Snacks In FY23

Udaan’s FY23 Revenue Declines 43%

Bengaluru-based B2B ecommerce startup Udaan’s operating revenue declined 43% to INR 5,609.3 Cr in FY23 from INR 9,897.3 Cr in the previous fiscal year. Its net loss also fell 33.5% to INR 2,076 Cr in FY23 from INR 3,123.4 Cr in the previous fiscal year.

As per some media reports, Udaan is in discussions to raise around $250 Mn in  fresh round of funding. 

Read: Udaan’s Operating Revenue Drops 43% To INR 5,609 Cr In FY23

Unicommerce’s Profit Inches Up 

IPO-bound SaaS startup Unicommerce’s operating revenue zoomed 52% to INR 90 Cr in the financial year 2022-23 from INR 59 Cr in the previous fiscal year on strong demand for its services.

This resulted in the SoftBank-backed startup’s net profit rising 8% to INR 6.4 Cr in FY23 from INR 5.9 Cr in FY22.

The startup’s overall expense rose 55% to INR 84.1 Cr in FY23 from INR 54.4 Cr in the previous fiscal year.

Read: IPO-Bound Unicommerce Posts INR 6.4 Cr Profit In FY23, Revenue Nears INR 100 Cr Mark

Uniphore’s Net Profit Quadruples

Uniphore, one of the few profitable unicorns, saw its net profit rise further in FY23. The startup’s profit jumped over 4X to INR 142.7 Cr in FY23 from INR 33.4 Cr in FY22. This was the second consecutive profitable year for the startup after it reported a net loss of INR 281.8 Cr in FY21. 

However, operating revenue fell 28% to INR 488.4 Cr and overall expenses also dropped 29% to INR 492.7 Cr in FY23. 

Read: Uniphore’s FY23 Profit Quadruples To INR 143 Cr As Revenue From India Soars 272X

upGrad’s Loss Jumps Past INR 1,000 Cr Mark

Mumbai-based edtech unicorn upGrad’s net loss surged 76% to INR 1,141.5 Cr in the financial year 2022-23 (FY23) from INR 648.2 Cr in the previous fiscal year.

The startup’s bottom line took a hit due to goodwill writedown of INR 410 Cr despite its operating revenue crossing the INR 1,000 Cr mark. The Ronnie Screwvala-led startup reported an operating revenue of INR 1,169.6 Cr in FY23, an increase of 97% from INR 595 Cr in the previous fiscal year.

The startup’s overall expenses increased 56% to INR 1,938 Cr from INR 1,241 Cr reported in the previous fiscal year.

Read: upGrad’s FY23 Loss Surges To INR 1,141.5 Cr On Goodwill Writedown Of INR 410 Cr

Urban Company’s Employee Expenses Drops 15%

Delhi NCR-based consumer service startup Urban Company saw its net loss drop by 39% to INR 312.4 Cr in FY23 from INR 514 Cr in the previous fiscal year. The Dragonner-backed unicorn reported a net operating revenue of INR 636.5 Cr in FY23, a 45% jump from INR 437 Cr it had reported in the previous financial year. 

Interestingly, the company reduced its employee benefit expenses by 15% to INR 377 Cr in FY23 from INR 443.8 Cr in the previous fiscal year. Since the beginning of this year, the startup has been facing a series of protests from its partners over permanent blocking of their IDs due to a sudden increase in the required customer rating to continue working with the platform.

 Read: Urban Company’s India Biz Achieves Adjusted EBITDA Breakeven In Q1 FY24

Wakefit’s Operating Revenue Crosses INR 800 Cr Mark

D2C furniture and mattress startup Wakefit’s net loss widened by 37% to INR from INR 107 Cr in the previous fiscal year. 

Revenue from operations increased 28% to INR 813 Cr during the year under review from INR 632.5 Cr in the previous fiscal year.  Total expenses grew 30% to INR 965.6 Cr in FY23 from INR 743.5 Cr in the previous fiscal year.

Read: After Spending INR 96 Cr On Advertising, Wakefit Incurs INR 146 Cr Loss In FY23

Xpressbees’ Loss Surges Over 6X 

Logistics unicorn Xpressbees’ net loss widened over 500% to INR 180.4 Cr in FY23 from INR 27.1 Cr in FY22. Operating revenue increased a mere 1.3X to INR 2,531.5 Cr during the year under review from INR 1,904.4 Cr in FY22.  

The TPG-backed startup’s total expenses grew 42% to INR 2,784.7 Cr in FY23 from INR 1,957.1 Cr in the previous fiscal year. 

Read: Logistics Unicorn Xpressbees’ FY23 Loss Surges Over 500% To INR 180 Cr

Yulu’s Loss Inches Closer To INR 100 Cr Mark

Emobility startup Yulu saw its consolidated net loss widen 71% to INR 94.9 Cr in FY23 from as against INR 55.5 Cr in FY22.

The cleantech startup’s operating revenue rose to INR 41.7 Cr, a 43.8% from INR 29 Cr it reported in the previous fiscal year. 

Yulu reported a total expenditure of INR 140.1 Cr in FY23, a sharp 60.5% increase from INR 87.3 Cr spent in the prior fiscal.

Read: Yulu’s FY23 Net Loss Widens 71% To INR 94.9 Cr As Business Expands

Zepto’s Revenue Suprasses INR 2,000 Cr Mark

Zepto, the latest entrant to the unicorn club, reported an operating revenue of INR 2,024.3 Cr in FY23, a 14X increase from INR 140.7 Cr in the previous fiscal year.

At the same time, the startup’s loss soared 3.2X to INR 1,272.4 Cr from INR 390 Cr in FY22.

Total expenses stood at INR 3,350 Cr in FY23 as against INR 532.7 Cr in the previous year.

Read: Zepto’s FY23 Revenue Jumps 14X To INR 2,078 Cr, Loss Triples To INR 1,272 Cr

Kamath Brothers’ Led Zerodha’s Revenue Inches Closer To INR 7,000 Cr Mark

Bootstrapped stock-broking platform Zerodah, led by Nithin and Nikhil Kamath, reported a total income of INR 6,875 Cr in FY23, an increase of 38% from INR 4,964 Cr in the previous fiscal year. 

The Bengaluru-based unicorn, which is valued at $3.6 Bn, saw its net profit jump 39% to INR 2,907 Cr from INR 2,094.3 Cr in FY22.

Read: Zerodha’s FY23 Net Profit Rises To INR 2,907 Cr As Revenue Nears INR 7,000 Cr Mark

Zomato’s Loss Under INR 1,000 Cr

Delhi NCR-based food delivery giant saw its consolidated revenue surge over 68% to INR 7,079.4 Cr during the year under review. In the previous financial year, the startup had reported an operating revenue of INR 4,192.4 Cr. Zomato, which completed the acquisition of quick commerce delivery startup Blinkit in FY23, saw its net loss drop by 20.5% to INR 971 Cr in FY23 from INR 1,222.5 Cr in FY22. 

In the first quarter of FY24, the startup reported an operating revenue of INR 2,416 Cr as against INR 1,413.9 Cr in Q1 FY23. The startup also reported its first-ever profitable quarter. It posted a consolidated profit after tax (PAT) of INR 2 Cr in Q1 as against a consolidated net loss of INR 186 Cr in the corresponding quarter of the previous fiscal. 

Read: Zomato Turns Profitable, Reports INR 2 Cr PAT In Q1

Edited By: Vinaykumar Rai
Last Updated: 16th December, 17:30 PM IST

The post Indian Startup FY23 Financials Tracker: Tracking The Financial Performance Of Top Startups appeared first on Inc42 Media.

A total of 71 founders of 42 new-age tech companies in India took home INR 228.4 Cr in annual salaries in the financial year 2022-23 (FY23)!

The average founder annual salary rose marginally to INR 3.30 Cr in FY23 from INR 2.86 Cr in FY22.

This comes at a time when the ongoing funding winter has brought about a significant transformation in the country’s startup ecosystem, compelling startups to focus on profitability. This also meant cutting down cash burn, which resulted in companies taking aggressive cost-cutting measures, including pay cuts and layoffs.

According to Inc42’s layoff tracker, Indian startups have laid off more than 29,000 employees since the onset of the funding winter in 2022. 

While these drastic measures helped some startups turn profitable or reduce their losses, most of the startups are still bogged down by losses.

While 41 companies (excluding Lenskart) out of the aforementioned 42 reported a total operating revenue of INR 75,809 Cr in FY23, 23 of them incurred a combined loss of INR 17,615 Cr.

Amid all these, it’s natural for one to ask that if the employees are losing their jobs and taking pay cuts, have the founders of the new-age tech companies also seen a decrease in their remunerations? To answer this question and keep our readers up to date with the remunerations earned by the founders, Inc42 has launched the ‘Founder Salaries FY23 Tracker’. 

The tracker will keep you informed about the remuneration earned by the founders in FY23, the percentage increase/decrease in their salaries compared to FY22, and more.

Editor’s Note: This list is not a ranking of any kind, we have placed companies alphabetically. This is a running list and will be updated periodically. 

Founder Remuneration Tracker FY23

Companies are placed in alphabetical order | Data has been sourced from MCA filings, annual reports, and DRHPs | The remuneration Includes salary, wages, & bonus

*NOTE: Includes, salary, wages, & bonus

Nithin & Nikhil Kamath | Zerodha

Nithin and Nikhil Kamath, the cofounders of bootstrapped stock broking platform Zerodha, took home INR 48 Cr each in annual salaries in FY23, making them the highest paid founders in this list as of now. However, their remuneration remained unchanged from the previous fiscal year even as Zerodha’s net profit increased 37% to INR 2,909 Cr. Its total revenue inched closer to the INR 7,000 Cr mark during the year under review.

Ritesh Agarwal | OYO

OYO’s Ritesh Agarwal is currently second on the list. In FY23, Agarwal took home INR 12 Cr in remuneration, representing a 114% hike from INR 5.6 Cr withdrawn in FY22. It must be noted that while Agarwal’s compensation more than doubled during the year, the unicorn fired nearly 600 employees in FY23.

OYO reported a 34% decline in its net loss to INR 1,286.5 Cr in FY23 from INR 1,941.5 Cr in the previous fiscal year. The SoftBank-backed startup’s operating revenue grew 14% to INR 5,463.9 Cr in FY23 from INR 4,781.3 Cr in FY22. 

Deepak Singh Ahlawat | Gameskraft

Deepak Singh Ahlawat, the cofounder of Gameskraft, received one of the biggest hikes among the list of the cofounders featured in this list. His annual remuneration jumped 264.6% to INR 10.1 Cr in FY23 from INR 2.77 Cr in the previous fiscal year.

The startup’s revenue from operations jumped 24.8% to INR 2,662.5 Cr in FY23 from INR 2,133.1 Cr in FY22, while profit rose 14.2% to INR 1,061.9 Cr in FY23 from INR 930.4 Cr in FY22.

Manish Taneja | Purplle

Manish Tanjea and Rahul Dash, the cofounders of beauty ecommerce startup Purplle, took home INR 6.71 Cr each in remuneration in FY23, a hike of 527% from INR 1.07 Cr each they got in the previous fiscal year.

The startup’s operating revenue or sales stood at INR 474.9 Cr in the financial year 2022-23 (FY23), an increase of 116% from INR 219.8 Cr in FY22. Loss grew 13% to INR 230 Cr from INR 203.6 Cr in FY22.

Nitish Mittersain | Nazara Technologies

Nitish Mittersain, CEO and cofounder of publicly listed Nazara Technologies, was one of the highest-paid founders in the year under review. Mittersain took home INR 4 Cr as remuneration in FY23. His remuneration increased 21% from INR 3.3 Cr he earned in the previous fiscal year. 

Meanwhile, the Mumbai-based company reported an operating revenue of INR 1,091 Cr in FY23, a jump of 75% from INR 621.7 Cr in the previous fiscal year. Net profit rose 21% to INR 61.4 Cr from INR 50.7 Cr in FY22. 

Vijay Shekhar Sharma | Paytm

Vijay Shekhar Sharma, the founder of Paytm and the poster boy of the Indian fintech sector, took home INR 4 Cr as remuneration in FY23. Sharma’s annual remuneration increased 8% from INR 3.7 Cr in FY22. 

On the other hand, Paytm reported a 1.6X jump in operating revenue to INR 7,990.3 in FY23 from INR 4,974.2 Cr in the previous fiscal year. Net loss reduced 26% to INR 1,766.5 Cr in FY23 from INR 2,396.4 Cr in the previous fiscal year. 

Dinesh Agarwal | IndiaMART

Dinesh Agarwal, the founder of publicly listed B2B ecommerce marketplace IndiaMART, took home took home INR 3.8 Cr in salary, an increase of 11.8% from INR 3.4 in the previous year. 

The company which was founded in 1999 reported an operating revenue of INR 985.3 Cr in FY23, an increase of 31% from INR 753.4 Cr in the previous fiscal year. Profit, however, dipped around 5% to INR 283.8 Cr from INR 298 Cr in FY22. 

Sahil Barua & Kapil Bharati | Delhivery

Sahil Barua, the cofounder and CEO of Delhivery, received an annual remuneration of INR 3.1 Cr in FY23. This was a 11% increase from INR 2.88 Cr that he took home in the previous fiscal year. 

Kapil Bharati, the CTO of Delhivery, was fifth on the list with a remuneration of INR 3 Cr in FY23, an increase of 24% from INR 2.42 Cr in FY22.

Meanwhile, Delhivery reported a 5% jump in operating revenue to INR 7,225.3 Cr in FY23 from INR 6,882.2 Cr in the previous fiscal year. Loss was almost flat at INR 1,007.7 Cr in FY23 as against INR 1,011 Cr in FY22. 

Gaurav Singh Kushwaha| BlueStone

Gaurav Singh Kushwaha, the CEO and cofounder of Ratan Tata-backed jewellery brand Bluestone, took home an annual remuneration of INR 3.1 Cr. This was a surge of 313% from INR 75 Lakh he took home in the previous fiscal year.

Meanwhile, BlueStone saw its operating revenue increase 67% to INR 771 Cr in FY23 from INR 461.3 Cr in the previous fiscal year. Net loss jumped 183% to INR 167.2 Cr in FY23 from INR 59 Cr in FY22.

Last Updated: 15th December, 18:30 PM IST

The post Founder Salaries Tracker FY23: Amid The Funding Winter, How Much Did Startup Founders Earn? appeared first on Inc42 Media.

Just when the Indian startup ecosystem was poised to reach new heights, the year 2022 unfolded like a nightmare and with it unravelled a flurry of distasteful events.

While the likes of Trell, Zilingo and BharatPe made headlines in 2022 for all the wrong reasons, 2023 became the extension of what could not be accomplished a year ago in terms of setting wrong precedents. 

From the boardroom brawls of BharatPe, founders falling victim to deception at a startup forum, financial mismanagement and syphoning of funds to accusations that Shark Tank judges failed to uphold their promises, the year thus far has been rife with controversies, painting a less-than-ideal picture of the Indian startup landscape.

Now that we stand on the edge of 2023 to welcome 2024, let’s take you through this year’s top controversies and disputes that we wished had never happened to start with.

With that said, let’s get the ball rolling.

Revisiting Major Startup Controversies That Stirred Up A Storm In 2023

BYJU’S 2023: A Year Of Turmoils

In 2023, the edtech juggernaut, BYJU’S, found itself ensnared in a series of controversies. The year commenced with a saga of delayed financial reporting, prompting the departure of auditor Deloitte Haskins & Sells and the exit of three influential board members — MD of Peak XV Partners V Ravishankar, Russell Dreisenstock of Prosus and Chan Zuckerberg’s Vivian Wu. 

As the year unfolded, BYJU’S encountered an inquiry by the Enforcement Directorate (ED), alleging a staggering INR 9,000 Cr violation of FEMA rules, resulting in a show cause notice. 

The challenges intensified when the Board of Control for Cricket in India (BCCI) took BYJU’S to the National Company Law Tribunal (NCLT) over a dispute concerning sponsorship dues amounting to INR 158 Cr for the Indian cricket team’s jerseys.

In the midst of a difficult year, BYJU’S named Arjun Mohan as its India CEO. Close on the heels of him taking over the reins of the company, the edtech announced that it will have to let go of 4,000 employees. Not to mention, the edtech decacorn had already been laying off employees in small groups.

On December 6, it came to the fore that the startup had not submitted the PF of its staffers since August, even after deducting the same from their paycheques. BYJU’S made a similar folly last year too.  

Now, BYJU’S has scheduled an Annual General Meeting (AGM) on December 20, which is aimed at resolving a list of issues, including its much-awaited financial results for FY22. Although it has already posted an EBITDA loss of INR 2,253 Cr for FY22, much is still to be reported.

Under the pile of aforementioned troubles also lay the edtech’s legal tussle with its TLB investors, back-to-back valuation markdowns, several instances of misselling, and a likely sale of its subsidiary companies Great Learning and Epic by Byju Raveendran. 

As of now, the entire startup ecosystem seems to be closely keeping its eye on how the BYJU’S chapter will unfold in the upcoming year.

Financial Deception At GoMechanic & Mojocare 

In the early months of 2023, automobile after-sales startup GoMechanic, too, faced corporate governance crisis. Cofounder Amit Bhasin publicly admitted to committing “errors in judgement” regarding financial reporting while trying to pursue growth. 

The startup allegedly misled investors for years by showing fake numbers. GoMechanic was acquired by a consortium led by Lifelong Group, a majority shareholder in GoMechanic rival Servizzy for about INR 220 Cr. But major investors of GoMechanic, including Orios Venture Partners and Peak XV Partners, filed a joint complaint against the startup’s founders, leading to an FIR by the Delhi Police’s Economic Offences Wing. 

 In a similar story, healthtech startup Mojocare’sfounders, Ashwin Swaminathan and Rajat Gupta, too, confessed to cooking the books. 

This confession led to a change in leadership and eventual plans to shutter operations, returning capital to investors. 

India’s Very Own Fyre Festival For Startups 

Just three months into 2023, the patience of Indian founders was put to the test by the organisers of The World Startup Convention (WSC).

Promoted as India’s biggest funding festival by influencers such as Ankur Warikoo, Prafull Billore, Chetan Bhagat and Raj Shamani, the three-day event was supposed to host minister Nitin Gadkari, Tesla’s Elon Musk, Google’s Sundar Pichai, and the Crown Prince of Dubai as speakers from March 24 to March 26 in Greater Noida.

Much to everyone’s annoyance, the event proved to be a sham, triggering a clash as some attendees spent over INR 50 Lakh to become a sponsor of the event for the World Startup Convention.

While the organisers of the event, Luke Talwar and Arjun Chaudhary, denied any charges of cheating and duping the participants anywhere between INR 6,000 to INR 8,000 for a three-day pass, clashes between organisers and attendees led to police intervention at the venue.

Along with organisers Luke Talwar and Arjun Chaudhary, influencers like Ankur Warikoo and Chetan Bhagat were blamed for endorsing the event. 

At the time we had questioned — “Where is India’s influencer economy headed?” 

The  Broker Network Implosion 

In the middle of the year, 4B Networks, the third entrepreneurial stint of Housing.com founder Rahul Yadav, came into the headlines. The controversy started when its investor Info Edge initiated a forensic audit into the affairs of the proptech startup. 

As the investigation unfolded, from unsettled debts to multiple entities to an alleged illicit transfer of funds from Broker Network to two other companies associated with Rahul Yadav and his wife, Karishma Singh, several issues were revealed.

It turned out that the money from 4B Networks took a detour to Yadav’s holding company and then found its way to a company called Kult App, where Yadav’s wife played a big role. 

In November, Rahul Yadav was quite close to being put behind bars but had a close shave in an INR 50 Lakh cheque bounce case filed in May by an erstwhile Broker Network employee, Arun Singh Shekhawat. 

It must be noted that the Economic Offences Wing is also investigating two separate cases against Yadav, one of which is filed by Broker Network’s lead investor Info Edge, alleging an INR 288 Cr graft. In addition, employees of the company have also not been paid since September 2022.

Embroiled in multiple allegations of fraud, Yadav’s story once again shows how important it is for founders to have strong ethics in place.

The BharatPe-Ashneer Grover Brawl Intensified In 2023

The BharatPe-Ashneer Grover brawl continued to make headlines into 2023 as well. Topping the list of headlines was a criminal complaint against Grover, his wife Madhuri Jain Grover, and her family members, which turned into a full-blown FIR by Delhi Police’s Economic Offences Wing (EOW). 

Despite Grover’s consistent denial of allegations, a lookout circular led to the couple being stopped at the Delhi Airport. Alongside, the EOW’s probe allegedly uncovered payments to sham HR consultancies run by Madhuri Jain and her kin.

Already in the face of EOW questioning for allegedly syphoning funds from BharatPe, beleaguered former managing director Ashneer Grover landed himself in yet another legal soup just last month (November).

The fintech juggernaut filed a fresh case against its outspoken ex-MD in the Delhi High Court for publicly sharing the company’s confidential information on a social networking platform. The ex-MD had to apologise for the posts and was slapped with an INR 2 Lakh fine.

Mounting a multi-pronged legal offensive against the Grovers, BharatPe has initiated as many as 15 proceedings against the couple and their kin, including a civil suit for alleged embezzlement that seeks INR 88.67 Cr in damages from the duo.

The INR 200 Cr Wedding Aisle That Led To Mahadev Betting App Scam

In February 2023, the opulent INR 200 Cr wedding of Indian native Sourabh Chandrakar in Ras Al-Khaimah, the UAE, drew the attention of enforcement agencies. Hailing from his humble origins as a juice vendor in Chhattisgarh’s Bhilai, Chandrakar’s meteoric rise raised the eyebrows of many in the government as they began a full-scale investigation into his finances. 

Seven months later, the Enforcement Directorate unearthed the Mahadev app online betting scam, exposing Chandrakar and Ravi Uppal as its masterminds.  

In October, the ED filed a chargesheet, naming 14 persons, including Chandrakar and Uppal, before a PMLA court in Raipur, Chhattisgarh. The Mumbai Police later joined the probe, too, and booked 32 individuals during its investigation. 

Caught in between seem to be a clutch of prominent figures and Bollywood celebrities who have been interrogated and named in various chargesheets and complaints filed by both the police and the ED. 

Meanwhile, on December 23, it was reported that Uppal was detained in Dubai by the local police on the basis of a red notice issued by the Interpol at the behest of the enforcement directorate.

ZestMoney’s Saga Of Failed Acquisitions, Founder Troubles & Shut Down 

The journey of ZestMoney, once the BNPL poster child of India, came to an end after the management shocked its employees by asking them to stay at home from December 7.

The management had to pull the plug on the company after an internal funding round failed to materialise, as per sources. 

For the uninitiated, the cash-starved startup was fighting many battles — founders calling it quits, failed acquisition bids, regulatory hurdles and a severe slowdown in the core BNPL business. 

It is imperative to mention that ZestMoney once held its head high with a peak valuation of $455 Mn. However, soon the company fell into a debt trap due to growing NPAs, sub-par collections and a faulty business model. This was despite the company’s claim of catering to 17 Mn registered users. In FY22, ZestMoney’s losses bloated 3X YoY at INR 398.8 Cr due to a steep rise in expenses. 

Operating within a business model similar to BNPL players like LazyPay and Simpl, ZestMoney was sitting on an NPA rate exceeding 13%, way above the healthy BNPL loan default rate of 2-3%.

Earlier in the year, ZestMoney’s cofounders Lizzie Chapman, Priya Sharma, and Ashish Anantharaman stepped down. Following their exits, the new management took over and was in talks to raise funds but to no avail.

Did Sharks Ghost Founders? 

The popular TV show Shark Tank India has undeniably left a lasting impact on citizens, so much so that the show is one of the topics of discussion at the Indian dinner table.

However, the euphoria surrounding the show has been marred by allegations from young founders who have voiced concerns about the conduct of investors, aka ‘Sharks’. 

Many participants of Shark Tank India told Inc42 that the Sharks have deliberately delayed investments under various pretexts. The participants have also alleged that the Sharks are impolite in person and deride their business models even after promising investments.

Complicating matters further, as per the participants, is the absence of proper documentation of the funding commitments they get on-air, which makes it tough for them to seek legal recourse. Notably, verbal promises lack the legal weightage necessary for pursuing legal recourse.

In June, we were also told that Sony TV only assures of providing a platform, and there are no terms and conditions to protect our interest if judges renege on their pledge.

At the time, it also came to the fore that Sharks got defensive and reneged from their commitments after engaging in the due diligence processes of some of the show’s participants.

[Edited by Shishir Parasher & Vinaykumar Rai]

The post Disputes, Deception & Fibs: Revisiting Major Startup Controversies That Stirred Up A Storm In 2023 appeared first on Inc42 Media.

Last year, this time around, we remember mentioning how 2023 would be no different from the year in review (2022), which took jobs of more than 18K startup employees due to reasons galore. 

As expected, the layoff axe continued to slash employee headcounts at Indian startups, with over 17K jobs already lost as of December 8 this year. Essentially, the primary factors that played a macro role in making 2022 an attrition-heavy year found their way into 2023 as well.

For the uninitiated, the entire 2022 was laden with the impact of Russia’s invasion of Ukraine on the global economy, ailing markets, rampant inflation and the fear of a global recession. These, in turn, impacted investor sentiment, along with the fact that Indian startups had little to deliver but cash burns.

Long story short, according to the data collated by Inc42, more than 35K startup employees have lost their jobs since the onset of the funding winter in Q1 2022. However, if industry experts are to be believed, 5,000+ layoffs have gone unreported.

Moving on, leading the onslaught are BYJU’S, Ola, Unacademy, Blinkit, and WhiteHat Jr, which have shown doors to 13,740+ employees in the last two years. Interestingly, among these industry frontrunners in living the layoff dream, BYJU’S takes the podium with 6,500+ job cuts.

While BYJU’S, Ola, Unacademy, Blinkit and WhiteHat Jr together sacked an estimated 9,390 employees in 2022, BYJU’S, Skill-Lync, GoMechanic, ShareChat and ZestMoney made 6,075+ employees look for pastures new.

Now, we can either blame the ongoing funding winter for the meltdown in the startup job market or talk about the factors that have largely remained hidden in plain sight, adding more blue to the Indian startup gloom.

Two Attrition-Heavy Years: Who’s To Blame?

As per the Inc42 analysis, homegrown startups raised $8.67 Bn between January and November 2023 against $22 Bn and $27 Bn during the same time in 2022 and 2021, respectively.

Looking at the correction rate, which stands at 61% for 2022 and 68% for 2021, it is easy to blame the funding winter, which is the root cause of almost every anomaly in the Indian startup space.

However, if you are a regular reader of Inc42, you would know that we always try to look beyond the clichés in our endeavour to bring forth deeper analogies and equations working in the background.  

In our perusal to look beyond the funding winter, we learned that the world’s third-largest startup economy is also vulnerable to attrition caused by high work stress.

It is also imperative to mention that, unlike typical 9-5 office jobs, startups seek high levels of commitment, ownership, accountability and efficiency from their employees. “Therefore, several employees leave due to high stress and workload,” an industry expert said. 

According to a March 2023 EY report, the ecommerce, technology and related sectors – all startup-related segments – experienced attrition rates exceeding 20%, with an average involuntary turnover of 4.4% across segments.

Moving on, given that many similarities exist between startups and tech companies regarding employee skill sets, the high attrition rate in the two circles results from people leaving one domain to enter another.

Further, it is anybody’s guess that the state of the Indian startup workforce has been adversely impacted by geopolitical and macroeconomic developments over the past two years — rising energy and food prices, the US hitting its debt ceiling, the trade war between the US and China, the Russia-Ukraine war and the Palestine-Israel conflict.

Global inflation rose on the back of these developments and all these factors confected a reduced market liquidity. This has broken the confidence of VCs and PEs in Indian startups, making them think twice before embarking on the route fraught with uncomfortable twists and turns. 

As such, grappling with falling revenues and mounting losses, capital-hungry Indian startups have been sacking employees just to extend their cash runway for a bit longer.

Adding insult to injury, the emergence of generative AI has been yet another dent in the image of the Indian startup corporate culture. With the rapid adoption of AI, industry experts see consumer-facing roles being rendered obsolete soon. 

Startup Turnarounds Made Employees Pay Heavily In 2023

According to Inc42’s Indian Startup Layoff Tracker, which monitors startup layoffs across the country, nearly two-thirds of the layoffs that took place during the year (2023) were attributed to restructuring or turnaround efforts by various Indian startups. 

In terms of numbers, nearly 11K employees have been impacted by restructuring exercises so far this year. Going by the available data, only about one-fifth of the laid-off employees lost their jobs due to cost-cutting measures. This number ought to be much higher, but the current analysis only considers the official reasons for layoffs provided by the startups.

Meanwhile, during the year, late stage Indian startups accounted for more than half of the total layoffs conducted in the Indian startup realm, witnessing a respite from 2022 when late stage startup layoffs accounted for approximately 70% of the total job cuts.

On average, a late stage startup sacked 14% of its workforce in a typical layoff exercise in 2023 compared to 265 growth stage and 41% at the early stage. It is imperative to note that industry experts see the layoff trend mirroring stage-wise funding trends observed during the year. 

According to Inc42 data, growth stage funding fell 38% during the first half of 2023. Meanwhile, late stage funding increased by 30% YoY, which might be a reason why late stage startups saw fewer layoffs this year than last year.

Edtech, Consumer Services, Enterprise Tech Employees Among The Worst-Hit

Among the 11 startup segments that saw layoffs during 2023, edtech, consumer services and enterprise tech saw the most job losses. Two of every three startup employees laid off during the year worked in one of the aforementioned segments.

Refusing to budge, edtech continued to be the startup employees’ worst nightmare, accounting for more than 40% of all layoffs during the year at more than 6,758. BYJU’S, the edtech behemoth, alone accounted for nearly a quarter of the total layoffs recorded by Inc42 during the year so far.

Consumer services retained its unfortunate label alongside edtech as being among the top segments impacted by layoffs for two consecutive years. This year, 11 startups in the sector fired over 2,105 employees. Across the past two years, 19 startups in the space let go of nearly 7,400 people.

Enterprise tech became an unexpected entry into the startup layoff realm as 18 startups from the segment fired over 1,700 employees during the year. Troubled by the fall in enterprise spending across the globe, the segment’s share in handing out pink slips jumped from 2.6% in 2022 to 10.3% in 2023.

Will 2024 Be Any Better?

The last few years have been quite paradoxical. While we have observed investors going gaga over the charm of Indian founders, we have also witnessed them tightening their purse strings in no time.

For instance: The nine months between July 2021 and March 2022 were witness to the most intense funding activity the Indian startup ecosystem had ever seen. In just three quarters, homegrown startups raised $44 Bn.

In contrast, the nine months between July 2022 and March 2023 saw the worst layoffs during any time in the history of the Indian startup ecosystem. During this period, 63 Indian startups fired 12,214 employees.

However, the only common trend in 2023 has been investors’ distastefulness in making vanity startup bets, despite accumulating billions of dollars in dry powder.

As analysts continue to sound caution over unsustainable business models and growth trajectories, Indian startups seem to be rethinking their approach and strategy.

On a different note, rating agency Fitch delivered a mix of good and bad news earlier this week. While the good news is that the US economy has managed to avoid a recession, the bad news projects the world’s growth to fall sharply to 2.1% in 2024 from 2.9% in 2023.

Predicting the future is a fool’s errand. However, we can only expect 2024 to be the year of revival, with global supply chains returning to normalcy and core inflation cooling off faster than anticipated.

However, given that the current funding scenario reminds one of the pre-pandemic funding era, employee retrenchment is an anomaly we may see Indian startups bracing in yet another painful year on the employee front.

The post Two Years, 35,000+ Job Cuts: Indian Startup Layoffs Continue, Will 2024 Bring Change? appeared first on Inc42 Media.

During the recently concluded Big Billion Days Sale, Walmart-owned ecommerce major Flipkart launched an annual membership programme – yet again. The announcement of Flipkart VIP was not a rarity, though. Over the years, it came up with a handful of premium memberships and loyalty programmes, but they failed to compete with its arch-rival, Amazon India, and its flagship, Amazon Prime. 

Flipkart First, Flipkart Plus and Flipkart Plus Premium came and went without much ado. This year, Flipkart VIP was clubbed with its biggest online event to create maximum impact. But can it trump Amazon Prime at long last? 

Let us delve deep into their offerings to understand what value they bring to users and which is worth our money. 

Just like Alibaba’s Singles Day or the western world’s Black Friday sales (the latter is no longer a novelty in India), the country’s shopping frenzy peaks during Navratri, a hallmark celebration of Indian consumerism across states and communities. No wonder ecommerce behemoths like Amazon and Flipkart gear up with big deals, discounts and promotions to make the best of this mega-sales event. 

The critical importance of this festive season was best exemplified when, on 6/10/2014, Flipkart launched its first Big Billion Days sales, eyeing a target of INR 600 Cr. (Fun fact: 6.10 was the flat number in Koramangala, Bengaluru, where the company was set up in 2007.) The rest of the narrative is pretty well-known. The overwhelming online traffic led to technical failures, and eventually, Flipkart’s website and payment system crashed.

The narrative changed this year when Flipkart launched its annual membership, Flipkart VIP, on October 4, just before the Big Billion Days (TBBD) kicked off on October 8. The pricing is enticing, INR 499, compared to Amazon’s full-fledged Prime membership at INR 1,499 (it has other versions, but more on that later).

A look at the festive numbers puts Flipkart ahead in the competitive landscape. While the Amazon India site and app claimed 1.1 Bn visits, Flipkart claimed 1.4 Bn visits. Also, Flipkart Fashion played an important role in customer acquisition, bagging more than 44% of new users during TBBD.

According to consulting firm RedSeer, ecommerce platforms in India clocked a gross merchandise value (GMV) worth INR 47K Cr during the first week of the online festive sales. Last year, total GMV across ecommerce platforms was around INR 76K Cr, compared to a whopping INR 90K Cr+ estimated this year.

The Flipkart Group, including Flipkart, Myntra and Shopsy, led the race with a 63% market share in GMV, followed by Amazon. The group also led the field in volume play, followed by Meesho, with 25% of the total orders, up from 21% in the first week of the 2022 festive season sales. Amazon, however, disapproved the data collated by RedSeer.

However, competing with Amazon remains a formidable task for its peers. Going by the data revealed by Amazon India, the highest Prime sign-ups happened in a single day this festive season, along with the highest seller participation and 5K product launches from top brands. Interestingly, “This festive season, 80% of our customers who shopped came from tier 2-3 cities,” said Manish Tiwary, country manager, India Consumer Business, Amazon in a press statement.

All You Need To Know About Flipkart VIP & Other Loyalty Programmes

Although Flipkart VIP is the group’s third attempt to launch a paid annual membership (with two loyalty programmes in between), experts think it still lacks the Prime punch. Nevertheless, it may generate quick revenue without significant investments due to price advantage. But before comparing the pros and cons of Flipkart VIP and Amazon Prime, a quick look at VIP and its previous programmes will help us understand how Flipkart has evolved over the years.

How Flipkart VIP Stacks Up Against Amazon Prime

Before we assess whether Flipkart’s new VIP membership can compete with Amazon Prime and dent its fast-growing member base, here is a quick look at the key features offered by the ecommerce giants.

Unlike Prime, Flipkart VIP, as the name suggests, offers priority customer support.

Prime Membership provides free one-day delivery on 4 Mn+ products, ad-free access to Prime Video and Prime Music, unlimited 5% cashback (for Amazon Pay Credit card holders), Prime Reading, Prime Gaming, including monthly free games and exclusive in-game content for popular titles, early access to lightning deals and additional 10% discount on certain products.

Flipkart VIP also ensures fast and free delivery, early access to lightning deals and discounts. Although it does not provide streaming services like Prime, it has a few unique benefits such as a Welcome Box with assorted products, the ability to cancel/reschedule domestic flights booked on Cleartrip for INR 1 (can be used only once during the membership period) and an additional 3% discount of up to INR 3K on Cleartrip hotel bookings.

While Prime offers cashbacks on flight bookings done via Amazon Pay card holders it lacks the cancellation feature that VIP offers. 

A Close Look At Flipkart’s ‘VIP’ Targets 

Flipkart has consistently focussed on the fast-growing non-metro market where aspiring customers seek new products but have limited access to the ecommerce ecosystem. According to the company, it witnessed close to 50% user growth after the pandemic lockdowns, with Tier III+ regions accounting for nearly 65% of the newfound growth. Even in 2023, the first day of its festive sales saw more than 60% of the orders coming from Tier I, II and III cities.        

Nevertheless, Flipkart’s VIP programme aims to deepen its position across the key cities. Although the company has declined to comment on its shift in focus, some ecommerce analysts think it will be essential if Flipkart wants to emulate Prime-like delivery schedules.

“Extending free and fast deliveries in Tier III+ locations is difficult, as it will increase logistics costs in the first place,” said an analyst from Gartner who did not want to be named. “Add to that is the average return rate that would further increase the cost. No wonder, Flipkart had initially offered return pickup within 48 hours in 4 cities – Delhi NCR, Bengaluru, Mumbai and Kolkata as part of VIP programme.

That’s why Prime is hugely popular in metros, but in smaller cities, Amazon’s OTT service [and not fast deliveries] lures people to subscribe.” 

Though this festive season, Amazon claimed that more than 65% of Prime members who shopped during the festive season were from tier 2 & 3 cities/towns. 

However, the average volume as value of transaction per customer is still significantly higher in metro cities.

Of course, some users from non-metros may opt for the VIP programme as they want faster delivery. But here is the catch. Be it Prime or VIP, fast deliveries or quick pickup for returns, say in 48 hours, are rarely available in Tier III and IV cities.

Moreover, Flipkart VIP (or any premium membership) is meant for frequent shoppers with deep pockets. Paying membership fees and delivery charges (when required) is costly, and not all buyers can afford it, said Satish Meena, advisor to Datum Intelligence.

As the success of these programmes is underpinned by frequent buying and buying of more categories (volume) as well as big-ticket purchases (value) from metros, it makes sense for Flipkart to target customers from Tier I and II cities only to grow its VIP member base. 

According to Meena, non-Prime shoppers on Amazon have an average order value (AOV) of INR 1,000-1,200, while Prime members have an AOV of INR 1,800-2,000, nearly double the spend of a regular shopper. Understandably, Prime generates maximum profit for Amazon in India and globally.

Flipkart VIP must target this customer segment to win the battle royal. Although Amazon Prime enjoys a strong presence in metro cities, many Prime members continue to use other platforms to buy stuff not sold on Amazon. Flipkart VIP can make a dent if it can create a go-to shopping hub at one-third the charge. 

How The Titans Battled It Out Over The Years 

Flipkart pioneered paid annual membership with Flipkart First in 2014, offering free and fast delivery for INR 499. The all-new programme included a host of benefits such as free shipping for all orders, free ‘in-a-day’ guaranteed delivery, guaranteed same-day delivery at discounted pricing, a 60-day replacement policy, priority customer support and more. The company also gave away 75K free memberships to attract online shoppers for whom it was a novelty. 

The narrative changed in 2016 with the launch of Amazon Prime at the introductory price of INR 499. The ecommerce giant introduced cheaper same-day deliveries, a better cancellation policy and, most importantly, access to Prime Videos. It was an added attraction as we had yet to witness the OTT tsunami of the pandemic days. 

Flipkart quietly discontinued its membership programme, but not for long. It relaunched Flipkart First in 2017, primed with an entertainment pack that offered a three-month Hotstar subscription at a discounted price of INR 99 and free premium membership for the music streaming platform Gaana.com. Its core offerings included free and fast delivery and free cancellations for a limited number of flights booked on MakeMyTrip.   

Despite these measures, the relaunched Flipkart First folded up. In contrast, Prime became such a hit that Amazon could increase the membership fee from INR 499 to INR 999. A full-fledged Prime Membership currently costs INR 1,499, while a Prime Lite version is available for INR 999, with slight tweaks in OTT services. 

When Flipkart launched its VIP programme in October this year, it played the price card and kept the introductory fee at INR 499. It was not a bad strategy. If 55% of Prime members subscribe for free and fast delivery, Flipkart should be able to lure them by offering the same convenience at 66% less. Also, member acquisition would be easy due to brand awareness and proximity. Most of these buyers already have Flipkart accounts, although they use the platform less frequently.  

Amazon took note of the price play. At the time, it was offering Prime and Prime Lite, but soon after the VIP launch, the ecommerce major came up with Prime Shopping at INR 399, a strategic price point aimed to blow Flipkart’s advantage.

Although pricing can be a game-changer in the Indian context, the impact of ecommerce companies goes far beyond that. Inc42 has spoken to many analysts and industry experts who think Flipkart still has a long way to go to compete with Prime. The reason? Amazon offers an overarching ecosystem across the realm of shopping and entertainment, never matched by Flipkart. Despite high membership fees that could have backfired in a price-conscious market like India, bundle pricing attracts customers as they have to pay less than the total cost of buying individual services included in the package. 

Consider this. Apart from giving access to its own content, Prime Video integrates popular OTT platforms such as Lionsgate Play, Discovery, BBC and Eros Now to offer bundled service that costs less than the total of those platforms’ standalone charges. Besides, one can access different genres in one place minus the hassles of multiple downloads and different payment schedules. This makes a huge difference for content lovers seeking convenience and variety.

According to a Datum Intelligence report, more than 50% of people opt for Prime Membership due to seamless access to Prime Videos, while 37% do it for the advantage of music streaming. These account for significant numbers, but Flipkart has not tried to service these segments yet.

The introduction of Amazon Fire TV Sticks (third-generation devices are available now) is another crowd-puller. The HD streaming device with Alexa Voice Remote includes TV and app controls, converts a regular television into a smart TV and can easily replace cable subscriptions. Amazon has sold 200 Mn+ Fire TV Sticks globally and claims to have sold the device across 90% of Indian pin codes. Although it has not revealed the India numbers, the pin code coverage underscores the depth and reach of its services, enhancing the scope for pushing Prime Membership in every nook and cranny.

Vaitheeswaran K, an ecommerce veteran and cofounder of Again Drinks, summed up the situation well. “Although Amazon has increased Prime membership fees several times, we are not overly concerned about the cost, primarily due to the experience it offers as an ecosystem,” he pointed out.

Why Flipkart VIP Lacks The Punch

Online shoppers could be in a fix trying to decide which membership programme would be worth their while in the long run. Meanwhile, here is a quick look at how some of the Flipkart VIP services fall short of Prime advantages. 

Customer Support and VIP Service Hit a Bump. Shortly after the launch, amidst the festive season, social media became inundated with complaints related to VIP membership services. Users expressed dissatisfaction with Flipkart, citing issues such as delayed delivery, return pickups exceeding 48 hours, and perceived lapses in prioritizing customer support.

Full refunds for flight tickets may not captivate users. Providing full refunds for domestic flight tickets that too only once will only appeal to a small segment – people who are frequent fliers.  

Welcome Box is a puzzle. The Welcome Box is as vague as possible, points out the analyst associated with Gartner. To start with, Flipkart says it will send the box anytime during the membership year, thus killing the excitement. Moreover, users do not know what to expect, which may lead to disappointment.

VIP lacks unique and differentiated services. Unlike Amazon’s broad ecosystem and extensive services, Flipkart VIP solely focuses on free and fast delivery, which is a given for most ecommerce companies. More importantly, Prime offers complementary products and services to push growth. For instance, any user of Fire TV will opt for Prime Membership instead of other programmes. On the other hand, Flipkart VIP struggles to provide unique and differentiated services not featured in its loyalty programmes.

Limited availability may hinder growth. While more than 65% of Prime members who shopped during the 2023 festive season were from Tier II and III locations (versus 50% last year), Flipkart VIP is touted to be available across Delhi-NCR, Bengaluru, Mumbai and Kolkata. However, many users from Delhi, Mumbai and Bengaluru have reported that the registration link is not working. 

So far, the entire exercise has been relatively low-key. The VIP subscription is not available online, and users who have contacted the support team have received little help. The team says the VIP programme is either selectively offered to users or might have been withdrawn. 

In today’s fiercely competitive business landscape, companies emulating each other find it difficult to come up with service innovation that will gain a competitive advantage. While Flipkart is grappling with similar challenges, its limited availability may further hinder it from reaching a wider audience. 

As the battle for supremacy in the Indian ecommerce space continues, Flipkart needs to recognise Indian customers’ unique nuances and turn those into cutting-edge opportunities. Otherwise, it will be a tortuous and uphill road as it tries to curb Amazon Prime’s overwhelming dominance.

[Edited by Sanghamitra Mandal]

The post Flipkart Looks To Upstage Amazon Prime Again: Will Its Revamped VIP Programme Be The Charm? appeared first on Inc42 Media.

It’s a season of pain for even some of the most storied venture capital firms in India, and Omidyar Network is just the latest one to succumb.

The firm, which has backed the likes of 1mg, Bounce, Indifi, ZestMoney, Drinkprime, DealShare, Vedantu, Pratilipi among other startups, is shutting down its India operations.

While the announcement has come this week, Omidyar Network India will completely transition out of the Indian market by the end of 2024.

“After several months of deliberation, it has been decided that Omidyar Network India will stop making new investments and will completely transition out of the market by the end of 2024. Over the next two months, the board and leadership team will assess how best to manage the organisation’s portfolio while recognising the long and trusted partnerships that the Omidyar Network India team has built,” a statement from the firm said.

Active in India since 2009, Omidyar is among the handful of VCs that have seen the startup ecosystem grow to its current size from a nascent part of the economy.

There’s some speculation of a division within the Omidyar Network India (ONI) management to further separate the Indian investment vehicle from Omidyar Network’s global investment arm. But at the moment, the firm remains tight-lipped about the next steps.

What we do know is that in a conversation with some founders of its portfolio, ONI has set a 3-5 year horizon for exiting its investments and the firm is likely to also transition out of many boards where its representatives are currently directors.

“The leadership had a short call with some of us portfolio founders and informed us about the next steps, which included the estimated exit horizons and also boardroom changes,” one founder who was present on the call told Inc42.

The founder said Omidyar was clear that there would be no change in management at least until December 2024 and indicated that the firm is not likely to be in a hurry to liquidate its assets, even though that will be the primary focus area.

But before we look at the implications on its portfolio, it’s important to understand what exactly forced Omidyar to quit the Indian market, and as we will see, there are multiple factors at play here, including the firm’s problems with Indian law enforcement. The fund managers and partners we spoke to called it a “sudden-yet-expected” departure.

Omidyar’s India Experience

Backed by eBay founder Pierre Omidyar, Omidyar Network India is a veteran in the Indian startup ecosystem, having invested in new-age ventures since 2009 onwards.

While its core focus has been on impact investing in nonprofits and grassroots organisations, it has also branched out to back startups in the mobility, fintech, edtech and other for-profit sectors, and has invested through three separate entities from its early days.

As per its website, the company has a total AUM of $673 Mn with over 120 portfolio companies. Over 70% of this corpus has been invested in private for-profit ventures.

In 2023, Omidyar invested in Indifi’s Series E round, as well as Series A rounds of SatSure, Sequretek, Kiwi, DGV and ZestMoney, which incidentally is in the process of dissolution. Most recently, Omidyar Network India led dairy fintech startup Digivriddhi Technologies’ (DGV) INR 50 Cr ($6 Mn) Series A funding round.

Over the years, ONI has also seen exits from the likes of WhiteHat Jr, Dailyhunt, Pickrr, NowFloats, Credlfow, IndusOS and 1mg, many of which were acquired by leading companies. Indeed, its exit track record is healthy for a firm of its vintage, given that even the likes of Tiger Global and others have struggled to extract high returns in recent years.

For instance, WhiteHat Jr was acquired by BYJU’S in August 2020, netting a 17X return for Omidyar. Besides this, 1mg was acquired by Tata Digital in June 2021 in a high-profile deal; NowFloats was acquired by Reliance Industries for $20 Mn and IndusOS by PhonePe for a reported valuation of $60 Mn in 2022.

Despite these positive outcomes, it seems Omidyar has lost patience with the Indian market. Or was its hand forced by external factors that are not related to its portfolio, as is the speculation in the immediate aftermath of the announcement?

Why Omidyar Is Quitting India

The undeniable fact is that Omdiyar’s track record of exits has also come alongside controversies related to its investments in non-profit organisations, some of which have come under the radar for the source of funding.

For one, Omidyar Network India came under fire in 2021 when it was placed on a watch list by the home ministry, which came with restrictions on the foreign donations it could accept.

Omidyar was named as an accused by the Central Bureau of Intelligence (CBI) for allegedly conspiring to illegally facilitate the registration and renewal of Foreign Contribution (Regulation) Act (FCRA) licences. FCRA licences are mandatory when receiving funds from foreign sources for charitable purposes.

Additionally, Omidyar has come under fire from members of the current ruling party in India for being associated with alleged iPhone hacking warning messages and its monetary contribution to entities that are said to be working against the interests of India.

Moreover, in June 2021, SEBI alleged that Franklin Templeton’s Asia Pacific head Vivek Kudva and his wife Roopa — ONI’s former managing partner — had violated insider trading laws and barred them from investing in the capital markets for one year.

While this is unrelated to Omidyar’s investments in startups, having the country head named in such a case would undoubtedly have carried some reputational risk for the firm.

The challenges with law enforcement and the general crackdown on FCRA violations by the Indian government have coincided with some pressure on Omidyar’s portfolio in 2022 and 2023.

Many of its portfolio companies have, in recent times, come under stress due to the tough market conditions as well as a paucity of funds. Doubtnut, for instance, was acquired by Allen Career Institute in a distress deal. Doubtnut is said to have been acquired for $10 Mn, despite raising more than $50 Mn in its lifetime.

One ONI portfolio founder told Inc42 that the firm is likely to have booked a loss of over 75% on its investment in Doubtnut. The state of other portfolio companies is also not great. The likes of Bounce, Dealshare, Healofy and others have come under scrutiny for weak business models, founder exits as well as slow revenue growth.

Interestingly, the leadership situation at the firm is less than clear after Kudva’s exit. One noteworthy point is that Omidyar’s decision-making layers have dedicated directors as well as partners. It’s not clear exactly who is calling the shots.

On the director level, the firm has leaders such as Amol Warange, Aditya Misra, Lakshmi Pattabi Raman, Sarvesh Kanodia, Sushant Kumar and Treasa Mathew. At the same time, the firm also has partners such as Siddharth Nautiyal, Badri Pillapakkam, Mahesh Krishnamurthy, and Shilpa Kumar.

This leadership structure is largely due to the fact that Omidyar’s focus was split between private investments as well as funding and grants to nonprofits. However, many VCs believe this is an antiquated structure and often results in delays in investment decisions.

And finally, there is the changing landscape of impact investing in India. When Omidyar arrived in India, its impact investing focus was on grassroots organisations and community-led MSMEs. But today, impact investing is moving into areas such as manufacturing and large-scale production which offer higher potential for employment and economic growth. As such, Omidyar’s thesis is perhaps also a bit outdated in the Indian context and might be better suited for other geographies.

VCs Feel The Heat 

Portfolio problems are of course not exclusive to Omidyar — other VC firms have seen partners exit by the droves and are in the process of dissolution in some form or the other. We have seen changes at firms such as Lightbox, Orios VP, Together Fund and others in recent weeks.

Tiger Global partner Scott Shleifer’s comments earlier this year about the lack of big returns from India also signalled a change of heart for some of the biggest investors in India. Plus, there is a great deal of competition in the early-stage ecosystem where Omidyar likes to operate.

As we have reported throughout this year, the changes at the partner level at VC firms is largely a result of poor performance of the funds and pressure from limited partners. However, this does not seem to be the case with Omidyar, according to the founder and CEO of a unicorn startup in Omidyar’s portfolio.

In the case of Omidyar, the firm is likely to have faced little to no pressure from its limited partners given the fact that most of the firm’s invested corpus comprised the personal wealth of founder Omidyar.

Another factor is that India’s foreign direct investment (FDI) rules excluded Mauritius from the list of geographies exempted from the so-called angel tax. This meant that ONI, which invested through a special purpose vehicle named ON Mauritius, would be subject to tax action in relation to the gains in valuation when investing in startups.

According to the founding partner of a Bengaluru-based early-stage firm, the word within VC circles was that a lot of firms are likely to quit the Indian market due to portfolio trouble and the changing landscape around investment thesis particularly for emerging technologies.

“While this is the moment for impact investing in India, Omidyar’s troubles with CBI were well-known. Most VCs are only surprised by how quickly the firm has announced its exit, not the fact that it has,” the partner mentioned above added.

Of course, the exit of a major investor (at least in the case of some startups) is likely to be a headache for the startup founders. What does Omidyar’s exit mean for its portfolio?

The Portfolio Impact

“In the call with founders, Omidyar was clear that the Indian ecosystem is maturing and that it no longer sees room for the role it played in the past decade. They called it a decision taken by the global leadership which would see the focus shift to other geographies,” one Delhi NCR-based portfolio founder told Inc42.

Naturally, we wanted to know what it meant for some of the companies that had already raised significant amounts from Omidyar in the past year. The likes of Indifi are at an inflection point, having also reached profitability, while others such as Vedantu, Bounce and Dealshare are said to be transitioning to better unit economics. Will Omidyar’s departure have ripple effects that disrupt this momentum?

“The biggest impact will be on the startups which have just raised a seed or Series A round from Omidyar. The exit of one major backer is a signal to the rest of the market, but again this depends on the stage of the company and how much stake Omidyar owns in the company,” the founder quoted above added.

On the positive side, another founder pointed out that given that the firm has announced its intention to exit the portfolio, it will likely make it easier to execute secondary share sales. “Typically investors are okay with a discount when they want to exit, so secondary sales might even see a discount of 40%-50% in some cases. This means founders can buy back some shares at a low rate if they have the capital,” added another Bengaluru-based founder in Omidyar’s portfolio.

Ultimately, M&As are also a possibility for some startups that are staring at an uncertain future. Given the fact that ONI’S portfolio includes some unicorns such as Dealshare and Vedantu, these startups could even acquire some of the distressed startups in the firm’s portfolio.

Whatever the fate of the portfolio startups, Omidyar’s exit is a major signal for the Indian VC and startup ecosystem. Will this be the first of the old guard to give way to a new breed of investors?

There’s also a positive undercurrent in the Indian market for domestic investors and increasing participation of HNIs and Indian corporates in the VC ecosystem. Omidyar’s global DNA runs against this grain. But many in the ecosystem feel its exit from India is nevertheless sudden and there could be a domino effect in store.

The post Behind Omidyar Network’s ‘Sudden-Yet-Expected’ India Exit appeared first on Inc42 Media.

Studies reveal that one in four Singaporeans dine out daily, while 80% opt for at least one restaurant meal every week. This shift away from traditional home-cooked meals has stemmed from broader socio-economic changes such as busy lifestyles, increased affluence and, most importantly, the rise of on-demand food delivery services riding the wave of ubiquitous digital tech and the smartphone economy.

But the dynamics of change are not limited to the island nation alone. In the past decade, India has witnessed a similar transformation in eating habits, driven by the rapid growth of the online food delivery segment. As mentioned by Statista, a Rakuten survey in December 2022 found that most Indian respondents aged 16-54 dined out at least once a week. 

Given the exponential growth across India, the online food delivery market volume is estimated to reach $81.9 Bn by 2028, growing at a CAGR of 19.7% during 2023-2028. However, this surge would not have been possible without the sturdy industry stalwarts – Zomato and Swiggy – who lay the groundwork for the food-delivery ecosystem.

Both leverage the techvantage of a digital-first ecosystem to cater to the diverse Indian food palate but compete fiercely for a bigger market share. Zomato has maintained a sizable lead over its closest competitor in terms of execution. But is Swiggy lagging far behind or breathing down its rival’s neck?

An assessment of the year gone by (2023) and the outlook for 2024 will reveal these interesting ground realities and the shape of things to come.    

Is It Zomato All The Way In 2023?

The narratives of Gurugram-based Zomato, now a listed company, and its unlisted peer Swiggy from Bengaluru are not analogous. However, much of their growth is the direct outcome of innovative marketing strategies (more on that later) and lucrative sales tactics such as discounts, cashback deals, exclusive offers and attractive loyalty programmes.

These sureshot bets (to say nothing about their expansive reach in the pan-India restaurant market) have lured gastronomes to online food-ordering over the years. Subsequently, engagement has increased and customer loyalty has split into two distinct camps. (Take a look at the app download comparison.)

The Zomato-Swiggy face-off in the food-delivery space has been accelerated by sustained investor interest. Together, these industry leaders have raised $5.4 Bn for strategic acquisitions, cloud kitchens and implementation of value-added services. More importantly, their deep pockets and industry dominance slowly squeezed out other players from the arena.

For instance, ride-hailing giant Uber India’s food delivery business UberEats was acquired by Zomato in early 2020, while Ola completed the 100% acquisition of Foodpanda (India) in early 2022 from Germany-based Delivery Hero.  

The outcome: The industry has a duopoly now where the arch-rivals claim nearly identical market shares in India. However, Zomato maintained its lead with a 54% market share compared to Swiggy’s 46% in the food delivery space as of H1 2023, according to reports.

Although it has not been a smooth ride for either of the companies in 2023, Zomato has taken the lead in several critical areas to hold strong as an icon of India’s post-pandemic gig economy boom. Here is a look at how the companies have fared this year.   

Zomato Tops The Consumer Sentiment Survey

According to Inc42’s Consumer Sentiment Survey 2023, done in collaboration with Clootrack, Zomato emerged as the preferred online food delivery service among Indian consumers.

The conclusion was based on a Clootrack analysis of more than 24K user reviews on the Apple App Store and Google Play Store between January 1 and November 22. The findings underscore Zomato’s stronghold and positive reception in the highly competitive food aggregation, online ordering and delivery market.

The survey also revealed that key success metrics, including offers and discounts, food quality, customer service, delivery time and interactions with delivery partners, received high scores for Zomato on a scale of 1-5, where 1 signified the lowest and 5 represented the top score for consumer experience.

Zomato Sweeps The Field In App Downloads

According to an Inc42-AppTweak analysis, the combined monthly app downloads of Zomato and Swiggy averaged 7.6 Mn and reached a total of 83.5 Mn between January and November 2023. Zomato led with 47.5 Mn downloads (56.9%), while Swiggy recorded 36 Mn (43.1%).

It is worth noting that the Swiggy app covers its grocery services (Instamart) and restaurant deals and discovery (Dineout) vertical besides food delivery.

Although Zomato has integrated UberEats’ operations with its own to strengthen the food delivery business, its quick commerce platform Blinkit (formerly Grofers, which was acquired in 2022) operates via a separate app. It has seen 14 Mn downloads in 2023 (excluding December data), and combined with Zomato’s download numbers, puts the parent company in a superior position.

But Financial Dips, Critical Exits – Who Has Weathered It Better

Zomato faced a challenging start to 2023, marked by the departure of its CTO, Gunjan Patidar. A subsequent 2% dip in its share prices was followed by an 8% decline, hitting its lowest since July 2022. Despite the setback, Zomato’s consolidated revenue for Q3FY23 (October-December 2022) surged by 1.75x to INR 1,948 Cr, but the foodtech giant saw a 5x spike in losses, reaching INR 346.6 Cr. 

Not only this, it liquidated its subsidiaries in Jordon, Czech, Portugal while in process of shutting operations in the Philippines and Indonesia with active operations only in India and the UAE. 

Zomato had also placed early bets on non-metro markets to widen and deepen its reach, a cash-burning exercise as it would not provide immediate results. However, given the global slowdown in 2023 due to macro headwinds, the foodtech unicorn focussed on improving its financial performance.

Zomato hit overall profitability in Q1 (April-June 2023) and Q2 (July-September 2023) of the current financial year and reintroduced its Gold loyalty programme in January, which has now surged to 38 Lakh members.

Although it is not strictly contextual (Swiggy is not a listed company), Zomato stock has given excellent returns in 2023 on a YTD (year-to-date) basis. After some dismal performances post its IPO, the stock has emerged as a multibagger and gained around 103% as of November 2023.

We have not considered the market loss it suffered on December 11, 2023, as the company was under pressure after SoftBank offloaded its remaining stake in Zomato.

Swiggy, too, grappled with persistent losses, high-profile exits and diminished investor confidence ahead of its impending IPO. 

The Bengaluru-based foodtech unicorn is yet to announce its FY23 earnings, but it reported a loss of INR 3,628.9 Cr in FY22 with an operating revenue of INR 6,119.8 Cr. It also restructured the business and adopted cost-cutting measures, resulting in the termination of 380 employees.

Key people, including Karthik Gurumurthy (Senior Vice President and Head of Swiggy Instamart), Dale Vaz (CTO), Anuj Rathi (SVP, Central Revenue and Growth ), Ashish Lingamneni (VP, Marketing) and Dineout cofounder Vivek Kapoor, were among its high-profile exits.

To add to its woes, the US-based investment firm Invesco marked down Swiggy’s valuation twice earlier this year, eventually slashing it to $5.5 Bn from an earlier $10.7 Bn. Swiggy reached the decacorn valuation when it raised $700 Mn from the US investor in 2022.   

Things took a turn for the better when Swiggy CEO Sriharsha Majety claimed that the foodtech unicorn’s food delivery business achieved profitability as of March 2023, excluding ESOP costs. Investors also displayed renewed confidence, with Invesco marking up Swiggy’s valuation by nearly 43% to $7.85 Bn and Baron Capital internally raising the valuation by 33.9% quarter-on-quarter to $8.54 Bn.

Creative, Relatable & Witty: How Zomato Campaigns Capture Foodies  

Innovation-driven marketing is a major growth driver in today’s business scenario, and Zomato has vroomed into that space. Take, for instance, the age-old SEO tools consistently driving traffic 24×7. According to traffic analyser Ubersuggest, Zomato ranks in India for 2,494,988 keywords as of August 2023, with monthly organic traffic amounting to 30,484,205, as mentioned in an IIDE (Indian Institute Of Digital Education) report. Although these figures are a tad lower than its SEO performance in February 2023, Zomato has outperformed Swiggy by 2.5 times.

However, the company has taken the cake in the social media domain.

Zomato and Swiggy are active on major social media platforms like Instagram, Facebook and X (formerly Twitter). As of November 2023, Zomato has 891K followers on Instagram, 1.9 Mn on Facebook and 1.5 Mn on X. Swiggy is a notch down, with 457K followers on Instagram, 999K on Facebook and 209K on X.

Zomato’s ability to attract and engage people on every medium can be attributed to its use of trendy and witty posts. For instance, a recent collaborative campaign with Blinkit tweaked a famous Bollywood dialogue, leaving people in splits. While the Blinkit billboard turned the original dialogue on its head and said: Doodh mangoge, doodh denge (Ask for milk, and we will deliver it), Zomato took a page from it and made a humorous addition: Kheer mangoge, kheer denge (Ask for kheer, and we will deliver it). 

Then there are other campaigns – the story of Raksha and Bandhan, Zomato vs Zomato and Humans of Zomato – which are equally intriguing and never fail to captivate consumers. A recent case study by IIDE also highlighted the food delivery giant’s effective strategy of creating witty and relatable content to enhance engagement and appeal to its audience.

Moreover, when Zomato’s founder and CEO, Deepinder Goyal, joins the upcoming season of the popular TV show Shark Tank India, the event can set social media on fire. The company will not let go of this opportunity to impress netizens.

As global customer reach is its primary objective, Zomato utilises every available digital marketing tool to understand the preferences of its target audience and cater relevant content. According to the digital marketing agency Ideatick, the company sticks to a creative marketing strategy to stay at the forefront of the industry.

That does not mean Swiggy is lagging. The company has earned industry acclaim for its skilful storytelling, exemplified by its famous campaign What’s In A Name, where it ingeniously weaves relatable stories around restaurant names. Swiggy typically looks at people’s hunger quotient to craft a comprehensive marketing strategy, epitomised by its timeless tagline: Craving Something?

It also captivates its audience with visually compelling content and relevant Indian topics, ranging from cricket to political unrest. Again, pictures of delicious food are promoted on Instagram to position the company as the go-to choice for those desiring delectable meals.

Recognising the fast-growing significance of memes in the new millennium vernacular, Swiggy infuses its distinct flavours into them to enhance customer interaction on social platforms. A notable example is its viral Vadapav meme on Instagram (posted in September 2022), which got more than 1.2 Mn views and 5K comments, showcasing the effectiveness of this approach.

2024 Outlook: Competitive Sparring On The Menu

According to a Statista report, the number of users across the meal delivery market in India is estimated to reach 346.6 Mn by 2028. This anticipated surge in user numbers has transformed online food aggregation and delivery into a highly lucrative segment, attracting new players and investors. 

So, it is not surprising that startups like Waayu and Thrive, as well as the Indian government’s ambitious digital commerce network ONDC, are challenging the longstanding duopoly of Zomato and Swiggy.

Interestingly, WAAYU distinguishes itself as a no-commission food delivery platform, backed by Bollywood actor and investor Suniel Shetty and supported by the Mumbai-based Indian Hotel and Restaurant Association (AHAR). The startup charges an introductory fee of INR 1K per month per outlet, which will be doubled a month after the onboarding. Restaurants also have to pay a one-time onboarding/setup fee of INR 3,650.

Another noteworthy contender is Thrive, a foodtech platform supported by Coca-Cola. It collaborates with restaurants for online and WhatsApp ordering, order management and setting up digital menus. Thrive claims to have a large restaurant base (exact number not disclosed) as it charges a 3% commission compared to 18-25% levied by Zomato and Swiggy.

The presence of ONDC makes the market more competitive as it has already onboarded more than 50K restaurants, signalling a tough time ahead for Zomato and Swiggy. 

As we approach 2024, the fate of these industry leaders remains uncertain. Only time will tell if they can operate in a stable market and grow sustainably, or it will continue to be a roller-coaster ride.

[Edited by Sanghamitra Mandal]

The post The 2023 Face-Off: How Zomato Powered Past Swiggy In The Food Delivery Race appeared first on Inc42 Media.

The year was 2017 and four Flipkart executives decided it was time to disrupt the investment tech market. But Lalit Keshre, Harsh Jain, Neeraj Singh and Ishan Bansal had a different view of fintech than most entrepreneurs who jump into this sector. The result was mutual funds distribution platform Groww, where the consumer-first mindset is still paying off.

“We come at problems from a consumer lens because that’s what we know best. Solving problems that customers and consumers face has been our biggest learning at Flipkart,” Jain tells Inc42 at Groww’s HQ in Bengaluru, where nearly 40% of all Indian unicorns have their bases.

But unlike many of its neighbours, Groww has had an optimistic 2023. Jain seems nonplussed when I ask him what it feels like to finally turn profitable as a group. As per him, profits are a byproduct of Groww’s approach to solving the problem.

“We haven’t done anything different, and profitability is just one of our goals. In fact we never had this as a target in our mind that next year we will be profitable. Because we trust that the process of being consumer-first will pay off,” he says, reiterating Groww’s focus on solving consumer problems, which has brought in the results as far as profits are concerned.

Beyond profits, Groww reached another landmark with 6.63 Mn active investors at the end of September 2023, as against Zerodha’s 6.48 Mn. This made the company the biggest discount brokerage by clients in India. For context, Groww had 5.3 Mn active investors at the end of 2022, compared to Zerodha’s 6.3 Mn.

And there’s one more reason why 2023 has been different for Groww — the company’s plans to venture beyond investment tech are becoming clearer and clearer. In other words, Groww too is joining the super app race in some ways, though these are still early days in that regard.

But the blueprint has been laid out — if Groww grew to its current stature on the back of mutual funds and stockbroking, its future could very well be determined by what it took on in 2023.

Firstly, like most other fintech unicorns, Groww jumped onto the lending bandwagon in late 2022, and in 2023, it also entered the tightly contested payments vertical. Effectively, Groww is joining the likes of Paytm, PhonePe, CRED, BharatPe and others in this space, although its lynchpin product remains investment tech.

But as Jain is keen to point out, the approach will be consumer-first. We wanted to understand what that meant for Groww and how the company has leveraged this direction to outgrow long-time competitor Zerodha in some ways.

Our visit to Groww’s headquarters was a part of Inc42’s 2023 In Review series, and we wanted to dive into the fintech unicorn’s journey in 2023 as it prepares for a brave new leg in 2024 with a slew of new products. Here’s what we learnt:

Groww’s Content Stack

At one point during our conversation with executives, Groww is often referred to as a D2C company. The direct-to-consumer model is more commonly used with ecommerce, but even there, the model has become diluted through multiple channels and distribution points.

But in the case of Groww, the approach extends to how the company thinks about new products and verticals.

Another senior executive at Groww tells us that the company’s key strength has been able to convince even on-the-fence customers that investing is not rocket science. The content-to-commerce chain is something D2C brands have tried to leverage for growth. But in the case of Groww, this extends to handholding customers through tough financial decisions via content and allowing them to take charge of their investments in a transparent manner.

The first step is not treating new investors any differently than existing customers except when it comes to content. The end goal for both cohorts of users is the same, Jain reminds us, which is to manage their money better.

Often, discount brokerages get stuck in their positioning around casual or serious investors, and this tends to make it harder for the platform to grow unless the market matures. For Groww, content and its educational initiatives have been the great leveller.

“There’s no such thing as a casual investor. If someone earns INR 15K a month and invests INR 500, they are making a very serious financial decision. So content is critical to help them make the right choice,” the executive mentioned above adds.

Unlike new investors, those who are already familiar with the market and investment strategies need a different degree of assistance from a content POV. There’s also a focus on localisation of content through regional language videos that simplify strategies for new investors.

Localised content is a key pillar for Groww, as we will see, because this ties into the company’s larger plans around lending and other verticals.

Yet, there’s a governance aspect to the content being produced as well, which guards the company against the temptation to bombard new users with content just to drive growth. While many rival investment tech platforms have brought in influencers to bolster content, Groww does it all in-house.

Influencer-led investment marketing has earned a bad reputation in recent months, and Groww does not want to go into this model. On YouTube, it has nearly 2.15 Mn subscribers, compared to Zerodha, which has less than 600,000 followers. Groww launched its YouTube channel in 2017, compared to Zerodha’s 2014 launch.

Instead of relying on other investment experts, Groww prefers a DIY approach when it comes to users Influencer-led investment content has brought trouble for platforms such as Vauld and others in the past, and even market regulator SEBI is cracking down on unauthorised selling.

“We don’t even give our business teams targets to increase transactions, so asking someone like an influencer is out of the question. Again, we wanted to focus on solving for the consumers which influencer-led marketing does not do,” adds cofounder Jain.

Jain believes that not chasing growth has brought the growth that Groww has seen in the past year. “If you do right by the customers, they will stick with you, and eventually each user becomes more profitable. We won’t change this philosophy just for growth.”

In 2021, Groww saw its valuation jump from $250 Mn to $3 Bn+ thanks to massive funding rounds and backing from the likes of Tiger Global, Lone Pine Capital, and many others. The company has since then expanded its lineup of investment tech products, as highlighted above, and added more pieces in 2022-23.

From A Lending Play…

It’s hard to hide from the competition in the fintech space. One way or the other, you will cross paths.

The great fintech convergence is one of the more enduring themes of the past year, as individual apps turned to platforms. Groww is also a platform in many ways, but key leaders in the company believe the difference is in the way it has approached this transition.

Thoughtful product expansion has been the hallmark of CRED in 2023, while massive deployment of capital and resources has been the playbook for PhonePe. Groww has taken customer-first to a different level. And for the company, this is a key USP because it creates a long-term trust bridge between the platform and its users.

“For many days in the past year, our founders have been on the ground and talking to customers directly. We had roadshows to meet some of our most active investors in Tier 2 and Tier 3 towns, where we saw that our customers have deeper problems and a trust in Groww,” says another key member of the Groww platform.

The trust comes from the fact that Groww has helped these individuals see returns on their wealth. Users know that Groww is a legitimate partner and therefore they are more likely to turn to the company for other services.

Based on the feedback from the users on the ground, Groww added lending as the first piece of the platform beyond investments. It had also acquired an NBFC licence through Groww Creditserv Technologies in late 2022 for its first real attempt into lending, and by mid-2023, it had also ventured into UPI payments.

…To Joining The UPI Race

Let’s get one thing clear — UPI is not exactly a novel product by any means and can be expensive to maintain at scale despite its low revenue contribution given the current zero MDR regime.

Even market leader PhonePe struggles to monetise UPI and has to turn to non-payments revenue for growth. But UPI is a glue in the fintech ecosystem and every app realises that UPI can be a top funnel to gain more users.

Groww ranked 28th among all UPI apps in October 2023, facilitating 5.89 Mn transactions totalling INR 3,354 Cr in value. As such, it has a long way to catch up with PhonePe, Google Pay, Paytm and CRED, which are the top four UPI apps in India.

While other companies spend to drive usage, Groww is looking at UPI as a nice-to-have and not as a core focus area. UPI only adds to the trust element of a platform.

Sources close to the company told Inc42 that Groww is also working on a payments gateway business, which is being used to reconcile transactions made by investors on its app. It’s very likely that the company will offer it to other businesses to recoup the investment towards building this product. But Groww did not comment on the plans to enter the enterprise fintech space.

What Can Groww Count On?

Trust is a fundamental building block for any platform, says a founding partner at a Bengaluru-based early stage VC firm. The partner, who primarily looks at fintech investments, believes that fintech platforms need to become walled gardens and there are various ways in which companies are doing this.

Paytm has the deep brand value, CRED has cutting-edge product and design, PhonePe has the scale — for Groww, this is replaced to some degree by the trust from its customer base.

On the lending side, the company has looked at consumer durable loans at the points of sale as well as merchant loans to begin with, but according to sources close to the leadership, there are plans for home loans, personal loans and other credit products.

But the company’s plans are not just restricted to lending. Reports in the past year indicated that Groww is also looking at a co-branded credit card and there was even some speculation earlier about a tie-up with Federal Bank for a neobanking play. These are very much on the cards as well.

Interestingly, Zerodha, Groww’s chief rival on the investment tech side, is also eyeing a banking licence, as per reports. A banking licence is being considered a critical advantage in the discount broking space for speed of executing transactions. As more and more companies look to automate processes for a quicker turnaround time on transactions, having an in-house bank would be a massive competitive edge.

So Groww’s primary objective with its content stack is to inform — and that was also the objective with meeting people on the ground. It’s not about bringing new users, but building trust and visibility with the brand.

If digital-first new-age brands do it through retail channels, Groww does it with roadshows.

Rethinking Asset Management 

Groww’s NBFC licence keeps the door open for a larger banking play in the future, but another critical factor is the new asset management business.

Earlier this year, Groww completed the acquisition of Indiabulls’ AMC licence, a process that began in 2021. For Groww, the AMC licence is critical from a revenue point of view as AMCs typically charge a management fee based on the asset percentage, while brokerages generally charge per trade or offer flat-fee accounts. But for Jain, the opportunity is not about revenue but actually changing the trust equation.

Once again, Groww links the product expansion to consumer-first thinking. The consumer does not want the business to ask for money to solve the problem. The consumer wants to see the value of the brand, and needs to trust the brand to solve the problem.

“There is a lack of trust in the industry because products are not very simple. Customers or new investors need a very simple report. They want to know how to invest. They ask, ‘How do I get the money back? Where is it invested? Is it invested with the right philosophy? Are people taking too much risk or are they very conservative?’ We have the opportunity to create that level of transparency with our AMC and that level of governance,” Jain said.

As per him, Groww’s approach to content and solving the problems faced by consumers easily extends to other categories such as insurance. In other words, it’s not just the AMC space or the investment space that is fraught with bad information.

Sources at Groww talk about insurance as one of these areas and how it has remained a mystery product for certain categories. “Think about life insurance. It is the most critical product for long-term financial planning, but it’s the least understood product and it’s the most mis-sold product. There’s the need to demystify this in the right way and no one is doing that yet,” one source close to the management says.

Groww’s Super App Moment 

Once again, content is the answer for Groww because the questions the company is asking itself are the questions that the consumer has. Even if content does not always translate into monetisable users, there’s a strong belief that investment tech, mutual funds or even fintech as a whole is not a winner-take-all market. Growing the base of eventual users only helps the ecosystem.

Groww might be more suitable for one kind of consumer, because it has a deep consumer insight. But there will always be room for other companies, just like a healthy economy has multiple banks competing.

Despite having higher active user numbers, Groww trails Zerodha in terms of revenue. Nithin Kamath-led Zerodha reported INR 6,875 Cr in revenue and a net profit of INR 2,900 Cr in FY23. In contrast, Groww reported a net profit of INR 449 Cr in FY23 on an operating revenue base of INR 1,277 Cr.

The gap is evidently wide, but comparisons with Zerodha are perhaps misrepresentative of Groww’s place in the fintech ecosystem. Or, at least, will be if the company is able to press the accelerator on its larger plans.

Indeed, the comparisons then will be made with the likes of Paytm or PhonePe, and it will be interesting to see where each of these fintech ‘super apps’ stand a year from now. Will their product diversity stand the test of time?

In some ways, Groww has been lucky so far that the company’s products have been well timed with the market growth and the push for investments in India from policymakers. Plus, digital investment platforms grew by leaps and bounds during the Covid pandemic aka one of the biggest bull runs in India.

Even though the past few years have brought in some correction, Groww believes in taking a broader decade-long view. The aspirations of modern Indians are already growing and this is also an important time to help Indians grow in the right manner.

The cofounder believes that just like Groww got ‘lucky’ in the past few years with its core business, it has the good fortune to be building new products for this new India. Incidentally, this is also the best time to prove any thesis around super app platforms as the consumer base is maturing.

And Groww says it knows consumers well — will this be its trump card?

The post Groww’s ‘Super App’ Year: Going D2C To Win The Fintech Race appeared first on Inc42 Media.

CRED doesn’t do labels — ask the company to name its key leaders, and there’s no straight answer. The refrain time and again is about functional teams and high ownership across the ranks.

But I wasn’t at the company’s new second office in Bengaluru to discuss official designations. Instead, we wanted to dive into the year that went by with the leadership. And I couldn’t help but notice an airier, more open version of the company which is otherwise quite guarded.

After all, 2023 is a big year for CRED — it’s about the coming-of-age for the company’s products and embracing the platform life and proving that financially too, it is on the right track. With new products that could add significant revenue momentum, CRED is answering many who had questioned its business model for years. This year was also about showing that building patiently and slowly has its rewards.

With its new office, the Kunal Shah-led startup has now bookended an entire block on Indiranagar’s 100-foot road, creating what can only be described as the CRED bubble.

The CRED bubble is, of course, not a bad thing. It’s largely indicative of Shah’s outsized influence on the Indian tech ecosystem. Naturally, most people associate CRED with its founder — the only designation that cannot be hidden.

Having completed five years in 2023, CRED is finally opening up, even though it’s awkward about it.

As part of Inc42’s wrap-up of 2023, we dove deep into the year gone by for CRED and unearthed some insights from how the startup builds its products, its relatively slow-burn approach and the questions about profitability.

‘CRED’s Broad Canvas’

For CRED, the benchmark is not Paytm or PhonePe or any other fintech app, it’s Apple and Mercedes — no surprises there (more on this later). It’s the one thing that perhaps sets the startup apart from the horde of competitors in the rapidly growing fintech space.

Every company is gearing up to become an all-in-one fintech app, but CRED claims to have taken a deliberate approach, without compromising on the product ethos — deeply thought-out features, high-quality design assets and UX, and products that fit into CRED’s customer persona model, which make sense for the platform.

“Kunal had a very crisp vision of what the opportunity is, which is that the trustworthy and credit-worthy user base in India deserves better, and can be served in a unique way. That was the broad canvas and that canvas is still the same today,” says the company spokesperson, adding that the primary challenge for CRED from a product vision point of view is choosing what to do next.

Choosing what to do next is not something most startups have the luxury of. In CRED’s case, that’s largely due to the capital raised by the company that allows it to take its time, but it also goes deeper than that. Shah’s reputation as a founder who has seen a big exit also brings a lot of time to grow.

The company has raised over $1 Bn over 10 rounds in five years, so it’s not lacking capital. But it’s also about knowing what pieces of the puzzle will actually fit next to each other.

“You really cannot do step seven, unless you do step one through six. And then you may imagine I want to do step 27 also, but you don’t get the right to do that until you sort of actively build the layers and things adjacent to it,” the spokesperson said.

‘Is This A Delta-4 Experience?’

So when did CRED choose to go into something like vehicle management with CRED Garage, which came out of the blue, but fits like a glove within the platform. After the launch, it seems like a very obviously CRED product, but how did the company arrive at that point?

For the company, it goes back to the underlying thesis of building for the ecosystem of people who are high-trust, which is based on an objective metric called a credit score. In some ways, this cohort represents the cream of the overall Indian fintech TAM. Essentially, the very premium layer comprises the 100 Mn Indians who own a credit card.

“So when we look at the problem statements that they have in their life where we can potentially make a difference. That’s the starting point of how we think about all products, not just Garage. There are some products which we aspire to make, but until we have a unique insight that fits this persona, we’re not gonna go build it.”

The origin point for Garage was more than a year before the launch when the CRED team was ideating on developing a product linked to FasTAG electronic toll payments. By itself, the product would have been just another FasTAG service like Paytm or PhonePe, but the idea was to flesh it out more fully.

Another decisive question that CRED asks itself in the process of product development: ‘can we create a Delta 4 experience’, based on the theory put forward by Shah. Put simply, Shah claims, “Once the user experiences a significantly better way of using a product, there is no way he or she is going back to the old way of doing things.”

The company claims a product like Garage doesn’t exist anywhere in the world, and it’s similar to how CRED changed credit card bill payments, which seems like an afterthought today, but it was also a unique product at the time. In the first three weeks, CRED Garage claims to have hit 1 Mn vehicles registered.

Building backward from the customer persona, CRED is looking to intersect with the digital commerce and lifestyle journey of its users. Besides, the company is also eyeing investment tech vertical as the next area of growth.

Garage is also unique in the sense that CRED did not acquire any companies to build this product, as it has done on the lending side with the acquisitions of CreditVidya in 2022 or Spenny in 2023 or even the likes of Happay in 2021.

While these acquisitions are key for CRED’s grander plans in the investment tech and lending space, Garage remains a wholly unique proposition.

What’s not unique is CRED’s UPI play, but even here the company banked on building for the customer persona, which has paid off in a big way.

‘Why’s Yours Black And Why’s Mine White?’

For years, fintech meant payments and payments meant UPI. Startups built user bases through UPI and now realise they need services for revenue, something which UPI does not contribute towards.

In October 2022, when CRED launched UPI payments, we wondered whether it was too late to enter the game. But since the launch, the company has managed to climb up the UPI rankings and is the fourth-most used UPI app in the country today.

The launch of UPI has been critical for CRED to drive engagement among its users and it’s also one of the places where we can see the product philosophy pay off. “It was an important piece in the puzzle as it ties the various verticals together and you can see the impact in terms of the financials and the growth,” says a Bengaluru-based founding partner at an early-stage VC firm that has invested in several fintech startups.

Unlike other players of its ilk, CRED decided to take a gradual approach to UPI, launching nearly half a decade after the likes of PhonePe or Paytm or Google Pay. And it helps that perhaps people want to try new apps for UPI because there is no cost involved with switching apps.

“The paucity of rewards on other apps after five long years meant CRED had the opportunity to offer rewards and syphon off users. Users ant rewards and delight, and CRED offers both in spades,” the spokesperson added.

We asked CRED team what led to this quick success for CRED UPI, and the answer was — people use different signals for different transactions.

Someone with multiple credit cards will likely pull out the fanciest one in the right company, and the same could be said about CRED’s UPI play. “There’s the factor of ‘Why’s yours black and why’s mine white?’ We also focussed on speed, safety and privacy. We have the fastest QR scanner today and we have fraud protection measures, which is basic but no other app has done that,” the spokesperson said.

The UPI product has been key in converting the user base from low-frequency actions for credit card payments to high-frequency actions like daily small-ticket purchases. And indeed, Garage or CRED Escapes (travel) or the CRED Store are all part of this effort to push up engagement among the most active users.

‘Building Like Apple Or Mercedes’

Products by themselves don’t matter of course. It’s about how they move the revenue needle. For CRED, the FY23 performance is seen as a turning point, but there’s an even more meaningful outcome that the company had been chasing for — higher engagement from its users.

The startup reported a total revenue of INR 1,484 Cr in FY23, a 251.6% increase from INR 422 Cr in the previous fiscal year. On the other hand, losses grew marginally at 5% to INR 1,347 Cr, thanks to expenses growing to INR 2,831.9 Cr from INR 1,702 Cr.

On the engagement side, an average CRED monthly transacting user (MTU) now opens the app more than 20 times a month, which the company claims is one of the best in the industry.

One-third of the credit card bill payments by value were done on CRED, we were told and on a unit economics level, CRED spent INR 2 to earn every single rupee from operations.

That’s a major improvement from INR 4.3 it spent last year to earn a rupee of operating income. So, there have been some measurable improvements for CRED in the past 12-16 months, and new products are very clearly a part of it.

For CRED, financial prudence is not new, and in fact, the company claims to be CM1 positive for seven quarters now and CM2 positive for five quarters (as of December 2023). These are of course the fundamentals that indicate the right trajectory from a unit economics point of view. And these metrics will be sacrosanct — or in other words, they won’t be sacrificed for growth.

As for EBITDA breakeven, for CRED and many other companies at a similar stage, it’s a choice. The company is likely to invest in growth if there are products worth chasing.

The company also claims to be ahead on its plan for EBITDA breakeven, without stating any timelines for when that might be announced. Perhaps, it’s the company’s shyness for labels that’s once again surfacing here.

But even the likes of Google and Amazon faced questions on profitability and their business models before they went public. Until the larger vision and the business fundamentals became clearer. CRED is not in a hurry to claim profitability.

The analogy we were given is of Apple or Mercedes. The best companies in the world take their time because they are pushing the envelope on products. Whether that be a car or a smartphone or laptop or indeed a fintech app. These titans of industry have earned the right to garner the largest share of profits or goodwill among customers.

Of course, success is a factor of the work and not just patience. For the company, the key will be to fight, perform and deliver every day; becoming less and less quiet about the progress. And then perhaps CRED might not shy away from labels as much.

Update | 11th Dec, 9:40 IST

Some parts of the story have been edited for clarity.

The post Five Years In The Making: CRED’s Year Of Vindication appeared first on Inc42 Media.

A landmark fine by the Competition Commission of India (CCI) on Google in late 2022 set into motion a series of events that echoed well into 2023. The domino effect led to a turbulence that hit Google’s ship, a force to reckon with and a digital juggernaut. 

Emulating its global operations, 2023 turned out to be a tumultuous year for the big tech major in India as well. The CCI penalty emboldened Indian startups to take the company to courts and even paved the way for the homegrown ecosystem to wrest control of a key industry body (IAMAI) from Google.

Piling on top of these issues were other anti-competitive cases brewing in the news aggregation and the smart television space. 

Besides, as a flurry of legislation, centred on the country’s digital ecosystem, took shape this year, Google found itself in the crosshairs of the government. Be it rap from authorities for failure to crack the whip on fake news or the emergence of deepfakes, the year turned out to be a trying time for the big tech giant.

Macroeconomic headwinds too hit the company as layoffs brought bad press for the big tech giant.

Notwithstanding these challenges, Google continued to focus on India, its biggest market globally in terms of users. 

From chief executive officer (CEO) Sundar Pichai’s bonhomie with Prime Minister Narendra Modi to moving some of the production of Pixel smartphones to India, Google left no stone unturned to tout its India push. 

The year also saw Google bolster its fintech ambitions while rolling out new AI offerings for its Indian audiences. While 2023 indeed was, in some sense, a mixed bag for the company, unease prevailed among the company’s top leadership over regulatory strife and legal cases stuck in limbo.

Google Caught In The Great Indian Legal Limbo

As the competition watchdog issued a landmark antitrust judgement against Google in October 2022, little was known that it would stir up a big storm for the company. 

The CCI slapped two separate fines, totalling over INR 2,200 Cr, on Google for abusing dominance in the Android devices market and over its Play Store policies. It also directed the US-based major to undertake sweeping reforms to its operations in the country. 

Refusing to take the order lying down, the company appealed the decision before the National Company Law Appellate Tribunal (NCLAT). 

As cases dragged on, Google was forced to change course and instituted a slew of changes to India operations. It made some changes to its agreements with original equipment manufacturers (OEMs) and even announced a new user choice billing system (UCBS), which slashed developer commissions to 11-26%.

However, as Google began rolling out new policy changes to comply with the CCI rules, it met an unexpectedly tough adversary — Indian startups. 

First on the menu were public statements by Indian startup founders, trashing the new billing policy and equating it with British-era ‘Lagaan’. Some even termed Google a threat to the country’s startup ecosystem. 

What followed was Indian startups banding together to file cases against Google’s UCBS in Delhi High Court and Madras High Court. The homegrown players even approached the NCLAT and other stakeholders to pitch their case against the new policy.

As this saga played out, many founders were irked by the silence of industry body Internet and Mobile Association of India (IAMAI) on the matter. Consequently, the startups trained their guns on the industry body, which, as per many founders, was controlled by big tech executives. 

The aftermath saw Indian founders participate in huge numbers in the IAMAI’s elections and wrest its control from Google representatives – a small win for the Indian startup ecosystem.

In the middle of all this, it was the regulatory standoff that seemed to be the biggest trouble in Google India’s paradise.

Google’s Regulatory Pitfalls In India

A recurring theme of Google’s operations in India has been its behind-the-scenes, if not always public, skirmishes with the government. As the government undertook the overhaul of key digital laws in 2023, Google found itself in the middle of the action. 

While the amended IT Rules brought the safe harbour protections into question, the Telecommunication Bill hinted at the possibility of regulation of its OTT communication apps. The Digital Data Protection Act proposed an elaborate set of homework, hefty fines and additional compliance burden for the Sundar Pichai-led company.

The emerging threats such as deepfakes as well as misinformation, ahead of 2024 general elections, has also put the company in the crosshairs of the union government. 

In a bid to tide over this, the company has largely resorted to its time-tested strategy of engaging with authorities behind closed doors, partnering with the Centre on a slew of initiatives, and emboldening its Make in India push. 

Be it the production of Pixel smartphones in India or launching accelerator programmes for Indian startups, in partnership with MeitY, Google pitched itself as a force dedicated to the cause of the Indian digital economy. 

Meanwhile, the company continued to shore up its fintech ambitions, looking to capitalise on the burgeoning number of Indians joining the digital fold. 

The India Ambition Scales Up

Google continued to heavily scale up operations to capture a bigger pie of the Indian digital economy, which is projected to soar to a market size of $1 Tn by 2025. 

Diversifying from offering mere digital payments services, the big tech major forayed into the financial services segment. In partnership with Indian banks and startups, Google Pay, starting 2023, began to offer merchant credit lines and sachet loans for consumers.

With an eye on accelerating its fintech growth, Pichai also announced that the company would set up its global fintech operation centre at the GIFT City in Gujarat. 

Capitalising on GenAI, the flavour of the season, Google announced a spree of AI-focussed launches this year. Be it Bard or visual search, the tech giant rolled out a host of AI-led products and services for its Indian users even as competition intensified from Sam Altman-led OpenAI. 

Meanwhile, it continued to feel the heat of the global economic meltdown that unfolded in 2023. As a result, Google undertook a cost cutting exercise to streamline operations which resulted in axing of more than 450 jobs in India. 

The Mountain View-based company also shut down and announced the discontinuation of a slew of products and services, such as Google Podcasts, Google Stadia, and Google Jamboard, to focus on actual money-minting products. 

In India, YouTube also shut down its live social commerce app Simsim, just two years after the streaming giant splurged millions of dollars to acquire the Indian startup. 

What 2024 Holds For Google?

After a turbulent 2022 and 2023, Google has work cut out for itself in 2024. With general elections around the corner, Google could be in the spotlight as apprehensions grow over misinformation and negative use of generative AI.

While its legal troubles and standoffs with government authorities are expected to continue well into next year, the company could be hoping for some relief from Indian courts as it charts its path ahead in India.

The company will also continue to pump millions of dollars to roll out GenAI offerings, especially its GPT-4 rival Gemini. The suite of AI products will largely cater to consumer-facing products while it straddles potential regulations for the emerging technology. 

The world is also expected to return to sanity as macroeconomic pressures ease, paving the way for healthier revenues for the big tech giant. While the antitrust rulings are expected to continue, the company will continue to scale up its presence in India, focussing more on vernacular media and tapping into the growing Indian population that wants to access the internet in their own language.

The post 2023 In Review: A Year When Digital Goliath Google Met Its Adversaries In India appeared first on Inc42 Media.

Just when Paytm seemed to be on track to hit profitability, there’s another speed bump. And this time around, Paytm doesn’t just have to slow down but also swerve to avoid a crash.

This week’s withdrawal of the company’s low-ticket Postpaid feature or buy-now-pay-later (BNPL) service has created a difficult situation, as this was one of the key success factors for Paytm’s profitability in the past few quarters.

And while Paytm has denied that this is the end of BNPL on the app, it’s looking increasingly like that given that the new focus is higher ticket loan sizes.

The BNPL loan book had become a critical monthly recurring revenue for Paytm and the changes could derail Paytm’s run towards profits. But before we look at that, let’s take a detour into the top stories of the week from our newsroom:

• ZestMoney’s Last Days: ZestMoney is shutting down after a torrid time this year. But what happened at the fintech startup that was flying high at one time? Here’s a look at the last few days of ZestMoney.
• Year Of Shutdowns: More than 15 startups had to shut shop this year after being pushed to the brink by tough market conditions — Pillow and FrontRow were some of the big names that bit the dust in 2023
• Layoffs At Simplilearn: Inc42’s exclusive report on how Blackstone-owned edtech giant Simplilearn has laid off 200 employees citing performance reason, which employees allege is not the full picture

Paytm Postpaid’s New Avatar

First, let’s understand the sequence of events leading up to the changes at Paytm. In late November, many users reported on Twitter about being frozen out of Paytm Postpaid.

Then reports emerged this week about Paytm halting Postpaid operations, which the company denied after a swift press conference. Finally, in a call with investors and shareholders, Paytm said it is not halting Postpaid, but recalibrating the portfolio origination of less than INR 50,000.

It claimed to have taken this call on the back of recent macro development and regulatory guidance, in line with its focus on driving a healthy portfolio. “While we’ll continue to do postpaid, and it may not be the same growth level that we were doing earlier, it will be significantly lower than what we were doing earlier, but it will be a product that will continue,” the fintech major told investors.

Given the recent RBI directives to banks and NBFCs to increase the risk weights — the amount of cash banks need to reserve to service risky loans — which has forced the banks and NBFCs to reassess their portfolio. As a result, agreements with the likes of Paytm which offer small ticket loans are being reassessed.

One Delhi NCR-based fintech founder says even banks and NBFCs need to show improved profitability and these small loans do not contribute to their bottom line significantly.

What Postpaid Means To Paytm

Losing the key low ticket size segment of Postpaid is a blow to the company’s financials. While it has admitted that future growth will be slow, the company would also be wary of value erosion due to any slowdown in its lending business.

Paytm has posted staggering growth in the lending vertical in the last quarter i.e. Q2 FY24, where disbursals increased to 1.32 Cr loans (44% higher YoY) and the total loan amount to INR 16,211 Cr (122% higher YoY).

But how much of that is from Postpaid and what can we expect come next quarter?

The Postpaid vertical has historically contributed the biggest to its lending business in terms of value. In Q2, Paytm disbursed Postpaid loans worth INR 9,010 Cr, which is 12% higher than what the company did in Q1. Interestingly, loans under INR 50,000 made up to 75% of the total disbursements, and this entire chunk is more or less out of the picture.

Even if we assume some overall growth for Postpaid in Q3 FY24 (December 2023), Paytm is looking at significantly lower revenue on the lending side.

The nature of Postpaid meant that a lot of Paytm’s young users without credit cards were using the BNPL credit line like a credit card. Postpaid also had wide acceptability in the offline merchant space, making it more attractive than the likes of LazyPay and others which offered a similar feature.

Paytm’s Value Tied To Lending 

For Paytm, the decision to defocus from the low ticket size means that it will likely lose out on the traction it sees from users due to Postpaid usage. It’s a double blow along with the revenue, and one which has decimated Paytm’s stock.

After a rally throughout most of the last few months, Paytm’s market cap tumbled from INR 55,256 Cr to INR 41,373 Cr in a week, a fall of 25%.

Brokerage Motilal Oswal believes Paytm’s loan disbursement run rate is expected to decrease from INR 6,000 Cr per month to about INR 4,500 Cr. “Paytm adds an average 3.5 Lakh to 4 Lakh customers every quarter, which is now expected to come down by 50%,” the firm claimed.

Similarly JM Financial noted that Paytm’s FY24 estimated loss before tax is likely to increase by 11% as a result of the changes.

BNPL’s Time Running Out 

But of course, BNPL was never a reliable ship. The segment has had its share of worries for a long time. Plus, this particular Paytm episode highlights the weakness of relying on a base of low-value loans.

Analysts expect several other companies to also focus more sharply on higher loan tickets where a higher standard of risk assessment and diligence is needed, rather than the blitzscaling of BNPL startups and the associated irresponsible lending.

“BNPL was always a sticky wicket and it’s no surprise when you see that with each RBI intervention, the segment sees great pain. And even the valuation bubble is now burst, so the time is for responsible lending and not spraying capital around,” said one Delhi NCR-based fintech founder.

BNPL startups such as Simpl and Slice which had models similar to Postpaid’s credit lines have pivoted to other models since then, and even Lazypay introduced personal loans to hedge against any slowdown in BNPL.

Speaking to Inc42, Kissht/RING founder Ranvir Singh added that lending by itself is too big and too ingrained into the economy to slow down. What we might see is better governance standards in lending operations. Kissht claims to have an average ticket size of INR 1.1 Lakh.

“Though risk weights for unsecured loans have increased, there is an elevated interest from lenders and co-lending partners to disburse loans greater than INR 50,000. This will further usher an era of more responsible lending where credit worthy customers will continue to be served adequately,” Singh said.

Can Paytm Refocus?

For Paytm, the answer lies in adding more partners for its personal and merchant loans, where it will be looking to make up most of the lost Postpaid revenue. These areas are typically more lucrative for revenue and long-term profits, but building a large loan book requires a lot of legwork.

In the initial days, Paytm is likely to have to spend heavily on customer acquisition and even then it will need to keep a high bar for disbursing loans. Shifting focus to larger ticket loans is not without challenges, given that besides higher risk weights, there is the FLDG component, where partner financial institutions are likely to ask digital lenders to put up collateral.

Lending might continue growing as a whole, but Paytm will have to fight harder for its share of the pie.

2023 In Review: Recapping The Highs And Lows 

As 2023 draws to a close, it’s time to reminisce about everything — from the key deals to breakthroughs from trends to controversies in the Indian tech & startup ecosystem. Like every year, Inc42 launched 2023 In Review in late November and throughout the past few weeks, we have captured the year through snapshots and analyses.

This week, we looked back at the startups that turned profitable in FY23 and set off on a new trajectory. Plus, our roundup of the sport stars and athletes that turned investors, as well as those who continued to back new-age ventures. And while 2023 was not a massive year for IPOs, some startups managed to buck the trend and go public despite tough market conditions.

Bookmark this page to see what we have in store!

Sunday Roundup: Tech Stocks, Startup Funding & More

• Slow Year For Funding: With the year about to close, Indian startup funding is likely to just breach the $9 Bn mark. Between December 4 and 9, startups raked in $85 Mn across 18 deals
• OpenAI’s India Plans: Sam Altman-led OpenAI is reportedly partnering with former Twitter India head Rishi Jaitly to help facilitate talks with the Indian government about AI policy

• SoftBank Sells Zomato: SoftBank offloaded 9.35 Cr shares of foodtech giant Zomato this week in an INR 1,127 Cr block deal, most likely completely exiting its position
• Another Boost For UPI: The RBI has proposed increasing the INR 1 Lakh limit for UPI payments to hospitals and educational institutions to INR 5 Lakh per transaction among other changes

That’s all for this week folks. We’ll be back next week with another roundup as we close the curtains on 2023.

Don’t forget to stay tuned to our social media channels during this time of the year. Join Inc42 on Instagram, X/Twitter and LinkedIn for the latest news as it happens.

The post Paytm’s Lost Postpaid Magic appeared first on Inc42 Media.

Call it the year of a prolonged funding winter or the year of corrections, the fact is that investors have not forgotten how their funding was burnt ruthlessly in the name of the rapid expansion of half-done business models and whatnot.

As a result, funding dry spell remained a norm throughout the year, and the world’s third-largest startup ecosystem couldn’t help but mint only one unicorn in 2023 versus 21 in 2022 and 44 unicorns in 2021.

Towards the end of last year, positive anticipations had held their heads high as industry experts saw a funding revival on the cards. However, much to everyone’s dismay, the funding winter seeped into 2023, and the Indian startup ecosystem saw a 75% year-on-year decline in funding in the first quarter (Q1) of 2023.

Besides, the number of deals, too, nosedived 58% YoY to 213 during the quarter under review from 506 in the year-ago quarter.

What triggered this was the inability of a majority of Indian startups to turn a profit, particularly at the late stage.

Corrections continued unabated and the funding winter stretched well into Q3 CY23, marking its 18-month-long journey.

According to Inc42’s latest “Indian Startup Funding Report Q3 2023”, startup funding stood at a mere $1.7 Bn in Q3 2023, the lowest in the past three quarters. On the year-on-year (YoY) basis, it fell 43.8%, while the number of deals declined 38.6% to 205 from 334 deals in Q3 2022.

However, something was different this time. Industry experts saw the country’s startup ecosystem heading towards a renaissance, with founders taking lessons from the likes of Broker Network, BYJU’S, Mojocare, Zilingo, ZestMoney, GoMechanic, just to name a few bad apples.

Interestingly, a keen focus on positive unit economics and effective corporate governance practices was seen returning to the system. Not just this, but away from the gloom and doom, many startups turned profitable this year.

Nevertheless, while the year 2023 had its own set of challenges in terms of investors further tightening their purse strings despite sitting on billions of dollars of dry powder, silver linings did exist. And amid all this, some of the most noteworthy funding deals were inked.

As we stand at the precipice of 2024, we have compiled a list of some of the biggest startup funding deals of the year.

Here Are 2023’s Highest Funded Startups

PhonePe Tops The Charts With A Mammoth $850 Mn Raised In 2023

Even as the entire Indian startup ecosystem was struggling to raise capital and was gripped by funding winter in 2023, investors continued to flock to invest in Walmart-owned fintech startup PhonePe.

This was evident by the fact that the finch decacorn secured a mammoth $850 Mn (INR 7,021 Cr) in funding during the year, at a valuation of $12 Bn.

In what was touted as the largest equity fundraise by an Indian startup, the cash infusion saw participation from big names including Walmart, Ribbit Capital, Tiger Global, TVS Capital Funds, and General Atlantic, among others.

Of its stated intention to raise $1 Bn in 2023, PhonePe achieved 85% of its target while many other unicorn peers were mired in valuation markdowns and paucity of funds.

The move to raise big-ticket funding rounds was likely attributed to the INR 8,000 Cr tax liability on account of shifting headquarters to India and to fuel its growth ambitions ahead of the planned IPO.

Since securing the capital, the company has undertaken a blitzscaling approach – introducing a slew of new products and foraying into new categories such as income tax payment and health insurance.

PhonePe also plans to introduce a range of consumer credit products in the coming six to seven months to bolster its lending play.

Founded in December 2015 by Sameer Nigam, Rahul Chari, and Burzin Engineer, PhonePe is a digital payments and financial services company. It claims to have more than 400 Mn registered users that use its products across the country.

The Bengaluru-based startup recorded a revenue of INR 2,914 Cr in the financial year 2022-23 (FY23), up almost 77% from INR 1,646 Cr in FY22. The startup didn’t disclose its net loss for the financial year ending March 2023.

The fintech platform competes against the likes of Paytm, Google Pay, and CRED in UPI transactions.

Lenskart Fancied A Solid At $600 Mn In 2023 

Eyewear unicorn Lenskart successfully secured $600 Mn in 2023, with a significant portion of $500 Mn coming from the Abu Dhabi Investment Authority (ADIA) and an additional $100 Mn from private equity player ChrysCapital. The investments propelled Lenskart’s total capital infusion to nearly $850 Mn.

According to Inc42, Lenskart raised $879.6 Mn in funding between 2014 and November 2022. The Faridabad-based eyewear brand has raised more than $205 Mn since the beginning of 2022 alone.

Established in 2010, Lenskart stands as India’s largest omnichannel eyewear retailer, extending its reach to Singapore, the UAE, and other geographies. The company currently boasts a customer base of 20 Mn in India.

Lenskart is aggressively expanding internationally, particularly across Asia and the Middle East. In June last year, the ecommerce platform made headlines by acquiring Japan’s largest online eyewear brand, OWNDAYS, in a deal valued at $400 Mn.

With over 2,000 stores, including 1,500 in India and the remaining spread across various geographies, Lenskart is positioned for further growth.

Earlier this month, the eyewear brand announced that it was set to strengthen its presence in Southeast Asia (SEA) by launching 300-400 stores in the region over the next two years.

With approximately 70 stores currently operational in Singapore, the Delhi NCR-based unicorn plans to extend its footprint to Thailand and the Philippines.

The company’s FY23 profit stood at INR 260 Cr against a loss of INR 100 Cr in FY22, the company’s founder and CEO Peyush Bansal told ET in an interview. The startup also reportedly more than doubled its revenue to INR 3,780 Cr.

Lenskart has also ventured into the creation of a Thrasio-styled eyewear-focussed ecommerce roll-up brand, Neso Brands. To further broaden its customer base, the company is actively engaged in vertical integration through a new manufacturing facility, enabling the brand to maintain competitive pricing.

DMI Finance Lapped Up $447 Mn From Multiple Investors 

In April this year, Mumbai-based DMI Finance secured $400 Mn in a funding round led by Mitsubishi UFJ Financial Group. Investor Sumitomo Mitsui Trust Bank (SuMi TRUST Bank), too, participated in the funding round, which included both primary and secondary transactions.

In January last year, the NBFC arm of the DMI Group raised $47 Mn in an equity round from Sumitomo Mitsui Trust Bank and existing investors NXC Corporation and New Investment Solutions.

With this year’s funding round, the total funding raised by the non-banking financial company (NBFC) has reached $900 Mn.

Founded in 2008 by Shivashish Chatterjee and Yuvraja C Singh, DMI Finance is a pure-play digital lender. It extends credit lines in the form of personal and MSME loans. DMI Finance sources and services customers through digital channels. It is an embedded digital finance partner for the likes of Samsung, Google Pay and Airtel.

Ola Electric’s $384 Mn Funding Buffet

In October this year, Bhavish Aggarwal-led Ola Electric secured INR 3,200 Cr ($384 Mn) in a combination of equity and debt to fuel the expansion of its EV business and establish India’s first lithium-ion cell manufacturing facility in Krishnagiri, Tamil Nadu.

Temasek spearheaded the equity portion, while the State Bank of India led the debt segment of the funding.

The company lapped up funds at a time when it was alleged of violating FAME-II subsidies norms. Besides, allegations of sub-par quality of its scooters and concerns with after-sales service have continued to shroud the EV maker for long.

Despite this, investors see a lot of potential in Ola Electric, which now plans to file its IPO papers before December 20. The startup plans to raise $700 Mn and is looking to target a market capitalisation of $10 Bn through its IPO.

Founded on May 26, 2017, under the leadership of Bhavish Aggarwal, Ola Electric is a subsidiary of Ola and operates as an Indian electric two-wheeler manufacturer. The company is headquartered in Bengaluru, Karnataka.

In October, electric two-wheeler registrations in India surpassed 70,000 units after four months. Despite facing controversies, Ola Electric’s escooter registrations continued to lead the market.

In the meantime, the startup expanded its product line, launching the Ola S1X escooter model in August shortly after delivering the Ola S1 Air model to customers.

Ola Electric’s net loss almost doubled to INR 1,472 Cr in FY23 from INR 784.1 Cr in FY22 due to a steep rise in expenses.

Its consolidated revenue during the fiscal surged 510% YoY to reach INR 2,782 Cr in FY23. The EV startup aims to garner revenue of INR 4,655 Cr in FY24.

Builder.ai Received A $250 Mn Qatar Investment Authority Boost

London-based AI startup Builder.ai raised $250 Mn in a Series D funding round led by Qatar Investment Authority (QIA). Other investors who backed the startup included Iconiq Capital, Jungle Ventures, and Insight Partners.

In a statement, the Microsoft-backed startup revealed that the funding round resulted in a valuation increase of over 1.8X.

Builder.ai had raised the funds for hiring new talent, fostering partnerships, and advancing its technology.

The company claims to have doubled its headcount since January 2022 and expanded its global presence with the opening of four new offices in the US, the UAE, Singapore and France.

With its last funding round, Builder.ai’s total funding now stands at over $450 Mn.

Founded in 2016 by Sachin Dev Duggal and Saurabh Dhoot in Gurugram, Builder.ai offers a platform for entrepreneurs to build apps without little to no coding knowledge using AI.

InsuranceDekho Lapped Up $210 Mn To Disrupt Insurtech Sector

Insurtech startup InsuranceDekho raised $210 Mn across two funding rounds in 2023 to expand its presence across the country.

In February, the startup raised $150 Mn in a Series A funding round, which was a mix of equity and debt. The equity round was led by Goldman Sachs Asset Management and TVS Capital Funds, and also saw participation from Investcorp, Avataar Ventures and LeapFrog Investments

Almost seven months after this, InsuranceDekho secured $60 Mn in a mix of equity and debt in its Series B round. It saw participation from Mitsubishi UFJ Financial Group, Inc, BNP Paribas Cardif, Beams Fintech Fund and Yogesh Mahansaria Family Office. Existing investors TVS Capital, Goldman Sachs Asset Management, and Avataar Ventures also participated in the round, which valued the startup at around $650 Mn-$700 Mn.

The insurtech soonicorn said it planned to utilise the capital to enhance marketing efforts, expand distribution in rural India, scale up its tech platform, and explore inorganic growth opportunities.

Founded by Ankit Agrawal and Ish Babbar in 2017 as the insurance arm of online car marketplace CarDekho, InsuranceDekho received $20 Mn from its parent firm Girnar Software in 2020. Later, it was hived off to function as a separate unit. The platform allows users to compare and buy insurance from top companies. The insurtech platform offers motor, life, health, pet, and travel insurance.

The startup reported a 29% decline in its net loss to INR 51.5 Cr in FY23 from INR 72.2 Cr in the previous fiscal year. Operating revenue doubled to INR 96.4 Cr from INR 47.9 Cr in FY22.

Perfios Inked $229 Mn Funding Deal With Kedaara Capital

In September, Bengaluru-based fintech SaaS startup Perfios signed an agreement with Kedaara Capital for an investment of $229 Mn in the startup’s Series D funding round through the combination of a primary and a secondary sale.

The investment had come almost 19 months after Perfios raised $70 Mn at a valuation of $400 Mn.

The funds were intended to fuel its global expansion plans, particularly into North America and Europe. Additionally, the startup had planned to invest in technology to enhance its comprehensive suite of decision analytics SaaS products.

Founded in 2008 by VR Govindarajan and Debasish Chakraborty, Perfios is a credit decisioning and analytics startup, which operates in B2B and B2C segments. Currently operating in 18 countries, it claims to be working with over 1,000 financial institutions.

According to the company, it delivers 8.2 Bn data points to banks and financial institutions every year to facilitate faster decisioning and processes 1.7 Bn transactions a year with an AUM of $36 Bn.

Fintech SaaS startup Perfios turned profitable in FY23, posting a consolidated net profit of INR 7.8 Cr on the back of a significant jump in its service income from India business.

The startup reported a net loss of INR 16.8 Cr in FY22 on an operating revenue of INR 136.5 Cr.

Zepto Turned Unicorn With $200 Mn Funding Round

Mumbai-based quick commerce unicorn Zepto successfully raised $200 Mn in its Series E funding round in August at a valuation of $1.4 Bn, becoming the first and only unicorn of 2023. Without disclosing how it planned to use the fresh capital, the startup said it plans to go public by 2025.

Later in November, Zepto raised an additional $31.25 Mn as part of the Series E funding round from Goodwater Capital and Nexus Venture Partners, along with the participation of angel investors such as Oliver and Lish Jung, and Mangum II LLC.

Founded in 2021 by Aadit Palicha and Kaivalya Vohora, Zepto seized the opportunity created by the increased demand for rapid ecommerce delivery during the Covid-19 pandemic. The startup gained attention when it secured $60 Mn in funding in November 2021 from investors like Glade Brook Capital, Nexus, and Y Combinator.

Zepto competes against the likes of Swiggy’s Instamart, Zomato-owned Blinkit, and Reliance-backed Dunzo.

Zepto’s net loss surged 3.35X to INR 1,272.4 Cr in FY23 from INR 390.3 Cr in the previous financial year. Revenue from operations zoomed 14.3X to INR 2,024.3 Cr during the year under review from INR 140.7 Cr in FY22.

B2B Manufacturing Unicorn Zetwerk Secured $120 Mn In Series F

In October, B2B ecommerce unicorn Zetwerk raised $120 Mn in its Series F funding round, which was led by Avenir Growth Capital and saw participation from existing investors Lightspeed, Greenoaks Capital, and Steadview Capital.

Additionally, the B2B unicorn secured INR 100 Cr (around $12 Mn) in debt funding in March this year.

Notably, Zetwerk raised $210 Mn at a valuation of $2.7 Bn in a round led by Greenoaks in December 2021.

Founded in 2018 by Amrit Acharya, Srinath Ramakkrushnan, Rahul Sharma and Vishal Chaudhary, Zetwerk connects manufacturing companies with vendors and suppliers for customised products, industrial machine components and other equipment.

Zetwerk has raised nearly $674 Mn in funding since its inception. The B2B unicorn competes with the likes of Infra.Market, Moglix and OfBusiness.

While the unicorn has yet to file its financials for FY23, it posted a loss of INR 59.7 Cr in FY22, up 45% from INR 41.1 Cr in FY21.

Last year, Zetwerk went on an acquisition spree, picking up four companies between July and November 2022 for a total of $50 Mn.

Mintifi Raised $110 Mn To Give Indian SMEs A Lending Push 

In March, the B2B digital lending startup, Mintifi, announced that it raised $110 Mn (INR 902 Cr) in a Series D funding round led by Premji Invest.

The startup’s existing investors, Norwest Venture Partners, Elevation Capital, and International Finance Corporation (IFC), too, participated in the round.

Mintifi had raised the funds to deepen its presence in the supply chain financing domain and expand its product range. The startup also intended to deploy investments towards scaling up the B2B payments vertical and dealer management system.

A part of the funds was put aside to strengthen the tech stack and enhance engagement. The investment also enabled Mintifi to expand its capital base for credit purposes to more than $600 Mn.

The post Big Money Moves: Here’s The List Of India’s 10 Highest Funded Startups Of 2023 appeared first on Inc42 Media.

The years 2020 and 2021 were among the most historical ones for the Indian startup ecosystem. Amid the Covid-19 pandemic wreaking havoc across the globe, Indian startups made a name for themselves on the back of their innovations. This resulted in global investors making a beeline to pump in capital in the country’s startup ecosystem.

Such was the gold rush to India that the startups in the country raked up a record $42 Bn funding. Every investor of note seemed to be wanting a piece of India’s digital ecosystem. The fear of missing out took over and the bottom lines of the startups in which capital was being infused took a back seat. 

To put things into perspective, as many as 55 out of 74 Indian unicorns incurred a cumulative operating loss of $5.9 Bn in FY22, as per an Inc42 analysis. This was almost double the cumulative loss of $3 Bn incurred by 53 of these startups in FY21. However, this didn’t deter investors from participating in the funding rounds of these startups.

At the time, it seemed as if nothing could go wrong for the Indian startup ecosystem. Then, came the funding winter. Amid the global economic slowdown and tight liquidity, investors suddenly started focussing back on profitability and the growth-at-all-costs approach was thrown out of the window.

This came as a rude shock to Indian startups, which had got accustomed to the free-flowing funding scenario of the previous years. As investors tightened their purse strings, realisation struck that they needed to focus on their bottom lines to extend their runways and get fresh funding. This resulted in the start of restructuring exercises across startups.

Layoffs, pay cuts, and cuts in advertising expenses became the norm as turning profitable and cutting down loss became the top priority. As per Inc42’s layoff tracker, Indian startups have laid off over 29,000 employees so far. 

But did it help Indian startups turn profitable? While a majority of Indian startups are still in the red, a few of them managed to turn profitable in FY23. Besides, many of them also managed to cut down on their losses. 

As 2023 nears its end, we have collated a list of startups that managed to turn around their business and became profitable in FY23.

Editor’s Note: This compilation is neither exhaustive nor a ranking of any kind. Startups are listed alphabetically.

Decline In ESOP Expenses Steers CarTrade To The Profitability Lane

Listed auto marketplace CarTrade turned profitable in FY23. It reported a net profit of INR 40.43 Cr in FY23 as against a net loss of INR 121.35 Cr in the previous fiscal year.

The sharp improvement could be attributed to the decline in its ESOP expenses, or non-cash share-based payment expenses. ESOP expenses plummeted to INR 27.94 Cr during the year under review from INR 185.18 Cr in FY22. This resulted in a drop in the startup’s overall expenses to 23.2% to INR 367.16 Cr in FY23 from INR 478.07 Cr.

On the other hand, the startup’s revenue from operations rose by 16% to INR 363.74 Cr during the year from INR 312.72 Cr.

Meanwhile, the startup has continued its profitable ride in FY24 as well. In Q2 FY24, it reported a 132% year-on-year (YoY) increase in consolidated profit to INR 12.96 Cr. 

Exceptional Gain Catapults Fractal Into The Profitable Club

AI Intelligence startup Fractal, which took almost two decades to enter the unicorn club, reported a profit of INR 194.4 Cr in FY23 as against a loss of INR 148.4 Cr in the previous financial year.

However, the startup would still have posted a loss if not for an exceptional item gain of INR xxx Cr from the loss of control of a subsidiary company. An email sent to Fractal seeking information about this exceptional item gain didn’t elicit any response till the time of publishing this story.

Meanwhile, Fractal’s operating revenue zoomed 53% to INR 1,985.4 Cr in FY23 from INR 1,295.3 Cr in the previous year, with majority of the revenue coming from the US. 

Founded in 2000 by Srikanth Velamakanni and Pranay Agrawal, along with core team members – Nirmal Palaparthi, Pradeep Suryanarayan, and Ramakrishna Reddy, Fractal offers AI and advanced analytics solutions to Fortune 500 companies.

The startup has raised a funding of around $680 Mn to date and counts TPG, Apax Partners, and Khazanah Nasional among its investors. 

Groww’s Growing User Base Helps It Become Profitable

Billionbrains Garage Private Limited, the parent entity of Groww, turned profitable in FY23. It reported a net profit of INR 448.7 Cr in FY23 as against a loss of INR 239 Cr in the previous fiscal year.

The primary reason for the startup turning profitable was strong growth in its operating revenue, which rose over three-fold to INR 1,277.8 in FY23 from INR 351 Cr in the previous fiscal year. Meanwhile, total expenses rose a meagre 1.4X to INR 932.9 Cr.

The increase in operating revenue could be attributed to the startup’s growing user base. Groww surpassed bootstrapped unicorn Zerodha in terms of number of active investors at the end of September 2023. 

As per National Stock Exchange (NSE) data, Groww had 6.63 Mn active investors at the end of September 2023 as against Zerodha’s 6.48 Mn.

Besides its stock broking platform, Groww has also started offering loans. Earlier this year, it rolled out UPI payments feature on its broking app and acquired the mutual fund business of Indiabulls Housing Finance for a consideration of INR 175.6 Cr.

Increase In MSME Lending Helps Indifi Post Profit

ICICI Venture-backed Indifi reported a profit of INR 5.1 Cr in FY23 as compared to a loss of INR 39 Cr in the previous fiscal year.

The improvement in the startup’s financials could be attributed to the 2X jump in its operating revenue. The MSME lender reported an operating revenue of INR 197.9 Cr in FY23 as against INR 96.29 Cr in the previous fiscal year.

As per Aloke Mittal, the founder of Indifi, the startup saw a sharp improvement in business during the pandemic due to higher demand from MSMEs for working capital. Amid the stay-at-home restriction, MSMEs relied more on digital lenders for their hassle-free and digital offerings than banks, which often require tedious paperwork and visits to the branch.

Lower Expenses Help NeoGrowth Report Profit

Mumbai-based non-banking financial company (NBFC) NeoGrowth turned profitable in FY23 on the back of decline in its expenses. The startup reported a profit of INR 17.2 Cr in FY23 against a loss of INR 39.4 Cr incurred in FY22.

Neogrowth’s operating revenue rose 5.3% to INR 381 Cr during the year under review from INR 361.5 Cr in FY22. At INR 363.1 Cr, the NBFC earned the biggest chunk of revenue from interest income in FY23. This number stood at INR 357.5 Cr in the previous year. 

Besides interest income, NeoGrowth also earned revenue from commissions and fees. Total revenue rose to INR 382.9 Cr in FY23 from INR 362.7 Cr in FY22. 

Meanwhile, total expenses declined 14% to INR 357.4 Cr in FY23 from INR 414.5 Cr in FY22. 

The NBFC raised $66 Mn in a mix of debt and equity funding across multiple rounds in FY23. Overall, it has raised around $188 Mn to date and counts Dutch development bank FMO, Development Finance Corporation (DFC), Omidyar Network, and Lightrock among its backers.

 
Perfios Turns It Around In FY23

Fintech-focussed SaaS startup Perfios achieved profitability in the fiscal year ending on March 31, 2023, marking a significant milestone after four consecutive years of losses. 

The Bengaluru-based company reported a profit of INR 7.8 Cr after incurring a net loss of INR 16.8 Cr in FY22.

In FY23, Perfios’ operating revenue surged nearly 200% YoY to INR 406.8 Cr compared to the INR 136.5 Cr reported in the preceding fiscal. 

The company generates revenue by providing software solutions to financial institutions, covering areas such as analytics, onboarding automation, and due diligence.

Earlier this year, Perfios secured $229 Mn in its Series D funding round from Kedaara Capital.

Looking ahead, Perfios is gearing up for a public market listing within the next 18-24 months. For this, the company has appointed Sumit Nigam as the Chief Technology Officer (CTO) and Anu Mathew as the Chief People Officer (CPO).

Tracxn Takes The Profitability Route

Listed data intelligence platform Tracxn turned profitable in FY23 with a PAT of INR 33.09 Cr against a loss of INR 4.85 Cr a fiscal ago.

During the year under review, Tracxn recorded a deferred tax expense of INR 23.26 Cr. Additionally, in the December 2022 quarter, the company recovered INR 4.78 Cr, previously recognised as an IPO expense, from shareholders who sold their shares during the public offering.

Excluding the aforementioned recovery of IPO expenses and the deferred tax expense, the startup’s profit stood at INR 5.34 Cr in FY23 versus a loss of INR 36 Lakh in FY22.

The startup’s operating revenue rose 23% to INR 78.11 Cr in FY23 from INR 63.45 Cr in FY22 on the back of continued growth in large accounts and increased uptake of products globally, especially in India, the Americas, and Asia Pacific. It must be noted that around 70% of the startup’s revenue comes from outside India.

In the first quarter of FY24, the startup’s profit declined 18% to INR 69 Lakh from INR 1.36 Cr reported in the same quarter last fiscal year. Revenue from operations increased to INR 19.82 Cr, up 8% YoY.

The post Balancing The Books: Here’re The Indian Startups Which Turned Profitable In FY23 appeared first on Inc42 Media.