When I first started working in digital marketing, I quickly realised that the key to success was personalised content. It wasn’t just a hunch; it was backed by data and experience. 

I saw how brands that failed to personalise their ads were left behind, while those that did saw a significant increase in engagement and conversions.

This article is a culmination of my insights and lessons learned, and I hope it will help you create ads that resonate with your audience and drive results. 

By tailoring your ads to your audience’s interests and needs, you can create a more relevant and engaging experience that will help you stand out from the competition.

Now, let’s get into the heart of the matter: how to create an ad flywheel that works, even on a bootstrapped budget.

Elevating Ads: A Personalised Approach

In a world where there are so many brands and messages vying for attention, creating an effective ad strategy is essential. It’s like painting a masterpiece: you need to carefully choose your colors, brushstrokes, and composition to create something that is both beautiful and meaningful.

Fueling The Ads Engine

As you embark on your brand’s growth journey, one challenge that everyone faces is finding ad-friendly content that can power your campaigns. For new brands, limited resources can be a barrier, while established brands may struggle to quickly align their content with their brand values. It’s time to break down these barriers.

Content: The Stepping Stone

Imagine content as the foundation that supports your marketing efforts. Your ads are like cars that can only drive smoothly when they are built on a solid foundation. When your ads are not aligned with your content, it’s like trying to drive against the current. You’ll be fighting an uphill battle and your results will suffer.

To get the most out of your advertising, it’s important to create a content synergy. This means that your ads should be consistent with your other content, such as your blog posts, social media posts, and email newsletters. 

When your content all works together, it creates a more cohesive and persuasive message that will resonate with your audience.

The Thriving Equation

Content is more than just filler. It’s your brand’s digital presence, the thing that stops people from scrolling and makes them want to engage. It’s a currency that determines your revenue.

Crafting A Thriving Flywheel

Today, I’m excited to share my playbook for a content-to-ads flywheel, perfect for bootstrapped brands. Let’s dive into this blueprint, which is guaranteed to boost the impact of your content.

From Research To Triumph

• Hooks and Angles: Start with carefully crafted hooks that will grab your audience’s attention. Study Instagram’s most popular organic videos, browse inspiring ad libraries and see what’s trending on Reddit to get ideas. Your content’s success depends on its hooks.
• Creators at Heart: Whether you work with internal talent or a network of trusted creators, they are the engine of your content. Harness their expertise, align your visions, and create seamlessly.
• Brief & Shoot: Create content briefs that are rich in emotion, context, tone, and resonance. Empower your creators to take ownership of their projects and deliver results quickly.
• Organic Trial: Test your content organically on TikTok, Instagram Reels, YouTube Shorts, Twitter, and LinkedIn to see how it performs. If it resonates with your audience, you can then scale it up with paid media campaigns.
• Fueling Winners: Track your content’s performance against your baseline metrics. If it’s generating above-average engagement, invest in paid media campaigns to reach a wider audience.

Your journey to success awaits.

Embark on this adventure, woven with research, collaboration, and strategic planning. May these personalised insights help your brand reach new heights.